CSM @ Skale.so | B2B Business Dev Strategist & Founder at frontBrick

🌟 Business Developer | Revenue Growth | GTM+ AI | Former Goalkeeper 🧤

Stan Stojanovic

I've been busy building something simple but powerful over the last few months - an AI event lead capture app. Very simple flow:
- Paste LinkedIn URL of the person
- Record a voice note about the conversation context
- In 30 seconds, get verified contact info + enriched data on the company and person
- Integrate with anything or download CSV

Meet frontBrick Meetz 🧱 Still in private beta, for the first 100 people to try it out.

Founder @ frontBrick.io | Building Your Pipeline. Brick By Brick. | Architect of sophisticated pipeline generation strategies for ambitious B2B teams 🟢

Shipped frontBrick Meetz 2 weeks before Web Summit.
Tested it with 30+ people at the event.
The feedback? Outstanding.

Here's what I was solving:

Every event I go to, same problem. Make 50+ connections. Take dozens of photos. Collect business cards across 3 different apps. Then waste 6+ hours trying to follow up properly.

Most connections die because the follow-up process is broken.
So I built something to fix it. Then took it to Web Summit to test with real users.

The workflow:

1 → Paste LinkedIn URL 
2 → Record what you discussed (voice → AI transcription) 
3 → Get full enrichment in 30 seconds 
4 → Auto-sync to CRM 
5→ AI drafts personalized follow-ups

What people kept telling me at Web Summit: "The enrichment speed is insane."

30 seconds gets you: 
→ Validated work email (powered by BetterContact waterfall) 
→ Phone number when available 
→ Complete company profile from multiple sources: Revenue, funding, headcount details, and details on the person
→ Full context of your conversation, transcribed

No more guessing emails. No more generic outreach. No more lost connections.

Opening private beta to 100 people. Free access in exchange for feedback.
Apply: https://tally.so/r/44Xddo 
(work email required)

frontBrick Meetz

Your CRM is probably hiding thousands in pipeline. You just can't see it yet.
Client came to us last week. HubSpot was a disaster.

→ Data scattered everywhere
→ 50%+ invalid contact info
→ Zero segmentation
→ Sales team flying blind

We turned it around in 48 hours. Here's the play:
First, we went backwards.

→ Analyzed their closed-won deals
→ Found patterns in their best customers
→ Split accounts into T1, T2, T3 tiersThen we validated everything.
→ Pulled all contacts tied to deals into Clay
→ Ran email validation
→ 42% came back invalidAlmost half. Gone.

But here's where it gets good.Those "invalid" contacts? They didn't disappear. They switched jobs.

→ Built a workflow to find their new companies
→ Used BetterContact to get fresh emails and phone numbers
→ 90%+ match rate on both
→ Segmented by tier again
→ Pushed back to HubSpot as new prospect lists

The result: hundreds of warm prospects. People who already used their product at a previous company. Now reachable at new ones.

Q4 pipeline is already on 🔥 from contacts they already had.

How much pipeline is sitting in your CRM under bad data?

Marketing leaders keep asking: "Does ABM actually work?" OR "What's my ROI for this channel?"

The problem was never ABM.
The problem was measurement and being obsessed to measure "ROI per channel" like it's 2015.

Your target account sees your ads 40 times. Engages with content. Gets outbound. Books a demo. Closes.

What does your CRM show?
Source: "Direct"

Zero credit to the 3 months of ABM touches.

This is why I'm hyped about Fibbler's new feature and "customer journey" that Adam Holmgren and the team introduced. 

You can finally see:
→ Your target account list + every ad impression 
→ The exact touchpoint sequence before conversion 
→ How paid + organic + outbound actually work together 
→ Real influence on sales cycle length

For the first time, you can prove:

✅ Targeted accounts convert 2x faster 
✅ Multi-channel approach shortens deal cycles 
✅ That "Direct" attribution was hiding 50+ touchpoints 
✅ Which campaign types actually drive influence

ABM isn't hard to execute.
It's been hard to MEASURE.
That changes now.

No more "ROI per channel" debates. No more black-box attribution. No more gut feel on whether your ads work.

Full journey visibility. Account-level tracking. Real influence data.

How are you currently measuring ABM impact?

🧱

I have always approached life as a puzzle to be solved. Any challenge that comes my way, I see it as an opportunity to demonstrate my skills. 

Here's a summary of my career progression thus far.

Back in 2015, I kicked off my career in the world of SEO, starting off as a content writer and link builder. If you're into SEO, you know these roles are the nuts and bolts of our industry. No matter how clever your SEO game plan is, without strong leads and good-quality links, it won't get you very far.

Learning was my top goal. Every day was about growing and getting better at SEO. I got a job as an SEO manager and worked with clients from all over the place, each one needing a unique SEO plan. It was very challenging but also taught me how to see the bigger picture.

All that I learned became really handy when I started working as a director of link building where I took the team from a group of four to a crew of over 20. This is where I figured out how to use automation in the right way, and honestly, learned a whole lot about how to manage resources.

After months of great results (always beating the goals), I was faced with a new test - SEO consulting. Here, I helped a big company with over 100 employees set up its business from scratch.

This was probably the turning point in my career. It showed me that I had all the skills, knowledge, and tools to get the job done. It reminded me of the old saying, "Those who can, do. Those who can't, teach."

There was no more waiting. It was time to build my own team.

Should you be interested in boosting your organic traffic, feel free to reach out to me.

Nebojsa Jankovic

When clients expect instant SEO results, the problem isn’t their impatience - it’s loss of focus.

Jonathan says it’s important to “keep the main thing - the main thing.”

He explains that unrealistic expectations fade when both sides stay anchored to one clear objective. Every campaign attracts noise: sudden priorities, new tools, conflicting advice. The discipline lies in returning to the original goal and measuring every task against it.

That focus turns service providers into partners. It replaces reaction with direction and transforms tension into trust.

The work is in protecting clarity, so progress never loses alignment with purpose.

CEO at Heroic Rankings → Enjoy organic MRR growth (without ads) with our Heroic 90D Framework: 60% organic traffic increase in 90 days for AI SaaS. No results? No fees until we deliver!

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The Battle

Stan Stojanovic

Nebojsa Jankovic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stan Stojanovic's LinkedIn Performance

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