Sumant Vasan

CEO @ Spark Hat | I help healthcare companies acquire customers | $100M+ generated for my clients

The brutal truth? Your ideal customers are searching right now.

They're typing questions into Google. They're asking ChatGPT for recommendations. They're scrolling through AI-powered search results.

-And they're finding your competitors instead of you-

I'm Sumant Vasan, and I've spent 14 years fixing this exact problem for businesses that refuse to stay invisible.

Here's what I deliver:

✅ SEO that actually works - Not 500 blog posts hoping something sticks. Strategic optimization that puts you where your customers are already looking.

✅ AI-age website optimization - Your site needs to speak to both humans AND the AI systems now powering search. I make sure it does both fluently.

✅ Profitable advertising - Stop throwing money at ads that don't convert. I've managed $500K+ in spend and know exactly what turns clicks into customers.

What success looks like:
→ Your lead pipeline full of qualified leads
→ You stop losing customers to competitors you've never heard of
→ Your marketing budget actually generates measurable ROI
→ You become the obvious choice when customers search

The reality? Most businesses are playing yesterday's game while search evolves every day. Google's AI updates, ChatGPT's influence, Perplexity's growth (the landscape is shifting fast).

I help forward-thinking brands stay ahead of these changes, not behind them.

My track record speaks:

• Helped a health testing company dominate COVID testing with monster revenue
• Helped a drug testing business achieve 300% revenue growth in 18 months
• Helped a jewelry brand grow from $100K to $350K monthly revenue

The question isn't whether your customers are searching. They are.
The question is: Will they find you or your competition?

Ready to stop being your industry's best-kept secret? Let's talk.

Fractional CMO

- Helped design pre launch roadmap for fintech application
- Built influencer marketing program
- Designed content strategy and investor pitch collateral
- Coordinated app build with dev team to ensure optimal customer experience

Orchestraight

At Orchestraight, we specialize in revolutionizing how professionals approach business development, sales, and negotiation. Our flagship product, Orchestraight AI, leverages neurostrategy—a proprietary blend of behavioral psychology, social psychology, and NLP—to provide real-time, personalized coaching. With over 30 years of experience in training over 10,000 professionals, Orchestraight AI is designed to transform sales teams, entrepreneurs, and business leaders into high-performing, empathetic communicators and deal-makers.

By integrating cutting-edge principles with actionable insights, Orchestraight AI helps users build stronger relationships, close more deals, and grow their businesses. From mastering negotiation tactics to refining cold outreach strategies, the platform’s dynamic features—such as interactive role-play, personalized feedback, and cognitive bias countering—ensure that every interaction becomes an opportunity for growth.

Whether you’re an entrepreneur looking to scale, a sales leader seeking more impactful coaching, or a business owner aiming to align your team with advanced psychological strategies, Orchestraight is here to guide you toward sustainable success.

CEO/Co-Founder

FRAK Ambassador

Frak Ambassador

Jake Stahl Consulting

As a Fractional Chief Learning Officer, I specialize in transforming training chaos into strategic learning initiatives that drive growth and sharpen sales. My approach combines the best of tech innovation with proven adult learning methodologies, tailored for everyone from nimble startups to Fortune 500 stalwarts. At the core of my practice is the Adaptive Conversational Blueprint, a game-changing product grounded in the psychology of sales and modern social psychology insights.

My mission is simple: craft benchmark learning programs that are not only aligned with industry trends but are also versatile enough to meet diverse client demands.

Some Highlights:

- Saved clients up to $5M by creating customized training and sales systems across 10 industries and six countries.
- Implemented clear, data-driven metrics to evaluate training effectiveness, all while embracing a variety of formats and solid design principles.
- Utilized personality assessment tools like the Enneagram and MBTI to create personalized growth trajectories.
- Tripled sales and strengthened teams through smart hiring and training.
- Pioneered digital content transformation, e-learning tool innovation, and trainer guidance.
- Built end-to-end training departments for a startups, focusing on comprehensive onboarding and leadership development.
- Developed efficient, user-friendly portals to house an extensive range of training materials, while optimizing content management.
- Streamlined workflows, established naming conventions, and introduced version control, contributing to sales territory planning.
- Achieved remarkable year-over-year sales growth, cut down new-hire training time, and facilitated the adoption of training tools and processes.
- Orchestrated Sales Excellence initiatives that included crafting compensation plans, performance reviews, and quotas based on leading market indicators.

CEO/Founder

Fractionals United

Fractionals United is the leading global community for Fractional Leaders.

It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support.

Companies can also take advantage of the community if you're in need of Fractional Leaders to help grow your business.

Member

Fractional Conference

Oversee sales of tickets and sponsorships for the FRAK 2024 Conference, October 21 and 22nd in Minneapolis MN.

Fractional CSO for FRAK 2024 Conference

Pharmaceuticals (Various companies)

My responsibilities were the following while performing my various duties:

Managing and coaching pharmaceutical representatives to maximize performance and meet organizational objectives; developing and maintaining strong relationships with key stakeholders; mentoring and coaching team members to achieve unprecedented success; developing talent with an emphasis on ensuring organizational growth.

Key Accomplishments I attained during this role:

• Led growth of nine sales representatives generating >$65M in gross annual sales across six states and trained team to influence key opinion leaders and maximize revenue.
• Designed new business plans that delivered ~45% market share and achieved #1 ranking in the region for top area growth in 2012.
• Increased sales/rep by 11% through training and transparent leadership for primary product.
• Coached and trained three inexperienced district members to achieve Top 10% Awards in sales performance, resulting in increased revenue and improved team morale.
• Transformed a seasoned, unrecognized representative into "Regional Product Rep of the Year".
• Pioneered the first enterprise-wide LMS in the pharmaceutical industry and managed an $11M CRM project from scratch.

District Manager and incremental Training and Development positions

Fractional Chief Learning Officer | Certified NLP Practitioner | Best Selling Author | Award-Winning International Trainer | Speaker | Mind Mechanic

👤 The first impression you give is deciding the deal before you ever pitch it.

Most people get ignored not because they’re bad at what they do—but because they’re forgettable in how they show up.

I’m the guy companies call when they’re tired of their team getting ghosted, talked over, or losing deals they should have won.

I specialize in real-time behavioral strategy—teaching sales teams, founders, and executives how to read the room, adjust their presence, and say the thing no one else dares to say… so the right people start listening.

Over the past 15 years, I’ve trained over 12,000 professionals across 47 states and 6 countries, guided 15+ product launches, and driven results in 10 different industries—from SaaS to finance, enterprise sales to education. My work’s been used to help land $100M+ in cumulative deal flow, and it all comes down to one thing: perception over pitch.

I’m the creator of The Mind Mechanic and host of the Lead Gen Reboot podcast, where I dissect the psychology of first impressions, buying signals, and the exact moment influence is lost—and how to take it back.

My system has been used to train teams, win multi-million dollar accounts, and shift entire markets by changing one thing: how you’re perceived in the first five seconds.

If you’re ready to stop being invisible—and start getting taken seriously—let’s talk.

taplio

The Battle

Sumant Vasan

Jake Stahl

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