Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

You’re an advisor, not a full-time marketer.

Referrals are great…but they’re inconsistent. 

In the meantime, a financial "coach" on TikTok is getting millions of views pushing dangerous advice. 

But you don't have a content problem. 

You have a system problem:

→ Random posts
→ The occasional YouTube video
→ Compliance saying "we'll get back to you."

Let's change that. 

We'll build a repeatable, compliance-friendly, team-run content system with a simple cadence:

One 90-minute recording session per month → 3–4 segments + 15–30 clips

Then we turn that into a weekly rhythm across LinkedIn, email, YouTube, and your podcast.

We helped a client generate 150+ life insurance clients with one podcast.
Built 100+ podcast strategies for finance, CPA's, banks, and law firms. 

If you want a credible, relationship-driven growth system your team can sustain:

📅 Book a Discovery call: https://calendly.com/podcastprinciples/discover

I'll see you there! 

-Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Tier One Coaching, LLC

Leadership Ready Room

Co-Founder

Tier One Life Insurance, LLC

The Outlier Project

Outlier

U.S. Naval War College

Professor

US Navy

Officer

Commanding Officer

Executive Officer

Prospective Executive Officer

Staff

HSM- 46 Maintenance Officer

HSM-46 DET 6 Officer in Charge

Romeo Transition Student

Topcat/Air Department Training Officer

Catapult Launch and Recovery Officer

Lead eight commissioned and non-commissioned officers, and over 150 enlisted Sailors responsible for flight deck, and crash and salvage operations on board USS NIMITZ aircraft carrier.

V1 Division Officer, Air Department

SH-60B Fleet Replacement Instructor Pilot

Quality Assurance Officer/Maintenance Safety Officer

Maintenance Division Officer

Weekly Operational Schedules Officer

HSL 48

Flight School/FRS

DODReads.com

DODReads Advisory Board Member

20+ Years of Leading & Developing Teams in the Navy | Coach | ICF Member | Founder | Empowering People to Unleash Their Best Selves & Escape The Golden Path Fallacy

You’ve accomplished a lot.

And this next chapter is different.

You’re stepping into:

• More responsibility.
• More visibility.
• More impact.

Deep down, you know your old playbook won’t cut it.

This time, it's not about having the right answers.

It’s about leading from alignment—with clarity,
confidence, and purpose.

That’s where I come in.

I partner with growth-minded leaders to help them:

• Clarify their purpose, passions, values, and strengths
• Lead authentically and confidently
• Empower their teams to thrive

I’m not here to give you more tips, tools, or techniques.

I’m here to help you uncover what’s already within—so
you can lead in a way that’s deeply aligned and
impactful.

My coaching is grounded in:

✅ 22+ years leading and developing teams in the Navy
✅ ICF-accredited coaching (ACC)
✅ The Blueprint Process: a powerful way to reveal
your values, passions, purpose, and cause.

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼.

You need a trusted partner who sees your potential,
challenges your thinking, and helps you unlock your next
level of leadership.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲:

• Reveal your Blueprint—what truly drives you
• Make decisions aligned with who you are
• Lead with conviction, clarity, and impact
• Create the conditions for your team to grow

𝗪𝗵𝗮𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆:

"𝘉𝘳𝘢𝘯𝘥𝘰𝘯 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘢𝘭𝘪𝘨𝘯 𝘸𝘪𝘵𝘩 𝘸𝘩𝘢𝘵 𝘵𝘳𝘶𝘭𝘺 𝘥𝘳𝘪𝘷𝘦𝘴 𝘮𝘦. 𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦
𝘴𝘦𝘳𝘪𝘰𝘶𝘴 𝘢𝘣𝘰𝘶𝘵 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 𝘢𝘯𝘥 𝘪𝘮𝘱𝘢𝘤𝘵—𝘋𝘔 𝘩𝘪𝘮." – Cody H.  

"𝘐 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘸𝘩𝘺 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘦𝘷𝘦𝘳 𝘧𝘦𝘭𝘵 𝘲𝘶𝘪𝘵𝘦 𝘳𝘪𝘨𝘩𝘵—𝘯𝘰𝘸 𝘐
𝘩𝘢𝘷𝘦 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘱𝘢𝘵𝘩 𝘧𝘰𝘳𝘸𝘢𝘳𝘥." – Chris C.  

"𝘈𝘴 𝘐 𝘱𝘳𝘦𝘱𝘢𝘳𝘦𝘥 𝘵𝘰 𝘳𝘦𝘵𝘪𝘳𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘕𝘢𝘷𝘺, 𝘉𝘳𝘢𝘯𝘥𝘰𝘯 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦
𝘥𝘦𝘧𝘪𝘯𝘦 𝘸𝘩𝘢𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘮𝘰𝘴𝘵." – Matt L.  

"𝘛𝘩𝘪𝘴 𝘪𝘴𝘯'𝘵 𝘫𝘶𝘴𝘵 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨—𝘪𝘵'𝘴 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯." – Paul H.

Are you ready to lead with clarity, empower your team,
and align your leadership with what matters most?

📩 𝗗𝗠 𝗺𝗲. 𝗟𝗲𝘁’𝘀 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱.

Brandon Jenkins

Fifteen years.

Last night, Julie and I celebrated our anniversary.

Today marks 15 years, and I’m feeling deeply grateful.

What stands out most to me isn’t any single milestone.

It’s the consistency.
Showing up for each other.
Coming back to each other when things were hard.

Learning, over time, how to love each other in the ways
the other person actually needed.

We’ve been through a lot together.

Two kids.
Three full deployments.
More work-ups than I can count.
Five big moves (plus a few in-town for good measure).

And all the challenges that never make it into photos.

I’m proud that when things got difficult, we chose
growth instead of letting the challenges pull us apart.

Not perfectly. Not even close.

Just honestly. Together.

I’m grateful to have found a true teammate in life.

Someone willing to walk through it with me, side by side.

Happy anniversary, Julie.

-Jenks

Brandon "Jenks" Jenkins, ACC

Leadership Coach | Empowering Leaders To Move From Expert → Leader of Experts With Clarity, Alignment & Confidence | 22-Year Naval Aviator | ICF ACC

Wow, it is incredibly fulfilling to be able to partner with someone in this way. 

I’m grateful for you, Hendo, and all of the leaders I’m teamed up with.

Thank you. 

-Jenks

Paul Henderson

graphical user interface, text, application, email

One of the easiest leadership traps to fall into is this:

• You see the situation.
• You’ve done something similar before.
• You know how you would handle it now.

So you tell your teammate what to do.

It feels efficient.
Helpful, even.

But there’s a cost most leaders don’t notice until later.

When you consistently tell your team what to do, you
quietly take away their chance to learn how to think
through it themselves.

You take away:

• their opportunity to collaborate
• their chance to assess and adjust
• their ability to try, learn, and self-correct

Over time, something predictable happens.

Small decisions come back to you.
Then slightly bigger ones.

Eventually, it feels like everything needs your input.

Not because your team is incapable.

But because they were never given space to develop
their own judgment.

This is one of the hardest shifts for leaders moving from
expert to leading experts.

It’s uncomfortable to step back when you believe you
already see the way forward.

And it’s exactly the shift that creates innovative,
self-sufficient teams.

If this tension feels familiar and you want space to talk it
through, I offer a free 30-minute leader thinking session.

It's a conversation with a thinking partner, not another
set of instructions.

Link to book time is in my Featured section.

-Jenks

Snuck out the other day for a walk by the water.

I’d been inside too long.

Staring out the window at a gorgeous day.

Feeling a little stuffy and cooped up.

Nothing dramatic. I just needed to get outside and move.

On walks like that, I try not to think about projects
or solve anything.

I just pay attention.

The air.
The movement.
What I’m noticing.

My mood usually shifts first.

I feel lighter. 
More energized.
Calmer.

And without trying, that’s when things tend to surface.

An idea.
A connection.
A thought that inspires me.

I call it “receive mode.”

Not forcing anything.

Just present long enough to notice what shows up.

Mostly, though, it’s just nice to be outside, 
moving my body, enjoying the day.

Maybe you’ve noticed something similar
when you step away for a bit?

-Jenks

There’s a moment that doesn’t usually get talked about.

You’re holding a decision.

It matters.

And you can feel the weight of it sitting squarely
on your shoulders.

You don’t have all the information.
You probably never will.

And the thought creeps in quietly:

𝘞𝘩𝘢𝘵 𝘪𝘧 𝘐 𝘩𝘢𝘷𝘦 𝘵𝘩𝘪𝘴 𝘸𝘳𝘰𝘯𝘨?
𝘞𝘩𝘢𝘵 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘸𝘰𝘳𝘬 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵 𝘸𝘪𝘭𝘭?

That’s often where leaders start hesitating.

It's not because they are incapable.

It's because they’re deciding alone.

What’s missing in that moment usually isn’t more data.

It’s different perspectives:

• to ask questions you wouldn’t think to ask yourself.
• to help surface the assumptions you’re carrying.
• to help you see other angles before you move.

Not so the decision becomes obvious.

But so you have enough confidence to move forward
and a way to learn once you do.

That’s what the clip below is really about.

Not waiting for certainty.

Instead, creating the rhythm, feedback, and
collaboration that let you adjust as you go.

It isn’t about getting it right the first time.

It’s about knowing you won’t be alone if you
need to adapt.

If this feels familiar, and you’re looking for a place to
think things through with others, I’m a DM away.

-Jenks

taplio

The Battle

Ryan R. Sullivan

Brandon Jenkins

Followers

Posts

Engagements

Likes

Performance ScoreBrandon Jenkins's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan R. Sullivan

Brandon Jenkins

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Jenkins's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrandon Jenkins's LinkedIn Performance