Positioning the Exceptional. Build your post-exit venture in public ✍🏼 Ghostwriter + Strategist.

If you want to :

- Sell your B2B services through Linkedin that CFOs beg to buy
- Close $1M in deals (minimum) without building a personal brand
- Cash in on sales through LinkedIn everytime you post  
- Outsmart every competitor in your market

DM me "window" for early access to my private program



Stéphanie Lauer

Paolo Lipari came to me in September running a cold outreach agency.

He works with Saas companies in Italy - gets his clients 6 figures in enterprise deals but he’s unhappy with his inbound pipeline.

The man is never shy to pick up the call and spends his days doing outbound cold email and getting maybe 2-3 meetings with leads per week.

Here's the thing though...

Paolo is serving a niche market in Italy. He should be drowning in inquiries everyday. But the Italian founders who need him most have no idea his service exists.

So we capitalized on that. 

He switches enirely to Italian. 

Every post positions him as the outreach operator who:

(1) actually understands the stubborn Italian market, and
(2) knows exactly why SDR teams fail there.

Lines like:

"Your SDR costs €60k/year. But getting it wrong when hiring will cost you three times as much.”

"My SDR just booked a meeting with Gucci's VP on the first call.
And everyone tells me that the phone is dead.”

Suddenly they weren't just another agency... they were THE Italian outreach experts. 

Within the first week we started seeing serious traction.

By week two he’s getting 1-2 qualified DMs per day from people asking "how do we start"

By week 6 he had booked over 30 meetings.

They closed $40k in new MRR from those conversations.

All in 8 weeks.

I'll be honest, this is definietly not a typical case study.

I met Paolo in Bangkok earlier this year and I know he can outwork ANYONE.

LinkedIn will blow your pipeline wide open the moment your positioning stops being generic and starts being undeniably specific to crisis moment your buyers are already in.

MOVE!

I partner with founders (at $5M–$30M) so their buyers say yes to 1M+ deals. Subscribe below:

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

Most founders are stuck in what I call "The Activity Trap".

They’re on LinkedIn every day:

DMing.
Posting.
Commenting.

Trying to be everywhere, still not getting consistent clients.

They’ve been told “show up and it’ll work.” But they’re doing everything and nothing’s compounding.

Instead of building leverage, they’re trapped in a cycle of rented results, ghostwritten content, and cold DMs that never convert.

Eventually they burn out:

- No time to sell
- No energy to market
- No leverage to scale unless they outsource again and hope it works

When you stop feeding the machine, the pipeline dies.

There’s a better way.

We install your Leverage Engine — a Trust-Led Outbound system powered by AI that turns LinkedIn into a client acquisition channel you own.

Everything runs in under 30 minutes a day.

With Atticus, we’ve helped 75+ B2B founders, consultants and experts:

→ Escape the Activity Trap
→ Scale without headcount
→ Drive 5–10 new deals per month from LinkedIn

Over $120M in pipeline booked without ghostwriters, appointment setters, or agency retainers.

Here’s how it works:

1. Attract

We install an AI content agent trained on your voice and expertise, built from 70+ top performers.
No ghostwriters. You own the engine.

2. Convert

A behind-the-scenes system moves prospects from cold to calendar.
By the time they book, they already trust you.

3. Activate

We build and install the full system in 60 days, fully trained, operational, and ready to scale inside your business.

Real wins from the system:

V, agency owner → 5–8 qualified opportunities/month + Forbes feature + six figures closed

B, M&A founder → $750K in sales-qualified pipeline

J, executive coach → 62 calls + $144K pipeline + price increase from $33K to $44K

J, startup consultant → 20 qualified calls in 20 days + $150K pipeline

B, career coach → 12 qualified leads in 8 days post-activation

This is for founders ready to shift from activity-trapped operators to leveraged dealmakers — where every post and DM builds trust, not just traffic.

Want your own AI Demand Engine installed?

Send me a message with “AI” and I’ll walk you through how it works and exactly what it would look like inside your business.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

Austin Huges, CEO of Unify, is generating multi–8-figure pipeline every month using just three content styles, not an army of sales reps. And those 3 same posts are the reason he has book $120M+ in pipeline in 2025. Here's how: 👇

Most founders think they need a big SDR team to grow.

That’s the old playbook.

But Austin just did something wild:

$120M+ in pipeline in 2025
With a lean team.
With zero SDR bloat
And it’s not a one-off.

Unify has powered $81M+ in pipeline for companies like OpenPhone, Flock Safety, and Justworks.

Here’s what most founders miss:

Austin isn’t scaling headcount.
He’s scaling signal from his content on LinkedIn.

No spam.
No generic templates.
No blasting thousands of emails.

He uses:

• A founder personal brand to drive followers, likes, comments and profile views
• AI agents running SDR workflows towards the intent from content in seconds
• Perfectly timed outbound when the prospect cares

The engine behind it: 

Austin’s LinkedIn personal brand.

I read every post he’s put out. Every teardown and behind-the-scenes thread.

His content is the GTM system.

Here are the 3 content types that power everything:

1️⃣ Challenges outdated beliefs (“SDRs aren’t broken. The playbook is.”)

 Part of the funnel: TOFU or MOFU

Why it works:

He positions Unify in the buyer’s journey long before they’re solution-aware. They feel the pain, even if they don’t know the cause.

How you can use this:

- Take a classic problem.
- Take a strong stance.
- Present the new way.
- Explain how your solution fits as the new way.

2️⃣ Shows the real system (templates, workflows, AI agent use cases)
 
Part of the funnel: MOFU and BOFU

Why it works:

Everyone has similar tools, especially in outreach. The differentiator is your mechanism. Once you sell them on the problem, they look for a system.

This content is simple:

 - Outline a pain of your ICP.
 - Show your solution.
 - Add a CTA.

3️⃣ Makes himself the case study

Part of the funnel: TOFU, MOFU, and BOFU

7-8 figures in pipeline generated per month.
150+ meetings generated a month.
Growth up and to the right.

Why it works:

No pitching.
No hard CTAs.
Simply proof in public.

People buy from those they like, know, and trust. By making himself the case study and showing how he scales Unify with Unify, Austin builds real proof that the tool works. This is the glue that holds the LinkedIn demand engine together.

The result:

Founder-led GTM is outperforming outbound teams because buyers trust founders, not reps.

Timing beats volume.
Every. Single. Time.

Austin isn’t just building Unify.

He’s rewriting modern GTM.

He’s just getting started.

Want to build your own predictable Sales System on LinkedIn? Grab a ticket to my "Leveraged Operator" LinkedIn masterclass from the link in the comments. 

I will be helping 100 founders to scale the NEW WAY on LinkedIn using AI. 

Only 50 tickets left. 

Once they are gone they are gone. 

Grab one here - https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | I $125M+ pipeline generated for 100+ founders - Want to add $100k a month with LinkedIn + AI - DM me “AI” and I’ll send you a FREE training.

A few crazy things breaking past $50k profit months as a leveraged operator allowed me to do:

- Drive my entire client acquisition funnel on LinkedIn in less than 30 mins a day

- Take afternoons slow again. I finish most days at 3pm because our offers are mostly async delivery (we get paid for our minds and not our time).

- Worked from Colombia for 2 years without the business collapsing every time I travelled.

- Take 4 weeks of holidays this year fully offline (with only a little guilt).

- Be more present with my girl and pup instead of scrolling LinkedIn on the sofa.

- Generate a living income from just my investments > firmly on route to financial freedom.

- Reinvest heavily back into my own skills — I spent $30,000 in my training across mindset + sales this year.

- Perhaps my favorite of all… I finally flew my girl from Colombia to London last year. And this year we will go again to enjoy Christmas with my family (peep the picture of her smile man!).

I built this thing with just my laptop, LinkedIn and AI.

Now it’s put me in a position where I can support myself and the lives of those I love.

That’s what being a leveraged operator is all about.

Get leverage in the places that matter less.

And get more time with the people who matter most.

If you’re still deep in the grind of trying to hit above the $20k profit plateau…
Keep going.

A few simple changes could get you everything you’ve ever wanted.

PS: If you want to add $50k–$100k profit months with 90%+ margins using just LinkedIn, I’m hosting a LinkedIn client acquisition masterclass on the 12th. Smash this link to join biz owners gaining an unfair advantage in 2026 with AI: https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​30 mins/day I $125M+ pipeline generated for 100+ founders

One founder cut LinkedIn from 6 hours a week to 1. His pipeline still grew to multi 6 figures... 90 days.

He runs a GTM consultancy.
Around 10k followers.
No team. No ghostwriter.

Before we worked together he was:

→ Pulling 2–5 inbounds a month
→ Creating all his content himself
→ Posting randomly, so leads came in lumpy

90 days later:

→ 10–20 sales qualified leads a month across content + outbound
→ Close rate up by 10%
→ New service launched, $30,000 closed in 60 days
→ Multi 6 figures in pipeline
→ Time on LinkedIn down to 1 hour a week

Here is how we did it using our Position → Attract → Convert model.

1) Position

Foundation of everything.

We:

→ Defined his WHO, WHAT and HOW he was serving to make him stand out 
→ Found his Rainmaker ICP (the client he loved who closed fastest)
→ Mapped his Atticus language matrix so posts used words his buyers already say to attract them with content
→ Installed an indoctrination ladder so content moved people from:

 cold → trust → paid

Once he stood out, we moved to:

2) Attract

Goal over 3 months: build brand and demand.

We:

→ Built an AI content agent in his own voice
→ Posted consistent content that built brand and proof
→ Connected with the right buyers daily
→ Used content that earned trust and inbound, not vanity

Now his audience was warm, we could:

3) Convert

We:

→ Ran a Revenue Speed Run on closed-lost, no-shows and ghosted deals, then built lookalike lists
→ Installed Trust-Led Outbound with an AI sales rep trained on his tone, offer and case studies
→ Turned every like, view and comment into a chance for a real, personal DM

On top of that, I worked with him 1:1 on his sales process.

We used NEPQ to pre-handle objections in his sales cycle so closing felt easy.

When we hit 20 deals in 20 days, we gave him the keys.

Full handoff.

System installed.

Now his LinkedIn works even when he does not.

If you want the same Trust-Led Engine in your business, make sure you are attending my LinkedIn Masterclass this Friday 12th December at 11am EST! 

I'm going to be pulling back the curtain on EVERYTHING. 

(I would usually charge $14,000 for a system set up like this)

Lock in your place here (last few going here): https://lnkd.in/gGNvBEfB

Founders: Add $100K/Month Using LinkedIn + AI - Free Masterclass Dec 12. Get Your Ticket from “Visit My Website” →

March 2022: I hit 600,000 impressions in 60 days. Guess how much that added to my revenue?...

Exactly $0.

I posted daily.
DM’d like crazy.
My calendar stayed empty.

Back in March 2022, when I went all-in on my business, I had the metrics… not the money:

• 60 posts in 60 days
• 600,000 impressions
• 40 cold DMs per week

And still? Maybe 1 call a week.

That’s when I stopped chasing activity and started building leverage.

Here’s the truth most founders stuck at $20k per month profit don’t want to admit:

Consistency without leverage does not scale growth. It scales exhaustion.

I was doing everything LinkedIn “experts” said to do.

But nothing was translating into predictable deal flow.

So I audited a week of work and realized about 70 percent of my time was non-revenue.

Every morning felt like Day 1.
Staring at LinkedIn.
Anxiety bubbling up.

 “Why is everyone else winning but me?”

 “Another competitor posts a $50k month. Must be nice.”

I didn’t have a content problem.
I had a leverage problem.

Over the next 3 years, I rebuilt my entire client acquisition system around infrastructure, not effort:

- Identified the Rainmaker client persona (the one person I knew who was willing and able to afford me).

- Built an indoctrination strategy for my content—I identified the key ideas my audience needed to believe to buy from me.

- Created an AI content agent in my voice and trained on my brain. I was no longer spending an hour a day writing posts. I could create a week of content in 30 minutes. No AI slop because it’s trained on my library of content.

- Built a team of AI outbound agents that allowed us to scale our outreach to people in our sphere of influence from content and profile views.

Before → After:

- 4 to 8 calls per month → 35 to 50 a month
- $10k profit → $20k to $50k per month
- $270k closed in last 4 months

Try this for 7 days:

 Run an Activity Audit and highlight your activity traps.

- Log everything in 15‑minute blocks
- Tag each block R (revenue‑producing) or NR (non‑revenue)
- Circle your top 3 NR time sinks
- Kill / Automate / Batch anything NR
- Block 1 hour in your calendar for December 12 to join 100 founders building their own AI Demand Engine with LinkedIn on my webinar.

If you’re stuck in the trap, it might be time for a change.

Grab your FREE ticket to my LinkedIn masterclass here: leveragedoperators.com

I thought LinkedIn Thought Leadership Ads were “just brand.” I was wrong. They’re a sales-meeting machine if you structure them right. I spent $3,000 on ads, $1,000 on consulting, and 100 hours of study so you don’t have to. Here are 3 things we did to get our ads delivering leads in 60 days:

BACKGROUND

I sat in a café in Medellín with my father.

Me: “My LinkedIn reach is down 80%, feels like the end of the party.”

Him: “You always knew it wouldn’t last forever.”

Me: “I’m going to need an ad budget to fill the gap.”

Up to that point, I’d only dabbled with LinkedIn TLAs. Decent brand lift, but no leads. So over the last 60 days, I worked with Tom Casoo and learned a killer approach.

5 things that helped me drive meetings from TLAs

1) Having a founder-led brand helps.

Our content already hits the right eyes 300k–500k monthly reach so any spend pours gasoline on what’s circulating. Higher like counts also improve CTR and trust.

2) Tight targeting = better results.

I used to target every startup in the U.S. But our offer is specific: service business owners under $5M with a tech or service arm. Focusing on this ~2M TAM finally brought the right people in.

3) Having the right strategy.

 I stopped boosting random posts and split ads into:
 • Top + middle of funnel
 • Bottom of funnel

Every 2 weeks, I added top-performing posts to TOF/MOF and ran until we hit 1,000+ accounts reached. That became our retargeting pool. CPM was ~$30.

Then I fed that audience into BOF ads... our highest-converting client wins and framework posts. I track which posts cause Calendly bookings and spend more on those.

Pro tip: Add a direct CTA with your Calendly link or tell people to comment “GROW.” It meaningfully increased attribution.

Fitting engagements into our Atticus AI sales system.

We scrape likes, comments, and profile views, score them, and have our AI agent DM high-fit prospects with personalized context.

Adding ads multiplies your organic footprint. It’s just another way to show up in front of buyers... paid or not.

Stuck at $20K/month? I’m hosting a FREE LinkedIn Client Aquisition Masterclass on the 12th of December (usually $1,000 in consulting fees). 

I’ll show you how to build your own AI sales system to add another $50k a month using LinkedIn.

👉 Smash your revenue ceiling: https://lnkd.in/gkishZ_v

(40% gone. Don’t sleep on it.)

How I use AI to plan 30 days of LinkedIn lead-gen content in under 2 minutes: (this power prompt helped drive $120,000,000+ in pipeline - Steal it!)

---

1. Copy and paste this prompt into ChatGPT (or your AI of choice) and fill in the parts in [].

I use this custom prompt as the base for my own content planning each month:

“My business and personal info:

[Who you are, what you sell, price point, who you serve]

My core offer:

[Describe your main offer and the main problem it solves]

My content pillars:

[3–5 pillars, e.g. “AI outbound, LinkedIn content, founder mindset, client wins”]

My target audience:

[Describe your dream client: revenue, role, niche, main pains, buying triggers]

My goal for this 30-day plan:

[Examples:

- 30–50 qualified sales calls from LinkedIn
- More DM conversations with warm leads
- Test a new offer
- Warm up my audience before a launch]

Using this info, create a 30-day LinkedIn content and outbound calendar.

For each day, create:

1) One content idea + hook

Cycle through these content types for variety:

TOP OF FUNNEL (Trust + Attention):

Personal stories
Opinions
Observations
Contrarian views
How-to guides
Old way vs new way

MIDDLE OF FUNNEL (Insight + Belief Shift):

“How I” posts
Frameworks
Breakdowns of client wins
Behind-the-scenes of my system

BOTTOM OF FUNNEL (Proof + Hand-raiser):

Testimonials
Results
Case studies
Direct hand raisers
Lead magnets

For each day:

1. Give a short content idea (1–2 sentences) that speaks to a specific pain or desire of my target audience.

2. Write a strong hook (1–2 sentences) that would stop my dream client in the LinkedIn feed.

3. Label:

- Content type (e.g. Personal story, Framework, Case study)
- Funnel stage (TOFU/MOFU/BOFU)
- Content pillar

Output format:

Day 1:

Content type: [type]
Funnel stage: [TOFU/MOFU/BOFU]
Content pillar: [pillar]

Idea: [1–2 sentence post idea]

Hook: “[hook here]”

Repeat this for 30 days.

Make sure:
- At least 40% of ideas are MOFU/BOFU
- At least 30% of ideas reference real proof, systems, or specific outcomes
- All ideas align with my offer and dream client”

2. Hit enter.

In under 5 minutes, you’ll have 30 days of:

- Lead-gen content ideas
- Hooks that speak to real pain
- Content that starts real conversations

No more guessing.

No more “what do I post today?”

Just a clear engine you can run in under 30 minutes a day.

–

Want to learn how to leverage AI to drive 5-10 qualified meetings a week from your founder brand? Grab a ticket to my FREE masterclass this Friday: https://lnkd.in/gGNvBEfB

Handful of spots left. First-come first first-served.

POV: thanksgiving after starting a business 😭 


P.S - Stay delusional, my entrepreneurial friends, and keep your cool as you eat turkey today. Happy thanksgiving!
-

Repost from @jimpapi

Every B2B founder wants to generate qualified sales calls on LinkedIn. 

But 95% have no idea where to start. Here are 5 outbound strategies that helped me generate over $125,000,000 in pipeline across 100+ companies (steal them):

1) Content-led outbound

This is where 99% of your hottest leads hide. If someone engages with your content, they already know who you are. Your cover photo acts as a sales billboard when done right.

Start conversations with this flow: 

Open-ended question > What they have tried > Curiosity gap > Pull to Zoom.

Spend 30 minutes a day on this and you will book an extra 5 to 10 calls a week.

2) Profile views and followers

Check profile views and net new followers (your followers list is arranged by who followed last) daily. When your ICP shows up, reach out and start a conversation using the same framework.

3) Messaging with intent

Cold outbound fails because it is unexpected and unwanted. Use an AI SDR to build lists based on intent events like funding rounds, job changes, new hires or key announcements.

Not all intent works for every industry. Ask what your ICP cares most about. For example, funded companies care more about ramp time than unfunded ones. Context matters.

4) The 800 open InMail hack

Every LinkedIn account has 800 extra free InMails on Sales Navigator. Tools with “open InMail campaigns” help you find these accounts fast. You can also check manually inside Sales Navigator.

5) Scaling outbound with multiple LinkedIn accounts

Get your team on Sales Navigator and use sales automation to multiply outbound across multiple open InMail licences. This loop doubles our monthly LinkedIn meetings.

Only do this once you have message market fit with at least a 20 percent response rate. Otherwise you will burn your total addressable market.
I learned all of this from running outbound for 100+ founders. 

If you want the exact AI outbound flow that books us 30 to 50 sales qualified calls a month in less than 30 minutes a day, join my free LinkedIn masterclass here: https://lnkd.in/gGNvBEfB

taplio

The Battle

Stéphanie Lauer

Luke Shalom

Followers

Posts

Engagements

Likes

Performance ScoreStéphanie Lauer's LinkedIn Performance

Performance ScoreLuke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Stéphanie Lauer

Luke Shalom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stéphanie Lauer's LinkedIn Performance

Performance ScoreLuke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStéphanie Lauer's LinkedIn Performance