CSM @ Skale.so | B2B Business Dev Strategist & Founder at frontBrick

🌟 Business Developer | Revenue Growth | GTM+ AI | Former Goalkeeper 🧤

Stan Stojanovic

Great practical sessions on growth and marketing at unlockit conference here at Microsoft office in Belgrade ⚡️

Thanks a lot for sharing all the insights Ravish Agrawal, Enrique Hoyos and Vukasin Vukosavljevic 

Luka Dolic Stefan Savanovic

Founder @ frontBrick.io | Building Your Pipeline. Brick By Brick. | Architect of sophisticated pipeline generation strategies for ambitious B2B teams 🟢 | Founder @ unbooth.io

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We added one thing to our ABM campaign last month for one of our clients.
A human voice.
Here's what happened ↓

We were already running:
→ LinkedIn Ads to our ICP
→ Multi-channel sequences (email + LinkedIn)
People were engaging. Accepting invites. Replying here and there.
But a lot of them just went quiet after the first touch.
So we had an SDR start calling - but only the people who already engaged.
Not cold outreach. Warm follow-up.

They'd seen our ads. Accepted our invite. Maybe even replied once.
The call didn't feel random. It felt like a next step.
The piece that made it possible: BetterContact

We needed verified phone numbers at scale - and the accuracy was genuinely remarkable. No bad numbers, no wasted dials. Just real conversations with the right people.

February results:
→ 1,252 prospects in the funnel
→ 87 replies across channels
→ 51 interested leads and 65% - 70% converted to booked meetings

Calling a warm audience is a completely different game.
When someone already knows who you are, picking up the phone closes the gap faster than any sequence ever will.

If you're running ads and outreach but not following up by phone - you're leaving meetings on the table.

Hans Dekker

I’ve developed outbound prospecting campaigns for over 200 B2B companies in various industries, ranging from private jet charters to B2B SaaS.

As a former Head of Growth & Head of Marketing I know both the world of bootstrapped, lean teams as well as funded sales machines and what it takes to supply each of those with outbound leads.

Previously one of the top Clay educators and one of the original GTM Engineers.

Member

RevGenius is a community of revenue generating sales, marketing, customer success, and revops professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Everyone’s obsessed with “personalization” in outbound.

And then they wonder why nobody replies.

- Adding the prospect’s name 3 times.

- Dropping their company’s funding round in the opener.

- Mentioning their favorite podcast from 2017.

Here’s the truth: personalization is overrated.

We see millions of emails every month at Instantly.ai: 

What actually drives replies is relevance.

If your offer solves a problem I care about today…

If your message is simple and makes me think “yep, this matters to me”…

You’ll get a response.

I don’t need you to compliment my LinkedIn post.
I don’t need you to fake research.

I need you to show me, in 2 sentences, why you’re worth my time.

The best outbound doesn’t sound personalized.

It sounds relevant.

AI-powered GTM strategist | Head of Education & Outreach Innovation at Instantly.ai

I just packaged up 30+ Claude skills for GTM and sales teams.

Free. Drop in and use them.

What's in the library:

→ Prospect Research Autopilot 
→ Discovery Call Prep Brief 
→ Objection Response Generator 
→ Sales Pitch Customizer 
→ Campaign Brief Generator 
→ Competitive Battle Card Generator 
→ Audience Pain Discoverer 
→ Persona Generator from Research 
→ GTM Launch Checklist Generator 
→ Email Re-engagement Sequence 
→ Campaign ROI Benchmark Report 
→ Blog to Social Repurposing 
→ Video to Blog Repurposer

...and about 20 more.

Each one is a pre-built skill you load into Claude.

No prompting from scratch. No staring at a blank chat. Just describe your situation and let it run.

This is the stack I use day-to-day at Instantly.ai for research, content, and campaign work.

Comment SKILLS below and I'll send it over.

One of the most underrated tools for sales professionals right now isn't a CRM or a sequencer.

It's Claude Projects.

Most people use Claude for one-off tasks. Write me an email. Summarize this. Whatever.

But Projects let you build something way more powerful: a sales brain.

Here's how it works.

You create a project and load it with everything about your sales org:

→ Your go-to-market playbook → Case studies and proof points → Copywriting rules and frameworks → ICP details and target verticals

Now every time you ask it to write a cold email, it doesn't start from zero. It reads your playbook first. Pulls in the right case studies. Matches your voice.

I built a 28-page sales playbook for Instantly.ai inside one of these projects. 

Now when I say "write a sequence targeting B2B SaaS founders under 100 employees," it already knows what we sell, what works, and what proof to reference.

But here's where it gets really interesting.

You can pull in your campaign analytics. It sees what's performing and what isn't. Then it optimizes.

You can drop in a call transcript from a demo. It cross-references your playbook, flags objections you didn't cover, and helps you draft the follow-up.
It becomes your command center.

And with connectors like the Instantly.ai MCP, you don't even have to leave Claude. Create campaigns, add leads, launch sequences, track results. All from one place.

No more jumping between 20 tabs.

Claude Projects are genuinely one of the most slept-on tools in B2B sales right now. If you're not using them, you're leaving a lot on the table.

144K emails. 89 opportunities. $271K in pipeline.

A user just shared his results with me from a year of running cold email for a B2B SaaS client using Instantly (https://lnkd.in/ey35kRv8).

What makes this interesting isn't just the numbers. It's the setup.

He ran outbound for four different SaaS products under the same company. 

Four separate ICPs. Four different messaging angles. All in parallel, all year long.

The stats across 144K sends:

→ 80.61% open rate → 1.53% reply rate → 89 opportunities created → $271,000 in pipeline value

He ran heavy A/B/C testing across all four products. Not just tweaking subject lines. Full sequence variations, different angles, different approaches per tool.

The thing that held it all together was infrastructure.

His words: "Our infrastructure, domain, email settings, warm-up, everything was excellent."

When you're managing four product campaigns at that volume for a full year, the sending foundation is everything. One deliverability slip and you're burning through leads you can't get back.

That's 144K emails that actually landed in inboxes. At scale. For 12 months straight.

The copy and targeting get all the attention. But the infrastructure that runs for a year without breaking down = the real money maker.

Awesome job Tunahan Tolga Yıldız

AI-powered GTM strategist | Education & Content Lead at Instantly.ai

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The Battle

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