Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

Podcast strategy for finance, law, and coaching companies scaling to 7-figures and beyond. 
No marketers. No agencies. No freelancers. 
Just your podcast.

👇

Together, we'll build a system with your podcast. 

🎯 Who We Work With:

→ Law, finance, and online service companies that are tired of marketing agencies. 
→ Marketing teams who want a repeatable, low-lift content system.
→ Founders who would rather talk and let their team do the rest. 

🎙️ What You Invest In:

✓ A customized content strategy
✓ Custom YouTube, Podcast, and Email strategy
✓ Support for your team as they implement (we train them while you scale)

🙏 What You Get Today

Just a short call to discuss your podcast. 

https://calendly.com/podcastprinciples/discover

See you there.

– Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Gabe Einhorn asked, 
"Can we make this video go viral?"
I felt my blood pressure rise.

My response: 

"I mean, I guess let's try!" 

Our first SAAS marketing video ever. 

For VryfID.

20,000+ impressions
200+ comments
200+ likes

In LinkedIn terms? 

That's viral 😂

Waiting to hear how many signups we got. 

HUGE thanks to Gabe Einhorn for hiring Podcast Principles to get this launch video out there! And of course, shouts to our editor Jose for putting the video together. 

VryfID lets renters and guarantors upload and store all of their documents in one secure profile, with identity verification built in, and then share everything with the broker or landlord through one secure link.

- The first 1,000 people who sign up at VryfID.com get 1 YEAR FREE when we launch.

NYC renters. Brokers. Owners.
This is for you.

#vryfID 
#viral

i turn your business into a podcast ➛ $5m in revenue | 500k downloads | 15m views for clients

"Do people actually charge their podcast guests??"
Yes, and they're evil...


Kidding 😂

Most of the time, they're smart. 

Only sometimes are they evil. 

Somebody in your industry 𝘪𝘴 charging $5000+ to be on their podcast. 

They’re not charging you for a guest spot.

They’re charging you for access to their audience.

They built an audience of your ideal prospects. 

So when you pay to be on their podcast, you’re getting direct access to potential customers who already resonate with the problem you solve.

Now, what you do with that access is up to you, but there's a world where walking away with a few deals could be a reality. OR this is simply a stepping stone to bigger podcasts and media appearances. 

The real value isn’t the podcast itself — it’s the audience you can earn trust with. 

#Podcasting 
#ContentMarketing 
#LeadGeneration

👇

PS: Would you ever pay to be on a podcast?

And then, I turned to Joe. 

"Have you seen this yet?"

Our Black Friday offer. 

His response?

"Jamie, pull that thing up." 

Yes, we have a black friday offer. 
No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.
For the first 5 people who claim it. 

Clients are seeing 10,000+ views/month with this. 

$13,750 worth of strategy, editing, and design. 

It’s all going down on my email list until they’re gone! 
 
Signup Here → https://lnkd.in/eQEEgeDt

Or don't if you don't like free stuff. 

#blackfriday

Last night, I sat in a room with 30 real estate investors.
Millionaires, lenders, wholesalers, and vendors.
The most asked question?

"How are you leveraging social media?"

Briana answered:

"We stopped every single other marketing activity except social media and SMS. There is no better ROI for us than social media. Nothing comes close."

The hosts, Briana and Steve, have done 800+ deals. 

The attendees pressed further. 

They wanted to know how. 

Briana goes into detail:

"I have tried PPC, ads, mailers, cold email, cold calls, SEO, Google ads, local groups, and networking over the past 5 years. Social media has the highest ROI for us."

She continues, 

"If you want to do it, you need a strategy. We have a content calendar. We know what types of videos we have to make each week to bring in leads." 

This social media thing is not going anywhere. 

Remember websites? It's like that, but bigger. 

And everybody knows they need to do it. 

#socialmedia 

PS: Is social media a nice-to-have or a need-to-have for your business?

I have a client who sold over 600 life insurance policies without social media. 4 years later, I can finally show you how they did it.

No selling in their content.
No cold calling or DMing.
No networking.

They started a podcast, but that's not the lesson. I found that these advisors know that money is just a tool. They also know who the right client is, down to how they speak, act, and behave. And they know, on a deeper level, that their clients don't want to talk about money. This creates a massive separation between advisors who get clients from LinkedIn and advisors who don't. 

I have 7 advisors as clients as of today. All 7 decided to stop talking about the market, stocks or investing.

And start talking about YOU. 

YOU = their ideal prospect 

Advising = advice = bad 🔴
Intrigue = curiosity = good 🟢

Advisors look at money as an asset. Regular people look at money as a burden. I call it anti-advising. They pin money as the villain, and give you ideas to make yourself the hero. Same movie, different script.

TLDR: 

Nobody wants an advisor. 
Everybody wants more money. 
Adjust your marketing accordingly. 

#financialadvisor 
#financialadvising 
#finance  

PS: Do you take financial advice from people on LinkedIn?

Every time I get on our monthly call, my business coach asks: “What are you grateful for?”

Last month, it was the ability to slow down.

What I thought was “slowing down” was just stopping the things I truly needed to do to keep progressing.

Fishing, golf and going to the gym are not leisure activities. They are work. The mind works even when you’re not working!

So don’t slow down, just keep doing everything you need to do to keep the engine running, including your “side hobbies” and extracurriculars.

They are curricular.

NOTHING worth doing is a “bonus.”

Everything works together to create you.

Here are many photos from the last few months that haven’t seen the light of day.

Happy Thanksgiving, and thanks for reading! 🦃

#grateful

#grateful

David and Paul launched a podcast after a friend suggested it. 46 months later, here are the results👇

• 427,000 views
• 155,000 downloads
• 75% of their leads from the podcast

We spent 2 months designing this. Dave and Paul had no PR, press, ads, or massive built-in audience, so the strategy here was key. While most life insurance podcasts sounded like a textbook, they brought a new format, personality, and energy. Now, 3000 people tune in every month.

So now the question for you:

"What does it cost if you 𝘥𝘰𝘯'𝘵 launch a podcast?" 

There's an opportunity cost to everything in business.

🎤 → Find the full episode in my comment below

And big thanks to Dave and Paul for joining me 🙏
_________________
#podcastprinciples

PS: Dave and Paul are seeing 15,000 views per month.

We want you do the same, but for free, so we're giving away $13,750 of free strategy, editing, and design. 

Want in? Just sign up here to receive the deal on Black Friday - https://lnkd.in/eQEEgeDt

If you can imagine speaking to an audience of hundreds or thousands of prospects every week, you can become a podcaster.

And most importantly, they trust you.

That’s the power of video podcasting. 

→ "So how does it work?"

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

4️⃣ Podcast Episodes Per Month
5️⃣ Clips Per Episode
1️⃣ Social Post Per Day

Simple.

You don't have to give yourself more jobs when the content can do the work for you.

Your clients already listen to podcasts; it might as well be yours! 

#contentstrategy 

PS: Would you start a podcast, or do you think it's already too saturated?

Jack Gallagher and I are on our way to work with Liberty One Wealth Advisors in Philadelphia for Content Strategy! Let’s go!

No alternative text description for this image

The average LinkedIn user has 25 video editors in their network. Here's how to hire the right one👇

Stop hunting for an editor.

Lure them in with content. 
 
🎯 Post videos consistently. 

Good editors will DM you, asking to edit your videos. Most of the people on our team came to me first with, “Hey, I edit. Want a sample?” Sample them, go from there. 
 
🤝 Work your network. 

Ask every podcast host you know: “Who’s producing your show?” Most producers juggle 5–10 podcasts. If they’re good, they can probably take one more.
 
🧪 Give a test, not a thesis. 

Share 3–5 minutes of raw video. 

Ask for:  

• a clean edit  
• a title and thumbnail idea  
• 2 short clips with captions  

Turnaround in 48–72 hours. 

You’ll know fast.
 
✅ Good: Proactive, asks questions, offers a sample.  
❌ Bad: Misses the first deadline, uses AI for captions
 
Bottom line: publish, attract, filter, hire.  

Let your content pull the right people to you.
 
#hiring

People say podcasting is saturated, and then post on a platform with a billion users.

We all know what is actually saturated ⤵

▶  LinkedIn
▶  YouTube
▶  Facebook
▶  Instagram
▶  Tiktok

If podcasting as a medium is saturated, that means all social media is too. And you're still here. 

We all wish we were making content on YouTube when there were only 3 million users. 

That's how it feels with podcasting right now.

Only 500,000 active podcasts. 

It's just the beginning. 

Get in! 
___________
#podcastprinciples

YouTube is giving away views like candy. 
And the best part is, it's 100% free. 

Your first 20 videos are on us. 

(see photo for client results)

If you're waiting to start and finally want to get some views, we'll help you. 

How to get started: 

For Black Friday, I’m giving the first month 100% free to 5 people who commit to 3 months.
 
90 days is all it takes to hit that 10,000 views per month mark, and we'll help you get there. 

All you have to do is sign up using the link in the first comment. 

Get in there! 

#blackfriday 

PS: Every single screenshot here is from today, 11/26. These are real, 100% organic non-GMO results. 0 paid ads, just strategy and consistency.

YouTube for Business Owners - Stats

Aura

Aura is your all-in-one Sales Performance AI, built to track, analyze, and optimize every part of your sales system.

Created for agency owners, info product owners, sales teams, and coaching programs that want to scale fast without the spreadsheet chaos, Aura plugs directly into your business to become your AI revenue analyst.

We deliver what matters: Live dashboards, brutally honest AI call breakdowns, and revenue forecasts that show you the path to hitting your number.

Join the waitlist below and get a 30 minute free training to double your close rate.

Founder & CEO

Voics

Most people think scaling to $1M+ with content is about working harder.

It’s not.

It’s about building a simple ecosystem, one offer, one content machine, and one sales system that scales without you.

At Voics, we help entrepreneurs grow from $20K to $100K/month and beyond by installing an Ecosystem model that actually compounds:

Offer – Craft a no-brainer offer people buy fast.

Content – Build authority, attract leads, and control your narrative.

Sales – Convert without chasing. Close with systems.

We’ve helped founders like Rob Lipsett, Tim Stoddart, and hundreds more do exactly that.

Most people get content wrong.

They post randomly.
They have no pitch.
They’re stuck selling low-ticket or not at all.

Our clients scale because everything is built around one thing: leverage.

→ Content that drives revenue
→ Offers people buy without objection
→ Sales that don’t rely on you

If you’re ready to scale with a clear model that turns content into cash, send me a message.

Kickoff Sessions

Weekly podcast episodes with the sharpest minds in the world to help you live a richer & more fulfilling life. 

Previous guests include Luke Belmar, Justin Waller, Sahil Bloom, Gad Saad, Peter Schiff, Stirling Cooper, Jack Hopkins, Sadia Khan, Matt Gray, Daniel Priestley, Richard Cooper, Justin Welsh and more.

Podcast Host

Revolut

•	Leading the Engagement trading team and building stock & cryptocurrency products
•	Focusing on building products that boost user engagement and retention
•	Ruthlessly iterating on product design to optimise user experience and interaction
•	Launching Revolut’s Trading product in new locations including Singapore 
•	Building new product features from the initial research phase through design and development
•	Enhancing existing product features by reducing total bug count and customer support load
•	Managing third party vendor relationships and the integration of new product features

Product Owner - Wealth & Trading

•	Launched Revolut’s Trading product in Europe, UK, USA, Australia
•	Scoped and managed the end-to-end product requirements for every trading entity globally
•	Implemented the product localization functionality in conjunction with local FINRA, FCA, and ASIC regulation 
•	Designed and enhanced front-end trading functionality to optimize the customer's experience and product features
•	Created front-end design flows to support new functionality being developed with Figma
•	Built and developed stakeholder relationships across various product, operations, legal, and compliance functions
•	Managed the implementation of the MiFID II regulatory licensing project and requirements
•	Managed trade surveillance requirements and provided oversight of trade performance, best execution, and market abuse
•	Created the client asset monitoring, controls, and reporting processes in line with MiFID II regulatory requirements
•	Designed key metrics, dashboards, and performance tracking systems for Revolut’s trading product

Product Operations Manager - Wealth & Trading

Accenture

• Leaded the business analysis and project management of large-scale bank migration projects
• Consulted with business stakeholders to solve complex system problems through in-depth evaluation of business processes, systems and industry standards and recommended solutions 
• Communicated directly with the business on end to end process design; analyzed and documented ‘as-is’ processes and pain points to drive end-to-end ‘to be’ process design
• Created detailed requirements documents for defining change request items and working closely with the client to establish priority and potential impacts of change items

Senior Business Analyst

• Managed the user acceptance testing (UAT) stage of the development lifecycle and liaised with multiple senior stakeholders to support user engagement and manager sign off
• Supported system change processes from requirements through implementation of input-based analysis of information
• Consulted with clients to determine system functional specifications and provided user and operational support
• Identified and communicated risks and impacts, considering business implications of the application of technology to the current infrastructure and business environment 
• Conducted fit/gap analysis workshops, investigated, analysed and formulated business ideas and requirements 
• Collaborated with architects, developers and end-users throughout the agile development lifecycle to ensure a high-quality functional solution
• Nominated for Accenture's Best Newcomer Award in the United Kingdom and Ireland

Business Analyst

NuArca

•	Analysed business and technical requirements at the project level to achieve company strategy and objectives
•	Synthesized data from a variety of databases to provide insight and concise recommendations to partners and leadership
•	Collected, organized, and visualized data to succinctly communicate ideas and provide guidance to senior management 
•	Managed requirements to design test cases, process change requests, managing project scope, installation and deployment 
•	Developed technical solutions to business problems, defining, analyzing and documenting core business requirements 
•	Performed quality assurance testing methodologies such as integration, performance and regression testing during sprints
•	Enforced Agile development techniques routinely including Scrum, Kanban and Lean IT to deliver working software

University College Cork

•	Tutored 200 students the skills to effectively exploit database management systems (DBMS) in an enterprise context
•	Demonstrated the solutions to specific database problems using advanced SQL with Oracle Apex
•	Coordinated the concepts to analyse organisational activities, information flows and data models using Microsoft Visio

Advanced SQL Tutor

State Street

•	Provided oversight and governance of the Senior Management Regime (SMR) adhering to the Banking Reform Act of 2013
•	Defined, identified and planned analysis on projects ensuring dependencies across multiple workstreams and stakeholders
•	Gathered and documented core business requirements from stakeholders translating into fundamental functionality
•	Implemented the SharePoint scorecard project for monthly project status and management information reporting
•	Delivered detailed process flow documents and workflows used in the technical requirements of the SMR project
•	Completed an agile software development course focused on SDLC industrialized agile, financial estimations and forecasts 
•	Created and presented a comprehensive KYC blockchain onboarding proposal to senior management 
•	Received the CIO Certificate Award for Performance Excellence

Program Management Office Analyst

I Grow & Monetise Podcasts | CEO & Founder of Voics | Podcast Host at Kickoff Sessions

Darren Lee

I was sitting next to a billionaire at a mastermind.

The guy made $1.2B a year. Yes, a year.

He was the most unassuming guy ever. 
Normal clothes, no flash. 

Here’s what hit me:

If you think you know everything, you know nothing.

This guy was running a billion-dollar biz.

He was still taking notes, asking questions, and learning like a complete beginner.

Every time I'm in these rooms, I’m reminded of 3 simple things:

1. The gap between where I am and where I want to be.

2. The danger of getting complacent.

3. The power of being around people further ahead.

Not because they’re smarter, but because they fixed the one degree shifts in their business.  

And I mean this respectfully:

They’re not better than you.
They’re not smarter than you.
They just did the work.

And they got the right assistance at the right time.

This is why the right info matters.

-
P.S. I'm running a LIVE Masterclass this Wednesday at 1PM GMT / 7PM Singapore time.

If you want to scale your business to 7-figures, register via the comments.

Helping committed coaches and agency owners scale their business to 7 & 8 figures

The biggest lie in online business…

“To make more money, you need to do more.”

That belief is exactly why most entrepreneurs get stuck forever.

More channels.
More offers.
More complexity.

More is what kills your business.

Here’s what actually scales (from someone who did multiple 6-figures last month):

1. One Acquisition Strategy

Not IG + TikTok + LinkedIn + Twitter + YouTube all at once.
Pick one.
Master it.


2. One Set of Skills (Refined)

You didn’t “get lucky” to hit six figures.
You hacked your way there.
Scaling is about sharpening the process:
Sales.
Marketing.
Delivery.

3. A Few Killers (Not a Team of 40)

You don’t need a “team.”
You need people who want to win.
People who are aggressive about excellence.

That’s it.

This is how you break out of the small-business hamster wheel.

This is how you build a business that is repeatable, scalable and enjoyable.

👇🏼Join The One Degree Masterclass (Nov 19th)

I still remember the feeling the first time I posted content..

It was 2020.

I was sitting in a tiny apartment in Dublin.

Rain smashing off the window, like it does every single day in an Irish winter.

And I was on the edge of my bed…
quivering over my phone…
hovering over the “Post” button.

I was terrified of what people would think.

“What will my friends say?”
“Who does he think he is?”
“Is this cringe?”

I almost deleted it the second it went live.

But that one post changed the entire trajectory of my life.

It was the start.

Since then:

→ I’ve built a multi-7 figure company
→ Worked with 500+ coaches and agency owners
→ Built a top podcast
→ Met people I used to look up to
→ Built a life I couldn’t have imagined in that tiny apartment

And none of that would have happened if I didn’t take that first step.

Your entire life changes the moment you stop living for the opinions of people who aren’t even in the arena.

If you’re holding back from posting…

Take the leap.

Hit publish.

You don’t know who’s watching or how far it might take you.

Most offers are vitamins.

Nice to have or “sounds cool.”

But no urgency. No real demand. 

That’s why so many coaches + service providers get stuck…

They’re selling something people want, not something people need.

If you want to scale toward 7-figures, you must be able to answer one brutally simple question:

What painful problem do you solve…
for a specific person…
who is easy to find online…

and ready to take action?

When you solve aspirin-level pain, everything changes:

• Leads respond faster
• Sales cycles shorten
• Close rates spike
• Pricing becomes a non-issue
• Referrals happen naturally

This is the difference between:

“A vitamin business” → constant convincing
“A painkiller business” → clients chase you

Your offer doesn’t need to be more complex.

It needs to be more necessary.


P.S. I’m hosting a live masterclass today on how to turn your offer into a painkiller and scale toward 7-figures with conviction and consistency.

If you want in, now is the time: https://voics.co/webby-ads

You don’t have a content problem. 

You have a positioning problem.

Your product, your offer, and your content are simply too confusing for people to buy.

Most creators think their content isn’t working.

But it’s really the mesaging.

With great copy and great offers, your goal is clarity, not cleverness.

The best-performing content and the highest-converting offers are brutally simple:

→ A painful problem
→ A specific user
→ A tangible outcome

Easy to understand. 

Easy to want. 

Easy to buy.

Most entrepreneurs don’t have a broken business.

They have a misaligned one.

You’re 99% right…

But that missing 1% is creating all the drag:

- Inconsistent months
- Unpredictable lead flow
• Up-and-down close rates

That frustrating “I’m doing everything right… why isn’t it working?” feeling

You don’t need more content.
You need alignment.

Your business only breaks for one of three reasons:

1. Your offer is vague.

If you can’t say it in one sentence, a prospect never will.

2. Your content builds attention, not authority.

Fans don’t buy. 
Buyers buy.

3. Your sales process resets every call.

No sales assets. 
No conviction. 
No conversions.

Fix the one degree that’s off and everything downstream compounds.

Small hinges swing big doors.

Stop rebuilding your business every 90 days.

Fix the misalignment and unlock your next level.

The two most underrated skills for entrepreneurs:

Sales and hiring. 

Here's why:

1. Sales

If there’s no sale, there’s no business.

If you don’t know how to sell, you will ALWAYS be pushing a rock uphill.

The funny thing is, sales is universal.

If you understand what makes people tick, you can be dropped into any product, any market, online or offline.

The semantics change.
People don’t.

2. Hiring

I’ve hired 50+ people at Voics.

Interviewed hundreds, maybe thousands.

Fired a bunch. Made the hard calls.

But when you can spot a gem, your life instantly gets easier.

You don’t need to do everything.

You need to do the thing you’re great at, for longer than everyone else, and double down on it.

Most people won’t even delegate ordering a Starbucks coffee…

Which is exactly why they’re stuck in a perpetual loop inside their business.

Focus on selling more.
Focus on hiring more.

You’ll break every revenue plateau you’re stuck in and finally hit a new milestone.

👇JOIN The Client Acquisition Workshop (Dec 10th)

If you want to make more money, run more offers.

Most agency owners and coaches don’t have a sales problem.

They have a visibility problem.

Their offer disappears for weeks, then they wonder why cash flow dries up.

You can have the best product in the world…

But if people don’t see the offer frequently they won’t buy.

Your offer isn’t a one-time announcement.

It’s a repetition game.

Run it again.

Tighten the angle.

Add urgency.

Make it impossible to ignore.

→ Run a 72-hour push with a clear deadline.

→ Add a fast-action bonus (extra 1:1, extra month, early-bird access).

→ Re-pitch your existing clients, they’re easier to close than strangers.

→ Put the offer everywhere: feed, stories, email, DMs.

If your ideal buyers didn’t see your offer at least 3 times this week, assume they didn’t see it at all.

Be honest:

How many real offers did you make this week?

And what happens when you 3x it?

For years, I struggled to explain what I actually did.

Content was good.
Clients were happy.
But growth was inconsistent.

The turning point was this:

I stopped trying to be everything…

and focused on the one painful problem we solved better than anyone else.

Most people never get known because they never get specific.

If you want to scale..

Solve a painful problem for a buyer you can find today.

Not a vague aspiration for “anyone who wants to grow.”

This week I launched my first software company Aura.

And ran a live masterclass for hundreds of entrepreneurs.

But in 2020, I started posting content with nothing.

No audience.
No experience.

No “secret sauce.”

Just my college laptop, a tiny bedroom in Dublin and a willingness to start.

Fast-forward to today:

We launched Aura, a real software with enterprise value.

(Not a ChatGPT wrapper lol)

We’re already working with founders and sales teams to increase their revenue.

Our masterclass last night was packed with agency owners and coaches who walked away with a real plan for 2026.

Start posting.
Start promoting yourself.
Start something you’re proud of.

Everything you want happens slowly… then all at once.

Here’s why you need to REALLY know your business partner…

For two years, nobody actually knew what happened between Steve Tan and Luke Belmar.

Just rumours. Screenshots. Half-stories.

Sat down with Steve Tan.
Turned the cameras on.

And I asked him to walk me through everything... 

What he revealed is the reason every entrepreneur needs to take co-founder relationships seriously:

• How the partnership really started
• Why he funded the entire operation
• When the business blew up and the exact moment the cracks appeared
• The “handover” that wasn’t a handover
• And the day he lost access to his own company

This was a full breakdown all laid out with nothing held back.

If you’ve ever taken on a co-founder… or plan to… you need to hear this.

For the first time, Steve tells the entire story in one place.

Watch the full episode below👇

This is the advice I wish someone had told me at 19 years old:

1. Learn sales.

If there’s no sales, there’s no business.

2. Work with A-Players.

Surround yourself with killers.

3. Be coachable.

You know nothing at 19 years old.

4. Find the one.

Get married young and find your one true love.

5. Health is wealth.

It doesn’t matter how much money you have…

If you’re unhealthy, nothing else matters.

6. Money does buy you happiness.

Money gives you options.

Without money, you do not have options.

7. Quit alcohol.

Alcohol makes you a dumbass.

These are the lessons I wish someone drilled into my head a decade ago.

They would’ve saved me years.

Now I’m passing them forward.

Your business doesn’t have a leads problem.

It has an engagement problem. 

Content simply creates leads. 

It’s up to you what you do with them next. 

The reality is:

Most business owners aren’t creating content.

If they are, it doesn’t solve a specific problem. 

If it does, they’re not creating enough content. 

If they are, they’re not engaging with the leads.

The result: 

- Broken content 
- Broken systems
- Broken business 

Here’s how to fix it:

Create content that solves a specific problem for a specific user. 

Release posts 5+ times a week. 

Engage with your leads in DM (don’t be a potato).

Stay top of mind by creating more great content. 

It’s simple but not easy.

How to get clients so fast it feels illegal…

I just released a 60-minute masterclass with Dakota Robertson on how to create content that actually signs clients.  

We broke down the full system:

→ How to differentiate yourself so the market immediately

→ How to build growth, authority, and personal-led content that creates demand

→ How to craft your Origin Story so people trust you before they ever speak to you

→ How to turn attention into booked calls and clients (step-by-step)

No fluffy “brand building.”
No “post more bro.”

Just the model that consistently generates clients.

And a few stories along the way.

If you want more clients from your content, this is your episode.

Watch the full raw session below.

Most businesses don’t fail because of talent.

They fail because of psychology.

It took me five years to finally understand why so many coaches get stuck at $20–40K/month… and never break $100K/month.

Here are the real reasons:

1. Complacency

You start making $20K… then $30K… then $40K.

You’re making more than a doctor.

You feel “ahead.”

So you slow down without realising it.

2. Fear

Everyone wants the $100K/month business.

Very few want what it takes.

New skills.
New systems.
New identity.

3. Identity conflict

$30K/month you is not $100K/month you.

The next level requires letting go of the version of yourself that built the last level.

Most coaches cling to the identity they’ve outgrown.

4. Skill gap

You hacked your way to $30–40K/month.

But the same “grind it out” approach won’t take you to $100K.

5. No team

You don’t need a 15-person team.

You need two killers.

One person to handle operations.

One person to help with sales.

That’s it.

Your business isn’t broken.
You’re just one degree off.

Fix the complacency.
Fix the fear.
Fix the identity.

Install the skills.

Add the right people.

Everything changes.

Voics has hit three record revenue months back to back.

Yet my last YouTube video got 175 views in 15 hours.

Views do not mean revenue.

Revenue means revenue.

2025 has been about two things for Voics:

1. Cracking a suite of products

We help agency owners and coaches hit their first 6 figures, 7 figures and even…

8 figures.

We do this by offering different products depending on their journey.

I, along with the entire team, have refined these products over YEARS.

A far cry from your favourite creator who does a ‘launch’ and kills the product 60 days later lol.

2. Simple Sales Systems

I run a tight, sharp sales ship.

I don’t have a sales manager.

I run the entire team myself.

I know every single metric like it’s on the back of my hand.

Which allows me to dial UP what’s working aggressively.

And cut all the BS that doesn’t drive more revenue.

Here’s the results:

220 NEW high-ticket clients in 2025.

Close rate of 43.4%.

You can hide all you want behind your bot views.

But the data never lies my friends.

90% of business owners don’t do this:

They never hit their leads after 45 days.

I mean, they do absolutely nothing.

When a lead enters your world, of course they’re not ready to buy from you.

Think about it...

When have you randomly dropped $10,000 without some thought?

Especially when you’re buying the brand of an aspirational identity.

So as a result, you need to:

1.⁠ ⁠Track religiously

Know all the little details about your prospects.

(Keep it non-creepy lol)

2.⁠ ⁠Personalised follow ups

Follow this structure:

“Hey [name], last time we spoke you mentioned [problem] was holding you back. Did you manage to solve that issue?”

The answer is almost always… No.

And that gives you your edge and wedge to book the call.

Track your leads.

Follow up with intent.

Then you suddenly hit another revenue month.

-
P.S. The Client Acquisition workshop goes live in 10 days.

If you want a predictable, repeatable, enjoyable and scalable way to sign more clients in 2026, register below.

This simple hack made me my first $1 million:

Contacting prospects where they hang out.

Sounds simple right?

But business owners get this wrong all the time.

Founders are out here building a ‘personal brand’ (a.k.a. dating profile) on Instagram..

When their B2B clients are on LinkedIn.

It’s like trying to sell gym equipment at a marathon.

Sure there’s some crossover…

Maybe.

But instead you can sell directly to the gym owner.

My first $1M was built off pure chewing glass:

Cold outbound on LinkedIn.

Knowing exactly who I was targeting.

Tracking religiously every detail in a CRM.

That’s what actually grows your business.

Find your ICP.

Locate where they hang out.

Contact them directly.

Simple.

If you want repeatable results…

You NEED a repeatable process.

If you want a consistent close rate…

You need a consistent sales script.

If you want consistent lead flow…

You need a consistent content system.

And if you want repeatable client results…

Guess what?

You need a repeatable delivery mechanism.

But time and time again…

Entrepreneurs run in circles with unpredictable processes.

(or no processes at all)

Yet expect predictable results, doing it their way.

If you want results that show up every month…

Follow a proven playbook.

Here’s how to make 2026 the worst year of your life:

Do the same sh*t that kept you stuck in 2025.

A pretty cool dude once said something to the effect:

Insanity is doing the same thing over and over again, and expecting different results.

But most people run around the internet doing the same sh*t:

- Making no changes to their offer

- Creating the same vanilla content no one cares about (Or… creating AI slime content)

- Hiding under a rock to avoid learning sales (or worse, not taking calls at all)

Then complaining that “business is hard” lol

If you don’t change, nothing will change.

Turn your offer into a painkiller.

Run your offer to 100 people a day.

Make the 1% changes in your content daily.

Learn the skill and gift of sales to scale your business.

2026 is going one of two ways for you:

1. You FINALLY make the changes you know you need

2. You relive the same year, again and again

The choice is yours.

P.S. The LIVE Client Acquisition workshop is next Wednesday.

If you want to get a head start on the new year, register below.

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The Battle

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Darren Lee

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