CSM @ Skale.so | B2B Business Dev Strategist & Founder at frontBrick

🌟 Business Developer | Revenue Growth | GTM+ AI | Former Goalkeeper 🧤

Stan Stojanovic

I've been busy building something simple but powerful over the last few months - an AI event lead capture app. Very simple flow:
- Paste LinkedIn URL of the person
- Record a voice note about the conversation context
- In 30 seconds, get verified contact info + enriched data on the company and person
- Integrate with anything or download CSV

Meet frontBrick Meetz 🧱 Still in private beta, for the first 100 people to try it out.

Founder @ frontBrick.io | Building Your Pipeline. Brick By Brick. | Architect of sophisticated pipeline generation strategies for ambitious B2B teams 🟢

Shipped frontBrick Meetz 2 weeks before Web Summit.
Tested it with 30+ people at the event.
The feedback? Outstanding.

Here's what I was solving:

Every event I go to, same problem. Make 50+ connections. Take dozens of photos. Collect business cards across 3 different apps. Then waste 6+ hours trying to follow up properly.

Most connections die because the follow-up process is broken.
So I built something to fix it. Then took it to Web Summit to test with real users.

The workflow:

1 → Paste LinkedIn URL 
2 → Record what you discussed (voice → AI transcription) 
3 → Get full enrichment in 30 seconds 
4 → Auto-sync to CRM 
5→ AI drafts personalized follow-ups

What people kept telling me at Web Summit: "The enrichment speed is insane."

30 seconds gets you: 
→ Validated work email (powered by BetterContact waterfall) 
→ Phone number when available 
→ Complete company profile from multiple sources: Revenue, funding, headcount details, and details on the person
→ Full context of your conversation, transcribed

No more guessing emails. No more generic outreach. No more lost connections.

Opening private beta to 100 people. Free access in exchange for feedback.
Apply: https://tally.so/r/44Xddo 
(work email required)

frontBrick Meetz

Your CRM is probably hiding thousands in pipeline. You just can't see it yet.
Client came to us last week. HubSpot was a disaster.

→ Data scattered everywhere
→ 50%+ invalid contact info
→ Zero segmentation
→ Sales team flying blind

We turned it around in 48 hours. Here's the play:
First, we went backwards.

→ Analyzed their closed-won deals
→ Found patterns in their best customers
→ Split accounts into T1, T2, T3 tiersThen we validated everything.
→ Pulled all contacts tied to deals into Clay
→ Ran email validation
→ 42% came back invalidAlmost half. Gone.

But here's where it gets good.Those "invalid" contacts? They didn't disappear. They switched jobs.

→ Built a workflow to find their new companies
→ Used BetterContact to get fresh emails and phone numbers
→ 90%+ match rate on both
→ Segmented by tier again
→ Pushed back to HubSpot as new prospect lists

The result: hundreds of warm prospects. People who already used their product at a previous company. Now reachable at new ones.

Q4 pipeline is already on 🔥 from contacts they already had.

How much pipeline is sitting in your CRM under bad data?

Marketing leaders keep asking: "Does ABM actually work?" OR "What's my ROI for this channel?"

The problem was never ABM.
The problem was measurement and being obsessed to measure "ROI per channel" like it's 2015.

Your target account sees your ads 40 times. Engages with content. Gets outbound. Books a demo. Closes.

What does your CRM show?
Source: "Direct"

Zero credit to the 3 months of ABM touches.

This is why I'm hyped about Fibbler's new feature and "customer journey" that Adam Holmgren and the team introduced. 

You can finally see:
→ Your target account list + every ad impression 
→ The exact touchpoint sequence before conversion 
→ How paid + organic + outbound actually work together 
→ Real influence on sales cycle length

For the first time, you can prove:

✅ Targeted accounts convert 2x faster 
✅ Multi-channel approach shortens deal cycles 
✅ That "Direct" attribution was hiding 50+ touchpoints 
✅ Which campaign types actually drive influence

ABM isn't hard to execute.
It's been hard to MEASURE.
That changes now.

No more "ROI per channel" debates. No more black-box attribution. No more gut feel on whether your ads work.

Full journey visibility. Account-level tracking. Real influence data.

How are you currently measuring ABM impact?

🧱

I help businesses turn words into revenue.

Too many websites talk about the company. 
Too many proposals bury the client’s needs under jargon. 
Too many brochures fail to explain the real value.

That is where I come in.

With 10+ years in marketing, bid writing, and content strategy, I specialise in creating:

- Websites that engage clients (not just impress your team)
- Proposals & tenders that win projects
- Case studies that showcase results
- Sales & marketing collateral (brochures, product sheets, capability statements)
- Blogs & newsletters that build trust and authority

I have written content for industries including:
Professional services (law, consulting, accounting)
Tech & SaaS
Construction, AV & defence (complex bids and tenders)

✅ The result? 
Clients trust you. 
Decision-makers remember you. 
And you win more work.

📩 If your content isn’t generating leads or closing deals, let’s talk.

Maddy Advani

Wednesday Wisdom: Helping Busy Founders Build a Personal Brand Without Spending Hours Creating Content

People don’t follow brands. They follow people.
Which is why Building a Personal Brand is more important now than it has ever been.

But here is the thing:
You don’t build a personal brand by creating content.
You build it by capturing your thinking.
Your beliefs. Your lessons. Your stories.
And sharing those consistently.

Last month, a busy founder said something that stuck with me:
“I want to build a personal brand. But I don’t have time to create content.”

If you are a founder, I bet you’ve felt the same way. 
The pressure to show up online, to be consistent, to “create content” can feel like just one more impossible task on an already overflowing plate.

The founders I work with are brilliant. 
They have ideas. Opinions. Experiences. 
But they don’t have hours to spend drafting and editing posts.

So instead of forcing them to “write content,” we built a system that works with their busy schedules:

1. Capture ideas, not posts.
After client calls or key meetings, just record a quick voice note or jot down bullet points. 
No need to polish. 
No pressure to write a perfect post.

2. Turn raw thoughts into content formats.
That voice note becomes a LinkedIn post.
That client question turns into a carousel.
That lesson learned becomes a newsletter.

3. Outsource the writing, not the thinking.
You are still the source of all ideas and opinions- the brain. Someone else handles the heavy lifting of structuring, editing, and publishing.
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Here is what this looks like in practice: 
The founder I mentioned spends about 15 minutes a week capturing his ideas.
My team and I take those ideas and turn them into 3-4 posts every week.
The content sounds like him, not like a ghostwriter.

The result? 
A personal brand that grows steadily and authentically, without burning him out.
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Why this works
Because building a personal brand isn’t about churning out viral posts or becoming a content machine.
It is about:
- Sharing your beliefs
- Documenting what you learn
- Being transparent about your journey
- Speaking your truth, consistently

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Wednesday Wisdom is my weekly series where I share practical insights from working with founders and leaders to help you build your brand, grow your business, and save time.

Helping B2B service providers drive sales with high-impact websites, proposals & marketing content

The biggest mistake founders make with content?
They write for algorithms, not audiences.

They chase reach.
They study trends.
They post what performs. Not what connects.

And sure, it might get likes.
But it won’t get leads.

Because here is the truth:
Platforms change.
People don’t.

When you write for algorithms, you play the short game.
When you write for people, you build a brand.

At Nimble Marketing, we call it:
People → Platform.

Understand your audience first-
their pain points, goals, and language.
Then adapt your message for the platform.

Simple. Strategic. Sustainable.
Because strategy beats virality.
Every. Single. Time.

Stop writing for algorithms.
Start writing for the audience that pays your bills.
Virality fades. Strategy compounds.

At Nimble Marketing, we work with busy founders.
Every one of them asks the same question:
“How do I create great content when I don’t have time?”

Here is the AI-powered system we built to solve exactly that:
1. Research
We use tools like Perplexity and Eightify to quickly understand what customers are searching for, what competitors are doing, and where the gaps are.

2. Draft
ChatGPT, Claude, and Notion AI help us generate structured outlines and first drafts that save hours every week.

3. Edit
We refine everything with Grammarly and Writer.com, but the final storytelling always comes from real humans who understand the founder’s voice.

4. Publish
Taplio and Buffer help us schedule, post, and ensure consistency (because founders can’t afford irregular posting).

5. Repurpose
Descript and Opus Clip let us turn one idea into LinkedIn posts, carousels, tweets, and videos.

This system is how we keep our clients three steps ahead, even when they’re busy building their business.

If you are a founder who wants this done for you, DM me “AI Engine.”

The AI content Engine for Busy Founders

I used 5 AI tools to save busy founders 10 hours a week and help them close 8-figure deals.

At Nimble Marketing, we work with founders who all ask the same question:
“How do I create great content when I don’t have time?”

So, I spent 1,000+ hours studying AI tools and built a system that creates fast, effective, revenue-driving content.

Here is the AI-powered content engine we now use for every busy client:

1️⃣ Research- Saves 3 hrs/week
Perplexity and Eightify help you instantly see what your customers want, what competitors are doing, and where the opportunities are.

2️⃣ Draft- Saves 2 hrs/week
ChatGPT, Claude, and Notion AI turn ideas into structured outlines and solid first drafts.

3️⃣ Edit- Saves 1 hr/week
Grammarly and Writer.com polish everything to a professional standard.

4️⃣ Publish- Saves 1 hr/week
Taplio and Buffer automate scheduling, consistency, and multi-platform posting.

5️⃣ Repurpose- Saves 3 hrs/week
Descript and Opus Clip convert one idea into posts, carousels, videos, and more.

This system keeps our clients three steps ahead even when they are slammed building their business.
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📌 What other AI tools would you add to this list?
If you are a founder who wants this done for you, DM me “AI Engine.”

Good content informs. Strategic content influences decisions.
That is the difference.

If your content isn’t supporting a business goal, guiding a decision, or moving your audience closer to trust, it is just decoration.

🎯 A quick strategy checklist before you create any piece of content (email, brochure, post, case study):
1️⃣ Goal
 What business outcome does this content support? 
Awareness, lead nurture, sales enablement, retention?

2️⃣ Audience Insight
Who am I speaking to? 
What do they already know, believe, or struggle with?
How does my content help them move forward?

3️⃣ Core Message
 What is the one idea I want them to remember, believe, or do after reading?

4️⃣ Format & Channel
Where will this perform best? 
Email vs. LinkedIn? Brochure vs. webpage?
(Your message should inform the format, not the other way around.)

5️⃣ Call to Action (CTA)
 What should they do next? Book a call? Download? Reply? Reflect?

If you can’t answer these 5 questions before writing, you are not creating content, you are just typing.

What if your social media content didn’t just look pretty- but moved people to act?

That is exactly what Zohran Mamdani pulled off in NYC. 
From polling at 1% to 56%, his campaign didn’t hit the normal politician’s playbook- it rewrote it. 

Here are three takeaways that you as a content-creator or B2B writer should steal:
1️⃣ Speak your audience’s language — literally.
Mamdani’s team created videos in Hindi, Urdu, Spanish and more for communities most campaigns ignore. 

✅ Takeaway: Don’t just translate- adapt. 
Use the words, channels and culture your reader lives in.
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2️⃣ Fun + authenticity = real engagement.
 His videos weren’t stiff speeches—they were walk-throughs of Brooklyn, quick commentary on cost of living, even scavenger hunts. 

✅ Takeaway: A blog or LinkedIn article doesn’t have to read like a press release. 
You can show up with personality and still deliver value.
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3️⃣ Message and medium align.
Every clip wasn’t just viral for the sake of it. It hammered home the core issue: affordability, housing and giving a voice to the overlooked. 

✅ Takeaway: When writing for service-business clients, your copy shouldn’t just be clever. 

It should connect problem → solution → proof.
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Here is my challenge to you this week:
Pick one piece of content you are about to publish (LinkedIn post, newsletter, website copy). 

Ask:
Does this speak the language of my ideal client?
Does it feel alive, not canned?
Does it nail one single message they care about?

If you answer “no” to any of those, 🔄 rewrite.
Because as we say: content isn’t nice to have. It is a whole strategy.

Would love to hear from you- what content will you rewrite this week?

The Content Strategy that Created History!

I work on 10 tenders a week.
Each one averages 30 pages.
That is 300 pages of writing- every single week.

Here is what I have learned after thousands of pages and millions in wins:
It is not about writing more.
It is about writing what matters.

And for that, I rely on one simple framework:
ISBP- Issue. Solution. Benefits. Proof.

Here is how it works:
1️⃣ Issue — Identify the real problem your client is facing (not just what is written in the brief).
2️⃣ Solution — Present how you will solve it- clearly, confidently, concisely.
3️⃣ Benefits — Show what changes when your solution is in place.
4️⃣ Proof — Back it up with data, results, or testimonials.

That's it.
No fluff. No jargon. No guessing.
Just a simple structure that turns tenders into stories that sell.

At Nimble Marketing, we use the same framework to help service providers write proposals, sales pages, and website copy that win.

Because whether you are pitching a $10M tender or selling a $10K service- the formula is the same:
🎯 Clarity wins.

The Blank Page Panic: Sunday’s Secret Weapon

Content never sleeps. Neither do I.

Sunday mornings are quiet, but my mind isn’t. 
I face the blank page- that intimidating void where ideas hide, waiting to be caught. 
I turn those scattered thoughts into battle-ready outlines for my week.

Why? Because if you want to stay ahead, you prep while others pause. 
Content isn’t a 9-to-5 job. 
It is a relentless race, and Sundays are my unfair advantage.

That panic staring at an empty page? 
It is just raw potential. 
The secret isn’t to avoid it, it is to lean into it.

Here is what I do:
 • I turn insights into structure
 • I clear the fog before Monday chaos hits
 • I give my team a running start

And it works.
So, what’s your Sunday secret weapon?
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Here are 3 Takeaways:
- Blank pages aren’t your enemy, they are your greatest opportunity.
- Getting ahead means working before the noise starts.
- A little Sunday prep makes the whole week smoother, sharper, smarter.

“Maddy, I barely have time to sleep…
How do you expect me to create content every day?”

Two months later, this same founder is now posting consistently, building a loyal audience, and getting inbound leads. 
And he hasn't written a single post himself.

Here is how we made it happen:

📌 The Problem
He runs a fast-growing consulting business.
He has brilliant insights. A strong point of view.
But no time to write. No time to post. No time to sit with his thoughts.

He told me,
“I want to build authority on LinkedIn, but I don’t want generic ghostwriting.
I want my voice, my opinions, my lived experiences.”
Fair ask.

The System We Built:
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Step 1: Capture his thoughts, not his time.

Twice a week, he sends me rough voice notes, bullet points, or simply an idea sparked from a client conversation.
No script. No formatting. No writing.
Just raw, intelligent thoughts.
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Step 2: My team and I turn it into content.

We extract the insight → turn it into LinkedIn posts, carousels, and newsletters.
We structure it.
We edit it.
We add clarity and story.
But we never change his voice.
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Step 3: Approval in under 6 minutes.

He reviews what we have drafted.
Tweaks a line or two.
Hits post.
He remains the thinker.
We handle the writing, editing, and packaging.
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The Results
📌 Posting 4-5 times per week
📌 26-post content bank created in 6 weeks
📌 Saved 6+ hours every week
📌 Content STILL sounds like him
📌 Early results: Speaking invitations, lead enquiries, and people quoting his content

This is how you outsource content — without outsourcing your voice.
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Here is what You Can Start Doing Today (Even Without a Team):
1️⃣ Record a 2-min voice note after every client call- real ideas live there
2️⃣ Save 3 real client questions every week. They are content gold
3️⃣ Write down 5 things you believe that most in your industry don’t
4️⃣ Stop trying to write posts. Start capturing thoughts
5️⃣ And when you’re ready… outsource the writing, not the thinking

You don’t need more time.
You need a system that captures your ideas and keeps your voice alive.
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If you are ready to build a content engine that feels authentic (but doesn’t drain your time), drop the word SYSTEM in the comments. 

I will show you how we do it for founders.

The Messaging Triangle: Audience, Offer, Outcomes — Where Most Founders Go Wrong

Most founders don’t have a content problem.
They have a messaging problem.

They jump straight to talking about features, services, deliverables
without pausing to ask: 
Is this message aligned with what my audience truly wants?

Here is where it goes wrong, and how to fix it.

🔺 The Messaging Triangle
To create messaging that drives action (not just attention), you need three things aligned:

1️⃣ Audience
Who exactly are you talking to?

Not “business owners.” Not “service providers.”
Be specific- What keeps them up at night? What are they trying to do better, smarter, faster, or differently?

2️⃣ Offer
What are you helping them achieve or solve?

This is not your service list. It is your value delivery.
(The difference? A brochure is a service. A shorter bid cycle time is an outcome.)

3️⃣ Outcomes
What changes for them after working with you?

Think transformation → reduced effort, increased revenue, better positioning, time saved, risk reduced.

Here is where founders go wrong:
They talk ABOUT their services instead of communicating the VALUE of their services. They skip the audience and jump to the offer.

So your message sounds like:
 ❌ “We help businesses with content.”

 Instead of:
 ✔️ “We help B2B service providers turn their expertise into high-converting case studies so they can close deals faster.”

See the difference?
One is information.
The other is positioning.

Quick Check: The Messaging Alignment Test
Before you post, publish, pitch or propose, ask:
✔️ Who am I speaking to?
✔️ What do they want solved?
✔️ What changes for them after working with me?

If your message clearly answers these, you are not just talking.
You are connecting. You are converting.

This triangular clarity?
It is what turns content into sales conversations.

The 3C Framework™ - Clarity. Conflict. Conversion.
The only 3 things your content needs to turn readers into buyers.

Here is the problem:
Most content doesn’t fail because it is boring.
It fails because it is aimless.

If your post, website, or sales page isn’t converting, run it through this simple 3-step filter:

1️⃣ Clarity — What do they want?
Say it so simply a 10-year-old gets it.
If they have to re-read it, you’ve already lost.

Examples:
 ❌ “We help businesses scale through storytelling.”
 ✅ “We help service providers turn words into clients.”

Clarity earns attention. Confusion kills it.
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2️⃣ Conflict — What is stopping them?
This is where most people go quiet.
They skip the pain. The friction. The why-now.

But here is the truth - tension sells.
When you show you get their struggle, you win trust instantly.

Examples:
 ❌ “We design beautiful websites.”
 ✅ “Tired of websites that look good but don’t convert? We fix that.”

Conflict builds connection.
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3️⃣ Conversion — How will you help?
Now it is time to close the gap.
Show the shift from problem → promise.

Examples:
 ❌ “We write content for all industries.”
 ✅ “We create content that helps service providers turn browsers into buyers.”
Conversion happens when clarity meets conviction.
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The 3C Rule:
If your content doesn’t have Clarity, Conflict, and Conversion- it won’t sell.

So next time you write something, ask:
“Have I nailed all 3C’s?”
If not, rewrite it.

Because clear content converts. Always.

Wednesday Wisdom: The Invisible Cost of Confusion

“If your audience has to think twice, you have already lost the sale.”

Most businesses don’t lose leads because their offer isn’t good.
They lose them because their message isn’t clear.

Confused readers don’t convert.

They scroll past.
They delay the decision.
They look for someone who explains it better.

Clarity wins. Every time.

The best brands don’t make people think.
They make people nod in agreement.

Takeaway:
If your audience has to decode your message, they won’t.
Simplify until a 12-year-old can understand what you do- and why it matters.
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Wednesday Wisdom is my weekly series where I share sharp insights and practical lessons on how clear, strategic content can drive sales and strengthen your brand.

Something new I used AI for in my content strategy:
I used it as my “reader simulator.”

Before publishing, I gave AI my draft and asked:
✔️ Is the value obvious in the first 2 lines?
✔️ Are the examples relatable for B2B service providers?
✔️ Where might a founder get confused?
✔️ Which sentences can be cut without losing the message?

It flagged blind spots I didn’t even notice.

The lesson?
If you know what to ask, AI becomes your fastest feedback loop, not a content factory.

Founders don’t need more posts.
They need clearer, sharper communication that converts.
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Need help refining your content or developing a better strategy? DM me.
I help service providers and B2B founders create content that sells.

taplio

The Battle

Stan Stojanovic

Maddy Advani

Followers

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Performance ScoreStan Stojanovic's LinkedIn Performance

Performance ScoreMaddy Advani's LinkedIn Performance

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taplio

The Battle

Stan Stojanovic

Maddy Advani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stan Stojanovic's LinkedIn Performance

Performance ScoreMaddy Advani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStan Stojanovic's LinkedIn Performance