Positioning the Exceptional. Build your post-exit venture in public ✍🏼 Ghostwriter + Strategist.

If you want to :

- Sell your B2B services through Linkedin that CFOs beg to buy
- Close $1M in deals (minimum) without building a personal brand
- Cash in on sales through LinkedIn everytime you post  
- Outsmart every competitor in your market

DM me "window" for early access to my private program



Stéphanie Lauer

I hate sales calls, so I stopped doing them. And it’s how I’m going to make 7 figures. 

Instead, I mastered inbound, writing with enough sauce that buyers show up ready to buy, and I close deals in messages without having to persuade them.

I’ve noticed most of my sales come through emails anyway.

Mostly because I usually already know why someone is here before they even open their mouth.

Like, you come in and tell me you crossed $10M. I believe that.

What I’m actually listening for is:

The demand you’re currently generating through ads is slowly eating at you, micromanaging your team, you’re clearly fed up managing shitty buyers and spending way too much time dealing with people who question everything in your process.  

Because that’s the problem.

UR GETTING DEMAND BUT IT SUCKS.

And you don’t fix that on sales calls.

You don’t fix that by explaining more.

You fix it by writing to people who are already in crisis, loaded pockets who already know something’s off and are actively looking for someone who can handle it for them. 

Those people want your rules.

They want someone to say:

this is how it works

this is the plan

this is the price

And they relax when they hear that.

They bend because they’re relieved someone finally has structure.

This is why vague content kills sales.

You can shock people with your hooks and have DMs full of “this is so true.”

And still sell nothing.

Because none of that answers the only thing that matters at this level:

Can you actually deal with my problem?

Your writing has to do one thing.

It has to make it obvious that you know exactly what’s happening in their business - and that you know what to do about it.

When that’s clear, you assume the money is already in your account. That’s it.

That’s how inbound works.

A lot of people don’t have their best year yet because they keep doing shit they hate. 

People say “just do it consistently.”

But if you hate it - like really hate it - you’re already losing.

And that’s why you continue to attract buyers you hate -  and continue to choose them.

A lot of ceos tell me they hate them too, but its whats “required of them“ - thats to vet their buyers. My thought is this: You have sales people to take care of it. If you‘re still doing them U NEED TO UNDERSTAND your buyers better. And to climb to $30M you need to attract better buyers. 

I‘ll leave you with that.

I partner with founders (at $5M–$30M) so their buyers say yes to 1M+ deals. Subscribe below:

No alternative text description for this image

I’m going to tell you a slightly evil plan for getting a manufacturing group $1M+ clients/ per quarter on LinkedIn. An honest breakdown:

In the beginning, we pulled in the WRONG clients. Pre-seed inventors with no VC money. We were talking about products and it attracted people who had no funding behind their name.

So we stopped talking about products and started talking about the moment where everything can go wrong in hardware.
Pre-production. The moment of hell.

The moment where money has already been committed, timelines are fragile, one mistake can cost six figures, and nobody inside the company wants to be the person responsible if it fails.

Almost no business actually knows their buyer’s crisis moment.

They’ll say shit like:
“We help companies build products”
“We do end-to-end manufacturing”
“We scale businesses”

That’s really useless.

This is the question I use to vet every inbound in 2025:

“What is the exact moment your buyer panics internally?”

Why i’m punitively precise on that angle:

Every deal has multiple trust battles:

- Do they trust you
- Do they trust your mechanism / method
- Do they believe the mechanism works for their situation
- Do they trust you to execute it 
- Do they believe it delivers the result

We rode that angle relentlessly. Even if it got boring.

Now that manufacturer is closing $1.2M clients/ per quarter on Linkedin. 

This is where a real positioning strategist matters.
Someone who understands LinkedIn well enough to wear the angle out properly.

And moving into 2026 I’m adding a new layer to our strategy:

We’re launching our own products as a group and showing every real manufacturing decision in public, so when buyers hit the moment they’re scared to decide, the trust is already pre-sold.

That is doing two things:

1. Pulling in bigger buyers
2. It opens doors to media that has nothing to do with LinkedIn.

You could absolutely run this yourself if you’re a manufacturer.

Or you partner with someone who’s already burned the cycles figuring it out.

That’s what we do here.

I control demand for a few manufactuers and across all of them, I’ve noticed the same thing: TAKE NOTES. 

The moment they own a mechanism - and we push that mechanism everywhere - buyers handle their own objections at every stage of the sale.

We’ve done this through lead magnets and through long-form breakdowns.

But the real shift happened when we pushed the mechanism hard on LinkedIn and made all of their marketing about how the work actually gets done.

There’s this idea floating around that “buyers don’t care about your method.”

That’s bullshit - at least for this class of buyer.

There is a massive difference between:

- someone buying a $3K SaaS tool
- and a buyer about to risk six or seven figures on a manufacturing decision

Those buyers want to see how the machine works.

Here’s what’s actually happening under the hood with every serious prospect:

You have multiple battles to win - in order.

1. Do they trust you?
2. Do they trust your mechanism?
3. Do they believe the mechanism works for their situation?
4. Do they trust you to execute it under pressure?
5. Do they believe it reliably delivers the result?

We let assets do the heavy lifting before the conversation even starts.

This is how.

We take their real process and put it under a microscope.

1. We break the process into distinct stages
2. We give each stage a specific name
3. We wrap it in technology or systems that are built in-house 
4. We explain exactly how each stage works
5. We show how each stage connects to the next
6. We lead everything to a clear end result

Now something important happens.

Instead of being skeptical of the entire process, prospects can be skeptical about one stage at a time.

That’s good.

Because each stage now has its own focused asset that goes deep on that specific risk, that specific decision, that specific concern.

So objections stop being emotional and vague:

“I’m not sure this will work…”

And become precise and solvable:

“What happens at Stage 3 when copycat manufacturers in China replicate your design at half the price - and how do you prevent it?"

That’s when deals move.

Prospects want to see the machinery exposed.

Prospects want to see you naked - operationally.

And 2026 is going to reward exactly that.

Hyper-specific mechanisms.

Because it removes uncertainty before they ever have to ask for reassurance.

CLOCKED IT????

That’s how manufacturers sell faster, with less convincing, and bigger mandates.

$250M Google Ads Freelancer | Building PPC Profit Club 🚀 | Top 100 Most Influential PPC Expert

I've spent 10 years managing over $1B in Google Ads spend for brands like Huel, Domino's and WeWork.

Then something shifted.

In early 2025, I sent a simple email asking if anyone wanted to learn the AI workflows saving me 15+ hours per week. I expected maybe 5-10 replies.

Over 100 marketers showed up to the masterclass.

The response was mind-blowing... not because AI is magic, but because there's a massive gap between what these tools can do and what marketers actually know how to do with them.

So I spent months developing practical, 80/20 workflows that deliver what marketers actually need -clarity, systems, and results.

Most "AI training" focuses on tools that'll be outdated in 6 months, with nothing to do with running actual campaigns.

I teach practical, AI systems that save marketers (or anyone who writes to persuade or sell) 15+ hours per week.

WHO I WORK WITH:

→ CMOs and marketing leaders who need their teams AI-ready (yesterday)
→ Marketing teams who tried AI and got generic garbage
→ Executives who want AI strategy, not parlor tricks

WHAT I'VE DONE:

✓ Trained 200+ marketers in AI-powered workflows
✓ Built systems that cut research time from 10 hours to 90 minutes
✓ Top 25 Most Influential PPC Expert (2025)
✓ Audited $1B+ in Google Ads spend

Brands: Huel, Domino's, WeWork, JustPark, Symprove, Nyetimber, Acquisition.com Portfolio Company

WHAT MAKES MY TRAINING DIFFERENT:

I don't teach tools. I teach systems.

- Context engineering (the #1 skill nobody's talking about)
- Source-backed workflows (hallucinations are expensive)
- Decision frameworks (not just "write me an email")
- Real marketing problems (not generic use cases)

WHAT CLIENTS SAY:

"I saved 4–5 hours on each audit—basically a full week of work. The final presentations blew clients away. It changed the game for me."
— Gabriel Necchi, PPC Specialist

"Tom's workshop makes you think differently—you deploy systems the next day. Saved me at least 10 hours a month."
— Yazid B., Google Ads Consultant

CURRENTLY DELIVERING:

- Corporate AI Training (remote workshops)
- Executive AI Strategy Sessions
- Cohort Programs for agencies and marketing teams
- Open To: Podcast Interviews, Speaking Engagements & Guest Lectures

DM me. My coffee machine is always ready ☕

Tomasz Abbott-Wieczorek

Stop calling it "nice to have."

AI fluency isn't optional anymore.
It's required.

Here's what I mean:
Your boss won't ask if you can use AI. They'll assume you already do.

Your clients won't care if you're "learning." They'll just hire someone who's already fluent.

Your competitors aren't debating it. They're 10 hours ahead of you every single week.

Everyone who puts in the work now will win.
Everyone who waits will scramble.

In 12-18 months, things will be unrecognisable.
Which side do you want to be on?

That's why I'm teaching The 20% of AI that matters (safely).
So you can have the AI edge without the AI risk.

My AI Philosphy: 
Process first. 
Tools second. 
Humans always.

I’m happy to share that I’m starting a new position as Chief AI Officer at aifluentsystems.com!

P.S Want proof you can use AI safely? Get certified now → https://lnkd.in/e9BkVZQa

Human-First AI Skills | $1B AI Educator | Practical AI Training | Protocols & Systems for teams to save 15+ hours per week with AI | AI Certification & Compliance for Teams & Businesses

99% of people use AI like a stranger.

They have to reintroduce themselves to the AI in every conversation.

That's like building a house from the first brick, every single day.

I don't.

I've built over 100 AI specialists.
That already know my:

- business
- preferences
- what i like
- what i don't like

and how i want things.

So I can have more time for the important things in life :)

Now, i'm sharing these systems with you so you get your AI locked in too :)

My girlfriend started hiding my laptop.

Why? Because I became obsessed with building AI workflows & Skills.

But it paid off:
$15,000 website → $0 built with AI
Trying AI → Using AI Confidently
105 hours work week → 20-25 hours work week
ChatGPT Lying to me → 99.9% trust score
Senior Consultant Presentations → 13 minutes
$100,000 Email Marketer → Unlimited Email Ideas for $0
Landing page critiques → 3 minutes (no more procrastination)

And the results are BETTER than before.

This isn't about cutting corners. It's about automating the busy work so you can focus on high-value strategy (and the important parts of your life).

On Feb 25th (Wednesday, 2PM GMT), I'm sharing my entire system - the exact prompts, workflows, and setup that transformed my life & work.

To get your Invite to the AI Fluent Masterclass👇

→ Like 
→ Comment "FLUENT"
→ Reposts are appreciated!

#aitraining
#chatGPT
#aifluent

I spoke to a Growth Lead at a $470M company last month.

"We're all experimenting with AI... but we'd rather just have someone who actually knows what they're doing."

Then she said something that stuck with me:
"I'm trying to build a GPT and I'm trying to build a sort of agent thing, but I don't really know what I'm doing."

They have all the tools.
No training on HOW to use them confidently.

This is every marketing team right now that I talk to.

Sound familiar? Repost ♻️ for a team you know like this.

taplio

The Battle

Stéphanie Lauer

Tomasz Abbott-Wieczorek

Followers

Posts

Engagements

Likes

Performance ScoreStéphanie Lauer's LinkedIn Performance

Performance ScoreTomasz Abbott-Wieczorek's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Stéphanie Lauer

Tomasz Abbott-Wieczorek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stéphanie Lauer's LinkedIn Performance

Performance ScoreTomasz Abbott-Wieczorek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStéphanie Lauer's LinkedIn Performance