Growth strategist | Author | Contact Marketer | Founder of the Total Weed Award in collaboration with Nasdaq Entrepreneurial Center | Kicks off 5-30-23

I help B2B sellers to quickly acquire million-dollar accounts, without wasting time on boring solutions that don’t work and make you look and sound like everyone else.

My story:  Years ago, when I wanted to break into creating direct mail for magazine publishers, I launched a “contact campaign” to just two dozen VPs of circulation at the big Manhattan-based publishing houses. Every one of them responded, agreed to meet and became clients, including Time Life, Condé Nast, The Wall Street Journal, Forbes, Harvard Business Review and many more. It was a rapid 100% market penetration from a campaign that cost less than 100 dollars. What I learned was, by focusing on a small number of high value prospects, you can create rapid growth without spending a lot of money.

As a result:  I wrote a bestselling book, How to Get a Meeting with Anyone, which was named one of the top 65 sales books of all time. A new, updated edition releases next year, covering AI’s disruption and enhancement of B2B selling and methods for creating deeply human connections in the new AI era.

What I do:  I help your team use new Contact Marketing and AI tools and processes to identify and prioritize your Top 100 accounts, then create tools and systems to create contact at the highest levels to foster new relationships and close new deals.

Who I help:  Any high-margin B2B company in any industry that is serious about rapid growth NOW.

How I do it:  I use my exclusive MEET™ methodology infused with the latest AI tools to quickly land meetings with scale-changing accounts, resulting in a repeatable process and rapid, sustainable growth.

Imagine this:  Your team becomes expert at breaking through to your most important accounts, using AI, powerful custom contact tools, and and a new, repeatable process. Winning deals becomes second nature and part of your company culture.

Final thought:  We are all just ten major accounts away from a very different life.

Stu Heinecke

Dr. Jim ( ജിം കണിച്ചിറയിൽ ) Kanichirayil

Cascading Leadership

Podcast booking and production agency helping B2B SaaS HRTech, TATech, EdTech, and K12Tech organizations remove friction from their sales and marketing process. 

Developed and produced close to 1K audio and video podcast/live episodes. 

Created/Hosted/Produced - The Cascading Leadership Show, Talent Strategy 60 Show, Building Elite Sales Teams, and the Engaging Leadership Show. 

Hosted and produced two top 10% global B2B podcasts (Cascading Leadership Show and Engaging Leadership Show).

Founder

EngageRocket

EngageRocket is an employee engagement and performance management platform that helps businesses build engaged teams, empowered managers, and elite organizations. 

Trusted by the top companies in 14 countries and spanning 20 diverse industries—including Sephora, Toyota, Nikon, CGS-CIMB, and Epson—EngageRocket provides continuous listening and real-time analytics to support impactful management action. 

Helped establish the US footprint for EngageRocket. 
Leveraged content-led sales approach to gain traction in the marketplace. 
Defined and executed outbound sales motion. 
Owned the end-to-end sales and marketing process. 
Owned the partnership function and built referral partner network. 
Hosted and produced over 300 episodes of the Engaging Leadership Show. 
Interviewed over 200 senior and executive leaders in HR, TA, L&D, IT, Sales, and K12.

VP of Growth, Product Evangelist 

Thinkers360

Thinkers360 takes a holistic view of thought leaders and experts, beyond their social media activity, and looks across all their personas – such as academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer and speaker – and all the types of thought leadership content they produce.

Top 10 Thought Leader in DEI and Sales, Top 25 Thought Leader in Human Resources 

Mattingly Solutions

I am a GTM advisor for Mattingly. 

About Mattingly Solutions: 

We partner with our clients to build a data-driven strategies that result in more diverse, equitable, and inclusive organizations.

Our DEI solutions include measurement consulting, 1-on-1 advisory coaching with DEI leaders responsible for building and executing DEI strategy, DEI capacity building (e.g., DEI task force and ERG/BRG support), and behavior change interventions that give employees and leaders the tools to make others feel valued, respected, seen, and heard.

Mattingly Solutions takes a user experience approach to co-creating and implementing DEI strategies with our clients. Our DEIx™ Framework combines human/employee experience methodology with your company’s data, organizational science, peer-reviewed research, DEI best practices, your organization’s values and goals, and PhD-level subject matter expertise to help you measure, build, implement, and assess impact of your DEI strategy and interventions.

Using our framework, we partner with our clients to build upon foundational DEI strategy work that results in a data-driven, prioritized, agile, actionable, and sustainable DEI culture change movement.

GTM Advisor and Board Member 

Yardstick

18 months.

That's the typical shelf-life for a sales leader in B2B Tech.

The reason?

There are several actually.

Win rates at 10-15% or lower.

Quota attainment at 30% on average.

Sales rep turnover tremendously high.

All of those costs add up and that's BEFORE you factor in the economic landscape.

Can sales leaders continue to have this failure rate and expect to survive?

No.

So what's the fix?

There are several but for accelerating growth organizations, you should be looking at your sales interviewing and onboarding processes.

And that's where Yardstick can help.

I've partnered with the Yardstick team as their Product Ambassador because sales hiring and onboarding is broken.

What better way to start the process of solving the problem than teaming up with a CEO who's got a track-record for successful startup launches and exits?

I'm looking forward to helping sales organizations stop their revolving door of reps.

Let's talk.

Product Ambassador 

RevGenius

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Community Member 

Salescast

Salescast is the operating system for the B2B podcasting community of sales, marketing, and revenue professionals. We have an inclusive online community, courses, tutorials, events, guest matching, and even world class managed production services. Our mission is to connect 100 million sellers to the power of story.

TrainYo 🏳️‍🌈

TrainYo 🏳️‍🌈 is creating fair opportunities for all in the technology sector 😎

We’re on a mission to help companies scale their sales orgs quicker, with more predictable revenue by providing them with pre-ramped, ready to go SDR’s who have gone through our Free TrainYo SDR program. 👩🏽‍💻 🧑🏼‍💻

We’re passionate about fair representation & creating fair opportunities for everyone!🏳️‍🌈 🎉 🥳

Instructor

Strively.org

Strively’s mission is to create more diverse and inclusive workplaces in the tech sector. Through partnership with technology companies, we aspire to change how people are perceived and impacted by society’s most complex problems: mass incarceration; human trafficking; young adults at risk of incarceration; and housing shortages. We succeed together by supporting and serving a population of talented, motivated, and capable individuals who are ready for their opportunity to disrupt the cycles of inequities.

Volunteer Instructor 

Circa

What type of organization are you building? 

How are you building a bold, audacious, and innovative organization that harnesses all of the brilliance that's locked within? 

Are you building  the type of organization that candidates dream about working for and competitors envy? 

Where do you find yourself on the journey to becoming an elite leader in an elite organization? 

These are the critical questions we help our clients answer. 

The answers to all of these questions are rooted in your talent strategy. 

Unfortunately, many organizations take a piecemeal approach to their talent strategy which results in most of their talent getting left behind. 

Don't risk losing the engine that drives your business by ignoring what's most important. 

As a leader, you need to convince them to stay every. single. day. 

We deliver an end-to-end talent solution that helps you attract more talent, attract more diverse talent, retain that talent, and develop them for the long term. 

Our competition wants to keep you on the talent attraction hamster wheel. 

We partner with you and help stabilize your talent ecosystem so you can focus on realizing your organizational potential. 

The new talent landscape requires transformative talent solutions. 

We are the industry leaders in delivering scalable, innovative talent solutions that expands your reach, enhances your profile, and keeps you compliant. 

We are the straight line that connects your mission, vision, values, and purpose to your shoot the moon results. 

Partner with us and let us help you realize your organizational potential.

Growth - Commercial Partnerships Team 

Helping Busy HR Teams Build Elite Organizations | Highlighting Innovation and DEIB in HRTech | Talent Strategy Nerd | Professional Megaphone | Researcher | Writer | Podcaster |

One of the biggest challenges that B2B SaaS teams face is being able to cut through the noise their customers are dealing with. 

No amount of emailing, calling, or pitch slaps in the DMs is going to overcome that challenge. 

Today's buyer is in self-service mode and if sales and marketing teams want to meet them where they are, they will need to operate with a collaboration mindset. 

Sales and marketing teams need to seek to understand before trying to be understood. 

And it needs to be done in a way that's authentic. 

That's what I help teams accomplish. 

I've helped organizations build markets and segments from the ground up. 

I've done this in IT staffing and recruiting, HRTech, TATech, and in the K12 tech space. 

If you're not getting traction in your target markets and need help, we should have a conversation.

taplio

The Battle

Stu Heinecke

Dr. Jim ( ജിം കണിച്ചിറയിൽ ) Kanichirayil

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