Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

Podcast strategy for finance, law, and coaching companies scaling to 7-figures and beyond. 
No marketers. No agencies. No freelancers. 
Just your podcast.

👇

Together, we'll build a system with your podcast. 

🎯 Who We Work With:

→ Law, finance, and online service companies that are tired of marketing agencies. 
→ Marketing teams who want a repeatable, low-lift content system.
→ Founders who would rather talk and let their team do the rest. 

🎙️ What You Invest In:

✓ A customized content strategy
✓ Custom YouTube, Podcast, and Email strategy
✓ Support for your team as they implement (we train them while you scale)

🙏 What You Get Today

Just a short call to discuss your podcast. 

https://calendly.com/podcastprinciples/discover

See you there.

– Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Gabe Einhorn asked, 
"Can we make this video go viral?"
I felt my blood pressure rise.

My response: 

"I mean, I guess let's try!" 

Our first SAAS marketing video ever. 

For VryfID.

20,000+ impressions
200+ comments
200+ likes

In LinkedIn terms? 

That's viral 😂

Waiting to hear how many signups we got. 

HUGE thanks to Gabe Einhorn for hiring Podcast Principles to get this launch video out there! And of course, shouts to our editor Jose for putting the video together. 

VryfID lets renters and guarantors upload and store all of their documents in one secure profile, with identity verification built in, and then share everything with the broker or landlord through one secure link.

- The first 1,000 people who sign up at VryfID.com get 1 YEAR FREE when we launch.

NYC renters. Brokers. Owners.
This is for you.

#vryfID 
#viral

i turn your business into a podcast ➛ $5m in revenue | 500k downloads | 15m views for clients

"Do people actually charge their podcast guests??"
Yes, and they're evil...


Kidding 😂

Most of the time, they're smart. 

Only sometimes are they evil. 

Somebody in your industry 𝘪𝘴 charging $5000+ to be on their podcast. 

They’re not charging you for a guest spot.

They’re charging you for access to their audience.

They built an audience of your ideal prospects. 

So when you pay to be on their podcast, you’re getting direct access to potential customers who already resonate with the problem you solve.

Now, what you do with that access is up to you, but there's a world where walking away with a few deals could be a reality. OR this is simply a stepping stone to bigger podcasts and media appearances. 

The real value isn’t the podcast itself — it’s the audience you can earn trust with. 

#Podcasting 
#ContentMarketing 
#LeadGeneration

👇

PS: Would you ever pay to be on a podcast?

And then, I turned to Joe. 

"Have you seen this yet?"

Our Black Friday offer. 

His response?

"Jamie, pull that thing up." 

Yes, we have a black friday offer. 
No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.
For the first 5 people who claim it. 

Clients are seeing 10,000+ views/month with this. 

$13,750 worth of strategy, editing, and design. 

It’s all going down on my email list until they’re gone! 
 
Signup Here → https://lnkd.in/eQEEgeDt

Or don't if you don't like free stuff. 

#blackfriday

Last night, I sat in a room with 30 real estate investors.
Millionaires, lenders, wholesalers, and vendors.
The most asked question?

"How are you leveraging social media?"

Briana answered:

"We stopped every single other marketing activity except social media and SMS. There is no better ROI for us than social media. Nothing comes close."

The hosts, Briana and Steve, have done 800+ deals. 

The attendees pressed further. 

They wanted to know how. 

Briana goes into detail:

"I have tried PPC, ads, mailers, cold email, cold calls, SEO, Google ads, local groups, and networking over the past 5 years. Social media has the highest ROI for us."

She continues, 

"If you want to do it, you need a strategy. We have a content calendar. We know what types of videos we have to make each week to bring in leads." 

This social media thing is not going anywhere. 

Remember websites? It's like that, but bigger. 

And everybody knows they need to do it. 

#socialmedia 

PS: Is social media a nice-to-have or a need-to-have for your business?

I have a client who sold over 600 life insurance policies without social media. 4 years later, I can finally show you how they did it.

No selling in their content.
No cold calling or DMing.
No networking.

They started a podcast, but that's not the lesson. I found that these advisors know that money is just a tool. They also know who the right client is, down to how they speak, act, and behave. And they know, on a deeper level, that their clients don't want to talk about money. This creates a massive separation between advisors who get clients from LinkedIn and advisors who don't. 

I have 7 advisors as clients as of today. All 7 decided to stop talking about the market, stocks or investing.

And start talking about YOU. 

YOU = their ideal prospect 

Advising = advice = bad 🔴
Intrigue = curiosity = good 🟢

Advisors look at money as an asset. Regular people look at money as a burden. I call it anti-advising. They pin money as the villain, and give you ideas to make yourself the hero. Same movie, different script.

TLDR: 

Nobody wants an advisor. 
Everybody wants more money. 
Adjust your marketing accordingly. 

#financialadvisor 
#financialadvising 
#finance  

PS: Do you take financial advice from people on LinkedIn?

Every time I get on our monthly call, my business coach asks: “What are you grateful for?”

Last month, it was the ability to slow down.

What I thought was “slowing down” was just stopping the things I truly needed to do to keep progressing.

Fishing, golf and going to the gym are not leisure activities. They are work. The mind works even when you’re not working!

So don’t slow down, just keep doing everything you need to do to keep the engine running, including your “side hobbies” and extracurriculars.

They are curricular.

NOTHING worth doing is a “bonus.”

Everything works together to create you.

Here are many photos from the last few months that haven’t seen the light of day.

Happy Thanksgiving, and thanks for reading! 🦃

#grateful

#grateful

David and Paul launched a podcast after a friend suggested it. 46 months later, here are the results👇

• 427,000 views
• 155,000 downloads
• 75% of their leads from the podcast

We spent 2 months designing this. Dave and Paul had no PR, press, ads, or massive built-in audience, so the strategy here was key. While most life insurance podcasts sounded like a textbook, they brought a new format, personality, and energy. Now, 3000 people tune in every month.

So now the question for you:

"What does it cost if you 𝘥𝘰𝘯'𝘵 launch a podcast?" 

There's an opportunity cost to everything in business.

🎤 → Find the full episode in my comment below

And big thanks to Dave and Paul for joining me 🙏
_________________
#podcastprinciples

PS: Dave and Paul are seeing 15,000 views per month.

We want you do the same, but for free, so we're giving away $13,750 of free strategy, editing, and design. 

Want in? Just sign up here to receive the deal on Black Friday - https://lnkd.in/eQEEgeDt

If you can imagine speaking to an audience of hundreds or thousands of prospects every week, you can become a podcaster.

And most importantly, they trust you.

That’s the power of video podcasting. 

→ "So how does it work?"

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

4️⃣ Podcast Episodes Per Month
5️⃣ Clips Per Episode
1️⃣ Social Post Per Day

Simple.

You don't have to give yourself more jobs when the content can do the work for you.

Your clients already listen to podcasts; it might as well be yours! 

#contentstrategy 

PS: Would you start a podcast, or do you think it's already too saturated?

Jack Gallagher and I are on our way to work with Liberty One Wealth Advisors in Philadelphia for Content Strategy! Let’s go!

No alternative text description for this image

The average LinkedIn user has 25 video editors in their network. Here's how to hire the right one👇

Stop hunting for an editor.

Lure them in with content. 
 
🎯 Post videos consistently. 

Good editors will DM you, asking to edit your videos. Most of the people on our team came to me first with, “Hey, I edit. Want a sample?” Sample them, go from there. 
 
🤝 Work your network. 

Ask every podcast host you know: “Who’s producing your show?” Most producers juggle 5–10 podcasts. If they’re good, they can probably take one more.
 
🧪 Give a test, not a thesis. 

Share 3–5 minutes of raw video. 

Ask for:  

• a clean edit  
• a title and thumbnail idea  
• 2 short clips with captions  

Turnaround in 48–72 hours. 

You’ll know fast.
 
✅ Good: Proactive, asks questions, offers a sample.  
❌ Bad: Misses the first deadline, uses AI for captions
 
Bottom line: publish, attract, filter, hire.  

Let your content pull the right people to you.
 
#hiring

People say podcasting is saturated, and then post on a platform with a billion users.

We all know what is actually saturated ⤵

▶  LinkedIn
▶  YouTube
▶  Facebook
▶  Instagram
▶  Tiktok

If podcasting as a medium is saturated, that means all social media is too. And you're still here. 

We all wish we were making content on YouTube when there were only 3 million users. 

That's how it feels with podcasting right now.

Only 500,000 active podcasts. 

It's just the beginning. 

Get in! 
___________
#podcastprinciples

YouTube is giving away views like candy. 
And the best part is, it's 100% free. 

Your first 20 videos are on us. 

(see photo for client results)

If you're waiting to start and finally want to get some views, we'll help you. 

How to get started: 

For Black Friday, I’m giving the first month 100% free to 5 people who commit to 3 months.
 
90 days is all it takes to hit that 10,000 views per month mark, and we'll help you get there. 

All you have to do is sign up using the link in the first comment. 

Get in there! 

#blackfriday 

PS: Every single screenshot here is from today, 11/26. These are real, 100% organic non-GMO results. 0 paid ads, just strategy and consistency.

YouTube for Business Owners - Stats

Niki Clark Marketing

Niki Clark Marketing is not your typical marketing agency. Instead of the generic, one size fits all philosophy, Niki Clark Marketing is dedicated to your personal marketing success and creating the client relationships that are crucial for your growth.

Not your typical marketing agency - because who wants typical anyway?

Founder & CEO

1st Gen Entrepreneurs

Founding Member

Motherhood

FMG Suite

- Responsible for introducing new product and enhancing existing services
- Conduct thorough research and perform market research to understand what consumers look for in their ideal products and services

- Develop marketing strategies for clients 
- Develop and execute content strategy for monthly marketing initiatives 
- Train marketing consultants on best practices and trends
- Deeply care about customer satisfaction and engagement
- Define and refine customer experience
- Host the monthly webinars

Product Marketing Manager

As a member of FMG's DEI Council, I have been actively involved in driving diversity, equity, and inclusion (DEI) initiatives. I have collaborated with my colleagues to identify areas where our company can improve diversity and inclusivity, and have helped develop and implement strategies to address these issues. In addition, I have participated in employee resource groups and other DEI-related programs, where I have gained valuable insights into the experiences of underrepresented groups in our company. Through my involvement with DEI, I am committed to fostering a culture where all employees feel valued and supported, and where diversity is celebrated as a strength.

DEI Council

Twenty Over Ten

Marketing Success Coach

Client Service Associate

RGT Wealth Advisors

RGT Wealth Advisors is a Registered Investment Advisory firm located in Dallas, TX. We’ve been serving clients with the highest standards of integrity, excellence, and innovation since 1985. RGT simplifies the complex details of managing wealth so our clients can relax and enjoy their success. We formulate innovative strategies, develop integrated financial independence plans, and implement personal investment portfolios that grow and evolve with our clients’ ever-changing lives. RGT is an independent, fee-only firm that provides conflict-free advice – always in our clients’ best interests. At RGT, our Core Values guide every action we take as individuals and as a firm. Our Core Values are Service, Integrity, Teamwork, Performance, Strategic and Professionalism.

Marketing Assistant

Brand Ambassador

RGT Wealth Advisors is a Registered Investment Advisory firm located in Dallas, TX and Orange County, CA. We’ve been serving clients with the highest standards of integrity, excellence, and innovation since 1985. RGT simplifies the complex details of managing wealth so our clients can relax and enjoy their success. We formulate innovative strategies, develop integrated financial independence plans, and implement personal investment portfolios that grow and evolve with our clients’ ever-changing lives. RGT is an independent, fee-only firm that provides conflict-free advice – always in our clients’ best interests. At RGT, our Core Values guide every action we take as individuals and as a firm. Our Core Values are Service, Integrity, Teamwork, Performance, Strategic and Professionalism.

Receptionist & Brand Ambassador

Forever 21

Manage the store 
Responsible for opening/closing the store 
Recruit and hire new employees 
Coach and develop management 
Drive sales and upt 
Lead a staff of 80+ 
Visual Merchandise 
Process shipment 
Manage payroll and budget 
Meet with district manager to execute directives 
Recruit new applicants 
Coordinate with other store managers 
Perform visual merchandising standards 
Execute corporate directives 
Ensure proper marketing 
Enforce maximum selling

Store Manager

Manage the store 
Responsible for opening/closing the store 
Supply order 
Recruit and hire new employees 
Coach and develop management 
Drive sales and upt 
In charge of store funds 
Lead a team of 60+ staff members 
Visual merchandise 
Process shipment 
Manage payroll and budget 
Execute directives on a timely manner 
Assist customers in fast pace fashion

Co Manager

Fossil Watches

Assistant

Neiman Marcus

January 2008-June 2009                           Neiman Marcus            Dallas, TX
                        Department Manger Women’s Contemporary
                        Manage staff of 8+
                        Receive and merchandise incoming product
                        Attend product based meetings on a weekly basis
                        Meet and communicate with buyers and vendors on
                        a daily basis
                        Meet with executives on financial planning

Department Manager

Simplifying marketing for financial advisors I Saving you time so you can focus on your clients I Making sure you stay well connected with your clients and prospects

Hey there! So glad you stopped by!

My name is Niki and I am a marketing consultant, coach, and specialist for financial advisors. 

Sometimes, I’m simply a sounding board. 

Advisors need someone to talk to also!

In 2016 I got my FPQP designation because I find finance incredibly interesting. This designation and education allow me to serve you better.

I help with marketing strategies, building brand awareness, thought leadership, and growing your business.

Let's show the world what a great advisor you are!

As a woman in the finance industry, I am a strong advocate for amplifying the voices of females in finance! 

People always like to know a person’s “why.”

Here’s mine:

Working with financial advisors has to be one of the most fulfilling things I get to do.

Advisors are some of the most caring and selfless people I know. I see what they do each and every day and how much they care for their clients.

If I can help you with your marketing and business growth so you can take care of your clients better, everyone wins!

When not working, I am pestering my husband, learning about how to not annoy my pre-teen daughter, kissing all over our one-year-old baby boy. chasing after my dogs, and constantly taking pictures. 

On a quest to dive deeper into the bible and learn more about Jesus! Highly recommend the book Driven by Eternity! 

We live in an area surrounded by mountains, so there is a lot of time spent exploring, hiking, and searching for antiques in small, mountain towns. 

Hippie at heart!


Specialties:

⚫ Content strategy
⚫ Social media marketing
⚫ Campaign management 
⚫ Email marketing strategy
⚫ Advocate for relatable content
⚫ Brand awareness and recognition
⚫ Engagement and relationship management

And making finance fun!

Follow me for marketing tips and advice.

Niki Clark, FPQP

Every single one of these books was either gifted to me this year or recommended by someone.

And every single one has drastically improved the way I think and work.

If I could sum up all of these books into one over our thing, it would be this: Stop holding yourself back and go make things happen.

What books have you read lately that have helped you either personally or professionally?

Niki Clark, FPQP®

Non-Boring Marketing for Financial Advisors

I can't believe 2025 is almost over... but here we are!
The marketing predictions for 2026 have been popping up all over the place and my team and I have... well, we have some thoughts.

In this article, instead of just telling you what the predictions are, Blair, Rachel, and I tell you what we think about them. 

This is basically an inside look at our stream-of-consciousness Slack channel.

Take a look and let me know - what do you think marketing will look like next year?

By Niki Clark, Rachel Clark, and Blair Kelly Key Takeaways 1. Trust beats volume. Original insights, real people, and public proof outperform high-out

Open article: Marketing Predictions for 2026: What Matters In the Coming Year by Niki Clark, FPQP® • 19 min read

Marketing Predictions for 2026: What Matters In the Coming Year

Ever feel like marketing is moving faster than your morning coffee can kick in?

Same.

There’s so much cool stuff happening right now. New platforms, new rules, new ways to connect. It’s exciting and a little overwhelming.

The good news is, you don’t have to chase every shiny thing to stay relevant.
But it is fun to see what’s shaking up out there.

Over the past few months, our team has been deep in research mode, tracking what’s actually changing the game. Not a giant trend report (because who has time for that), just the ones that matter.

Like Instagram quietly deprioritizing the feed (yes, really), new email marketing regulations, and the constant buzz of SMS notifications trying to steal your attention.

So, Rachel, Blair and I pulled together a list of what’s hot, what’s fading, and what’s next. And we made sure it’s actually fun to read.

Here’s a sneak peek 👇
You can find the full blog in the comments.

Now tell me, which marketing trend has you most curious or completely over it?

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Ryan R. Sullivan

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The Battle

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Posts

Engagements

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