Customer onboarding + HubSpot | Growth @ Arrows

Hi 👋

1️⃣ Building AccountScout - a HubSpot native app to help companies enrich, research, and segment their accounts with the right data, not just more data.

2️⃣ I write a weekly email for 2,300+ RevOps & GTM leaders with tactical HubSpot playbooks to steal. 

For the last 2.5 years, I led growth at Arrows, a customer onboarding SaaS product for teams using HubSpot. I joined as the first marketer and helped Arrows grow to more than 7 figures in ARR.

I’m a dad to 2 boys - struggling competitive golfer - and lover of cooking (or grilling). 

Previously, I’ve run both product and growth at early-stage startups and started three of my own.

Stuart Balcombe

🎉 ConnectedGTM has been acquired.

Almost 2 years ago I started this niche little newsletter with a simple goal. Build the most practical resource to help the HubSpot community build more connected experiences. 

Today, I couldn't be more excited see Ryan Gunn run with that mission as ConnectedGTM joins Attribution Academy and becomes part of with the Hubsessed newsletter.

If you're in the HubSpot world you know Ryan so when we started talking about his plans for turning Hubsessed into the go-to resource for HubSpot strategy and execution it made this an easy decision.

What this means for subscribers:

→ Free Subscribers: No action required, subscribers will stay on the free tier and will begin receiving emails from Ryan with new content.

→ Paid Subscribers: Automatically transition to the Hubsessed Pro tier with  current pricing and billing schedule.

*Ryan has also launched a new premium tier with access to courses and coaching so definitely check that out!

I'm proud of what I built with ConnectedGTM, the level of content shared and the growth of subscribers and revenue over the last 2 years but it's time to pass the torch.

I have no doubt that Ryan will take educational content in the HubSpot ecosystem to the next level and help GTM teams adapt with the rapid pace of change in the space.

To all the subscribers, supporters, and cheerleaders of ConnectedGTM. I’ve loved building this newsletter in the HubSpot ecosystem and I’m forever thankful for your feedback, ideas, and encouragement over the last two years.

For everyone who's reached out asking where I went the last few months, I'm sure I'll be back to sharing what I'm up to soon.

On to the next chapter 💪

Growing organic revenue with content & SEO | Host of Content That Grows podcast | Startup advisor

Nate Turner

Over the last 14 years, I have helped scale Sprout Social from $100k to $100m in ARR (and IPO) and held fractional leadership roles with companies like Help Scout, Zylo, Popular Pays, and Hologram.

In 2019, I left my role at Sprout Social to focus on consulting and fractional growth roles so that I could have more flexibility, more time at home with my wife and kids, and the ability to have full control over my life: from when I worked to what I worked on.

In 2020, I co-founded Ten Speed, a content optimization agency focused on helping companies accelerate their organic growth via quality content so that I could leverage my experience in high-growth startups, SEO, and content marketing to help more companies grow. 

When I'm not working on my own company or consulting, I work with founders and VCs on how to find good marketing talent and scale marketing teams and also invest in and support funds and individuals focused on diversifying tech and backing founders and ideas that are often overlooked.

Co-Founder & CEO

Ten Speed is the content optimization agency helping SaaS companies create, capture, and convert demand by getting the most out of every piece of content.

We've been leading with bottom-of-funnel (BoFu) content for most of our clients lately, and it's changed how we think about content programs entirely.

Ryan Sargent broke down our approach on the blog. Some of our 90-day roadmaps are 80% BoFu. Comparison pages, case studies, feature breakdowns, and industry use cases. When we can, we update core pages before writing any top-of-funnel content.

A few things happen when you commit to that.

First, you stay close to revenue. Every piece maps to pipeline. Your CFO asks what content is doing for the business, and you can actually answer without pulling up a multi-touch attribution deck and squinting. 🧐 

Second, you build content that works everywhere. A solid case study doesn't just rank. It converts traffic from social, events, partnerships, Slack communities, wherever. You stop relying on a single channel.

Third, you learn the product way faster. When you're writing comparison content and use case pages in month one, you're forced to understand the buying journey at a level that makes everything you build after that significantly better.

Then there's the AEO angle. 

LLMs recommend brands that have clear, specific content about what they do, whom they serve, and how they're different. That's BoFu. 

Ashley Faus has the concept of the "content playground." The idea that prospects no longer move through a funnel linearly. They show up from a ChatGPT recommendation, a podcast, or a DM. Wherever they enter, BoFu is what actually gets them over the line.

We've seen it enough times now that it's become our default starting point. 

Ryan's full breakdown is in the comments.

#ContentMarketing #SEO #AEO

Growing revenue w/ organic growth marketing | CEO @ tenspeed.io | Startup Advisor

What does "ICP-aligned content" actually mean???

Everyone says they do it, but it has become a bit of a weasel word. 

We dug into this topic on our first episode since the holidays. We approached this by highlighting specific issues or challenges and suggesting 'what you can do instead' for each. 

Check out the link in the comments for the full episode.

#b2bmarketing #contentmarketing #tenspeedsessions

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The Battle

Stuart Balcombe

Nate Turner

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stuart Balcombe's LinkedIn Performance

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