Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

You’re an advisor, not a full-time marketer.

Referrals are great…but they’re inconsistent. 

In the meantime, a financial "coach" on TikTok is getting millions of views pushing dangerous advice. 

But you don't have a content problem. 

You have a system problem:

→ Random posts
→ The occasional YouTube video
→ Compliance saying "we'll get back to you."

Let's change that. 

We'll build a repeatable, compliance-friendly, team-run content system with a simple cadence:

One 90-minute recording session per month → 3–4 segments + 15–30 clips

Then we turn that into a weekly rhythm across LinkedIn, email, YouTube, and your podcast.

We helped a client generate 150+ life insurance clients with one podcast.
Built 100+ podcast strategies for finance, CPA's, banks, and law firms. 

If you want a credible, relationship-driven growth system your team can sustain:

📅 Book a Discovery call: https://calendly.com/podcastprinciples/discover

I'll see you there! 

-Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

We got 12 inches of snow, then lost power and internet. 
My hot girlfriend, now freezing, turns to me.
And says,

"At least we can do our self-care." 

So apparently, these golden eye things are helping?

Thank god the power came back on. I was dreading what day 3 of no-power-self-care was going to look like. 

Back to work! 

PS: Did you get any snow?

Podcast-Style Content for Advisors & RIAs | 15m views, 500k+ Downloads and 1000+ Inbound Leads for Clients | Referrals are not a strategy. Stop waiting and start attracting.

My financial advisor said,
"Starbucks is keeping you poor."
So he made me switch to black coffee.

It's disgusting, sure.

But hey, at least now I can take that $2239 a year I saved and invest that into my Roth IRA. 

By the time I'm 65, that $2239 per year will get me at least another $357,569 to offset the cost of assisted living when I'm 75! 

He said it's all about optimizing for when you're really old and can't enjoy life. 

#financialadvising  

PS: Dave Ramsey is my financial advisor.

Bill Fanter brought us in to create videos.

12 months later: 

• 300,000+ views
• 5,000 subscribers
• 100 short-form videos

These are great metrics, but they don't tell the full story. 

Bill was already making videos, and that's the problem. 

Instead of sitting down to record a podcast or turning his phone camera on, we do one 90-minute recording per month.

No more editing.  
No more fancy cameras.
No more marketers or salespeople. 

Bill is one of the most successful options traders. He left a 25+ year career in banking to trade. Turning him into a "creator" is not the best use of his time when he runs a master class of 200 students. 

He's extremely candid about his wins and losses. 

And teaches his community how to do the same. 

He shouldn't be a video editor, and neither should you. 

#podcasting 

PS: Will you record video content this year?

Yesterday I went back to high school to teach kids about careers in media. It made me more emotional than I expected. 

I haven't spent a lot of time processing how I got here. I've been running so fast that I haven't reflected for myself: 

"How did I get here?"
"Did I think I was going into media?"
"What job did I think I would have in 2026?"

I remember thinking about the 2020's in 2016. 

How one day I would be 25 years old.

What would I be doing? 

Yesterday I went back home. Got to spend an hour with incredible students who are already creating content for themselves and their fellow classmates.  I saw my old teachers, stopped at my old job to see my boss and back home at my dads house to sit on the porch. 

Back by 3 PM, then off to a networking event at 6. I almost couldn't go because I was reflecting so much. 

It's weird because I know how I got here. 

But I don't know every reason 𝘸𝘩𝘺 I got here.

There can't be just one. 

My grandfather prayed for me every single day. My other grandfather made sure I was making money no matter what. My dad instilled a work ethic that can't be trained. 

It's working. We have clients. I work with my best friend. I live with the love of my life. We dreamed for years of even getting to this point. And man, does it feel good to be doing this. 

This life is crazy. And as my girlfriend often says, 

"Just stop, take it in, and look what you've built."

Thanks for reading, but this post was for me. 

I'm starting to think a lot of them are. 

#appreciation  

PS: What makes you stop and look back? Spending an hour with students did it for me.

When I was 14, my grandpa asked me a question that would change my entire life. 

"Are you making money?"

Luckily, I was. 

Just got my first job at a gas station. 

My dad was happy I was working.
My mom was scared of the customers. 
My soccer coach got real, "I'll let you do both for now..."

My grandpa, Jim, learned the stock market in his 70's. He was tired of replacing tile floors for landlords on the weekend, so he became one.  

Financial advisors, like many of us, don't understand that the impact of the work isn't reflected in the numbers. 

Knowing I would get that question every time I saw grandpa Jim forced me to want to make money. He became my advisor by asking one question every time I saw him. 

That question was more impactful than any other money lesson until I read Rich Dad Poor Dad when I was 19. 

But that's a story for another day. 

#advisors

PS: Who impacted your money habits as a kid?

There are 2 types of founders.
Which one are you? 

🗣️ The Top-of-the-Funnel Founder 

These founders love to advertise. 

They can rake in thousands of likes and comments but struggle to move prospects through the funnel. They often hit a wall when trying to connect marketing with sales.

💰 The Bottom-of-the-Funnel Founder

These founders love closing deals. 

They’re great at converting leads but struggle with attracting the right prospects in the first place. They often miss the mark in reaching people who will eventually face the problem they solve.

👇

Here’s the deal:

Do founders really fall into just 2 categories? 

Of course not.

The goal of this exercise is to help you think in binary terms. This makes it easier to say, "yeah, I might need help with [x] piece of my funnel." We can't fix your marketing if we can't fix you. 

Self-awareness > tips and tricks 

#MarketingStrategy 

PS: Which type of founder are you? Sales, or marketing?

Financial advisors are making LinkedIn way harder than it has to be, and that’s why other people are taking your clients faster than you can say, "401k."

https://lnkd.in/eNQSeK5X

Not because they’re smarter.
Not because they’re “better at content.”

Because they have a system.

Most advisors are doing random acts of content:

* a post for other advisors (the client repellent)
* a market update (prospects don't care)
* a broker-dealer graphic that puts us to sleep 😴

Then they wonder why nothing converts.

In this episode, I break down the 6-step system I’d use if I wanted to get clients (and yeah, it works for CPAs + law too).

Here’s what you’ll get:

✅ The first change I’d make to your targeting 
✅ How to turn your profile into a “pre-sell” page
✅ The minimum weekly posting cadence
✅ What to do daily so you’re not relying on hope
✅ The exact path from DM → call → client 

9 minutes to add as many clients as you want.

Watch here: https://lnkd.in/eNQSeK5X

Or don't and keep "networking."

#financialadvisors 

PS: If you’re still waiting for people to DM you first… you’ll either love or hate this episode.

Open video: LinkedIn for Advisors: How We Turn Posts Into Clients (Simple + Easy) on youtu.be

LinkedIn for Advisors: How We Turn Posts Into Clients (Simple + Easy)

Dan Cons

Public Nectar

Public Nectar is a performance marketing agency that helps brands grow profitably through paid social, Google Ads and email marketing.

I’m responsible for assessing the fit of potential clients and helping them decide whether working together is the right choice for their business.

Account Executive

The Remote Goat

I help eCommerce marketing agencies increase sales revenue by closing more leads over the phone through my Conscious Closing Framework.

Ads by Nomads

Ads by Nomads is an eCommerce growth marketing agency that helps clothing & accessories brands grow by increasing their profitability and sales revenue through Facebook Ads, Google Ads and email marketing.

I run the business and also handle all interactions from the first time someone speaks with us, through to deciding they want our help growing their e-commerce store.

I've got ten years of experience working in the digital advertising industry, specialising in e-commerce. I know how to get to the heart of the problem and come up with solutions that have helped hundreds of e-commerce brands achieve their revenue and return on ad spend [ROAS] targets.

Criteo

Criteo is a global technology company that enables brands and retailers to connect more shoppers to the things they need and love. 

At Criteo, I was responsible for working with large advertising agencies like Zenith, Starcom and Wavemaker to help brands like HP, Reckitt Benckiser and Heineken increase e-commerce sales revenue, volume and market share through key retail partners.

Sales Manager, Brand & Agency (UK Tier 1)

Ve Interactive

Ve is a global technology company who provides Connected customer engagement solutions for e-commerce businesses that want to find and grow their audience, convert more customers and optimise marketing spend.

In this role, I was responsible for helping apparel brands maximise the return on their programmatic advertising spend and managing a team of digital consultants who do the same for e-commerce companies across multiple industries.

Head of Client Direct Programmatic Sales

I was responsible for the management and growth of the Home and Garden, Consumer Electronics, Food and Bev sectors. 

Working with brands like Miele, Nestle and Henkel. My team consisted of three digital consultants, three account managers and a client implementation specialist who ensured the successful acquisition, maintenance and optimisation of our client’s programmatic advertising and conversion rate optimisation campaigns.

Head of Retail

I was responsible for the management and growth of the Charity and Education sectors. 

Working with charities like Oxfam, Save the Children and Unicef. My team consisted of two digital consultants and one account manager who ensured the successful acquisition, maintenance and optimisation of our client’s programmatic advertising and conversion rate optimisation campaigns.

Head of Charities and Education

Working in the Education, Recruitment and Charities team, I was solely responsible for introducing our website performance technology and generating revenue from sectors where Ve Interactive had marginal presence at the time. Further responsibilities of mine included mentoring junior members of staff, attending and presenting at conferences, uncovering new partnership opportunities and maintaining timely and accurate details of my sales activities to my sector director.

Senior Digital Consultant

Educate

I was the most senior person on the UK digital team, reporting directly to the sales director, tasked with maintaining sales performance whilst increasing revenue from key university clients. My other main responsibilities included attending and presenting at industry conferences, maintaining media relationships, developing new product offerings, mentoring and appraising team members, training sales staff, assigning territories and team forecasting.

Senior Account Manager

Working on the UK and International digital teams; I was responsible for generating ad revenue from UK University/College marketing departments and ad agencies. My duties included weekly prospecting, cold calling, arranging and attending meetings to cross sell Educate's digital portfolio, helping them to recruit students onto courses at all education levels. Further responsibilities include executing campaigns and reporting on performance.

Account Manager

Sales Expert for Marketing Agencies

As a former agency owner, I know how much you want to succeed.

But to do that, you need to close more sales. 

The problem is you’ve got an overload of inbound leads and can’t keep up with demand. 

And that makes you feel frustrated as you've become the bottleneck in your business, which is impacting your ability to grow. 

I understand how you feel. Missing out on potential clients is super frustrating. 

And that is why I have used my Conscious Closing Framework to help companies like yours close  £5M+ in sales to eCommerce brands. 

I have worked with agencies like Zenith, Starcom and Wavemaker and sold to brands like Heineken, Beats by Dre, Mars and many more. 

And although the global brands and agencies are great, my real love is freedom. 

And that’s why I want to help independent eCommerce marketing agencies and their clients get the sales they need to live the life they want. 

So if you are ready for me to take closing sales off your plate, here’s how it works: ⬇️

✅ Step 1: Book a call
 
Let’s chat about your offering, what you’re currently doing, and what you're looking to achieve to see if working together might be a good fit. 

✅ Step 2: Review your plan
 
I’ll apply my framework to your needs so you can see how I can support your growth and help you decide whether working together is the right for you.

✅ Step 3: Leave it to me

Sign the agreement and start putting calls in my calendar. Get ready to hear - all of these guys are going ahead. Let’s begin the onboarding process.

So, send me a DM, and we can have a chat. 📥.

Or, if you’re not quite ready for that yet, check out my free newsletter: 
  
➡️ https://theconsciouscloser.carrd.co/

So you can stop stagnating and start scaling your agency. 

✌️

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Ryan R. Sullivan

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