Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

You’re an advisor, not a full-time marketer.

Referrals are great…but they’re inconsistent. 

In the meantime, a financial "coach" on TikTok is getting millions of views pushing dangerous advice. 

But you don't have a content problem. 

You have a system problem:

→ Random posts
→ The occasional YouTube video
→ Compliance saying "we'll get back to you."

Let's change that. 

We'll build a repeatable, compliance-friendly, team-run content system with a simple cadence:

One 90-minute recording session per month → 3–4 segments + 15–30 clips

Then we turn that into a weekly rhythm across LinkedIn, email, YouTube, and your podcast.

We helped a client generate 150+ life insurance clients with one podcast.
Built 100+ podcast strategies for finance, CPA's, banks, and law firms. 

If you want a credible, relationship-driven growth system your team can sustain:

📅 Book a Discovery call: https://calendly.com/podcastprinciples/discover

I'll see you there! 

-Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

We got 12 inches of snow, then lost power and internet. 
My hot girlfriend, now freezing, turns to me.
And says,

"At least we can do our self-care." 

So apparently, these golden eye things are helping?

Thank god the power came back on. I was dreading what day 3 of no-power-self-care was going to look like. 

Back to work! 

PS: Did you get any snow?

Podcast-Style Content for Advisors & RIAs | 15m views, 500k+ Downloads and 1000+ Inbound Leads for Clients | Referrals are not a strategy. Stop waiting and start attracting.

My financial advisor said,
"Starbucks is keeping you poor."
So he made me switch to black coffee.

It's disgusting, sure.

But hey, at least now I can take that $2239 a year I saved and invest that into my Roth IRA. 

By the time I'm 65, that $2239 per year will get me at least another $357,569 to offset the cost of assisted living when I'm 75! 

He said it's all about optimizing for when you're really old and can't enjoy life. 

#financialadvising  

PS: Dave Ramsey is my financial advisor.

Bill Fanter brought us in to create videos.

12 months later: 

• 300,000+ views
• 5,000 subscribers
• 100 short-form videos

These are great metrics, but they don't tell the full story. 

Bill was already making videos, and that's the problem. 

Instead of sitting down to record a podcast or turning his phone camera on, we do one 90-minute recording per month.

No more editing.  
No more fancy cameras.
No more marketers or salespeople. 

Bill is one of the most successful options traders. He left a 25+ year career in banking to trade. Turning him into a "creator" is not the best use of his time when he runs a master class of 200 students. 

He's extremely candid about his wins and losses. 

And teaches his community how to do the same. 

He shouldn't be a video editor, and neither should you. 

#podcasting 

PS: Will you record video content this year?

Yesterday I went back to high school to teach kids about careers in media. It made me more emotional than I expected. 

I haven't spent a lot of time processing how I got here. I've been running so fast that I haven't reflected for myself: 

"How did I get here?"
"Did I think I was going into media?"
"What job did I think I would have in 2026?"

I remember thinking about the 2020's in 2016. 

How one day I would be 25 years old.

What would I be doing? 

Yesterday I went back home. Got to spend an hour with incredible students who are already creating content for themselves and their fellow classmates.  I saw my old teachers, stopped at my old job to see my boss and back home at my dads house to sit on the porch. 

Back by 3 PM, then off to a networking event at 6. I almost couldn't go because I was reflecting so much. 

It's weird because I know how I got here. 

But I don't know every reason 𝘸𝘩𝘺 I got here.

There can't be just one. 

My grandfather prayed for me every single day. My other grandfather made sure I was making money no matter what. My dad instilled a work ethic that can't be trained. 

It's working. We have clients. I work with my best friend. I live with the love of my life. We dreamed for years of even getting to this point. And man, does it feel good to be doing this. 

This life is crazy. And as my girlfriend often says, 

"Just stop, take it in, and look what you've built."

Thanks for reading, but this post was for me. 

I'm starting to think a lot of them are. 

#appreciation  

PS: What makes you stop and look back? Spending an hour with students did it for me.

When I was 14, my grandpa asked me a question that would change my entire life. 

"Are you making money?"

Luckily, I was. 

Just got my first job at a gas station. 

My dad was happy I was working.
My mom was scared of the customers. 
My soccer coach got real, "I'll let you do both for now..."

My grandpa, Jim, learned the stock market in his 70's. He was tired of replacing tile floors for landlords on the weekend, so he became one.  

Financial advisors, like many of us, don't understand that the impact of the work isn't reflected in the numbers. 

Knowing I would get that question every time I saw grandpa Jim forced me to want to make money. He became my advisor by asking one question every time I saw him. 

That question was more impactful than any other money lesson until I read Rich Dad Poor Dad when I was 19. 

But that's a story for another day. 

#advisors

PS: Who impacted your money habits as a kid?

There are 2 types of founders.
Which one are you? 

🗣️ The Top-of-the-Funnel Founder 

These founders love to advertise. 

They can rake in thousands of likes and comments but struggle to move prospects through the funnel. They often hit a wall when trying to connect marketing with sales.

💰 The Bottom-of-the-Funnel Founder

These founders love closing deals. 

They’re great at converting leads but struggle with attracting the right prospects in the first place. They often miss the mark in reaching people who will eventually face the problem they solve.

👇

Here’s the deal:

Do founders really fall into just 2 categories? 

Of course not.

The goal of this exercise is to help you think in binary terms. This makes it easier to say, "yeah, I might need help with [x] piece of my funnel." We can't fix your marketing if we can't fix you. 

Self-awareness > tips and tricks 

#MarketingStrategy 

PS: Which type of founder are you? Sales, or marketing?

Financial advisors are making LinkedIn way harder than it has to be, and that’s why other people are taking your clients faster than you can say, "401k."

https://lnkd.in/eNQSeK5X

Not because they’re smarter.
Not because they’re “better at content.”

Because they have a system.

Most advisors are doing random acts of content:

* a post for other advisors (the client repellent)
* a market update (prospects don't care)
* a broker-dealer graphic that puts us to sleep 😴

Then they wonder why nothing converts.

In this episode, I break down the 6-step system I’d use if I wanted to get clients (and yeah, it works for CPAs + law too).

Here’s what you’ll get:

✅ The first change I’d make to your targeting 
✅ How to turn your profile into a “pre-sell” page
✅ The minimum weekly posting cadence
✅ What to do daily so you’re not relying on hope
✅ The exact path from DM → call → client 

9 minutes to add as many clients as you want.

Watch here: https://lnkd.in/eNQSeK5X

Or don't and keep "networking."

#financialadvisors 

PS: If you’re still waiting for people to DM you first… you’ll either love or hate this episode.

Open video: LinkedIn for Advisors: How We Turn Posts Into Clients (Simple + Easy) on youtu.be

LinkedIn for Advisors: How We Turn Posts Into Clients (Simple + Easy)

Are you ready to embrace the future of construction? With years of dedicated experience in the Prefabricated Cold-Formed Steel (CFS) industry, I stand as a staunch advocate for its transformative potential across various sectors. My expertise spans from conducting comprehensive feasibility studies to facilitating equipment acquisition, establishing factory setups, determining pricing strategies, and overseeing seamless installations.

Having engaged with numerous manufacturers and stakeholders, I've witnessed firsthand the growing interest and curiosity surrounding the adoption of prefabricated CFS solutions. Whether you're an intrigued novice unsure of where to begin, an established business recognizing the inevitable shift towards technology-driven offsite construction, or a metal stud framing contractor eager to capitalize on prefabrication for mid-rise projects, I am here to guide you through the journey.

Structural engineers seeking deeper insights into the engineering intricacies of prefabricated CFS and the optimal software solutions, existing manufacturers and installers in need of refining their operations and understanding the nuances of steel procurement, fabrication, logistics, and pricing, or developers and general contractors exploring the benefits and challenges of integrating prefabricated CFS components into their projects—I offer tailored consultation to address your specific needs and aspirations.

Together, let's explore the boundless opportunities prefabricated CFS presents. Whether you're intrigued by its efficiency, sustainability, or cost-effectiveness, I am committed to empowering you with the knowledge and strategies essential for success. Regardless of your starting point, consider me your trusted navigator in steering you towards a future defined by innovation and excellence in construction.

Let's embark on this transformative journey together.

Robert Johnson

Every material has its place.

Concrete has its place.
Steel has its place.
Wood has its place.

Let’s talk about those places.

Prefab cold-formed steel?

• Non-combustible
• Dimensionally stable
• Engineered to the millimeter
• Repeatable
• Boring in the most profitable way possible

It belongs in high-performance structures where:

• Fire risk matters
• Insurance matters
• Schedule matters
• Gravity matters

Wood?

Wood absolutely has its place too.

• Bonfires
• Rustic cabins
• Picnic tables
• Termite all-you-can-eat buffets

And yes — certain projects where risk tolerance is high and the pro forma can absorb variability.

Before anyone gets emotional:

This is not anti-wood.

It’s just pro Prefab CFS. 

If your project requires:

• Non-combustibility
• Tight tolerances
• Long-term dimensional stability
• Reduced moisture drama

Then pretending wood and steel are interchangeable is like pretending a garden hose and a fire hose are basically the same thing.

They both move water.

Until they don’t.

Every material has its place.

The problem isn’t choosing wood.

The problem is choosing it for projects where performance actually matters — and then acting shocked when it behaves like wood.

Prefab CFS doesn’t make you edgy.

It makes you predictable.

And in today’s insurance markets, capital markets, and schedule environments…

Predictable is rebellious.

Let the comments begin. 🍿


#ColdFormedSteel #Prefabrication #NonCombustible #BuildingScience #ConstructionLeadership #ProjectDelivery #ModernConstruction

VP of Strategy & Prefabrication | Global Haven Ventures | Prefab & Modular Construction Strategist | Cold-Formed Steel Evangelist | Storytelling through Paths to Glory StoryStudio™

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If we treated other industries the way construction treats tradition, we’d still be:

• Flying propeller planes across the Atlantic
• Using fax machines for contracts
• Building cars without seatbelts

But in construction?

“We’ve always done it this way” is said with pride.

Not curiosity.

Here’s the problem:

Standard practice was built for:
• Cheaper money
• More labor
• Slower expectations

It was not built for 2026.

Prefab.
DFMA.
Early coordination.
Engineered systems.

These aren’t trends.

They’re responses to a different environment.

If you can’t explain why you’re doing something…

You’re not preserving tradition.

You’re avoiding change.

And avoidance is not a delivery strategy.

#ConstructionLeadership #ConstructionInnovation #Prefabrication #IndustrializedConstruction #ProjectDelivery #RiskManagement #ModernConstruction

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The Battle

Ryan R. Sullivan

Robert Johnson

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Performance ScoreRyan R. Sullivan's LinkedIn Performance

Performance ScoreRobert Johnson's LinkedIn Performance

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taplio

The Battle

Ryan R. Sullivan

Robert Johnson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan R. Sullivan's LinkedIn Performance

Performance ScoreRobert Johnson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan R. Sullivan's LinkedIn Performance