Customer onboarding + HubSpot | Growth @ Arrows

Hi 👋

1️⃣ Building AccountScout - a HubSpot native app to help companies enrich, research, and segment their accounts with the right data, not just more data.

2️⃣ I write a weekly email for 2,300+ RevOps & GTM leaders with tactical HubSpot playbooks to steal. 

For the last 2.5 years, I led growth at Arrows, a customer onboarding SaaS product for teams using HubSpot. I joined as the first marketer and helped Arrows grow to more than 7 figures in ARR.

I’m a dad to 2 boys - struggling competitive golfer - and lover of cooking (or grilling). 

Previously, I’ve run both product and growth at early-stage startups and started three of my own.

Stuart Balcombe

BlueConic

Marketing Operations Manager

HubSpot Consultant

Matter Made

As a Marketing Operations Consultant for clients, I provided strategic and tactical support to ensure all revenue systems worked together seamlessly to improve productivity, insights, and execution for their revenue teams.
• Provided thought leadership and strategic direction to improve data hygiene, lead tracking and attribution, process and automation efficiency, and customer experience
• Defined business analytics and created dashboards to measure the effectiveness of integrated campaigns, pipeline contribution, and overall business performance across all channels
• Worked closely with internal Demand Gen team and client stakeholders for lead generation, introducing lead nurturing programs as well as implementing lead scoring and routing
• Identified areas for improvement and greater efficiency across the client's MarTech stack
• Executed projects including but not limited to integration implementations, lead handling, funnel building, scoring strategy, nurture flows, email, webinar and asset operations, database management, and reporting and analytics.

Remo.co

• Migrated company data and workflows to HubSpot
• Supported account and lead operations with reporting, lead routing, and territory management
• Worked with Sales, Marketing, and Customer Success to drive alignment between teams and processes
• Developed and maintained reports and dashboards to track business objectives/key results
• Optimized lead management, supporting the sales process by analyzing customer data while working closely with sales department to continuously improve operational infrastructure
• Sourced, extracted, and analyzed data to present insights on sales initiatives to sales and go-to-market leadership
• Assisted with sales planning by providing data sets needed to inform strategy
• Identified areas to improve processes, data quality, and system serviceability
• Provided training and sales support related to CRM and various third-party tools

Sales Operations Analyst

Discover Podium

• Developed easy-to-use processes and concise training documentation to ensure company-wide adoption of necessary systems. 
• Developed systems, tools, and principles to optimize the team’s flow of projects, milestones, tasks, and accomplishments.
• Managed all marketing, communication, and project management technical stack to ensure optimal customer experience and efficient operational excellence.
• Supported marketing and customer resources through content ideation and development.

Revenue Operations Manager

Glass With A Twist

I implemented an employee performance tracking tool and a complex shipping calculator, as well as other minor functionality to improve processes for customers, employees, and ownership via coding on the backend of the company's website.

I worked with company leadership to rebuild the two main eCommerce stores, GlassWithaTwist.com and TheTipsyGrape.com. I collaborated with an external agency to ensure our needs were met and the project ran smoothly as we transitioned from Candy Press to Magento.

I performed minor design work and content writing, as well as set up many administrative and front-end components for the website including new products, content pages, and an image gallery.

Website Administrator

Utilized CorelDraw to create graphic images in order to fulfill customer orders on the company's three eCommerce stores, consistently exceeding target performance numbers.

Managed the company's Amazon and Zazzle store customer orders, as well as various B2B clients including Uncommon Goods, EA, and Bethesda.

Oversaw the workflow of the screen printing department to prepare artwork and to manage and establish deadlines. I also created multiple tools and templates to improve the efficiency of the department.

Technical Production Artist

Prospectives '12 International Digital Media Festival

Created maps, event programs, and name tags to include in an information packet given to artists participating in the festival

Digital Media Assistant

Brushfire Literary Arts Journal

Designed and maintained publication's website, assisted in selection and editing of submissions, created flyers for events and publication release

Website Manager

Marketing Operations Manager @ BlueConic

Experienced marketing and revenue operations manager helping companies optimize their marketing and sales funnel and creating alignment and partnership between revenue teams. I analyze deficiencies in processes and make improvements to streamline operations and promote efficiency throughout the entire technical stack.

I'm a HubSpot nerd all the way, but understand that the key to a great, scalable RevOps systems infrastructure must be platform agnostic. I am a forever student and always look for opportunities to take on new things, try out new software, and stay up-to-date on the latest trends in the Ops world.

taplio

The Battle

Stuart Balcombe

Mareena Wasylenchuk

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