Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

The Unapologetic Voice House

Carrie is a professional writer and the author of Unapologetically Enough: Reshaping Success & Self-Love. 

Her written work has appeared in Redbook, Sheknows.com, Huffington Post to name a few.

She is also the CEO of the Unapologetic Voice House, a hybrid book publishing business.

Carrie has created several successful businesses, always putting her career first in search of external validation.

She's a media darling, featured in Glamour, Arizona Business Journal, Arizona Foothills, and on USA Network, ABC, NBC, 3TV, KTAR, Good Things UTAH, and hundreds of podcasts over the years.

When she turned 35, she surrendered to burnout and had to take a good, long look at her life as a single woman without her own children. She wrote Unapologetically Enough about her journey.

Author of Unapologetically Enough

The Unapologetic Voice House is a dedicated independent publishing house to storytellers and their stories. We advise both non-fiction and fiction book projects. We help our authors grow their platform throughout this journey.

Our team of designers, social media experts and web site developers support each client during pre-sale and launch phases. Learn more about The Unapologetic Voice House at www.theunapologeticvoicehouse.com.

Book Publisher

Carrie Severson LLC

Carrie Severson is a writer and storyteller trainer who teaches leaders how to step into their stories and share their lessons. She loves working with individuals in transition who are ready to tell the stories that are hard to tell. Her sweet spot is knowing when her clients are hiding within a story. 
She works with them to heal their story, write powerful content that speaks right to their ideal audience and create marketing streams that help increase their brand visibility with their stories. 

She writes about love, health, burnout, harmony and purpose for national media outlets. Throughout her 20-year storytelling career, she has shared stories in magazines and on stages around the country. She can often times be found on a stage sharing stories. You can always find her and her storytelling services at www.carrieseverson.com and in her Facebook Group, The Soulful Storyteller.

Storyteller Trainer

Severson Sisters

Severson Sisters is a non-profit organization headquartered in Phoenix that empowers females. We provide programs and services that help girls ‘Connect to their Inner Super Girl.’ 

Our mission is to inspire girls to live their life as their authentic, awesome, super self. Severson Sisters plays a role in the lives of Super Girls to help them become confident Super Women who will lead their communities. We do that by offering a creative and supportive program called Super Girl. 

The Super Girl Program was created to help girls “Connect to their Inner Super Girl.” The program give girls’ self-esteem enhancing tools, tips on how to develop and maintain healthy relationships with their peers and action plans on gossip, peer pressure and bullying.

Severson Sisters strives to teach girls the importance of building self-esteem as a fundamental tool that will help develop, enhance and deepen their relationships with other females. By doing this, girls learn how to nurture powerful and healthy relationships in life. This is how Severson Sisters believes they will decrease bullying – by enhancing Super Girls. 

The Super Girl program is developed by our Advisory Board of field experts. Severson Sisters sells the Super Girl program to schools and trains two of their staff members in the program curriculum. Super Girl is an ongoing after school program and each principle is implemented on a semester basis.

Severson Sisters sells the Super Girl program to schools and trains two of their staff members in the program curriculum. Super Girl is an ongoing after school program and each principle is implemented on a semester basis.  The Super Girl program consists of a total of six core principles that can implemented over the course of three years.

Empowerment Guru

Cramer Krasselt

Manage / Communicate with local and national accounts on a daily basis in a fast paced environment. 

Develop / Implement local and national campaigns for product launches.

Establish partnerships on a local, national and international level for product campaigns.

Coordinate logistics for local, regional and national trade shows.

Write annual public relations plans, presses releases, bios and commentaries for multiple clients. 

Apply strong problem solving techniques to internal and external brainstorming sessions. 

Communicate with and secure interest from local and national media for clients.

Senior Account Executive

Arizona State University

Teach a senior level writing course twice a week called Writing for Public Relations. I had 15 seniors each semester.

Create an agency experience within the classroom by assigning students to semester-long account teams. 

Develop motivational and challenging curriculum to better prepare students to enter the public relations industry.    

Monitor the progress of each student’s semester project with weekly check points. 

Strengthen students’ writing skills with weekly writing assignments.

Adjunct faculty

Loreto Bay Company

Wrote / Launched / Managed multiple Web sites. 

Applied strong team building and brainstorming techniques to create marketing materials.

Developed Web presence and integration of sales and marketing information.

Collaborated with numerous internal departments and marketing partners.

Created policies and procedures for effective management and business development.

Web Content Manager

Loreto Bay

Wrote / Launched / Managed multiple Web sites. 
Applied strong team building and brainstorming techniques to create marketing materials.
Developed Web presence and integration of sales and marketing information.
Collaborated with numerous internal departments and marketing partners.
Created policies and procedures for effective management and business development.

Content Manager

Are you or your staff experiencing pandemic, parenting, relationship, work, political, financial, mental, or fertility burnout? 

You are not alone. I'm a recovering burnout with a book, and workshop to support you. 

We're busy professionals with an entire other life to tend to when we leave our work life each day and it's easy to forget to pause, reflect, smile, and even take care of our own needs. 

According to a 2022 survey of 1,000 respondents, 77% say they have experienced burnout at their current job, 91% say that unmanageable stress or frustration impacts the quality of their work, and 83% say burnout can negatively impact personal relationships.

Unapologetically Enough is my story about burnout and reshaping success. 

From the reviews that are coming back for my book, Unapologetically Enough, we are finding that women see themselves in the struggle of burnout and questioning their enoughness on a daily basis. 

We are thrilled to hear that women are breathing a sigh of relief and calling Unapologetically Enough an essential tool for mental health. 

In my workshop, Burnout Prevention: How to Bounce Back After Hitting the Wall we recognize the chaotic pattern of burnout and how to make smaller daily shifts so your staff doesn't ditch their 9-5 and head for the hills of some faraway land. 

I am a professional writer and the author of Unapologetically Enough: Reshaping Success & Self-Love. My written work has appeared in Redbook, Sheknows.com, Huffington Post to name a
few. 

I am also the CEO of the Unapologetic Voice House, a hybrid book publishing business.

I created several successful businesses, always putting my career first in search of
external validation. Throughout my career, I've been featured in Glamour, Arizona Business Journal, Arizona Foothills, and on USA Network, ABC, NBC, 3TV, KTAR, Good Things UTAH, and hundreds of podcasts over the years.

When I turned 35, I surrendered to burnout and had to take a good, long look at my life as a single woman without my own children. I wrote Unapologetically Enough about my journey.

I started the Unapologetic Voice House in 2019 after spending years pitching literary agents in the hopes of being published traditionally. Literary agents compared my work to well-known authors and because I didn’t have a big enough platform, agents always passed on me.

I used that pivot in life and launched my own business.

To access media kit materials, including headshots and book images, or request an interview, go to
www.unapologeticallyenough.com.

taplio

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Amy Birks

Carrie Severson

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