Creative Entrepreneur & Marketer 🍗 Social media: 94,500+ followers 🍗 MD of Chubbiverse: spreading giggles through rainbow farts + meme culture (6.2 billion giphy views)

From a KFC checkout chick to an award-winning marketer and digital entrepreneur - my journey proves that messy action beats perfect inaction every time.

Here's my story (the short version):

I started as an interior designer but the 9-5 wasn't for me. Switched to being a street artist (that's how I became "String") - won grants, created art, and was broke. Everyone said to give up, but I kept moving forward.

Then, people started asking me about marketing and social media. I went all in on LinkedIn, creating content that cut through the noise. Built a social following of 100,000+, became a LinkedIn Top Voice for 4 years straight, and discovered my sweet spot: helping smart people build their personal brand through strategic + authentic content.

Today, I run The Trusted Voice (TTV), where we help entrepreneurs, founders, and professionals transform from invisible experts into powerful online authorities. 

Our PACE Framework has helped members 3X their visibility and consistently land opportunities through LinkedIn.

What I'm known for:
🍗 Building engaged product and communities that drive real business results
🍗 Turning expertise into influence through strategic content
🍗 Creating frameworks that simplify complex marketing and sales concepts
🍗 Helping professionals find their voice and own their space

Want weekly insights on building authority and scaling your influence? Join smart professionals in my newsletter where I share actionable strategies on personal branding and digital marketing.

→ Subscribe here: https://stringstory.co/newsletter/

Open to: Speaking opportunities, podcast interviews, and collaborations

My product + service include: 
1. Consulting on marketing or business (see my featured section to book a paid session, 
2. Want coaching on how to level up your personal branding for marketing or sales? Consider joining TTV coaching membership - DM me directly to discuss if you're a good fit.

String Nguyen

If sharing your ROI ever feels messy, stressful, or unclear… you’re not alone.

ROI isn’t a numbers problem.
It’s a storytelling problem.

In fact, 87% of marketers struggle to prove their ROI.

👇 Watch the quick video below 👇
I share two ways monday.com reframed their ROI story and made it finally land with clarity.

Want to know how to win the ROI conversation?

Here’s the full replay/session: https://lnkd.in/gt7nTRDE

LinkedIn for Marketing 

 #ad #ROIonLinkedIn

Digital Entrepreneur & Marketing Coach 🍗 Social media: 100K followers 🍗 Helping smart people with easy marketing and content tips

What’s worse... Feeling stupid or Staying invisible?

Online, I shared some thoughts on personal branding.

Someone commented:

“This is basic stuff. Anyone could have written this. Probably AI.

Honestly… made me want to throw my laptop 😂

But I realised something: 
I see brilliant consultants and experts doing the *same* thing to themselves.

- They scroll.
- They comment.
- But they won’t hit post.

“I don’t know what to say.”
“What if I’m wrong?”
“Everyone’s already said this.”
“What if nobody reads it?”

Every expert you admire had a cringe era. They just didn’t quit.

🍗 They kept posting.
🍗 Kept refining.
🍗 Kept showing up.

Your early posts won’t be your best.
Some people will think they’re obvious.
And you’ll overthink every line.

That’s when most people tap out.

But the ones who stay invisible?
They’re waiting for the “perfect” insight…
while less-qualified competitors are out there getting clients and owning the space.

So here’s your mini reset:

✅ Stop waiting
✅ Start posting
✅ Get feedback
✅ Get better

Messy action > perfect inaction. Always.

Here's a reminder your voice only gets stronger when you use it.

87% of marketers struggle to prove long-term impact.

Smart marketers aren’t waiting to guess anymore → they’re going where the answers are.

LinkedIn’s Virtual Event: “Winning the ROI Conversation” brings real talk from  monday.com’s Shai M. and LinkedIn’s Payal Kode (PK).

They’ll break down how to prove impact across the full B2B journey.

📅 Monday, 24 November 
APAC focus @ 1pm SGT 

If you want ROI clarity, smarter investment decisions, and data that drives business outcomes… this is the virtual event to attend. 

Comment below to let me know if you’ll be there or you registered. 

📌 Watch LinkedIn’s virtual event, Winning the ROI conversation here: https://lnkd.in/gd4_iF8T 

 LinkedIn for Marketing 
 
 #Ad #ROIonLinkedIn

I’ve been re-reading Atomic Habits lately.
It’s funny how a book about small actions
hits harder when life feels full.

James Clear talks about how change isn’t about big moves.
It’s about tiny steps that stack up quietly over time.

And that feels like the perfect Sunday reminder.

You don’t need to plan your whole week today.
You don’t need to “get ahead.”
You just need one small act of calm.

Read a few pages.
Make tea slowly.
Take a nap.

Because the little things that recharge you today
become the energy that moves you tomorrow.

Sundays aren’t for catching up.
They’re for slowing down.

For me, that means no laptop.
Just a comfy couch, a good book,
and maybe a snack I don’t have to share.

If your week’s been loud,
pick something quiet to refill you... a book, a cafe moment, a stretch, a walk, a nap.

Rest is how we remember who we are
when we’re not rushing to be someone else.

You've been the smartest person in every room for years.

But your bank account doesn't reflect it.

You know more about your field than 99% of people. You could solve their biggest problems in your sleep.
But somehow, they're buying from someone less qualified.

The gap isn't your knowledge. 
It's your positioning.

Knowing everything about accounting doesn't make you valuable.
Knowing how to save a small business $50K in taxes? That's valuable.

Being a marketing expert means nothing.
Being the person who doubled three companies' revenue in 90 days? That means everything.

Credentials don't sell. Transformation does.

Your 10+ years of experience is impressive. 
But your client who went from $10K to $100K using your system? That's irresistible.

Stop leading with what you know.
Start leading with what happens when people work with you.

What's the transformation you create that you never talk about?
Don't need to answer that q, just think about it.

And if you're not creating and most lurking, that needs to change.
Content helps refine and reinforce your branding and positioning.

One small pause.
Five deep breaths.
Ten minutes with no screen.

That’s it.
Creativity just got room to land.

Do you get excited for New Year’s? 🎉
Most people switch off around now... holidays, food, and family time.

I do that too… but I also use this time to reflect, refocus, and realign for the year ahead.

It’s my version of a reset.
🍗 Slow mornings.
🍗 Matcha lattes.
🍗 Fried chicken catch-ups.
🍗 Mapping out what next year should feel like. 

Last time I did this, I told myself:
“Do less work. You’re going to be a new mama. Go slow and be intentional.”
And honestly? That focus saved me.

This year, I’m inviting you to join me.
Let’s put that end-of-year energy into something meaningful.

🧠 I’ve made a free worksheet to help you map out your 2026: simple, intentional, clear, and reflective.

Because sometimes, we just need a space to pause and set our intentions with clarity.

I used to thrive in chaos…
but this year, I’m learning to appreciate the slow things in life (a baby does that to you). 💛

Download the free worksheet (the link is inside this week's newsletter) 
If you like, come join in the live workshop and let's map it out together.

View newsletter: String's Golden Nuggets 

So, it’s my birthday month. And I’ve spent it eating fried chicken with friends, family, and the people who matter most. 🍗 Turning 40 has made me mor

Open article: Free 2026 Strategy Worksheet 🧠 Let’s Reset For The New Year by String Nguyen • 2 min read

Free 2026 Strategy Worksheet 🧠 Let’s Reset For The New Year

It’s happening today - register to learn how to improve your ROI

monday.com

Responsible for a section of the blog and getting used to all the awesomeness at Monday

Sr. SEO Manager

SEO Bros 😎

Wanna get your site roasted by 2 expert SEOs? Send me a DM with your site and your biggest challenge with organic growth / user experience / conversions. Newsletter + Podcast coming soon!

Head of Community / Course Instructor

M3 Community

Want to see your marriage go from poop to bliss? Come join our community.

Community Member

RevGenius

RevGenius is an exclusive online community for revenue-focused marketers and sales professionals. Join us!

Member

Mayple

I joined Mayple as a freelance content writer, 

As their first marketing hire. 

And we've done some amazing things together. 

I quickly took over the blog, 

Started with 4 articles a month

And grew that to 20 articles per month. 

Optimizing our evergreen posts shot up our traffic from 2k to 20k/mo.... 

Then we built a bunch of SEO-optimized high-quality blog posts, 

And now we are trending to hit 46k this month. That's visitors, with a big V (for victory). 

Oh, forgot to mention, 

I also helped build their podcast + YT channel + content promotion strategy. 

And I'm managing a team of writers from all over the world. 

Our content is not just good, it's finger-licking good.

Mayple matches brands with the world's top marketers. 

We have 600+ vetted and hand-picked experts. Come join us!

Director of Content

Started out by writing blog posts about eCommerce marketing and quickly became in charge of the blog, organic social media, and email newsletters.

Content Marketer

Perimeter 81

Managing P81's group of writers, publishing posts, creating stunning briefs.

Content Manager (Mayple project)

Brightech

Grew sales to over $1M annually.
Grew email sales by 4X to over 40k subscribers
Grew Instagram to over 140k followers 
Grew Pinterest to 1.8M views
Grew email list by 2.5X
Launched over 11 new marketing channels and managed them all
Build relationships with over 300 influencers
Executed cold email campaigns with over 30% response rates

Director of Marketing

Managing growth and marketing operations for an innovative lighting company based in LA. 
We are currently looking for interior designers/influencers and writers that cover interior design topics to work with.

Growth Manager

Interior Design Inspiration

It all started when we noticed that there is no medium publication that deals with interior design 😲. 

So we decided to create one 🤩. 

We're building the premier place to find inspiration, tools and tips about interior design, interior decor, and home lighting. ✨

Join us here - www.medium.com/interior-design 👌🤳😊

Editor / Growth Manager

ShareSomeFriends 

Created outbound email campaigns that received an open rate of 70% and a response rate of 30%. 
Lead site redesign and UI/UX redesign. 
Set up a sales organization & infrustructure (CRM, outbound email campaigns, lead generation machine, and an onboarding process). 
Created the blog and managing all content. 
Wrote a 4,500 words article where I interviewed 20 infuential marketing experts.

Content Manager

Rockin'​ Content

We help businesses and startups promote themselves through epic content. 
I've written over 120K words in 11 months. 
Here's everything we've done so far - https://clearvoice.com/cv/BenKazinik
This is the brainchild of all the content writing/editing/social media management and promotion that I've done in the last year.

Founder / Mad Content Scientist 

Content @Mayple, 0 to 50k/mo visitors, I want to be your next podcast guest 😎

I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates. 

I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.

Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - ben.kazinik@mayple.com

Ben Kazinik

Unpopular opinion: 

GEO is not a thing 

AEO is not a thing

AIO stands for AI overviews

that last one is a search feature and it’s so unpredictable that Google doesn’t even know how to track it.

stop pretending like you’re a GEO expert, we need more data on what works and what doesn’t, 

and until then do yourself a favor and call it good old plain SEO, cause that’s what it is. 

thank you for your attention to this matter.

0-231k/mo visitors | SEO @monday | I build AI Workflows for SEO | Head of Community @SEO Bros

Want your site to be found on LLMs?

Don't make these mistakes. 

We just finished our 3rd SEO roast LIVE on the monday mansion!

It was a BLAST, here's a quick summary of the top site bloopers we found: 

1. EEAT - the about us section needs to be about YOU, not some salesy product description. And please put some pictures, bios, titles, the story of your business. People & LLMs love a good story

2. Buyer journey - your shop button can't go to another site.. that's just a big No No. The user gets confused and leaves.

3. Conversions - you need a popup, a banner, visible CTAs that make sense. We saw multiple sites with no conversion elements. 

4. Watch the video for the rest of our tips, video is coming up soon. 

Special thanks to Shaked Yehiel, Yaron Avisar, Itay Malinski and our surprise roaster 😻 Maeva Cifuentes 💃 💃 💃

taplio

The Battle

String Nguyen

Ben Kazinik

Followers

Posts

Engagements

Likes

Performance ScoreString Nguyen's LinkedIn Performance

Performance ScoreBen Kazinik's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

String Nguyen

Ben Kazinik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}String Nguyen's LinkedIn Performance

Performance ScoreBen Kazinik's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreString Nguyen's LinkedIn Performance