I Create & Facilitate Learning Experiences for Leaders to Unlock Organizational Potential 🔵 Org Psychologist & Leadership Speaker 🔵 Top Neurolinguistic Programming Voice 🔵 Licensed NLP Trainer & Coach Trainer

I work with founders and aspiring entrepreneurs who are held back by:
→ Imposter syndrome that makes you undercharge and underdeliver
→ Unsustainable hustle, leading to burnout and inability to be in peak 
performance states
→ Pricing anxiety that keeps you stuck in the "$2K client" trap
→ Self-doubt that stops you from building the business you envision

For 30 years, I've specialized in the psychology of transformation. Not just mindset
coaching deep NLP work that rewires the patterns keeping you stuck.

I've trained 500,000+ leaders across Fortune 500 companies like HSBC, Siemens, and
Prudential. But my real passion? Helping founders break through to build
multi 6 and 7 figure businesses.

My approach is different:
- We don't just "work on mindset" we identify the exact mental blocks sabotaging 
your success
- We don't do generic advice we use proven protocols developed over 3 decades
- We don't focus on tactics alone we build the internal foundation that makes external
success inevitable

What you'll experience:
✓ Clarity on your vision and direction (even if it feels foggy now)
✓ Confidence to price yourself properly (and stop leaving money on the table)
✓ Remove limiting beliefs and elevate peak performance states (so you can be your best you)
✓ Tools to overcome self-sabotage (the invisible patterns you can't see alone)
✓ A community of founders on the same journey

MSc Organizational Psychology | Licensed NLP Trainer since 1997 | Psychotherapist

Stuart Tan MSc., MBA

I did not expect to run into him FIRST TODAY!

This is Dr. Richard Bandler. Co-Founder of Neurolinguistic Programming. 

Since I was a child, I knew of NLP because I learnt about it via my course in accelerated learning that made me an A student in school. But uncovering NLP and its amazing processes led me to score A's in life. I have been an NLP Trainer since 1997.

In a nutshell, NLP is a modeling process for success regardless of field. It aided me in shifting my beliefs. I now use it to elevate the skills, beliefs, emotions and identity of my students and clients.

Today is Day 1 of Design Human Engineering. It's been 30 years since I first learnt DHE. And it will be a fascinating experience.

If you might want to get access to my learnings, understand WHAT DHE is about and reflections about how to apply it in business and in life, comment "DHE" below and I'll send my unfiltered notes once I am done!

#nlp #neurolinguisticprogramming #dhe #designhumanengineering

Stuart Tan  MSc., MBA

I Help Coaches And Founders Overcome Mental and Organizational Blocks, Break Through Limits And Achieve Muti-6-7 Figure Businesses | Creator of Envision Future | 30 Years NLP | Trained 500K+

i spoke to a teacher making $5k a month last week.

completely drained.
doing it all herself.
convinced she was being smart.

when i asked why she hadn't redesigned her model or hired help, she said:

"i can't afford to."

as an organizational psychologist, i saw something different.

she wasn't saving money.
she was paying the most expensive tax in business 

the opportunity cost of inaction.

here's what her "safe" choice was actually costing her:

1. the income gap
her market value in a corporate creative role was easily $8,000+.
 by staying stuck, she was paying $3,000 a month just for the privilege of being stressed.

2. the vision deficit
she kept chasing $300 tuition fees.
while a $30,000 project sat right inside her existing skillset.
invisible. untouched.

3. the biological interest
5 years of barely surviving doesn't just cost money.
it costs sleep, health, and the spark that made her love the work in the first place.

i know this fear personally.

i once chased a "digital wonderland" and ignored the domino effect —
until it cost me $250,000.

i told myself i was being careful.
i was just choosing a different kind of hard.

here's what nobody tells you:

→ being an employee is hard.
→ scaling a company is hard.
→ but staying stuck at the $5k ceiling doing $25/hour tasks?

that's the hardest of all.

hustling is not a strategy.
it's a symptom of not having a system.

you have to choose your hard.

choose the one that leads to mastery 
not burnout.

i'm breaking down the 9 traps founders fall into — and the visionary framework to escape them — inside my limit breaker masterclass.

Like + Comment "Masterclass" if you'd like to join 

PS — she's redesigning her model.
took one decision to stop playing safe.
that's all it took.

♻️ Repost for priority access.

most founders hit $1m and break everything.

not because they worked less.
because they never stopped running the business like a vending machine.

put in sales calls.
get out revenue.
that's the whole strategy.

no systems. no vision. no culture.
just a crm and a caffeine addiction.

i met a founder last year who wanted to hire a world-class gm.
when i asked what that person should actually lead, he said:

"i don't know — they just need to make the team work harder."

he wanted a great captain.
but refused to give them a compass.

this is what i call the simplicity trap.
and it's quietly destroying more founders than any market crash ever could.

here's what it's actually costing you:

1. the re-learning tax
all knowledge lives in your head.
every time someone quits, you lose 3 months of operational iq — just explaining the "vibe" to the next hire.

2. the bottleneck toll
no decision framework = everything flows through your inbox.
that's a 40% speed tax on your entire organization.

3. the vision vacuum
a-players don't build your dream if you can't describe it.
can't sell belief? you'll overpay for mediocre talent — because the great ones won't touch a rudderless ship.

here's the truth:

you're not a "simple" leader.
you're an accidental one.

you've outgrown your skillset.
and that's okay.

but you cannot stay here.

hiding behind "i'm just a sales guy" feels safe.
facing the fact that you're now the architect of a human system you don't understand?

terrifying.

the vending machine logic worked at $300k.
it will destroy you at $1m.

i'm breaking down the 9 traps founders fall into — and the visionary framework to escape them — inside my limit breaker masterclass.

Like + Comment "Masterclass" if you'd like to join 

(We need to be connected for me to DM you)

PS — the vending machine founder?
still hitting the same button.
wondering why nothing comes out.

♻️ Repost for priority access.

the most expensive leadership cost never shows up on a P&L.

i've trained leaders across 3 continents. sold on stage. built millions in revenue.

and one pattern destroys more careers than any bad market ever could:
the emotional leak.

most leadership problems don't start with strategy.

they start with the leader's unprocessed emotion.

you think you're hiding it. you think "powering through" is strength.
but energy doesn't lie.

i worked with a leader who was technically brilliant. sharp mind. real results. emotionally? toxic.

he carried the scars of a previous bad boss like a shield. every interaction was laced with passive aggression and quiet self-destruction.

he thought he was being humble. his team just felt unsafe.
here's the hard truth:

unprocessed emotions don't disappear. they change your lens of reality.

if you're running old neurological loops of fear or betrayal — you are polluting your current culture.

you cannot build a high-performance environment while internally reliving a trauma from 5 years ago.

this is a capacity issue.

safe leaders process their stuff. heavy leaders suppress it — until it explodes.

the leaders who truly scale don't just have better funnels or better ops.
they have better states.

they know that resilience isn't about ignoring pain. it's about integrating it —
so you don't bleed on people who didn't cut you.

if your leadership feels heavy 
stop looking at the strategy deck. look in the mirror.

what emotion have you been managing instead of processing?

→ i'm breaking down the 9 traps founders fall into — and the visionary framework to escape them — inside my limit breaker masterclass.

Like + Comment "Masterclass" if you'd like to join  ( it’s free )

ps — the most dangerous leader in the room isn't the one who doesn't know the answer. it's the one who never dealt with the wound.

♻️ Repost for priority access.

Most founders don't have a revenue problem. They have a pricing problem. And most pricing problems aren't strategy issues — they're trauma responses.

I was on a call last year with a founder doing $60K/year. 

Talented guy. 
Built a solid product. 
But completely frozen when it came to selling himself.

He'd happily drop $500 on a course. But when I showed him the path to $250K+? 

He went silent.
Not because he couldn't afford it. 

Because something inside him wouldn't let him say yes.

Here's the pattern I see everywhere:

Some founders hoard cash even when they're flush — because scarcity once hurt them.

Others blow through six figures chasing the next shiny object — because they're filling a void money can't touch.

And some? 

They're stuck charging $2K when their work is worth $20K, and they now complain of overwork. 

Raising rates triggers a shadow they haven't named yet.

This is money trauma.

It shows up as:
➡️ Underpricing your best work
➡️ Overbuying courses you never finish
➡️ Avoiding sales conversations entirely
➡️ Saying "I don't care about money" (while secretly drowning in stress from not generating leads)

My business partner who is a certified money trauma practitioner. 

What she's shown me and her clients: when you release the trauma, decision-making becomes rational again.

But first, you have to see the trap.

In my Limit Breaker Masterclass, I walk through the 9 Founder Traps — including the Money Trauma Trap — and give you the frameworks to break out of each one.

What if naming your money shadow could unlock the pricing you've been avoiding?

Comment “Masterclass” so I can tell you’re not being held back toward the light!

#Entrepreneurship #MoneyMindset #LimitBreaker

your team didn't quit the company.

they quit you.

i've watched founders offer above-market salaries, cool perks, real equity — and lose every single person within 6 months.

the reaction is always the same:

"what do they want? i gave them everything."

but from the outside, i can see exactly what's happening.

there's an invisible glass ceiling in the room. and the founder built it themselves.

most people think hiring is one question: can they do the job?

as an organizational psychologist, i know it's actually three:

↳ task fit — can they do the work? (the $25/hr filter. table stakes.)

↳ culture fit — do they share the values? (where most "sophisticated" founders stop.)

↳ leader fit — can they work with you?

that third layer is where everything collapses.

if you're a fast-moving tactician who hired a strategic gm — you put a ferrari in traffic with the handbrake on.

and you're paying for it every single day.

shadow turnover your best people stop contributing before they quit. they pull back their best ideas because they realize — you won't actually let them lead.

the mirror effect your team's lack of initiative is a direct reflection of you. you think they're unreliable. they think you're unpredictable.

force multiplier deficit instead of your team amplifying your output — you're spending 50% of your day managing friction you created.

here's what nobody tells founders:

you were never taught how to become someone a-players want to follow.

you've been the chief everything officer for so long that your own habits became the ceiling.

you can't hustle your way into being a better leader. you have to build a new muscle.

stop being the ceiling. become the floor.

→ i'm breaking down the 9 traps founders fall into — and the visionary framework to escape them — inside my limit breaker masterclass.

Like + Comment "Masterclass" if you'd like to join 

PS — leader fit isn't about being likeable. it's about being legible. your team needs to understand you before they can trust you.

♻️ Repost for priority access.

A founder I spoke with hit his revenue target, felt nothing for about five seconds, and moved on to the next one.

That's not discipline. That's a warning sign.

In the early 1990s, neuroscientist Antonio Damasio at the University of Iowa studied patients who had sustained damage to their ventromedial prefrontal cortex, the region that connects reasoning to emotion.

These patients were fascinating.

Their IQs were intact.
Their logic was flawless.

BUT

They couldn't make a decision to save their lives.

The Iowa Gambling Task showed that when you sever the connection between emotion and cognition, people don't become more rational.

They become paralysed.

They'd take higher risks without fear.
They'd deliberate endlessly on trivial decisions while catastrophic ones sailed past unaddressed.

The patients weren't broken by losing emotion but by losing access to their emotional signal.

I see this pattern everywhere.
Not from brain damage. From success.

Every time you push through exhaustion without acknowledging it.
Every time you celebrate a win for five seconds and immediately open the next spreadsheet.

You're training your brain to disconnect from the very signal system essential for decision-making.

It looks like resilience. Feels like strength. But research says it's degrading your ability to lead.

Comment "FEEL" if you've noticed the wins don't land like they used to.

The answer to burnout isn't more “sleep”. It's more structure.

I'm working with a founder who built a seven-figure company and then collapsed into burnout.

When we started, she thought she needed freedom. 
Fewer meetings. 
More self-care. 
Just do what she likes.

But here's what actually happened when she got that:

She spiraled deeper.

Because when you're dysregulated, your nervous system doesn't know how to self-regulate anymore. It's like a child who never learned boundaries - giving them "freedom" just makes the chaos worse.

So we did the opposite.
Not more rest. More discipline.
Not more "do what feels good." 
More structure for her mind, body, and emotions.
I literally walked her through the mental protocols and practices she needed to start recovering.
And I’d continue to do that only because she is not yet ready to do that for herself on her own.
I’m like the PT - except PT means psychological trainer.

Here's one simple practice that's been working:

Just sitting with the emotion.
Not numbing it with Netflix. 
Not fixing it with a framework. 
Not explaining it away with therapy-speak.

Just sitting with it like you would sit with a screaming child until they calm down.

(WARNING: Do not do this if you are not properly guided by a trained professional)

Because invalidating that child doesn't teach them how to self-soothe next time. And the same is true for you.

This is the Emotional Dysregulation Trap — one of the 9 Founder Traps that keeps high-performers stuck in burnout loops.

In my Limit Breaker Masterclass, I break down all 9 traps — plus the visionary framework to escape them.

What if the answer to your dysregulation wasn't more rest, but more structure?

Comment “MASTERCLASS” so you can learn the research I’ve painstakingly put in over the last 6 months to help entrepreneurs regain their joy again.

FirstCom Academy

FirstCom Academy is an Approved Training Provider, offering short and effective WSQ courses in Singapore. We focus on upskilling and training Singaporeans with in-demand skills taught by current industry practitioners and relevant case studies based on the local SME landscape.

Roles & Responsibilities 
- Managing Training Team of 50 Pax (Full-time & Adjunct) 
- Conduct Trainer's Performance Review & Evaluation
- Ensuring Academy Best Training Practice is adhere by all trainers 
- Master Trainer in Train-The-Trainer Session (For SOP training, New Course, Existing Course Updates)
- Development of Curriculum 
- Content Verification and Research
- Evaluation of Course Training & Facilitation 
- Instructional Design of Courses through application of Adult Learning Theory: Experiential Learning (Kolb), Transformative Learning (Mezirow), Andragogy (Knowles), , ADDIE Model, Cognitive Learning, Collaborative Learning
- LMS System (HP5, SCORM).
- Sales Staff Coaching 
- Leadership Coaching

Developed and Content Reviewed
- Coaching of Employees
- Wine Appreciation 
- Sake & Whiskey Appreciation 
- AI Tools (ChatGPT, Leonardo ai, DeepSeek, Kling, etc)
- Prompt Engineering
- Pull Marketing Strategies
- Push Marketing Strategies
- Digital Marketing
- Tiktok Essentials & Tiktok Shop
- Improve personal and Team Productivity

Master Trainer & Curriculum Developer

FirstCom Academy is an Approved Training Provider, offering short and effective WSQ courses in Singapore. We focus on upskilling and training Singaporeans with in-demand skills taught by current industry practitioners and relevant case studies based on the local SME landscape.

Roles & Responsibilities 
- Development of Curriculum 
- Content Verification and Research
- Evaluation of Course Training & Facilitation 
- Conduct Train-The-Trainer Session 
- Instructional Design through application of Adult Learning Theory: Experiential Learning (Kolb), Transformative Learning (Mezirow), Andragogy (Knowles), Cognitive Learning, Collaborative Learning
- LMS System (HP5, SCORM).
- Sales Staff Coaching 
- Leadership Coaching

Developed and Content Reviewed
- Coaching of Employees
- Wine Appreciation 
- Sake & Whiskey Appreciation 
- AI Tools (ChatGPT, Leonardo ai, DeepSeek, Kling, etc)
- Prompt Engineering
- Pull Marketing Strategies
- Push Marketing Strategies
- Digital Marketing
- Tiktok Essentials 
- Improve personal and Team Productivity

Curriculum Developer

Federation of World Cultural & Art Society (Singapore)

Personal Secretary to Acting President of FOWCAAS. Assisting with planning, execution and attending important functions and meetings through our Cultural Exchange programs with Global Organization Chairman and Royalties.  

Roles & Responsibilities:
- Conducting Public speaking speech and presentation on behalf of Acting President of FOWCAAS in Global meetings (Physical/Virtual)
- Involve with project management and planning with Founder and Acting President
- Crafting Official letters and established communication with Global Chairman/Leaders and Royalties 
- Managing Public Relationship matters
- Attend global networking events and meetings to expand FOWCAAS global presence and out reach.

Secretary of Acting President 

Three Variables International Cultural Institute 三变教国际文化研究院 

The Three Variables 三变数 by Grand-Master Jason Tan, the founder of Three Variables International Cultural Research Institute in Singapore.

Vince Shen is the 2nd Generation Speaker for The Three Variables 三变数. Appointed by the Founder and 1st Generation Speaker, Grand-Master Jason Tan. 

Three Variables focus on the identification and application of Colour, Time, and Direction, to improve oneself, through the use of New I Ching 新易经, the modern version of the ancient wisdom of I Ching: Book of Change.

Three Variables, Speaker

TDCX

TDCX serve some of the world’s best brands from our centers of excellence in Singapore, Malaysia, Thailand, the Philippines, Hong Kong, China, Japan, Spain, Colombia, Romania, and India. TDCX specialize in perfecting clients’ customer experience and elevating their sales.

Orchestrating APAC on-boarding, ongoing training, KPI-aligned assessments, and developing targeted e-learning modules. Additionally playing the role of Leadership Trainer, Lead Master Coach, and Project Management Lead, and Public Speaking Club Chief Advisor.

●	Lead comprehensive APAC new hire onboarding, execute ongoing staff training, and assess training effectiveness.
●	Conduct training needs analysis to identify knowledge gaps and create targeted e-learning modules.
●	Develop instructional design for Leadership programs and establish a Leadership succession framework, streamlining candidate selection process.
●	Utilize DiSC Flow profiling and Neuro-Linguistic Programming to enhance communication, fostering transformative behavioural changes through targeted, confidential coaching sessions.
●	Drive project development and monitoring using Kanban and agile methodologies, securing stakeholder buy-in and implementing PMI-standard project management practices.
●	As a Chief Advisor for the Company’s Public Speaker Club, SpeechCrafter, guiding participants, and evaluating skills for continuous improvement.

Lead Trainer, L&D, Additional: Leadership Trainer, Lead Master Coach, Project Lead

Lithan

delivered government-funded WSQ training through various formats and setups; as well as assessing assignments and drove optimal learning outcomes.

●	Conducted impactful government-funded WSQ training in both face-to-face and virtual settings, applying Adult Learning methodologies (ADDIE 5 Steps, Gagne 9 Events, Bloom’s Taxonomy) to optimize the learning experience.
●	Provided personalized one-on-one coaching, grading assignments for enhanced learning outcomes.
●	Drove and collaborated on service quality initiatives, contributing to ongoing improvements.
●	Instructed learners on a comprehensive spectrum of digital marketing strategies, including SEO, SEM, PPC, Google Analytics, Google Ads, Facebook marketing, LinkedIn Branding, Social Media marketing, and content management.

Achievements:
●	Cohort Dec 2020 to Apr 2021: Attained a passing rate of 97%
●	Cohort Jul 2021 to Nov 2021: Attained a passing rate of 98.7%

Trainer Mentor in Digital Marketing

Sayang Haeyo Pte Ltd

Spearheaded the development of the Swypebite application. Involved with budget planning, conducted product testing and provided feedback. 
●	Led the planning and implementation of Swypebite application development, utilizing huddle, Sprints, Kanban and Gantt Chart for project tracking, conducting product testing with the team.

●	Drove stakeholder engagement and communication throughout the project.
●	Conducted corporate presentations and meetings with external suppliers and potential partners.
●	Negotiated partnership fees and facilitate the endorsement of Letter of Agreement by both parties.
●	Developed strategic partnership engagement activities to enhance collaborative efforts.
●	Assisted in proposal creation and the application of ESG-Enterprise Development Grant.

Achievements:
●	Successfully launched Swypebites Application on Apple iOS and Android OS.
●	Successfully secured SGD$120,000 in grant endorsement and pay-out for the company.

Project Manager, Acting Partnership Specialist Manager

Aura Partners (Singapore) Pte Ltd

Aura Partner is part of AURA Group in Australia. Specialised in account and business services in Australia, Singapore and Indonesia. 

In charge of all business development activities, establishing overseas partnerships. Set up a sales training function to deliver regular sales training to the team.

●	Conducted diverse business development activities, including presentations and participation in networking sessions.
●	Established overseas partnerships with companies in Vietnam, Indonesia, Dubai, Hong Kong, and Cambodia, fostering global collaborations.
●	Initiated the setup of a sales training department, providing regular training to enhance the sales team's skills.
●	Managed accounts, customer relationship building, and customer support services.
●	Monitored and conducted accounts receivable activities, ensuring financial efficiency.
●	Assumed full Digital Marketing responsibilities: online business setup, social media marketing and content creation.
●	Managed brand development, acting as the Public Relations officer on behalf of the company for enhanced brand visibility and reputation.

Achievements:
●	Setup of Indonesia branch Aura Partners in Jakarta, Indonesia. 
●	Successfully application of ESG – Oversea Market Presence Grant of SGD$120,000

Business Development Manager

Commodities Intelligence Centre Pte Ltd

Commodities Intelligence Centre (CIC) is joint venture between Zall Smart commerce in China & Global eTrade Service (GeTS) Singapore, focus on cross border trading through data and technology.

Reported to the COO, in charge of all business development activities, and conducted sales training for the team.

●	Managed closely all business development KPIs of self and team to achieve company targets.
●	Conducted sales training to integrate the China team into the international market.

Achievements:
●	Successfully launched Version 1.2 Product at SGX Auditorium.
●	Presented at the China International Import Expo 2018 in Shanghai
●	Launched the Skills Framework for Wholesale Trade at the Career Fair Singapore.

Deputy Manager Business Development

SANZ Pte Ltd

SANZ Pte Ltd has supplied FMCG products to Singapore Supermarket Chain since 1995.  Covering supply giants in Singapore such as Dairy Farm Group, NTUC, Sheng Siong, Prime supermarket. 

Reported to the Managing Director, in charge of sales revenue, and conducted sales training for the team.

●	Managed closely all sales activities including managing KPIs of self and team, acquiring new clients
●	Conducted sales presentation to external partners, conducting sales forecast and managed procurement of inventory.
●	Started and managed the company’s digital marketing including social media, content creation and art direction.

Achievements:
●	Secured bulk purchase contract for Chili Api Catering Pte Ltd
●	Secured Tung Lok Group & Grain Pte Ltd long term supplier contracts

Product Development Manager

Synergy Asia Ventures Pte Ltd

Synergy Asia Venture focus on 3 areas, Digital business, Alternate funding and Business Projects. I am the founder and director of this company. I have up to 10 staffs during the operation days. 

As the founder & director, in charge of the company’s overall business development and operations.
●	Managed closely all sales activities including managing KPIs of self and team, acquiring new clients
●	Led the company’s operations including hiring of staff, training, finance, payrolls etc.

Achievements:
●	Secured contracts and partnerships from notable clients: D&G Consultancy, Sanger Construction, SIM Aero Training (France), Rising Asia (Malaysia), High Net Worth Individual, Vanguard Interiors.

●	Facilitation of Gulf stream Private Jet Sales in Seletar Airport Singapore

Managing Director

Dynamic Master Trainer & Curriculum Developer with expertise in Learning and Development, specializing in AI tools, sales and leadership coaching across the APAC region. Proven success in instructional curriculum design, identifying skills gaps, training facilitation and evaluation using DiSC-Flow Profiling, coupled with coaching and behaviour performance enhancement through Dale Carnegie, NLP and Sun Tzu Art of War principles. Recognized for driving business process improvement, and modification with proficiency in PMP and Six Sigma methodologies. Consistently excel at building and managing stakeholders, implementing impactful projects, and delivering compelling business training proposals.

     Key Competencies 
●	Leadership Training
●	Curriculum Development
●	Instructional Design
●	AI Prompt Engineering
●	Adult Educator (ACLP Singapore, DDDLP- In Progress)
●	Training & Development
●	Dale Carnegie Graduate
●	Personality Profiling
●	DISC Flow
●	Public Speaking 
●	NLP (Neuro-Linguistic Programming)
●	Process Improvement
●	Project Management
●	Sales & Business Development
●	Relationship Management
●	Performance Coaching
●	Digital Marketing
●	Business Operations 
●	Behavioural Profiling
●	Enneagram

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Stuart Tan MSc., MBA

Vince Shen

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