Customer onboarding + HubSpot | Growth @ Arrows

Hi 👋

1️⃣ Building AccountScout - a HubSpot native app to help companies enrich, research, and segment their accounts with the right data, not just more data.

2️⃣ I write a weekly email for 2,300+ RevOps & GTM leaders with tactical HubSpot playbooks to steal. 

For the last 2.5 years, I led growth at Arrows, a customer onboarding SaaS product for teams using HubSpot. I joined as the first marketer and helped Arrows grow to more than 7 figures in ARR.

I’m a dad to 2 boys - struggling competitive golfer - and lover of cooking (or grilling). 

Previously, I’ve run both product and growth at early-stage startups and started three of my own.

Stuart Balcombe

I've been working in Sales, pioneering B2B pipeline strategies for various industries both with Tech Products (SaaS) as well as Marketing Services, helping track operations efficiently using CRM platforms and automations. My work experience allows me to leverage my expertise in developing business opportunities, managing customer relations, and existing pipeline, generating opportunities from cold outreach to events. 

My approach is rooted in a collaborative culture, where I apply skills that range from SPICED and MEDDIC methodology to build sequences, proposals, and customer journey touches, all to assist sales processes and lead generation. 

My education comes both from in-job formation, as well as a strong focus on outbound Sales by Hubspot and AWS, both of which underpin my strategies, ensuring they are both innovative and integrated with cutting-edge sales practices for B2B customers.

Aidnes Sanchez

Soy la mayor defensora del trabajo remoto, estoy en esto desde antes de que fuera un boom... hablamos de 2016.  Cuando aun era un gran "????".

Pero tengo que admitir que es DI VI NO poder tener algunas reuniones en persona. Así charlas no solo de trabajo, si no de contextos, de cosas relevantes y hay muy bien rapport. 

Si tienes la oportunidad de balancear ambas, aprovechala.

Account Executive | Business Development SaaS | MaaS

Making small talk during Discovery calls has become SUPER EASY just by saying, ‘I'm Venezuelan.’ 😂 

It used to be really hard for me because I come from a pretty formal professional background (and I'm one of those people who calls anyone a year older than me ‘Sir’), but now it's definitely a valid and very current conversation starter. 

Curious and unexpected things from a new year.  

-----

Romper el hielo en Discovery calls se ha vuelto FACILISIMO con solo decir "Soy Venezolana" 😂 

Normalmente me costaba montones, porque vengo de una escuela profesional bastante formal (y yo soy de las que llama "Señor" a cualquier persona 1 año mayor que yo), pero ahora es si o sí un punto de conversación válido y muy actual. 

Cosas curiosas y bien inesperadas del año nuevo.

Hace poco vi un post hablando del ecosistema Startup de Venezuela. 

Y estoy de acuerdo porque lo veo: hay MUCHISIMO talento, con ideas innovadoras para los retos que se presentan todos los días. 

Necesito conocer más sobre la comunidad que toma un mercado tan retador y le da con todo para levantarlo, para identificar oportunidades y empezar desde cero, incluso sin precedentes locales.  

Apuesto demasiado por que de aquí salgan grandes startups, porque ya ha pasado. Porque también venezolanos en el mundo son fundadores y el éxito está allí, visible. 

¿Qué startup creen que ya está buscando cambiar el juego en Venezuela?

He usado varios asistentes para llamadas comerciales, y diio es POR MUCHO el mejor para mi. 

Me encanta como es un partner de procesos: Te da insights sobre la llamada, feedback para mejorar y accionables integrados a tu CRM para llamadas muchisimo más eficientes. 

Si trabajas como SDR, BD, AE o KAM por favor dale una mirada. 

Bastante más amigable en general. 10/10.

Sabes que alguien en tu equipo vende mejor.

Pero no sabes exactamente por qué.

Sin visibilidad, ese conocimiento se pierde.

Y el resto del equipo sigue improvisando.

diio te muestra qué patrones, preguntas y momentos hacen la diferencia para escalar lo que funciona y vender mejor, con datos.

¿Quieres saber más? Haz click en "Más información”

Estas semanas estamos en Punta Tech Week 2026 conectando con founders y equipos que están escalando en LATAM. 🌍 

Durante estos días, Christian Wilkins va a estar en Punta del Este reuniéndose con founders y líderes de IT / Ops que están escalando en LATAM. 🏆 

☕ de por medio para hablar de:

📌 Operación regional real
📌 Onboarding, offboarding y control de activos
📌 Qué suele romperse cuando las empresas crecen rápido.

Si estás participando de la semana y te suma charlar, avisame.

Will be doing a test run of this! Mike's insights are always spot on, so I'm sure this will be an amazing exercise.

How to structure an outbound sequence:

(steal these 6 steps today)

1. Value Props

You need two. Spend a lot of time researching and thinking through the core value propositions of your startup. You should know, in your own customer's words, exactly what their challenges are, what they're looking to accomplish and how you specifically help.

2. Triple Tap

Email, phone and social all on the same day to break the noise. Best strategy for getting attention and responses from busy prospects. Plus, you never know which channel your prospect is most likely to engage with.

3. Cold Emails

Two emails per value proposition. The first email you send plus a reply email. That's it. Anything more and you start risking getting marked as SPAM. Focus on quality over quantity.

5. Cold Calls

6 total. No matter what anyone says these work. Tied for first with LinkedIn outreach right now. And If you have a power dialer it can be a superpower. Do not sleep on the phones, friends.

6. Break up email

This is optional but I think it can be done well. A lot of people have strong beliefs here and whenever that's the case my advice is to test it out yourself. 


Bonus tip: Engage with their content on LinkedIn.


What did I miss?

- Mike G

👉 Get The Best Sales Newsletter delivered straight to your inbox for FREE: https://lnkd.in/g-dHTj7

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Stuart Balcombe

Aidnes Sanchez

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taplio

The Battle

Stuart Balcombe

Aidnes Sanchez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aidnes Sanchez's LinkedIn Performance

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