Customer onboarding + HubSpot | Growth @ Arrows

Hi 👋

1️⃣ Building AccountScout - a HubSpot native app to help companies enrich, research, and segment their accounts with the right data, not just more data.

2️⃣ I write a weekly email for 2,300+ RevOps & GTM leaders with tactical HubSpot playbooks to steal. 

For the last 2.5 years, I led growth at Arrows, a customer onboarding SaaS product for teams using HubSpot. I joined as the first marketer and helped Arrows grow to more than 7 figures in ARR.

I’m a dad to 2 boys - struggling competitive golfer - and lover of cooking (or grilling). 

Previously, I’ve run both product and growth at early-stage startups and started three of my own.

Stuart Balcombe

Carsten Brendel

Shoutout to my 5 partners closing 500k+ $ MRR within Q4 2025. This is how they did it:

Let's be honest. They did without shortcuts, noise, or hype. Just disciplined execution inside the HubSpot ecosystem, done the right way. What impressed me most wasn’t the outcome alone. It was how repeatable the approach is.

Here’s what it takes and what these teams executed consistently:

🎯 Crystal-clear ICP focus
They know exactly who to and who not to sell to. By staying ruthless about ICP, every conversation started with relevance saving time, energy, and pipeline quality. Higher close won rates and less headache after the sell are the result.

🏭 Vertical- and industry-led GTM
Deep industry context changed the sales dynamic. From increasing the likelihood to create deals via prospecting to actually winning those deals. A sometimes more narrow focus works wonders. Objections turned into informed discussions because prospects felt understood, not pitched.

🤝 Tight alignment with HubSpot Sales and Customer Success
Momentum came from true partnership. Shared context, shared goals, and continuity from first call through long-term value realization is key. The more partners get closer to internal teams, the better the outcome. Revenue is a team sport.

⚙️ Technological curiosity that adds real value
These teams didn’t just sell HubSpot. They extended it. Thoughtful use of "new" tech, including AI tools like n8n, unlocked solutions customers didn’t know were possible. Stay curious and be ahead of the technological curve.

I’m deeply grateful to these partners and their commitment to work with HubSpot and me. This is what trust, curiosity, and alignment look like in practice. 🙌

Richard Wood Charlotte Smith (Utton) Jessica Kerr (née Packer) Maxime Charbit Geoffrey Mobisson Luke Curry Diogo Rebelo Paul Earnden Jonny Clarke Richard Holland Maggie Bomze  

#HubSpotEcosystem #PartnerExcellence #B2BGrowth #GoToMarket #RevenueLeadership #CustomerFirst

Managing HubSpot's top tier partners in EMEA | Certified Stress Coach

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Stuart Balcombe

Carsten Brendel

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taplio

The Battle

Stuart Balcombe

Carsten Brendel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carsten Brendel's LinkedIn Performance

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