CSM @ Skale.so | B2B Business Dev Strategist & Founder at frontBrick

🌟 Business Developer | Revenue Growth | GTM+ AI | Former Goalkeeper 🧤

Stan Stojanovic

I've been busy building something simple but powerful over the last few months - an AI event lead capture app. Very simple flow:
- Paste LinkedIn URL of the person
- Record a voice note about the conversation context
- In 30 seconds, get verified contact info + enriched data on the company and person
- Integrate with anything or download CSV

Meet frontBrick Meetz 🧱 Still in private beta, for the first 100 people to try it out.

Founder @ frontBrick.io | Building Your Pipeline. Brick By Brick. | Architect of sophisticated pipeline generation strategies for ambitious B2B teams 🟢

Shipped frontBrick Meetz 2 weeks before Web Summit.
Tested it with 30+ people at the event.
The feedback? Outstanding.

Here's what I was solving:

Every event I go to, same problem. Make 50+ connections. Take dozens of photos. Collect business cards across 3 different apps. Then waste 6+ hours trying to follow up properly.

Most connections die because the follow-up process is broken.
So I built something to fix it. Then took it to Web Summit to test with real users.

The workflow:

1 → Paste LinkedIn URL 
2 → Record what you discussed (voice → AI transcription) 
3 → Get full enrichment in 30 seconds 
4 → Auto-sync to CRM 
5→ AI drafts personalized follow-ups

What people kept telling me at Web Summit: "The enrichment speed is insane."

30 seconds gets you: 
→ Validated work email (powered by BetterContact waterfall) 
→ Phone number when available 
→ Complete company profile from multiple sources: Revenue, funding, headcount details, and details on the person
→ Full context of your conversation, transcribed

No more guessing emails. No more generic outreach. No more lost connections.

Opening private beta to 100 people. Free access in exchange for feedback.
Apply: https://tally.so/r/44Xddo 
(work email required)

frontBrick Meetz

Your CRM is probably hiding thousands in pipeline. You just can't see it yet.
Client came to us last week. HubSpot was a disaster.

→ Data scattered everywhere
→ 50%+ invalid contact info
→ Zero segmentation
→ Sales team flying blind

We turned it around in 48 hours. Here's the play:
First, we went backwards.

→ Analyzed their closed-won deals
→ Found patterns in their best customers
→ Split accounts into T1, T2, T3 tiersThen we validated everything.
→ Pulled all contacts tied to deals into Clay
→ Ran email validation
→ 42% came back invalidAlmost half. Gone.

But here's where it gets good.Those "invalid" contacts? They didn't disappear. They switched jobs.

→ Built a workflow to find their new companies
→ Used BetterContact to get fresh emails and phone numbers
→ 90%+ match rate on both
→ Segmented by tier again
→ Pushed back to HubSpot as new prospect lists

The result: hundreds of warm prospects. People who already used their product at a previous company. Now reachable at new ones.

Q4 pipeline is already on 🔥 from contacts they already had.

How much pipeline is sitting in your CRM under bad data?

Marketing leaders keep asking: "Does ABM actually work?" OR "What's my ROI for this channel?"

The problem was never ABM.
The problem was measurement and being obsessed to measure "ROI per channel" like it's 2015.

Your target account sees your ads 40 times. Engages with content. Gets outbound. Books a demo. Closes.

What does your CRM show?
Source: "Direct"

Zero credit to the 3 months of ABM touches.

This is why I'm hyped about Fibbler's new feature and "customer journey" that Adam Holmgren and the team introduced. 

You can finally see:
→ Your target account list + every ad impression 
→ The exact touchpoint sequence before conversion 
→ How paid + organic + outbound actually work together 
→ Real influence on sales cycle length

For the first time, you can prove:

✅ Targeted accounts convert 2x faster 
✅ Multi-channel approach shortens deal cycles 
✅ That "Direct" attribution was hiding 50+ touchpoints 
✅ Which campaign types actually drive influence

ABM isn't hard to execute.
It's been hard to MEASURE.
That changes now.

No more "ROI per channel" debates. No more black-box attribution. No more gut feel on whether your ads work.

Full journey visibility. Account-level tracking. Real influence data.

How are you currently measuring ABM impact?

🧱

I don't close sales - I open relationships

Let me tell you about a girl...

I'm not your typical "salesperson."

My goal is to always help my clients find what they need, even if it's not something that I'm selling.

And that's because I believe that the best way to do business is by creating trust and mutual respect.

My clients know that I have their best interests at heart and that I genuinely want to help them achieve their goals.

MA of Marketing & PR by title, sales rep by choice. 

Goal-oriented but purpose-driven, with an (un)healthy obsession for aesthetics and junk food.

Held accountable for turning closing sales into opening relationships. 

Sweet smile, bad jokes and a complete inability to hide anything I have ever felt.

A girl with more bags than sense:)

Mina Draskovic

Some people see a bed, chocolate cake, and a laptop.

I see a Tuesday.

Remote work isn’t an “escape.”

I don’t even believe in escapism.

If you run, never run FROM something but TOWARD something.

Half the time, my employers didn’t even know where I was - and frankly, it didn’t matter.

If the numbers were numbering and the work looked the way it should, the timezone was irrelevant.

Location can change. Standards don’t.

Let's be honest - a quiet, predictable 9-5 would probably kill me out of boredom.

I'm someone who thrives in the extremes.

Maybe that’s why I can squeeze in a workout or two a day (fine, sometimes three 🙃), and still show up at full speed for work.

Because whatever I decide to do, I go all in. 

Even if "all in" some nights looks like a chocolate cake and a spreadsheet at midnight.

We listen & we don’t judge, ok?

I don’t close sales - I open relationships | AE @Instantly.ai

You asked. We delivered.

Multi-channel outreach just got a whole lot easier. 

Instantly Automations are officially live & so is our integration with HeyReach.io for LinkedIn outreach.

This has been one of the most requested features on my demos (seriously, I lost count) so here’s what you can now do inside Instantly.ai👇

🧚🏻‍♀️ One clean workflow

When a lead replies, shows intent, or hits a trigger inside your email sequence → Instantly can automatically send them into the right LinkedIn campaign in HeyReach.

No delays, no “I’ll do it later,” no lost momentum.

🧚🏻‍♀️ Zero manual steps

No exporting lists.
No bouncing between platforms.
No “wait, did I sync this yet?”

It runs in the background so you can run your pipeline.

🧚🏻‍♀️ Timing that actually converts

Warm leads stay warm - because your LinkedIn follow-up happens at the perfect moment, not hours later when the window has already cooled off.

And the best part? It flows both ways.

If someone engages on LinkedIn, HeyReach sends that activity to Instantly and we route them automatically.


Multi-channel without the mess.

It’s live. And it’s a game changer.

Build your first workflow → Instantly.ai ⚡ 


You're welcome ;)

Last week I attended Women SaaS Stories - a special edition of SaaStanak dedicated to the parts of this industry “that don’t always make it to LinkedIn.”

And I left with one very clear thought:

I am genuinely lucky to have been surrounded by people who never made me feel like I had to justify my seat at the table.

Right now I’m the only girl on an all-boys sales team - and I’m genuinely loving every second of it.

No ego.
No jealousy.
No “she’s competition.”

Just support, patience & occasional jokes about who’s taking me out for a steak dinner 🤣 

But I am aware that this is not the experience a lot of women have had in a male-dominated SaaS world.

Which makes it even more fitting that today, November 17th, is Equal Pay Day in the EU: the symbolic date when women in the EU “stop being paid” compared to their male peers for the exact same work.

So to all the ladies who shared their stories last week - thank you.

For the honesty, the vulnerability, and bringing up this important subject. The reminder that we really can do anything & everything in this space too.

A special shoutout to Marija and her crew for organizing this event and to Leonard, Nick and all other boys who came to support 🤍

More conversations like this please!

taplio

The Battle

Stan Stojanovic

Mina Draskovic

Followers

Posts

Engagements

Likes

Performance ScoreStan Stojanovic's LinkedIn Performance

Performance ScoreMina Draskovic's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Stan Stojanovic

Mina Draskovic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stan Stojanovic's LinkedIn Performance

Performance ScoreMina Draskovic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStan Stojanovic's LinkedIn Performance