I partner with Australia’s leading Mortgage Brokers and together we build the most profitable and valuable businesses in the industry 👉 DM or email me to learn more.

𝐖𝐡𝐲 𝐦𝐞 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐑𝐞𝐜𝐥𝐮𝐝𝐨?

→ From Practitioner Scars to Value-Accretion Engine, I bring a unique advantage to Recludo’s capital partnerships.

“𝘈𝘴𝘩’𝘴 𝘤𝘰𝘮𝘣𝘪𝘯𝘦𝘥 𝘱𝘳𝘢𝘤𝘵𝘪𝘵𝘪𝘰𝘯𝘦𝘳 𝘴𝘤𝘢𝘳𝘴, 𝘢𝘥𝘷𝘪𝘴𝘦𝘳 𝘴𝘵𝘳𝘪𝘱𝘦𝘴 𝘢𝘯𝘥 𝘤𝘢𝘱𝘪𝘵𝘢𝘭 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘭𝘦𝘯𝘴 𝘮𝘦𝘢𝘯𝘴 𝘙𝘦𝘤𝘭𝘶𝘥𝘰 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯 𝘰𝘯 𝘵𝘩𝘦 𝘫𝘰𝘣. 𝘌𝘷𝘦𝘳𝘺 𝘱𝘭𝘢𝘺𝘣𝘰𝘰𝘬, 𝘵𝘦𝘮𝘱𝘭𝘢𝘵𝘦, 𝘒𝘗𝘐 𝘢𝘯𝘥 𝘴𝘢𝘧𝘦𝘨𝘶𝘢𝘳𝘥 𝘩𝘦 𝘳𝘦𝘧𝘪𝘯𝘦𝘥 𝘰𝘷𝘦𝘳 𝘧𝘰𝘶𝘳 𝘥𝘦𝘤𝘢𝘥𝘦𝘴 𝘪𝘴 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘧𝘳𝘰𝘮 𝘥𝘢𝘺 𝘰𝘯𝘦, 𝘵𝘶𝘳𝘯𝘪𝘯𝘨 𝘦𝘢𝘤𝘩 𝘯𝘦𝘸 51% 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘯𝘵𝘰 𝘢 𝘱𝘳𝘦-𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘦𝘥 𝘷𝘢𝘭𝘶𝘦-𝘢𝘤𝘤𝘳𝘦𝘵𝘪𝘰𝘯 𝘦𝘯𝘨𝘪𝘯𝘦 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘪𝘮𝘦𝘯𝘵.”
~ Tim Brown | Recludo Group CEO

𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐭𝐨 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬

→ De-risked entry: No trial-and-error phase. Proven systems and governance are embedded from the start.
→ Pre-engineered value creation: Businesses are transformed into scalable assets, not speculative ventures.
→ Aligned pathways: Broker ambition and investor ROI move in lockstep.

𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐭𝐨 𝐁𝐫𝐨𝐤𝐞𝐫𝐬

→ Access to playbooks, KPIs and safeguards that shortcut growth.
→ Pathways to succession that protect both business legacy and personal ambition.
→ A partner with scars, stripes, and strategy already earned, so they don’t have to.
→ Recludo is not an experiment. It’s an operationalised model of accelerated value creation, led by a practitioner who has lived every step of the journey.

✅ 𝐅𝐨𝐫 𝐛𝐫𝐨𝐤𝐞𝐫𝐬: Growth without guesswork.
✅ 𝐅𝐨𝐫 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬: Compounding returns, pre-engineered.
✅ 𝐅𝐨𝐫 𝐛𝐨𝐭𝐡: Trust built on four decades of lived experience.


Reach out for a confidential chat

📞  +61 419 808885
📩  ash.playsted@recludo.com.au
🌐  www.recludo.com.au

Ash Playsted

We’ve seen the movie before haven’t we Tim … and it will end the same way - by alienating the broking industry and intensifying consumers trust in independent brokers.

Empowering 50 Ambitious Mortgage Brokerage Owners to Create Life Changing Personal Wealth | Executive GM – Broker Performance at Recludo

𝐓𝐡𝐞 𝐁𝐢𝐠 𝐅𝐨𝐮𝐫 𝐚𝐫𝐞 𝐟𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐛𝐚𝐜𝐤 — 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐟𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐛𝐚𝐭𝐭𝐥𝐞.


According to a piece recently published in The Australian Financial Review [ read it here https://lnkd.in/gTHMdt4B ] Australia’s major banks are once again trying to claw back market share from mortgage brokers. But here’s the truth: they’ve already lost the trust of the customer.

In this new editorial, Recludo Group CEO Tim Brown calls out the short-sightedness of recent bank behavior — from threats to remove trail commissions to misleading claims about market share — and makes it clear where the real value lives → with the brokers who earn and maintain the customer relationship every day.

“𝘉𝘳𝘰𝘬𝘦𝘳𝘴 𝘢𝘳𝘦𝘯’𝘵 𝘵𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 — 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘵𝘩𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯. 𝘐𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘢𝘵𝘵𝘢𝘤𝘬𝘪𝘯𝘨 𝘣𝘳𝘰𝘬𝘦𝘳𝘴, 𝘵𝘩𝘦 𝘣𝘢𝘯𝘬𝘴 𝘴𝘩𝘰𝘶𝘭𝘥 𝘧𝘪𝘹 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘱𝘶𝘵𝘵𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘧𝘪𝘳𝘴𝘵.”
 — Tim Brown, CEO, Recludo Group

📖 Read the full statement from Tim Brown below and join the discussion on how our industry should respond to this renewed attack on competition, trust, and consumer choice. 

Tim Brown | Ash Playsted | Tom Roche | Jon Corney | Chris Slater | Layne T.  #MortgageBrokers #RecludoGroup #TimBrown #FinancialServices #Banking #Leadership #MortgageIndustry #MFAA #FBAA #ASIC #BrokerCommunity #ConsumerTrust #AustralianFinance #MortgageDistribution #BusinessLeadership #CoOwnership | Mortgage & Finance Association of Australia (MFAA) | FBAA | Key Media | Momentum Media | Australian Broker | The Adviser Magazine | The Australian

By Tim Brown, CEO – Recludo Group It’s astonishing — and frankly disappointing — to watch Australia’s major banks once again attempt to wrestle back c

Open article: THE BIG FOUR ARE FIGHTING THE WRONG BATTLE by Recludo Group • 5 min read

THE BIG FOUR ARE FIGHTING THE WRONG BATTLE

Lady Shayo Coaching

Lady Shayo is a Leadership & Business Coach, Corporate Trainer and prolific Public Speaker. She is frequently invited to share her knowledge with business professionals at seminars, business development training sessions, physically and online. She also provides in-depth training to C-Suite Executives of large organizations and entrepreneurs.
       
You can contact Shayo for;

♦️ Leadership Development
♦️ Business & Executive Coaching
♦️ Public Speaking 
♦️ Conference Hosting
♦️ Keynote Presentations
♦️ Training and Facilitation

Shayo’s topics are as follows,

STRATEGY, BUSINESS & ENTREPRENEURSHIP
•	Entrepreneurship
•	Strategy and business development
•	Business tools and models
•	Disruptive innovation 

MANAGEMENT AND LEADERSHIP 
•	Planning and organization
•	Decision making
•	Change management
•	Leadership
•	Business Culture

Leadership Development, Executive Coaching, Corporate Training, Public Speaking

Global Management Consulting Company

1. Strategic Vision and Business Planning Excellence: Identifying strategic opportunities and benefits, shaping robust business plans, and executing effective strategy implementation.

2. Holistic Strategy Development and Operational Enhancement: Crafting comprehensive strategies, designing efficient operating models, leading operational improvements, and guiding successful change management initiatives.

3. Innovative Solutions for Complex Business Challenges: Analyzing intricate business problems and delivering innovative solutions that drive impactful outcomes.

4. Market-Focused Operating Model Innovation: Collaborating across diverse core business markets to conceptualize, design, and deliver pioneering operating models that foster agility and competitive advantage.

5. Navigating Disruption and Optimizing Operations: Assisting clients in navigating disruptive changes, seamlessly integrating new capabilities, and optimizing operational efficiency for sustained growth and resilience.

6. Mentor and career development coaching: Provide coaching and training for staff and trainee consultants, offering mentorship and valuable guidance in their professional growth.

Strategy, Business Design, Transformation and Delivery Consultant.

Association of Business Mentors (ABM)

Business Mentor

Shalatel Business Academy

Business Coach and Corporate Trainer

Blockchain & Climate Institute

•	Creation and formulation of core development strategies closely related to the financial sustainability and policy influence of BCI in the international climate policy community.
•	Represent the Institute at meetings with top global government officials and country representatives to explore the use of Distributed Ledger Technologies (DLT), Artificial Intelligence (AI), and the Internet of Things (IoT) to support climate change initiatives.
•	Consult with government parties concerned across specific regions and countries to facilitate the formulation of BCI’s regional development strategies. 
•	Develop and deliver capacity building programs to help nations understand DLT and apply the technologies to climate change policies and initiatives.

Executive Business Strategist 

Debee Technologies Limited

•	Head the business strategy and planning function for a tech startup engaged in the development of a dynamic navigation app
•	Drive all activity relating to strategy development, business planning and execution, risk analysis, financial planning, budget forecasts. 
•	Responsible for creating and managing the project budget. 
•	Research, identify and complete grant applications, manage fundraising initiatives, prepare pitch decks for prospective investors.
•	Conduct competitive analysis, market research, industry analysis; define the unique selling proposition, identify target customers, created roadmap for vision actualization and developed the high-level route-to-market strategy.
•	Stakeholder management; act as a relationship manager, build partnerships and commercial relationships with the technical developers, commercial stakeholders, and other key vendors.
•	Project management, conduct operational performance management and variance analysis, ensure project is on track and targets achieved.

Director, Strategy and Planning

Lagos Business School Executive Education

I served as a guest lecturer at the Lagos Business School where I facilitated some of the school's Executive programs, 
1. The Chief Executive Program (CEP)
2. The Executive MBA Program (EMBA)
3. The Advanced Management Program (AMP)

This involves me sharing my wealth of industry knowledge and experience, professional competency and academic prowess. I teach on a voluntary basis. Some of my topics/courses ae
1. Business leadership
2. Corporate Governance and Compliance
3. Office Politics
4. Business Ethics 
5. Strategies for Business Success

Guest Lecturer - Executive Programmes

StratNovate Consulting Limited

KEY ACHIEVEMENTS
1.	Proven success in developing Target Operating Models (TOM), corporate strategies, business plans and frameworks for several clients across various industries.
2.	Successfully started and ran a management consultancy with a proven track record of engaging and managing new clients, setting and achieving business targets, and managing staff and business operations.

ACTIVITIES 
1.	Set the long-term corporate strategy, provide visionary leadership and direct the business operations. 
2.	Was the lead consultant on client projects requiring strategic interventions, designed and developed corporate business plans and growth development strategies.
3.	Successfully restructured back-office operations and designed financial frameworks for three major clients.
4.	Was the subject matter expert in client recruitment activities acting as subject matter expert at interviews and providing a professional opinion as to the suitability of candidates for specific high-level roles, facilitated the engagement of C-Suite executives.
5.	Responsible for 80% of total business won, created innovative solutions to client identified pain points resulting in 100% project success and repeat business.
6.	Developed target operating models incorporating strategy re-alignment for clients to counter business threats due to disruption or competition. 
7.	Evaluated relevant data such as competitive information, industry trends, and historical performance to develop sound strategic plans and forecasts.
8.	Developed various client proposals and engaged in business negotiations ensuring company targets were met and client budgets were effectively managed. 
9.	Provided oversight and direction for all client training and capacity building activities.

KEY ROLES
•	Corporate strategy and business planning
•	Business advisory and management consulting
•	Internal control and efficiency evaluation
•	Process development and review
•	Training and capacity building

Managing Consultant

Troyka Holdings Limited

ACTIVITIES  
•	Reporting directly to the Board of Directors, created the Group Compliance and Business Planning function, designed and implemented the charter, policies and procedures.
•	Project managed the Group’s long term corporate strategy, including 5 year financial forecasts and Annual Operating Plans (AOP’s).
•	Conducted all business reviews across the group, critically evaluated operational and financial performance results and assisted in rectifying identified non-achievements and budget shortfalls.
•	Established key performance indicators and monthly operational critical success factors for performance measurement.
•	Reviewed, refined and re-defined unit companies’ business strategies as events unfolded. 
•	Consulted with MDs and business heads where opportunities for further growth were identified. 
•	Restructured unit company operations and maximized economies of scale eliminating redundancies and reducing costs by 15% 
•	Project managed the valuation process by Ernst & Young, and financial due diligence by KPMG for the 6 companies in the marketing communications group, Insight Redefini. 
•	Project managed the conversion of the financials of the 10 companies within the Troyka Group from NGAP to IFRS by PwC.
•	Instilled strong internal control measures with zero fraud cases during tenure.
•	Spearheaded 3 transition programs across the group.
•	Recommended and facilitated the merger, restructuring and business transformation within the Troyka Group to maximize economies of scale and eliminate redundancies and wastages.

KEY ROLES
•	Operational and financial performance management
•	Corporate strategy and planning
•	Industry and trend watcher
•	Executive Management and administration
•	Business development
•	Regulatory compliance
•	Financial & operational audit and internal control
•	Project management

Group Director, Compliance, Strategy & Planning

KEY ROLES
•	Regulatory and statutory compliance
•	Corporate strategy planning and review
•	Financial, systems and operational audit and internal control
•	Change and project management
•	Business advisory and consulting
•	Business and financial analysis
•	Company performance monitoring and management
•	Whistleblowing and troubleshooting

Group Head, Compliance

I bring a wealth of experience as a seasoned strategy and business management consultant, business mentor and leadership coach, having successfully led consulting projects for organizations with turnovers of up to $202 million (£152 million). 

My track record includes the development of Target Operating Models (TOM), corporate strategies, business plans, and frameworks that have driven growth across diverse industries, including oil and gas, professional services, security, education, and fast-moving consumer goods.

Noteworthy among my accomplishments are:
✅Designing and implementing effective Target Operating Models.
✅Crafting strategic business plans for established enterprises.
✅Guiding startups through new product development and strategic business planning.
✅Overhauling internal control processes and driving system enhancements.
✅Leading transformative change management initiatives.
✅Developing and executing diverse business frameworks, such as Risk, Internal Control, and Transfer Pricing.
✅Conducting comprehensive business performance diagnostics and process improvements.
✅Conducting staff audits and gap analyses to enhance team efficiency.
✅Facilitating executive recruitment processes.

My professional journey has included pivotal roles at the Head Offices of two major conglomerates, where I held executive positions with oversight responsibilities. I actively contributed to strategy formulation, operational performance enhancement, and maintaining adherence to financial and regulatory standards.

As a proactive change agent with a strong strategic and entrepreneurial acumen, I'm fueled by a deep-seated commitment to delivering value and driving positive transformation. This enthusiasm continually propels me to explore innovative and superior methodologies.

My aptitude extends beyond consulting; I'm an adept presenter, facilitator, and trainer. My expertise spans engaging topics such as strategy, innovation, leadership, and self-development.

Feel free to reach out for:
✅Tailored business mentoring to steer you towards success.
✅Involvement in board directorship roles.
✅Compelling and impactful public speaking engagements

I look forward to the opportunity of collaborating and contributing to your journey of growth and success.

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The Battle

Ash Playsted

Lady Shayo Imologome FSM, FCA, MBA

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taplio

The Battle

Ash Playsted

Lady Shayo Imologome FSM, FCA, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ash Playsted's LinkedIn Performance

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