Positioning the Exceptional. Build your post-exit venture in public ✍🏼 Ghostwriter + Strategist.

If you want to :

- Sell your B2B services through Linkedin that CFOs beg to buy
- Close $1M in deals (minimum) without building a personal brand
- Cash in on sales through LinkedIn everytime you post  
- Outsmart every competitor in your market

DM me "window" for early access to my private program



Stéphanie Lauer

When you realize the handshakes at $100K trade show booths aren’t actually booking the $1M projects you travelled 38 hours for (even if the whole team showed up in matching shirts) and then you see the logo you flew in for, right there at booth 21…

…that’s when it hits you.

You are so done competing over an RFQ that has been mentally awarded to your competitor 6 months to ago.

By day two it dawns on you: the real buying decision already happened somewhere else.

When their loyal supplier fucks up. Quality issues showed up. The domino effect are millions lost had procurement on chokehold - “we need a second source.”

That emergency has procurement in search mode.

The stack of business cards thick enough stopped convincing yourself it was working.

60–70% of B2B buying decisions are shaped before the first sales call.

You’re often competing in a conversation that already started without you.

And today that conversation is happening in one place more than anywhere else:

LinkedIn.

I see it constantly in my clients inboxes.

A buyer reads a precise post about a production crisis they’re already dealing with.

They send a message.

A few exchanges later…

It turns into a $500K–$1M opportunity.

A post can you past any gatekeeper: it’s compressing exactly what your buyer needs to hear at the moment they are facing a real crisis you solve:

- a supplier they no longer trust
- a production delay threatening a launch
- a redesign cycle burning six months
- a CFO asking uncomfortable questions

Do that 3–4 times a week and you start conversations that skip multiple trust layers almost instantly.

Especially in manufacturing.

Because right now?

Most of the industry is still spending 6 figures to shake hands…While the vendor decision gets made in silence months earlier - without you.

I partner with founders (at $5M–$30M) so their buyers say yes to 1M+ deals. Subscribe below:

It’s 9:12pm after a trade show…You spent $100K on the booth in the corner. Got 187 business cards. And you already know Monday will be your team chasing gatekeepers.

You sell a $1M+ solution…but you’re still trying to sneak past assistants like it’s 2009.

Meanwhile the VP of Ops you want is scrolling LinkedIn on the commute.

They read a post about:
- a $2M supplier switch mistake
- a delay that killed a launch window
- a redesign that burned 6 months

They send it to the CFO. Now your name is in the room.
No more gatekeepers.

A call gets booked…Your rep closes. Onboarding starts on Wednesday.

Most CEOs hire more reps, buy more lists. Send more “quick question” emails. 

While the budget gets allocated to fund your competitor.

Because your competitor has credible positioning.

I fix client acquisition systems so $500K–$1M manufacturing deals start in DMs instead of trade show booths.

60–70% of B2B decisions happen before the first sales call.

They reach out with a Linkedin message telling you how one delayed production cycle burned $500K–$2M in redesigns, supplier changes, and missed launch windows.

No gatekeeper can block a name that’s already trusted

Less than 10% of manufacturers do this well.

Most are still dialing.

You’ll forecast another $200k-$500k per quarter in projects when you stop sending linkedin inquiries away to your email.

Everytime i read about a big opportunity in my clients messages, we ask a few questions first to: 

(1) qualify the lead before wasting everyones time. I usually ask at what stage they’re in, which always tells me how much capital they’re then willing to invest with us next.

(2) build tension. asking questions before sending them your calendly link builds curiosity instead of killing it with “sure send me an email”.

The people who understand this close $200k - $500k projects directly out of messages. 

Sometimes even without going on calls.

(1) Getting B2B CMOs a LinkedIn-literate team | (2) 12-week enquiry generation program *only* for consultants | +$300K in client pipeline | Message "Curious" to know more.

"Popular" content never impresses buyers.

It impresses the "LinkedIn Famous" (who don't buy from you.)

If posting worked,

And 5 of your team members just posted then everyone would be winning.

After working with leaders from multiple B2B industries, dealing with complex buyer behavior, and business problems....

It's *always* about sales psychology.

What triggers your clients?

What makes them go "We need this team on our side ASAP"

Content, profile, DMs are methods, 

The core is the trigger.

Once you figure out what makes them tick, you are golden.

You learn that with training. 

In 6 weeks business starts coming in,

In 12 weeks our partners need to outsource because they are over occupied.   

Many spend $15K for months and see no growth at all...

Which is why I want you to vet me.

Because if you want a solid business, you need a solid partner.

I would do the same.

My only condition is you evolve. I hate un-invested people.

You can see my case studies now, message me "Curious."

Ciao.

Sadiya Mulla

“Nice” founders are never DM’d by buyers. Because they. Just. Don’t. Shut. Up.

If you are just a creator whose business model is followers, share it all. 
Sell cohorts and $39 templates.

But if your business model is to stop companies from crashing on hot concrete via your solutions

and exchange $20k–$120k in return –

Be very careful about how much you give away.

Because serious enquiries only happen when there is a huge gap between what the buyer knows and what you know.

The moment they see you as an encyclopedia
You have the same value as a Google search

They feel no pull to work with *you.*

Because your approach told them your consulting is free and accessible 24/7/365.

They have 0 curiosity to DM you.
To get private access to your mind.
Instead, they will use you to browse options.

And find someone “better” to DM.

Simply put,
If buyers can't mentally justify buying access to you -

They won't.

Sadiya M.

Hate ads, so I nailed inbound · Engineering B2B enquiries for $45k–2m deals · Deploying in-house sales

I love working with 55+ founders. We use “boomer” as an insult, but these folks are THE business builders.

They've watched the industry break and regrow many times.

Heck, they made the industry what it is today.

They know when the hype is just noise.
And when serious change is coming.

So when we start working, they tell me this outright:

“I want less random posts or followers.
I want a strong circle of partners (buyers).
I want to build a legacy.”

This looks like:
Way less noise in their business.
No FOMO strategy changes.
No cringe tactics.

They don’t doubt themselves no matter who yells online.

I know they are bound to win.

DMs from prospects NEVER start with “Hey, we need help. What’s your price?”

But with 2 paras explaining:
a. What they want
b. Where they are stuck
c. A request to hop on a call. ASAP.

Every business needs reliable partners now more than ever.

But when you push for more salesy content, lead magnets, and likes

They think you are a mere creator.

Not an actual service.

While I was building their inbound system

My clients were having dinners with their prospects.

Not worried about where the next enquiry will come from.

They call less.
Play golf.
Sell high.

I will bet on a 55+ founder over an “AI, tactics, go viral” founder any day.

“Ideal clients never like our posts. BAD sign for inbound...?” my greentech client asked. I sighed, this myth never dies. Here’s the truth:

His buyers were fin. institution CEOs AND their close advisors (more imp. than buyers). Deal size anywhere from $200k to a million.

I asked him: “Did YOU like any of my posts before you approached me?”

Client: “No."

“Did you like them after we started our partnership?”

Client: “No.”

“Why do you think prospects would stick their neck out to like your posts then? Especially with problems that need large capital.”

Client: /still processing/

Me: “It’s like expecting mice to dance in front of a starving, feral, ginger cat.”

He got the mechanics at play. 

Buyers never like posts because they hate being seen. Being pitched.

And with tools like Clay, it’s easier than ever to call some stranger a prospect and DM them every 18 hours.

Companies that are serious about you will NOT show up with weak signals like reacting to your posts or asking stuff in the comments.

They lurk.
They judge you.
They check if you can be trusted.

Then they DM you.
On their terms.

That's inbound 101.

So if an ideal client actually likes your post,

that’s a bad sign.

They want free info.
They won’t sign with you.

Likes don’t predict sales;

The trifecta of selling signals do:
I. Profile views (repeat views >>>)
II. Silent follows
III. Companies in search appearances

“Never thought LinkedIn was this powerful,” said my client after 5 posts and $2mn in DMs. I could hear the smile in his voice. All because I went anti-influencer;

4:30 am. I wave to my client sitting in windy Texas.

Their real estate project will launch soon —

His LinkedIn has no hint of it.
No demand from investors.
No interest from partners.

He assumed he needed:
• a PR agency
• conferences
• 10,000 cold emails
• a 132-slide deck
• a team of 12

To make it happen.

He requests me to take over his LinkedIn. Build his authority in the market.

But I know what's coming.

So I map the LinkedIn campaign at dawn. 

His partner nods to it.
I execute. We go live.

They expect “press leverage.”

The next day:

He opens his DMs.

He gets enthusiastic messages to meet up over brunch. 

Strong real estate and multi-industry partners and investors. 

He sends me a thank you. 

All DMs were:
• Long paragraphs with business details 
• What they expect to achieve
• How much capital they want to invest
• When they can meet in person

Serious. Intent. To. Partner. Up.

7 posts.
Across 4 weeks.

Outperformed the avg. 30 posts/month “strategy.”

No video.
No sob stories.
No salesy CTAs.
No lead magnets.

Just LinkedIn engineered right.

Don’t expect $35K prospects when you have a $200 LinkedIn.

Buyers aren’t sitting there waiting for you to finally show your worth.

They are swiping fast and choosing your competitors because they •look• better.

So while you question why they choose companies that don’t have nearly enough case studies

And shady, lousy, embarrassing execution -

You don't see that your LinkedIn looks shady, lousy, and embarrassing, too.

Even if your work speaks for itself, no buyer will DM you and wait for you to slowly reveal how great you are.

You are not in a romance novel.

Either upgrade your profile and prospects' touchpoints so they know your worth and finally DM you.

Or drop your expectations of getting great prospects. Take in cheap clients.

Ciao.

“Authenticity” is NOT a public right; it’s a privilege.
And it’s why clients don’t DM you.

Ask me why you don’t get serious enquiries on LinkedIn -

And I will ask you why you use LinkedIn as your therapy room.

Your buyers don’t care that you slept on the office floor with no pillows.
Or that you are building in public for the 167th day now. 
Or that you hit $5m 3 years ago. But felt numb.

They need you to be a partner.
They need your content to *subtly* prove your mastery. 

So they can let go once you take over.

Instead, their feed is full of “I am the most vulnerable” people.

Inbound is simple when you know your real selling points.

And they sure aren't coming out of pop psych slang and trauma speak.

You aren’t actors.
You aren’t just creators.
You aren’t enlightenment gurus.

Your business comes from clients, not followers.

Your business lives on potential clients’ opinion of you.

And on the relief they feel because you signed the contract.

Your best inbound will happen when your value is undeniable.
Not when your feelings are. 

Ciao.

taplio

The Battle

Stéphanie Lauer

Sadiya Mulla

Followers

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Performance ScoreStéphanie Lauer's LinkedIn Performance

Performance ScoreSadiya Mulla's LinkedIn Performance

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taplio

The Battle

Stéphanie Lauer

Sadiya Mulla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stéphanie Lauer's LinkedIn Performance

Performance ScoreSadiya Mulla's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStéphanie Lauer's LinkedIn Performance