CSM @ Skale.so | B2B Business Dev Strategist & Founder at frontBrick

🌟 Business Developer | Revenue Growth | GTM+ AI | Former Goalkeeper 🧤

Stan Stojanovic

I've been busy building something simple but powerful over the last few months - an AI event lead capture app. Very simple flow:
- Paste LinkedIn URL of the person
- Record a voice note about the conversation context
- In 30 seconds, get verified contact info + enriched data on the company and person
- Integrate with anything or download CSV

Meet frontBrick Meetz 🧱 Still in private beta, for the first 100 people to try it out.

Founder @ frontBrick.io | Building Your Pipeline. Brick By Brick. | Architect of sophisticated pipeline generation strategies for ambitious B2B teams 🟢

Shipped frontBrick Meetz 2 weeks before Web Summit.
Tested it with 30+ people at the event.
The feedback? Outstanding.

Here's what I was solving:

Every event I go to, same problem. Make 50+ connections. Take dozens of photos. Collect business cards across 3 different apps. Then waste 6+ hours trying to follow up properly.

Most connections die because the follow-up process is broken.
So I built something to fix it. Then took it to Web Summit to test with real users.

The workflow:

1 → Paste LinkedIn URL 
2 → Record what you discussed (voice → AI transcription) 
3 → Get full enrichment in 30 seconds 
4 → Auto-sync to CRM 
5→ AI drafts personalized follow-ups

What people kept telling me at Web Summit: "The enrichment speed is insane."

30 seconds gets you: 
→ Validated work email (powered by BetterContact waterfall) 
→ Phone number when available 
→ Complete company profile from multiple sources: Revenue, funding, headcount details, and details on the person
→ Full context of your conversation, transcribed

No more guessing emails. No more generic outreach. No more lost connections.

Opening private beta to 100 people. Free access in exchange for feedback.
Apply: https://tally.so/r/44Xddo 
(work email required)

frontBrick Meetz

Your CRM is probably hiding thousands in pipeline. You just can't see it yet.
Client came to us last week. HubSpot was a disaster.

→ Data scattered everywhere
→ 50%+ invalid contact info
→ Zero segmentation
→ Sales team flying blind

We turned it around in 48 hours. Here's the play:
First, we went backwards.

→ Analyzed their closed-won deals
→ Found patterns in their best customers
→ Split accounts into T1, T2, T3 tiersThen we validated everything.
→ Pulled all contacts tied to deals into Clay
→ Ran email validation
→ 42% came back invalidAlmost half. Gone.

But here's where it gets good.Those "invalid" contacts? They didn't disappear. They switched jobs.

→ Built a workflow to find their new companies
→ Used BetterContact to get fresh emails and phone numbers
→ 90%+ match rate on both
→ Segmented by tier again
→ Pushed back to HubSpot as new prospect lists

The result: hundreds of warm prospects. People who already used their product at a previous company. Now reachable at new ones.

Q4 pipeline is already on 🔥 from contacts they already had.

How much pipeline is sitting in your CRM under bad data?

Marketing leaders keep asking: "Does ABM actually work?" OR "What's my ROI for this channel?"

The problem was never ABM.
The problem was measurement and being obsessed to measure "ROI per channel" like it's 2015.

Your target account sees your ads 40 times. Engages with content. Gets outbound. Books a demo. Closes.

What does your CRM show?
Source: "Direct"

Zero credit to the 3 months of ABM touches.

This is why I'm hyped about Fibbler's new feature and "customer journey" that Adam Holmgren and the team introduced. 

You can finally see:
→ Your target account list + every ad impression 
→ The exact touchpoint sequence before conversion 
→ How paid + organic + outbound actually work together 
→ Real influence on sales cycle length

For the first time, you can prove:

✅ Targeted accounts convert 2x faster 
✅ Multi-channel approach shortens deal cycles 
✅ That "Direct" attribution was hiding 50+ touchpoints 
✅ Which campaign types actually drive influence

ABM isn't hard to execute.
It's been hard to MEASURE.
That changes now.

No more "ROI per channel" debates. No more black-box attribution. No more gut feel on whether your ads work.

Full journey visibility. Account-level tracking. Real influence data.

How are you currently measuring ABM impact?

🧱

CEO and Founder @ Andy Stockwell Consultancy LTD | Growth Expert | NED | Board Advisor

I’m an award-winning consultant helping businesses deliver customer-centric growth through strategy, systems and simplicity. For over 20 years, I’ve worked with brands of all sizes, from ambitious startups to household names, helping them grow smarter through effective sales and marketing strategies, customer-led innovation, and intelligent use of data and AI.What I Do✅ Design and implement high-performing sales and marketing strategies✅ Coach and mentor leadership and commercial teams✅ Deliver CRM consultancy to unlock value from technology✅ Embed AI and automation to scale efficiency✅ Drive customer centricity across every stage of the journeyExperience &amp; AchievementsAcross Retail, Financial Services, and Travel &amp; Leisure, I’ve built long-term, profitable partnerships with brands including:Retail: Sainsbury’s, JD Sports Group, We Buy Any Car, Hotel Chocolat, Superdry, Radley, Interflora, HalfordsFinancial Services: RBS, LV=, esure, L&amp;G, Sainsbury’s Bank, HomeserveTravel &amp; Leisure: TUI, Monarch, AVIS, Travelodge, Butlins, Warner, Loveholidays, On the Beach, Eurocamp🏆 Career Highlights:Founded Andy Stockwell Consultancy Ltd, helping clients achieve sustained growthGrew a leading AI-driven marketing technology business from £1m to over £12m in annual revenueBuilt and scaled multifunctional commercial teams across Marketing, Sales, CRM, Data Science and Customer SuccessDelivered award-winning campaigns recognised by Marketing Week, DMA, SME Magazine and more🎓Qualifications:IDM Professional Diploma in Digital MarketingBA (Hons) in MarketingAwards🏅 Revolution Awards - Best Use of Email (AVIS) - Campaigns driving £20M annual revenue🏅 Marketing Week Data Strategy Award - Monarch Airlines - Data-driven upsell generating £2M per month🏅 DMA Award – Travelodge - Best Marketing Automation Campaign🏅 SME Magazine Award - Most Innovative Provider (client voted)🏅 Which Test Won Awards - 6 wins for optimisation excellence🤝 Let’s connect:If you’re looking to accelerate growth, embed customer-centric thinking, or make your systems work harder for you, I’d love to help.📨 andy@andystockwell.co.uk#consultant #growth #strategy #sales #marketing #customersuccess #customercentric #crm #digitalmarketing #automation #AI #leadership #coaching #ecommerce #businessgrowth

Andy Stockwell

AI assists. It doesn’t replace brilliant humans.

There’s a lot of noise right now about AI replacing jobs.

YES automation will definitely change people’s roles, reshape some work, and challenge comfort zones.

BUT I work with a lot of high-performing teams and this is what I’m seeing.

Those who are growing aren’t using AI to reduce headcount.
They’re using it to amplify their brilliant people!

They’re giving teams the tools to:

✅ Increase scale without breaking the people
✅ Remove admin agony and focus on high-value thinking
✅ Learn new capabilities and grow their careers
✅ Spend more time with customers, colleagues, not lists and not spreadsheets!

AI doesn’t magically create high-performing organisations.
It amplifies what’s already there.

If your culture is built on talent, curiosity and continuous improvement, AI is a fuel to grow with.

If it’s built on cost-cutting, AI just speeds up the race to the bottom.


Great people + smart technology = growth
It always has and it always will!

Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

Consultant | Board Advisor | Helping business leaders to drive growth and increase retention

If sales and marketing are arguing about lead quality, the customer loses.

Still amazed we’re in 2025 and some organisations treat sales and marketing like rival departments on "The Apprentice"!! 🤦‍♂️

Revenue isn't a relay race where marketing throws leads over the fence and hopes sales catches them.
It’s a team sport.

And the teams that win? They operate as one commercial engine:

✅ Shared revenue KPIs not “MQLs vs quotas”
✅ One funnel, one truth, one view of the customer!
✅ Joint planning and pipeline reviews
✅ Clear coordinated messaging and honest ICP focus
✅ Collaboration, not land grabs and politics! 

When marketing builds demand with sales, not for sales, growth follows.
Better leads, faster cycles, stronger win rates, happier customers.

MOST IMPORTANTLY a seamless journey FOR the prospective customer!! 📈

Buyers don’t want to feel your internal politics.
They just want a solution that solves a problem and a team that understands them.

The future isn’t “sales vs marketing.”
It’s integrated revenue teams who act as one, think as one, and deliver as one.
Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

High-performance cultures are built on psychological safety, not fear.

There’s still a bizarre myth in some corners of business that pressure creates performance.
What it really does is it creates anxiety, politics, and pushes talented people to quietly start updating their CVs.

If you want a team that innovates, grows, and delivers…. they need space to think, experiment, and even fail.

Progress very rarely comes from perfection.
It comes from learning, failing, gaining confidence, and having real open conversations.

The best leaders I’ve worked with build cultures where people feel safe to:

✅ Share ideas without judgement
✅ Admit when something didn’t work
✅ Ask questions and seek help
✅ Challenge thinking without fear

That’s not “soft” management.
It’s strategic growth through teamwork and optimisation.

Clarity + coaching + autonomy = performance that lasts.

When people feel supported, they don’t take small risk averse actions.
They stretch.
They lean in.
They care.

The simple truth for anyone obsessed with growth metrics:

Happy teams create happy customers.
Happy customers fuel sustainable growth.

Fear might accelerate output in the short term.
But belief? Belief builds teams that win, again and again! 📈📈📈🚀🚀🚀

Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

Your customer doesn’t care about your funnel. They care about how you make them feel.

We love diagrams. Funnels. Wheels. Acronyms.
(And the occasional 50 slide strategy deck..... yes we are all guilty 😅)

Customers don’t see any of that, no matter how much work we do on it!!!
They see….. and feel.... how you treat them.

Customer experience isn’t a nice to have.
It’s your primary growth strategy! 📈📈📈🚀

The brands winning deals today aren’t shouting the loudest.

They are the teams that:

✅ Deliver consistently at every touchpoint, they add value!
✅ Make it easy, exciting and enjoyable to buy! 
✅ Focus as much on keeping customers happy as getting them!
✅ Listen, learn, and act like a partner not a transactional deal machine!

Retention isn’t just cheaper than acquisition.
Happy customers grow with you….. and they bring their friends!
You don’t need a huge budget to be customer centric.
You need empathy, clarity, and discipline.

Be human.
Be helpful.
Make people feel valued.

The tech stack matters. The strategy matters.
Culture and how you make customers feel, that’s your differentiator.

Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

You don’t need a bigger pipeline. You need a cleaner one.

Too often in sales we mistake volume for progress.
More leads!! More meetings!! More deals!! Unfortunately a lot of this time this just brings more noise and more hot air.

In reality and from what I see most pipelines aren’t suffering from a lack of opportunities.
They’re suffering from a lack of reality!

Why?

It’s the unqualified, low-intent, “maybe if the stars align” opportunities that kill momentum.
Not the market.

Here’s what high-performing commercial leaders do differently:

⏱️They qualify with ruthless honesty
Budget, authority, timeline, intent, risk not optimism (although that is crucial in sales, spoken from an eternal optimist!)
No wishful thinking. No “let’s keep it in the pipeline just in case.”

💭They clear out the ‘hope deals’
If it’s been sat there for months with no movement so it’s not a deal.
It’s a more of a distraction.
And distractions cost time and therefore revenue.

🚀 They focus effort where there’s genuine intent
Real opportunities then get more time, better discovery, stronger proposals, and faster progress.

🔁 They give their teams clarity, they don’t just keep them busy
A clean pipeline boosts morale for everyone.
People perform better when they know exactly where to focus.

📈 They obsess over progression, not adding more to feel better about volume!
Pipeline growth should come from deals moving forwards, it’s not and should never be a game of pipeline logo top trumps.

If your pipeline feels bloated, slow, or unpredictable, don’t add more.
Clean it up.
Qualify.
Add value and effort to the right opportunities!

A clean pipeline is a confident pipeline.
And confident teams win more.

Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

A recession doesn’t kill growth. But indecision does.

Most pipelines don’t stall because of budget cuts.
They stall because the buyer isn’t confident enough to move.

And when confidence drops, decision-making slows down or stops altogether.

Here’s my tips for what commercial teams should do differently right now:

1️⃣ Make every step easy!!
If your process feels long, confusing, or admin-led, buyers disengage.
Clear next steps. Fewer forms, meeting, documents. 
Less complexity. More clarity.

2️⃣ Hope is not a strategy!!
Strengthen qualification early and recheck over time.
Top teams get honest about fit, timing, blockers, and perceived risks fast.
No “we had a great conversation” deals clogging the pipeline.

3️⃣ Build value, first volume will come!!
Your buyer committee is now getting smaller and more risk-sensitive than ever.
They don’t want more slides, they want certainty, to know they will look good.
Show the cost of not changing. Quantify the benefits and new future. Be specific.

4️⃣ Have confidence as your key KPI!!
Real-case ROI. Simple relevant thought-out business cases.
Cleaner messaging. Fewer games of ‘hot potato’ between individuals.
The job isn’t to sell, it’s to de-risk their decision.

5️⃣ Help them feel smart saying yes!!
Buyers don’t just buy your product.
They buy reputation, reliability, and reassurance.
They buy trust if you can demonstrate it.
Make it easy for them to champion you internally.

Growth doesn’t disappear when the economy is bad.
It just moves to the teams who help buyers make confident, low-risk decisions.
I’ve delivered some of my best growth periods in major recessions due to tailoring the offering and approach.

If your pipeline feels stuck right now, it’s rarely the economy.
It’s usually indecision hiding in plain sight, there for you to unlock.

Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

Marketing without customer insight is just guessing, with better fonts.

It still astounds me how many teams jump straight to campaigns, creatives, and channel planning without ever speaking to an actual customer.

You can have the prettiest templates, and the most animated slide decks but if you don’t understand who you’re talking to or why they buy, it’s just guesswork.

Here’s what separates guesswork from great marketing:

💡 Segmentation that’s based on reality, not stereotypes
Actual behavioural and value-based segments that reflect how people think, spend, and decide.

💎 Buying signals over assumptions
Clicks, opens, and form-fills need to be tracked and used but intent, recency, frequency, and behaviour tell you much more of the real story.

🗣️ Voice-of-customer is vital
Your customers are already telling you what they need in surveys, cs tickets, conversations, and even complaints.

📊 Data-led creativity
The best campaigns aren’t clever for the sake of it.
They’re driven by real insight, then brought to life with creativity that resonates with those insights.

🧠 Personalisation that’s meaningful, not creepy
Right message, right problem, right timing.

Good marketing feels intuitive.
But it’s not based on guesswork.
It’s based on insight.

Skip the insight, and you’re not marketing, you’re just guessing but with nicer colours.
Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stan Stojanovic's LinkedIn Performance

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