Mixing digital marketing, design thinking, and entrepreneurship. 

Building STOICA.CO, a B2B marketing agency part of BBN International. We help companies develop their online presence as an asset to generate revenue and growth for their business. We help our clients clarify their marketing strategy, create a clear plan, and execute to get results fast. 

I tried a few projects over time, bootstraped, raised money, and mostly learned a lot: an advertising agency, a graduation albums business, a photo studio, a software as a service platform, a web3 products studio, and a few communities. 

Do you think I can help? 

Schedule a call here: https://stoica.co/andrei

Andrei Stoica

Money shapes many of our decisions. 

The good news? 6 out of 10 people are optimistic about their financial situation in 2026. This optimism shows that despite uncertainty, many still believe they can build, create, and grow.

For us at STOICA.CO, financial clarity is not just about numbers in a spreadsheet. It is about having the freedom to make better decisions for our team, our clients, and the communities we serve.

Great insights from last week during RevReview by Revolut Business.

Photo credits, Cristian Andrei. 🙌

CEO, STOICA.CO — B2B marketing for growth

Companies that choose to be great instead of big. 

I joined Small Giants Community for a Summit 3 years ago, and the whole thing felt so right. People were all great human beings building healthy companies for themselves, their colleagues, and their clients. 

Join a community. Find your tribe!

CEO Small Giants Community | Host Growing with Purpose Podcast | Speaker | Author Finding Freedom (due April 2026) | Connecting and Developing Purpose-Driven Business Leaders

Since stepping into my current position at the Small Giants Community, one of my goals has been to expand the reach of this organization that has done so much for me. 

I know there are more Small Giants leaders and companies out there. 
They just might not know about us yet, or have the vocabulary to define what makes them great.

Sometimes, the best way to reach people is getting back to basics. 

And within the Small Giants Community, the best way to do that is turning to the book that started it all: 
"Small Giants: Companies That Choose to be Great Instead of Big" by Bo Burlingham.

🐟 If these principles resonate with you, or you know of others who may identify with this list, please share this post. Let's inspire more businesses to continue to be great, no matter their size.

How to be a SG book principles carousel graphic

Here's a must-attend for B2B software companies. 

Pricing can make the difference between a struggling company and a highly profitable one. Improving your pricing structure might be THE most crucial decision you make for next year. 

Emanuel is THE pricing expert. 

Book your slot for the free webinar!

Airlines started using algorithms for dynamic pricing in the 1980s.

Travel booking platforms and other players in the travel industry followed. 
Now dynamic pricing is standard practice for hotel reservations, train and bus tickets, car rentals and most services in the travel industry.

Amazon is known to have been using dynamic pricing since at least the year 2000, when it applied algorithms to set the prices of DVDs.
Many e-commerce websites currently use one form or another of dynamic pricing.

Retail companies are using dynamic pricing - whenever you see electronic price tags in a shop or a supermarket, there is a very high chance that prices change pretty often.

Google Ads rates are set using dynamic pricing algorithms.

Uber introduced surge pricing in 2014 and most ride sharing platforms use variations of this.

Tickets for sporting events and concerts are priced using dynamic pricing.

Disneyland introduced dynamic pricing in 2016.

B2B software companies are tragically lagging behind.

If you don’t know why you need to implement dynamic pricing

Join us for a FREE live webinar, on Wednesday, December 3rd, at 12:00pm CET, on Zoom.

Andrei Rosca, Andra Gradinaru and 27 other attendees

View event: Beyond fixed rate cards: how IT leaders adopt dynamic pricing

Beyond fixed rate cards: how IT leaders adopt dynamic pricing

💡 Fractional CMO | Strategic Marketing & Web Leader | Growth Catalyst for Global and Local Brands

With 20+ years in digital, performance, and growth marketing, I help businesses scale faster and smarter—combining strategy, execution, and the power of AI. From leading 120+ global marketers at IBM to driving business growth at Genpact and launching a new European brand from scratch at TPS, I bring a rare blend of C-level vision and hands-on hustle.

As a Fractional CMO, I currently partner with B2B and DTC brands to:
* Build growth engines and high-converting digital ecosystems
* Launch and scale omnichannel platforms like Ferdis.eu across European markets
* Lead website transformations, SEO, CRO, and funnel optimization
* Develop bold go-to-market strategies and AI-enabled marketing operations

What sets me apart?o
I bring **clarity, energy, and execution** to every growth challenge. I thrive at the intersection of creativity, analytics, and human leadership. Whether building a new martech stack, scaling a web strategy, or unlocking team performance—I deliver measurable impact while empowering those around me.

I believe:
* Great marketing is a craft—powered by data, driven by people, and amplified by AI
* Empowered teams and simple processes unlock transformation
* Strategy is nothing without execution

Core Strengths & Achievements:
✅ Fractional CMO leadership across SaaS, e-commerce, tech, and consulting
✅ Led IBM’s Global Centre of Excellence: web and demad generation 120+ marketers, 30+ countries
✅ Genpact.com CMS & martech transformation: +35% MQLs YoY, +20% organic traffic
✅ TPS: Full GTM & growth launch for Ferdis.eu, Shopify & omnichannel DTC
✅ Deep martech expertise: AEM, GA4, 6sense, Salesforce, HubSpot, Semrush, VWO
✅ Full-funnel strategy | Revenue & Web Ops | AI for marketing

👥 People-first, impact-obsessed
From global enterprises to scaleups, I build high-performing teams and ecosystems that deliver results. I’m not afraid to roll up my sleeves—whether optimizing a customer journey or debugging a funnel.

Let’s connect if you’re looking for:
* A *Fractional CMO or Growth Partner
* A speaker or mentor on digital marketing, martech, or web performance
* Someone who can make marketing work *harder, smarter, and more human*

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Andrei Stoica

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The Battle

Andrei Stoica

Kati Iordache

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrei Stoica's LinkedIn Performance

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