Strategic Initiatives Manager | Growth & Impact through Collaborative Partnerships

I help people and organizations work together in ways that make a real difference. My creative and analytical background gives me a mix of practical and strategic skills that I use to solve problems and bring ideas to life

I’ve built partnerships with universities, industry, and government, and I’ve managed programs and projects from start to finish. I excel at connecting people, creating opportunities to work together, and making sure goals turn into results

I also focus on sharing knowledge and stories that others can learn from and carry forward. For me, the most important part of my work is building connections that last and lead to positive outcomes

Summer Applegate🍏

CMM 

We leverage our first-party, opted-in consumer database to increase ideal patient visits for specific service lines and procedures. Our strategy is direct and allows you to calculate a true ROI and patient acquisition costs.

By using hundreds of data points, both online and offline, we are able to identify and communicate directly with the right audiences for your services. There is no search or PPC used in our campaigns. And, unlike traditional marketing programs, we can track performance and quantify ROI based on actual office visits, not just clicks.

Our goal is to deliver positive returns to our clients, month-over-month.

Co-Founder, Managing Partner

Custom Medical Services, Inc

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Prosperity Funding

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Rioux Capital

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Bibby Financial Services USA

CashFlow Direct

Data-Driven Patients | Healthcare Performance Marketing | Mustache Owner

Hi, I'm Seth.
I use consumer data, patient personas, digital marketing channels and this fancy mustache to increase ideal-patient volumes for medical practices and healthcare organizations. Ok, so the mustache has little to do with acquiring patients but I wanted to see if you were still reading.  We drive patient visits through our SEARCHLESS, direct-to-consumer strategy.  Patient visits are the heart of your revenue so it’s critical for you to be directly in front of likely consumers BEFORE they search. Our clients hire us for increased visibility and to influence consumer behavior - they want more patients they can help.

We have focus within all orthopedic subspecialties, cardiac and vascular care, dental implants, and our program is effective with all specialties. I'm happy to share insights on our approach, capabilities and best uses. And even more interested in learning about your experiences with marketing, campaigns, tactics and goals (the good, bad and ugly).

I am grateful to have had exceptional mentorship and growth in earlier experiences: a trial technician/litigation consultant, a taxi driver (way before Uber), a professional touring drummer and other colorful positions. 

I believe there's a way to approach things so everyone wins. 
I believe work should be fun. 
I believe in integrity,  transparency, value, compassion, humor and kindness. I like to think that those unique roles helped serve as the basis for these ideals. 
Hey, thanks for reading 👍.

Seth Turnoff

taplio

The Battle

Summer Applegate🍏

Seth Turnoff

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