My passion: SALES and COACHING 

Ping me for coaching (also Executive Coaching)

Topics could be 
- career related, such as successful applications, selling your benefit and creating visibility for career ladder climbing / promotions 
- leadership coaching / executive coaching
- public speaking
- success in Sales

My professional background:

•	8+ years Sales (and 1,5 years Marketing ) in international, fast-paced, hypergrowth Tech environments (mature and non-mature markets) , for Silicon-Valley based companies/start-ups/corporates
•	SaaS, Security, i-IoT, business critical solutions  
•       Creative Pipeline Generation (Consistently exceeding Pipe Gen targets)
•	Proven Sales track record in complex, fast-paced environments
•	Successfully translate technology features into business benefits  (Consultative Sales, Challenger Methodology,MEDDIC...)
•       multilingual, customer-focused and results-driven Strategic Account Management & Hunting,
closing business and driving Sales through helping customers solve their business pains (Consultative Sales)


My personal background:
Suna was was born and raised in Berlin as the „sandwich“ child (2nd child of 3 children) to Turkish Alevite immigrant parents. She has been the first one in her family to study and made it into the Tech industry without a technology-related academic background. She worked in London, NYC, Munich,…
As a Woman in Tech and specifically in IT-Sales, she has lots of funny anectodes to tell. :.) 
Suna loves people who give her appreciation and the opportunity to grow (she is indeed a short person in height, but rather means growth in terms of „expanding one‘s skills &horizon“), to succeed and to make money 💰. 
She also loves to make you successful through her coaching.

One day, she will also be a famous singer…she just does not really take it seriously enough yet… 

I look forward to connecting with you, thus expanding my network on LinkedIn.

Suna Turhan

High performers hire me when they feel stuck, scattered, or disconnected from their vision | R³ Method Creator | Author | Speaker | Coach | Trusted by Google, Amazon and Verizon

Most high performers aren't stuck because they lack talent, time, or knowledge.

They're stuck because they're at an inflection point and want to make sure they choose the right path.

Maybe you're considering a major career move. Starting a business. Navigating a transition. Or you just know something needs to change but aren't sure what or how.

You're successful, but something feels misaligned. You want to make sure your next move matches who you've become, not who you used to be.

I get it because I've been there.

After getting fired from Facebook and losing my son TJ, I had to rebuild everything systematically. Not from motivation or inspiration, but from getting crystal clear on my identity, vision, and daily systems.

That process became The R³ Method™ - a systematic approach to navigating transitions with clarity and confidence.

Since then, I've keynoted for Amazon, Google, and EY. Appeared on Good Morning America. Built a business while raising five kids and coaching my daughter's flag football team.

The difference? I learned to start with who I am, then build from there.

How I Help:

‣ The R³ Performance Operating System
For high performers at inflection points who want to navigate change strategically. We focus on your specific challenge and build a systematic plan around your authentic identity, clear vision, and sustainable practices.

‣ Entrepreneurial Clarity & Execution
Help entrepreneurs cut through the noise and get clear on who they actually are beneath the performance. Then we design plans, routines, and systems that align with your real identity; so you're building a business that fits your life, not forcing your life to fit your business.

‣ "Anti-Fragile: How Resilient Leaders Turn Crisis Into Innovation Advantage"
Help your teams navigate disruption by building systems that get stronger under pressure. Practical frameworks for turning challenges into competitive advantages.

‣ Strategic Brand Partnerships
Creating content that builds trust and drives results through authentic collaboration.

Trusted by: Amazon | Google | EY | Verizon | Berkshire Hathaway | Fiverr

Ready to navigate your transition systematically?

📩 terry@terryrice.co

Terry Rice

When I worked at Facebook, there were posters everywhere that said "ruthless prioritization."
Thought it was about projects. Turns out, it's about people too.

As you grow, your circle shrinks. Not because you're becoming cold, but because your standards are evolving. And not everyone rises with you.

Last week my college buddy left me a voice note. Went to hit play, then... didn't. Just went back to my workout. Didn't need another "remember when" story while I'm trying to build what's next.

Yeah, I felt guilty. You will too.

But maintaining connections that no longer serve you is harder than cutting them. It's death by a thousand coffee dates. Time you'll never get back.

Growth filters your circle naturally.

The hard truth? Quality beats quantity every time.

You don't need a bigger network. You need a better one.

Ask yourself:
• Does this person challenge me to grow or keep me comfortable?
• Do I feel energized or drained after time with them?
• Are they building something or just reminiscing?

It's about surrounding yourself with people whose standards match yours. The ones doing the work. Who call you out instead of enabling your excuses.

Binary decision: You're either letting growth filter your circle, or you're drowning in relationships that expired years ago.

Who in your circle is actively helping you become who you're working to be? Shout them out below.

Keynote Speaker & Author | Corporate Workshops on Leadership & Transformation | Coaching & Brand Partnerships | Google, SXSW, Berkshire | Verizon, Fiverr, Stan

Toyota has a problem-solving method that will change how you see your life.

It's called The 5 Whys.

When something goes wrong at Toyota, they ask 'Why?' five times to find the root cause.

Example:
Problem: Car won't start
Why₁: Battery's dead
Why₂: Alternator failed
Why₃: Belt broke
Why₄: Beyond its service life
Why₅: Maintenance schedule wasn't followed

Root cause: Maintenance standard.

Most people stop at Why₁. They blame the symptom. Not the standard.

You're tired all the time. Why? Not enough sleep.

But keep going:
Why₂: Late nights scrolling
Why₃: Can't unwind after work
Why₄: Too much stress during the day
Why₅: No boundaries with clients

Root cause: Low Value Standard.

Know what's crazy? I used to think my exhaustion was about time management. Bought every productivity app. Read every book.

But when I did the 5 Whys on my own life, it always came back to standards.

Tired because I said yes to every call.
Stressed because I tolerated disrespect.
Broke because I undervalued my work.

The symptoms were screaming. But I was treating the wrong disease.

Your challenges aren't random symptoms, they're signs of standards you never established.

The 5 Whys reveals exactly which standard needs fixing.

Binary decision: You're either digging to the root cause, or you're stuck treating symptoms forever.

What problem in your life needs the 5 Whys treatment?
___

Every Thursday, I send high performers systems, strategies, and thought starters for improving how you work and live while maintaining a healthy lifestyle—all based on what you actually want (no filler, no motivational quotes). 

Join free: https://bit.ly/4pVRkdh

My 10-year-old daughter has higher standards for her business than I did at 37.

Today's her birthday. When she was born, I was 6 months sober. My dad was dying of cancer. And I had no idea how to run a business despite the MBA.

Charging $40/hour for Facebook ads work because that's what desperate looks like.

Had a newborn to feed. Bills stacking up. No idea where the next check was coming from. So when the gurus said "charge your worth," I wanted to punch them.

What worth? I'd been broken down so far I didn't even know what that meant anymore.

Then I saw another consultant's rate sheet. Same work I was doing. Facebook ads management.

$300/hour.

Seven times what I was charging.

Know what the difference was? Not skill. I'd actually worked at Facebook. Not experience. We had the same years in the game.

Standards. That's it.

They had standards. I had survival mode.

So I changed mine. Not because I suddenly felt worthy. Because I realized worth isn't a feeling. It's a decision.

3 standards that changed everything:

• Raised my rates past "average." 
Average wasn't my goal anymore. If you're competing on average, you're already losing.

• Killed the cold calls. 
Desperation was below my new standards. Started speaking on stages instead. Any stage that would have me. Authority beats desperation every time.

• Fixed the math. 
At $40/hour, I'd need 30-hour days to support my family. But working out keeps me sober. Can't work out if I'm working every waking hour. So the rates had to support both my family AND my sobriety.

The standards you accept today become your family's reality for the next decade.

Your standards determine your price.
Your price determines your life.
Your life determines your legacy.

That baby girl who was born while I was charging $40/hour? She just turned 10. Watches me run a real business now. Sees what standards look like in action.

Know what she does now? Sells blind bags to her friends at school. Other kids charge $2. She charges $5. Her friends complain about the price. She doesn't budge.

"That's what they cost," she says. Matter of fact. No apologies.

She'll never know what $40/hour desperation feels like. Because I changed my standards before she was old enough to inherit them.

Standards are hereditary. But only if you have them first.

Binary decision: You're either operating from standards or operating from desperation.

What "survival mode" habit are you still carrying that should have expired years ago?

___

Every Thursday, I send high performers systems, strategies, and thought starters for improving how you work and live while maintaining a healthy lifestyle—all based on what you actually want (no filler, no motivational quotes). 

Join free: https://bit.ly/4pVRkdh

One decision can add 14 years to your life.
Not a pill. Not a procedure. Five simple standards.

Researchers tracked thousands of people for decades. Those who maintained five basic health standards lived up to 14 years longer than those who maintained none.

The five that matter:
• Healthy diet (you know what this means)
• 30 minutes daily exercise (walking counts)
• Healthy weight (not perfect, just healthy)
• No smoking (obvious but critical)
• Moderate alcohol (or none)

Basic stuff. 

You don't have to flip 500-pound tires like me. 
Don't have to eat raw vegan with your left hand. 
Just maintain simple standards.

Every Sunday at 5pm, I start my weekly fast. End it Monday at 5pm, right before picking up my kids from school. That way I'm not hangry when I see them.

Not recommending you do this. It's just one of my standards and I like what it teaches me about myself. 

But you know what's crazy? We obsess over lifespan but ignore healthspan.

What good is living to 90 if you can't play with your grandkids at 70? Can't walk without pain at 75? Can't remember their names at 80?

The difference between dying at 75 versus 89? Standards you establish today.

The difference between being active at 80 versus bedridden? Same standards.

Your body keeps score of every shortcut. Every excuse. Every "I'll start Monday."

But it also rewards every walk. Every good meal. Every drink you skip.

3 ways to add years without being perfect:

• Pick one standard and lock it in for 30 days. Just one. Master it before adding another.

• Make it stupidly simple. 20-minute walk. One less drink. Stairs instead of elevator.

• Track the streak, not the result. 30 days of walking matters more than pounds lost.

Standards aren't about discipline. They're about deciding who you want to be when you're 80.

Binary decision: You're either building standards that add years to your life, or you're accepting whatever decline shows up.

What one health standard could you lock in for the next 30 days?

📖Source: Harvard University, Nurses' Health Study and Health Professionals Follow-up Study (34 years of data)

Half of business development is just reminding people you exist.
You don't even have to ask for anything.

If they have an opportunity you might be a good fit for, they'll think of you. If not now, next time.

That's it. That's the secret.

Here's how I do it:

• Create content (like this post) - 5 times a week minimum

• DM 2-3 people weekly when they share something great - not to pitch, just to say "this was good"

• Reply to newsletters with a quick "hey, loved this one" - takes 30 seconds

• Send useful tools their way - that Chrome extension, that AI prompt, that framework they'd actually use

Notice what's missing?

I'm not asking for anything. I'm just showing up. Reminding them I exist.

This is my Connection Standard.

And it works.

Recently I've been casually reaching out to people I haven't talked to in months. No agenda. Just checking in.

The responses?

"Actually, I have something you might be a good fit for."
"Let me connect you with a former partner of mine."
"I saw your post last week, was just about to reach out."

None of this happened because I ran ads or built a bunch of fancy frickin' funnels.

It happened because I showed up.

Know what's crazy? Most people only reach out when they need something. When business is slow. When they're desperate.

That's backwards. That's uncomfortable. That's why it doesn't work.

3 ways to make showing up your standard:

• Set a weekly reminder. Sunday morning, list 5 people to check in with. No pitch allowed.

• Comment before you create. Engage with 10 posts before writing your own. Build connection first.

• Track your give/ask ratio. For every ask, you better have 10 gives. Minimum.

I've been using Clay to keep this organized. 

It tracks my outreach, reminds me who I haven't talked to in a while, keeps the whole system from falling apart. 

Binary decision: You're either showing up consistently when you need nothing, or desperately reaching out when you need everything.

What's one person you've been meaning to reach out to?

Send them a message today. No pitch. Just show up.

9 commitments that will raise your standards:

1. I will never accept less than my worth, even when desperate.

2. I will choose discomfort over mediocrity, every single time.

3. I will price my work based on value, not fear.

4. I will say no to good opportunities to make room for great ones.

5. I will do the right thing when nobody's watching.

6. I will treat my calendar like a declaration of my priorities.

7. I will build systems that support my standards, not excuses that justify lowering them.

8. I will teach my kids through my actions, not my aspirations.

9. I will stop negotiating with myself about what I deserve.

Your standards determine your price.
Your price determines your life.
Your life determines your legacy.

Binary decision: You're either committing to these today, or you're committed to staying exactly where you are.

What standard are you done negotiating with?

I make the same 47 decisions every day. 
Until I stopped making them at all.

Lost count at the gym this morning. Was it rep 4 or 5?

Picked 4. Always pick the lower number.

That's my standard: When I lose track, I choose the harder path.

Most people would shrug it off. "Close enough." But close enough is how standards die. One shortcut at a time. One excuse after another.

I mentioned this exact thing in a post last week. Said I'd rather do more than less and cheat myself. Then this weekend, same situation. Rep 6 or 7? 

Already made that decision once. Already declared it publicly. So there's no debate anymore.

That's the power of standards - you make the decision once and you're done with it.

No more mental energy wasted. No more negotiating with yourself at 6am. The standard decides for you.

Know what's even more powerful? When you declare those standards publicly.

Not for accountability from others. For accountability to yourself.

Because when you've told the world "this is who I am," backing down feels like betrayal. Not to them. To the person you said you'd become.

Binary decision: You're either the person with standards that decide for you, or you're negotiating with yourself every single time.

What decision are you tired of making over and over?

You know that mental exhaustion from debating "Should I say yes to this?" every single day?

When you have standards, that debate disappears. The answer's already there.

"I don't work weekends" isn't being difficult. It's mental freedom.

Know what's crazy? Your brain is fighting itself when your actions don't match your values. That weird guilt when you do something that doesn't feel right? Your mind attacking itself with stress chemicals.

Standards fix that.

9 ways standards boost your mental health:

• You stop exhausting yourself with the same decisions. "Should I accept this?" becomes "Does this meet my standards?" Done.

• Your actions finally match who you say you are. No more guilt from doing things that don't align with your values.

• You start trusting yourself again. Keep your own commitments, rebuild self-respect. That quiet confidence changes everything.

• You sleep better. When you address problems instead of tolerating them, there's nothing to replay at 2am.

• Your relationships get lighter. Stop accepting disrespect, stop carrying resentment. The relationships that remain actually feel good.

• You know what you're building toward. Your days stop feeling random. You can explain why you do what you do.

• You stop performing for everyone else. Set your own standards, stop chasing external validation. That freedom is everything.

• You know where you stand. No more walking into situations unclear. You've already decided what's okay and what's not.

• You can finally breathe. When you're not tolerating things that drain you, there's space. Space to think, create, rest.

The pattern: When you tolerate misalignment, your brain works overtime trying to make sense of the contradiction.

When you have standards, your brain can relax. Everything's congruent.

It's not about being rigid. It's about being clear.

And clarity is kindness, to yourself and everyone around you.

Binary decision: You're either using standards to protect your mental health, or you're letting the lack of them destroy it.

Which standard would give you the most mental relief if you enforced it starting today?

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The Battle

Suna Turhan

Terry Rice

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Terry Rice's LinkedIn Performance

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