Amy Birks

We're all surfing this massive wave of momentum right now. 

New AI tools every week. Markets shifting. Everything moving like we’re on a busted Tilt-a-Whirl stuck on full speed.

(Dizzy yet? I'll admit I am a lil'.)

There's so much potential everywhere. The kind that feels exciting and overwhelming at the same time.

AI looks like the smartest path to the next level; streamline, move faster, ride the Whirl!

But then the outputs are inconsistent, the rework is maddening, and you're sinking time (and cash!) into tools that promised efficiency but delivered a new high-maintenance project.

So now we're swimming in potential - but also drowning.   S l o w l y . . .

But, the good news is… 

YOU are the constant that gives every tool and strategy its power. 

And AI works best when you're operating from curiosity, sturdiness, and multidimensional awareness — not from the grind. (Same with biz growth, culture, parenting, relationships, and gluten-free baking, btw.)

I call this approach Least Effort Intelligence - leveraging AI, emotional intelligence, and strategic clarity so the smallest, smartest moves unlock the next level. 

Not by forcing yourself into someone else's playbook, but by designing the path that actually fits.

WHAT I DO:

I help founders and leaders turn AI into a true amplifier and simplifier instead of a sunk cost time suck. 

With coaching, training, and consulting we:

- Build a translation layer (Voice Map) so AI outputs actually sound like you
- Spot the smallest strategic moves that create the biggest upside
- Simplify growth to fit your actual reality
- Design ways of working that feel true AND get better results

CLIENTS UNLOCK:

- Massive revenue from tiny tweaks
- Sold-out high-ticket offers 12 mos out
- Serious time and bandwidth back
- Simple growth that feels like freedom

I'm Amy: strategist, GPS-brain, and EQ-driven performance coach for founders and leaders who, for-the-love-of-everything, just want things to be a little simpler and easier.

Since 2013, I've partnered with orgs like the Dallas Mavericks, Xerox, Wells Fargo, government agencies, and hundreds of founders to cut complexity, spot hidden potential, and pair sharp strategy with emotional intelligence.

Ready to unlock more leverage from the AI you're already using?

🧚 Work with me: DM "LEAST EFFORT" with a quick note about what feels most complex right now. If I can see a simple move, I'll tell you what working together could look like.

🤖 Not quite ready yet? Grab my free Unbot Your Content download for better AI copy outputs.

Exit the ride here, friend…🎢

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

General Counsel by day, Children's Book author by night| Life Coach | Raising Money for Orphanages | Mama | Wife | Author | Yogi | Runner | Bookaholic | Jesus, Tolle, Brene Brown & Brandon Flowers groupie

I wanted to be a movie star after playing Marc Antony in Julius Ceasar when I was in the 5th grade but my father shut that down real quick. Instead, I became a lawyer. As my father reminded me frequently before he died in 2006, I get to act and get a steady paycheck too. 

I'm on LinkedIn for smart, fun conversations with good humans and to help others whenever I can, which is why I decided to become a Certified Life Coach. Coaching is currently on ice and I'm only accepting VIP pro bono clients. (I didn't become a coach to get rich.)

I was a file clerk, associate, and partner at Fisher Phillips, a national employment law firm, until my client, Vista Ford, made me an offer I couldn't refuse. After 12 years with Vista Ford, I joined ComplyAuto, to continue serving the auto dealerships that had once been my clients. 

I serve as General Counsel, Corporate Secretary, and VP Human Resources for ComplyAuto because I still identify as an employment lawyer.   

My side-hustle is raising money for orphanages in Lebanon, where I'm from through Society for Orphaned Armenian Relief (SOAR), a 501c3 charitable organization. 

I write and publish children's books based on grown-up books to raise money for SOAR. 

"Ralphy's Rules for Living the Good Life.," starring my furry client, Ralphy, is inspired by The Four Agreements by Don Miguel Ruiz. (I am also a dog walker but I am not accepting new clients because Ralphy had me sign a non-compete.)

"Ralphy's Rules for Feelings" is based on life-coaching skills I learned through The Life Coach School. 

I donate net proceeds to Bird's Nest orphanage in Beirut and the Armenian Evangelical Boarding School in Anjar. 

Thanks for taking the time to learn about me. Hope to see you around.

You can find me most days on LinkedIn (the 24/7 coffee shop). Lmk how I can support you here. No strings attached.

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

It all started with a DM on LinkedIn. Chris Cleveland asked me to meet him for coffee to get my insight on a business idea.
 
I knew Chris from working as the Compliance Director at a competitor dealership in SoCal and also because my dealership was one of the first to purchase the compliance software that he had developed at ComplyAuto  (because it's the best).
 
I knew that he moved to Utah recently and wrote a great review for my children’s book. But, that was the extent of our relationship. I agreed to meet for coffee anyway because (1) I love coffee (2) I love helping people and (3) I liked Chris.
 
We met at People’s Coffee near me and Chris told me about how he started his company with his partner, Shane. My eyes lit up. Shane was my friend but had lost touch over the last few years. 

Then, Chris told me why I hadn’t been able to get in touch with Shane. Shane died recently. I couldn’t believe it and I couldn’t hold back the tears. It was a horribly sad shock. Chris said that he started following me on LinkedIn because Shane talked about me and said things like “you would like her,” “we should get Talar to work with us,” and “her name is Herculian, man!” I had no idea about any of this until I met with Chris. And then, he asked me to join ComplyAuto.
 
I took some time to think about it and told my boss at the time, who was and still is a dear friend. My boss said, "this feels like an unwanted divorce but I want what's best for you."

The rest is history. I said "yes," and I"m celebrating 3 years with ComplyAuto today! 

Time flies when you’re having fun. Feels like it was just yesterday. 

#cargirl
#womeninlaw
#GC
#automotive

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Everyone misses an important date occasionally. Some get chastised by a boss or client, some get sanctioned by a judge and others just wallow in shame. But to err is to be human. And I am human. 

I missed a very important date last week - Nate Randle’s birthday. And, it was a big one.  

I could try to make an excuse about why I missed the date or that I intentionally waited a week to wish him a happy birthday, but I’m not going to do that. I’m going to own up to my shortcoming and beg for forgiveness.

Happy birthday Batman.  Glad you were born.

Florida has another predator to join the alligators there - digital wiretapping lawsuits. 

"Florida has suddenly become flooded with “digital wiretapping” lawsuits or demand letters targeting companies that use standard tracking technologies on their websites or in marketing emails. While historically many of these claims zeroed in on industries like healthcare, a new lawsuit filed in the Southern District of Florida signals a critical shift in the legal landscape."

Read more: https://lnkd.in/eN2RTNDT

Do you know what never gets old?

Getting to tell a prospective customer that I used to be a ComplyAuto customer. 

If I was still at a dealership, there’s absolutely no question that I’d still buy our software. 

We’re simply the best. 

How about you? Would you buy the product or service that you’re selling?


Btw, I’ll be at Booth 4813W at NADA in Vegas. Stop by to say hi.

Taking a page from John Kraski and talking about someone other than myself. 

Today, it's all about Ashley Herd. 

I've been following Ashley for a few years and as a fellow employment lawyer myself, I've enjoyed the clarity of her advice to managers. And now, she's finally put it in a book for you. 

I've already ordered a couple of copies for me and my team. I suspect that I'll be ordering some more. 

If you're a manager or love a manager, this book is for you.

@ManagerMethod | Manager Training Solutions | LinkedIn Learning Instructor | Advisor | "HR Besties" Podcast Co-Host

This page has been a long time in the making.

The Manager Method (the book, that is) officially has a home, and seeing it live is awesome!

You can now go to my website to pre-order the book (for yourself or a group), read early recommendations and see a quick video from me on what this book is really about – practical guidance for managers who want to drive results without driving people out the door. 

When the book releases on February 10th, this page will also include a free self-reflection and book club guide, because I wrote this to be used and talked about, not just read.

The Manager Method is for managers who care deeply about their people but are tired of guessing their way through leadership – and for organizations looking for a clear framework and resources to bring this to life.

If you’re managing people (or supporting managers), feel free to check it out!

“Instructions before visiting Earth

In the event that you wake up
and find your soul separated from source and manifest into material form, don’t panic.

Your condition is only temporary.

You have been selected for the opportunity of human incarnation.

This 3D simulation is designed
to break up the monotony of eternity
by giving you a fully immersive experience as a distinct ego identity.

Your body will serve as your physical avatar as you navigate a dense and dramatic reality.

There will be many distractions
causing you to forget your true nature and origin.

You will experience a range of emotions
from joy to loneliness to despair.

But remember – no matter
what trials and traumas you encounter,
your soul remains perfectly safe.

At times you may feel lost or afraid.
This is totally normal.
If you ever need guidance,
simply slow down your busy mind
and bring your awareness to the quiet place inside yourself.

On this planet, nothing is permanent.
People and things will come and go.
You will fall in love and form sentimental attachments
only to lose everything you hold dear.

So cling to nothing too tightly, even yourself,
and when it’s time to let go, let go with grace,
for nothing is owned, only borrowed.

As you walk among
the people on the planet,
try to be a good guest.
Tread lightly. Remember
that you are only visiting.
Don’t make a mess.
Listen more than you speak.
Give more than you take.

Don’t keep your soft heart
locked inside a glass cage,
protected from wear and tear.

You’ll never make it out alive
and time passes quickly.
So come back with some battle scars
and good stories to tell.”

James McCrae

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Amy Birks

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

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The Battle

Amy Birks

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

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