My passion: SALES and COACHING 

Ping me for coaching (also Executive Coaching)

Topics could be 
- career related, such as successful applications, selling your benefit and creating visibility for career ladder climbing / promotions 
- leadership coaching / executive coaching
- public speaking
- success in Sales

My professional background:

•	8+ years Sales (and 1,5 years Marketing ) in international, fast-paced, hypergrowth Tech environments (mature and non-mature markets) , for Silicon-Valley based companies/start-ups/corporates
•	SaaS, Security, i-IoT, business critical solutions  
•       Creative Pipeline Generation (Consistently exceeding Pipe Gen targets)
•	Proven Sales track record in complex, fast-paced environments
•	Successfully translate technology features into business benefits  (Consultative Sales, Challenger Methodology,MEDDIC...)
•       multilingual, customer-focused and results-driven Strategic Account Management & Hunting,
closing business and driving Sales through helping customers solve their business pains (Consultative Sales)


My personal background:
Suna was was born and raised in Berlin as the „sandwich“ child (2nd child of 3 children) to Turkish Alevite immigrant parents. She has been the first one in her family to study and made it into the Tech industry without a technology-related academic background. She worked in London, NYC, Munich,…
As a Woman in Tech and specifically in IT-Sales, she has lots of funny anectodes to tell. :.) 
Suna loves people who give her appreciation and the opportunity to grow (she is indeed a short person in height, but rather means growth in terms of „expanding one‘s skills &horizon“), to succeed and to make money 💰. 
She also loves to make you successful through her coaching.

One day, she will also be a famous singer…she just does not really take it seriously enough yet… 

I look forward to connecting with you, thus expanding my network on LinkedIn.

Suna Turhan

Kristen Webb Consulting

I bring Enterprise B2B software to market and scale sales outcomes through a targeted go-to-market strategy, compelling story telling and clear messaging.

GTM Strategy and Product Marketing Consultant

Unanet

- Collaborated with the exec team to create data driven corporate goals and strategy based on analytics, research, and reporting. 
- Built the product marketing function across two business units and five products for a $100m ARR ERP/CRM tech company.
- Attracted and retained superb talent to create a world class product marketing team.  
- Created a best-in-class PMM framework for building out playbooks, pitches, sales decks, competitive sales tools to enable sales. 
- Created compelling stories and messaging in GTM materials to drive demand through campaign strategies, including ABM.
- Drive change at the corporate level to build cross functional collaboration as part of the senior leadership team. 
- Overhauled sales enablement and presented at sales kick off for new competitive positioning. 
- Outperformed targets for our in-person customer event, reached max capacity of 1,000 customers within two weeks of posting our agenda. 
- Hit quarterly revenue goals across the company through ICP development, targeted marketing programs and materials, and events.

VP Product Marketing

Tricentis

o Created powerful stories and translated them into compelling web, marketing, and sales content to drive a consistent go to market message and attract target customers with a 50% increase in ARR Y/Y. 
o Developed top performing content and drove marketing pipeline with consistent Q/Q growth as the highest performing product, with the best lead to sales conversion in a multi-product, $150m+ revenue company. 
o Spoke at corporate and industry events and webinars to deliver thought leadership and brand awareness resulting in top performance metrics in lead acquisition, surveys, and revenue. 
o Created pitches and curriculum and conducted enablement to scale sales, partnering with sales to successfully convert competitive leads into customers at a 90+% rate. 
o Led the marketing integration between Neotys and Tricentis for “the most successful” combined GTM post acquisition. 
o Scaled the GTM from an 80 to a 1,000 employee-sized company to capitalize on new revenue opportunities and partnerships. 
o Mentored new hires and colleagues to help them achieve personal and team success. 
o Collaborated with cross functional groups in marketing, PM, engineering, and execs to execute the GTM strategy and plan that drove product stickiness, reduced churn and attracted new logos.

Tricentis acquired Neotys in March 2021
Director of Product Marketing, Neotys
o Overhauled the PMM function, created PMM disciplines around product launches, collaboration with PM, Engineering, Sales, and other field functional roles to execute customer driven roadmaps, sales enablement and GTMS execution. 
o Rebuilt positioning, messaging, storytelling, and enablement for the company. 
o Delivered compelling content that drove demand. 
o Drove 30% increase in website traffic and 20% Y/Y revenue growth in year 1 and 40% in years 2 and 3 and acquisition-desirable company for M&A exit. 
o Hired and managed content marketing managers to collaborate with on long and short form content.

Director of Product Marketing

Independent consultant for a variety of software companies (Cisco, BlackDuck, XebiaLabs...) from large Enterprise to small start-up. I provide a range of marketing services: 
- Strategy and planning for entering new markets
- Customer development and market validation 
- Strategic and go-to-market planning
- Tactical marketing execution 
- Messaging, positioning 
- Technical, business and thought leadership content
- Sales enablement 
- Competitive analysis 
- Data and business analysis 
- Digital marketing strategy and execution
- Team and individual mentorship and coaching 
- Pitch and presentation training

Spaces include security, DevOps, AppDev, big data, business intelligence, and start-up investors
*Cisco Investments: thought leadership and blog development. 
*XebiaLabs: wrote and designed case studies, website solutions pages, sales tools and conducted worldwide sales training. Interfaced with customers like GE and Expedia to create customer stories and gain approval to use their brands. 
*Black Duck (Synopsis): go-to-market strategy, planning and execution for a 1.0 product as the company newly entered the security space. Delivered all product marketing functions for the company across multiple products simultaneously: messaging, PR, technical sales training, launch strategy and execution. 
*FirstFuel Software: digital marketing strategy and execution including: campaign planning, writing and designing email campaigns, and analyzing results. Created web content and design, and sales and partner enablement messaging and materials. Mentored team on product marketing practices, such as competitive analysis, pitch development and product management approaches.
*ParStream (Cisco): researched the markets they sought and wrote thought leadership pieces on those spaces, like Telecom. Wrote technical case studies on their customers. 
*Cigital (Synopsis): wrote technical how-to guides for developers using their software security developer tools.

Product Marketing Consultant

Adobe

* Responsible for all product marketing functions for highly successful enterprise and developer solutions (Flash Platform, Flex and ColdFusion) including: enterprise messaging, pricing and positioning, marketing content and sales team execution.  
    * Responsible for global marketing budget and defining demand generation programs.  Business results included an increase in developer adoption and sales.
    * Developed creative marketing and channel programs for mature product line (ColdFusion) increasing sales by 30%

Senior Product Marketing Manager

-	Created SaaS business plans and technical requirements to bring traditional shrink wrapped, per CPU products into cloud subscription models. 
-	Responsible for all product marketing functions for highly successful enterprise and developer solutions (Flash Platform, Flex and ColdFusion) including: enterprise and MADP messaging, pricing and positioning, marketing content and sales team execution. 
-	Drove new strategy and complete messaging overhaul to focus on two key segments: mobile and enterprise. 
-	Responsible for global marketing budget, defining demand generation programs and developed creative marketing programs and sales channels. Business results included a 30% sales increase. 
-	Partnered with sales to close deals bringing in several multimillion-dollar accounts per year. 
-	Created new business opportunities, for example, a strategy to move product offering into a cloud service offering.

Senior Program Manager

Macromedia, Inc. was acquired by Adobe in 2005
-	Led a development and business team of 80 people and coordinated with three product teams and ancillary teams from 11 departments, located across four continents. 
-	Launched four full product releases and four-point releases on time, internationally, meeting all requirements. 
-	Exceeded financial goals for the product line. $33-50M annual sales for the company, the second most profitable product at Macromedia. A 30% Y/Y revenue growth far exceeded projections. 
-	Lead the development of the next generation Flash SDK for device manufacturers internationally, which brought multimillion dollar OEM deals with leading device manufacturers, e.g. Sony’s PSP. 
-	Collaborated with sales and product management to identify target customers for requirements gathering which resulted in a full feature list for the 1.0 version of the product and increased team productivity. 
- Implemented the infrastructure for Flex 1.0 product development resulting in the productivity and collaboration of a cross-coastal team of over 50 people.

Macromedia acquired Allaire Corporation in 2001
- Increased the number of leads through new marketing events, revised business processes, and centralized online reporting using Cognos. 
- Streamlined lead qualification process for worldwide sales. 
- Implemented best practice, new compensation plans and improved channel sales. 
- Designed and presented sales tools.

Sales Operations Analyst

Brigham and Women's Hospital

-	Taught myself SQL to access and use data to create balanced scorecards. 
-	Led radiology’s film library transition from analog to digital. Improved productivity, efficiency, and customer satisfaction by an increase from 80% satisfied to 95% very satisfied. 
-	Designed processes to integrate digital technology into daily operations. Lead multidisciplinary teams to streamlined operations, automated business processes and improved performance. 
-	Improved and redesigned processes, workflows, and physical workspace design to increase quality of patient care, customer satisfaction and billing.

Management Engineer

Passionate marketing and general management leader with experience launching early stage products and driving high growth stage products. Unique experience scaling sales for enterprise SaaS and hybrid software solutions across security, DevOps, MADP, and highly technical developer products. With over 20 years experience in launching and growing enterprise software solutions, Kristen is a product marketing expert who delivers compelling messaging, create great content, and penetrates new markets. She has successfully led the go-to-market strategy for products in various domains, such as mobile, e-commerce, SaaS, and developer tools, working with teams of different sizes and locations.

Kristen is also a certified SyncDev black belt, a methodology that combines agile development and customer development to achieve product-market fit. She has applied this approach to help start-ups and established companies in the DevOps, software security, and big data spaces, including Tricentis, where she helped grow a performance testing company to a successful exit. Kristen's mission is to empower product, marketing and sales teams to deliver value to their customers and stakeholders, using her expertise in highly technical SaaS products.

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Suna Turhan

Kristen Webb

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