Customer onboarding + HubSpot | Growth @ Arrows

Hi 👋

1️⃣ Building AccountScout - a HubSpot native app to help companies enrich, research, and segment their accounts with the right data, not just more data.

2️⃣ I write a weekly email for 2,300+ RevOps & GTM leaders with tactical HubSpot playbooks to steal. 

For the last 2.5 years, I led growth at Arrows, a customer onboarding SaaS product for teams using HubSpot. I joined as the first marketer and helped Arrows grow to more than 7 figures in ARR.

I’m a dad to 2 boys - struggling competitive golfer - and lover of cooking (or grilling). 

Previously, I’ve run both product and growth at early-stage startups and started three of my own.

Stuart Balcombe

RISMA Systems A/S

Specialized in building and optimizing inbound marketing initiatives that attract and convert leads, enhance customer journeys, and improve website performance to support business growth. 

► 𝐒𝐞𝐚𝐫𝐜𝐡 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 – Develop and execute an integrated search strategy (SEO & SEM) with a strong content focus to increase visibility, drive high-quality traffic, and support lead generation.
► 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – Build and implement inbound marketing initiatives that enhance lead nurturing and conversion, ensuring alignment with RISMA’s goals and KPIs.
► 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐄𝐦𝐚𝐢𝐥 – Design and optimize automation flows, lead nurturing programs, and email campaigns to increase engagement and pipeline efficiency.
► 𝐂𝐑𝐎 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 – Identify and refine customer journey touchpoints to maximize conversion rates and enhance the overall user experience.
► 𝐇𝐮𝐛𝐒𝐩𝐨𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐃𝐚𝐭𝐚 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 – Ensure HubSpot is strategically utilized across teams to improve data quality and efficiency.
► 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 –  Facilitate alignment between data, automation, and marketing processes across departments.

Senior Inbound Marketing Manager

Executed and optimized digital marketing initiatives to drive brand visibility, lead generation, and engagement through automation and data-driven strategies.

►	𝐒𝐞𝐚𝐫𝐜𝐡 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Execute, and optimize search marketing (SEO and SEM) initiatives in collaboration with agency 
► 𝐒𝐄𝐎 - Create & implement SEO-driven strategy, boosting ranking to page 1 on several highly competitive keywords.
►	𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 - Lead optimization of automation infrastructure and manage lead generation campaigns, incl. lead scoring and lead nurture programs. 
►	𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Build and implement inbound marketing processes and flows to enrich the database and optimize funnel conversion rates. 
►	𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – Develop content strategy and calendar to drive brand awareness, thought leadership, and demand generation through overall marketing campaigns
►	𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲  – Analyze touch points in the customer journey to identify opportunities for improvement and optimize CX.
►  𝐂𝐌𝐒 –  Responsible for website and lead on optimization of online presence to drive direct lead conversation and increase the volume of MQLs. 
►    𝐂𝐑𝐌 (𝐇𝐮𝐛𝐬𝐩𝐨𝐭) -  Automation responsible and key contact for Hubspot-related issues. 
►  𝐄𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Manage RISMA's email marketing program for prospects, incl. segmentation and engagement strategies.

Digital Marketing Manager

Contributed to marketing and communication efforts by improving workflows and creating content. Ensured brand consistency and helped engage audiences across digital channels.

► 𝐒𝐄𝐎 - Develop onsite content, meta descriptions, and page titles in support of the SEO strategy.
► 𝐄𝐌𝐀𝐈𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 & 𝐀𝐔𝐓𝐎𝐌𝐀𝐓𝐈𝐎𝐍  -  Create and implemente newsletters, lead nurturing flows, and lead scoring models to optimize lead generation.
► 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 – Creating various content assets to be used in all stages of the customer acquisition funnel - e.g., LinkedIn, blog posts & Landing pages. 
►  𝐂𝐌𝐒 – organize and maintain CMS (Hubspot), ensuring content, technical aspects, and design live up to best practices.
►  𝐂𝐑𝐌 (𝐇𝐮𝐛𝐬𝐩𝐨𝐭) - Create Marketing processes to align CRM activities with the OKR of the company.
►  𝐒𝐨𝐌𝐞 - Handle SoMe activities on LinkedIn, increasing followers by 60%.
► 𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 – Coordinate events to strengthen brand awareness and customer engagement.

Marketing and Communications Specialist

Supported marketing operations by assisting with digital projects, coordinating tasks, and ensuring smooth execution of key initiatives.

► 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 - support with relevant research about the target group and the market.
►𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 – Develop content for the new website. 
► 𝐒𝐄𝐎 - Manage and implement an SEO strategy for the new website.
►  𝐋𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧  - Provide support to marketing and sales on lead-generating tasks.

Marketingassistent

PR-Wise 

Worked on communication and PR activities, supporting client projects and ensuring efficient execution across tasks.

► 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 – Research in connection with various customer assignments
► 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 – Contribute to performance reports to customers.
► 𝐏𝐫𝐞𝐬𝐬 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 – PR-related contact with media.
► 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 –  Write press releases and create SoMe content supporting a strong brand presence.
► 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 – Strategically and operationally responsible for activities at Fritidsmagasinet.dk
► 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐨-𝐞𝐝𝐢𝐭𝐨𝐫 – Responsible for Fritidsmagasinet. dk, and content production.
► 𝐒𝐄𝐎  – Develop meta descriptions and page titles in support of the SEO strategy.

Communication Consultant

Essencius

Supported project managers in executing PR and communication assignments by providing research, structure, and insights to enhance client deliverables.

►	𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 – Research in connection with various customer assignments - e.g., media content analysis & trend overviews.
►	𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 – Contribute to performance reports for customers.
►	𝐏𝐫𝐞𝐬𝐬 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 – PR-related contact with media.
►	𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 - Write press releases and create SoMe content in support of a strong brand presence
►	𝐄𝐯𝐞𝐧𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 – Assist in administrative and practical tasks related to the planning and execution of events.
►	𝐃𝐚𝐭𝐚𝐛𝐚𝐬𝐞 - Create and maintain databases relevant to the PR process.

Project Assistant

Novo Nordisk A/S

𝐒𝐭𝐮𝐝𝐞𝐧𝐭 𝐇𝐞𝐥𝐩𝐞𝐫, 𝐍𝐨𝐯𝐨 𝐍𝐨𝐫𝐝𝐢𝐬𝐤 -  𝐏𝐚𝐲𝐫𝐨𝐥𝐥
►	𝐌𝐮𝐧𝐢𝐜𝐢𝐩𝐚𝐥𝐢𝐭𝐲 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 – Communicate with the municipalities when NN was applying for sickness benefits 
►	𝐒𝐢𝐜𝐤𝐧𝐞𝐬𝐬 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 – Apply for sickness benefits and ensure refunds when NN employees are sick.
►	𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 – Support employees with system support and rules regarding their absence.

𝐒𝐎𝐏 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫, 𝐍𝐨𝐯𝐨 𝐍𝐨𝐫𝐝𝐢𝐬𝐤 – 𝐏𝐚𝐲𝐫𝐨𝐥𝐥
►	𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐜𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫 –  Ensuring that all standard operating procedures (SOP) were according to NN standards
►	𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 –  Coordinate and facilitate the SOP project with the Payroll department.

Student Helper and SOP Coordinator

Allerød Svømmeklub

Assistant Coach

•	𝐀𝐫𝐜𝐡𝐢𝐯𝐢𝐧𝐠 – responsible for archiving material related to payroll.
•	𝐌𝐮𝐧𝐢𝐜𝐢𝐩𝐚𝐥𝐢𝐭𝐲 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 – Communicate with the municipalities when NN applied for sickness benefits.
•	𝐒𝐢𝐜𝐤𝐧𝐞𝐬𝐬 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 – Apply for sickness benefits and ensure refunds when NN employees are sick.

Student helper

I´m a Senior Inbound Marketing Manager with experience in developing and driving marketing initiatives to create awareness and attract new customers. My blend of technical expertise, commercial insight, and analytical skills enables me to build high-performing multichannel campaigns that engage prospects and fuel marketing growth.

My background in the different communication fields makes me skilled at seeing the bigger picture and identifying areas of opportunity in the customer journey, ensuring strong brand performance and customer experience.

taplio

The Battle

Stuart Balcombe

Trine Friis

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