Steve Taplin

CEO at Sonatafy, AI/ML led Nearshore Software Development synced with US time zones for maximum Productivity & Collaboration | Forbes & Entrepreneur Author

As CEO of Sonatafy Technology, I help enterprise companies scale smarter by building nearshore engineering teams that deliver AI-powered, custom software solutions at enterprise velocity.

Our teams are composed of senior LATAM engineers who work in your time zone, speak your language, and integrate seamlessly into your existing workflows. We help tech leaders accelerate digital transformation, embed AI into their products, and ship software that actually moves the business forward.

Over the course of my career, I’ve founded and led more than 30 companies. Twenty failed. Ten succeeded. That journey shaped my best-selling book Fail Hard, Win Big, where I reveal the strategic power of custom software and the business lessons only failure can teach.

I also host the podcast Software Leaders UNCENSORED, now with over 80 episodes, featuring candid conversations with top CTOs, founders, and engineering executives who are defining what’s next in software and AI.

As a contributor to Forbes and Entrepreneur Magazine, I focus on helping leaders build resilient organizations, make bold decisions, and avoid the costly missteps that stall growth and innovation.

Let’s connect if:
➤ You need a fresh approach to engineering velocity
➤ You’re curious about nearshore but want a trusted partner
➤ Or you just want to trade stories from the startup trenches

➤ Learn more at sonatafy.com or DM me.

Chief Executive Officer & Board Member

Sonatafy Technology is a premier nearshore software development services company that provides its clients with expertise in Cloud Solutions, Web and Mobile Applications, E-Commerce, Big Data, DevOps Practices, QA, IoT, and Machine Learning.   With current and past signature clients such as IBM, FOX, Cisco, TaylorMade, Caterpillar, Alcatel, and more. Sonatafy Technology helps software teams perform at their best.

Check out a new episode of The Software Leaders UNCENSORED Podcast! This time, I had a great conversation with Mathias Herzog, CEO of Korn Ferry Digital Business and President of Global Technology Industries, one of the world’s most influential leaders at the intersection of people, technology, and strategy.

From his early days in consulting to executive roles at Deloitte, Infosys, and Salesforce, Mathias has built a career out of scaling complex organizations, and now he’s driving Korn Ferry’s transformation into a digital powerhouse.

In this episode, Mathias shared:
• How a small-town kid from Southern Germany ended up in San Francisco’s tech boom, working with the biggest technology firms of the early 2000s.
• His journey from consulting to execution, leaving advisory work to “get his hands dirty” as an operator, first at Salesforce, then at Automation Anywhere, helping lead their shift from on-prem to the cloud.
• Why he joined Korn Ferry, and how he’s now leading their $400M+ digital business, a SaaS operation inside a $3B global enterprise.
• What makes Korn Ferry Digital unique: a massive repository of proprietary data, IP, and talent science, now being unified into a single enterprise platform.
• How he’s building an engineering organization of 600+ people across the U.S. and India, and the art of managing time zones, collaboration, and productivity at scale.
• Why the biggest opportunity lies in combining software + services, merging product-led innovation with human consulting expertise.
• How Korn Ferry defines an AI-ready leader, blending technical literacy with curiosity, adaptability, and self-awareness.

Mathias’s Advice for Tech Leaders: “Listen first, chances are, someone already had that great idea and couldn’t get it off the ground. Surround yourself with smart, driven people who challenge you. And don’t get distracted by shiny objects. Focus, deliver, and land what you start.”

Check the full episode in the comments!

#AI
#Podcast
#KornFerry
#SteveTaplin
#MathiasHerzog
#SonatafyTechnology
#SoftwareLeadersUncensored

sonatafy

sonatafy-technology-mexico

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Talks about #culture, #entrepreneurship, #softwaredevelopment, #softwareengineerjobs, and #nearshoresoftwaredevelopment

The Software Leaders UNCENSORED Podcast

CEO, Korn Ferry Digital // President, Global Technology Industries at Korn Ferry

Korn Ferry

CEO, Sonatafy-Scaling Engineering Teams w/ Senior LATAM Talent | Host, Software Leaders UNCENSORED Podcast | Best-Selling Author, Fail Hard, Win Big | Forbes & Entrepreneur Contributor

Check out a new episode of The Software Leaders UNCENSORED Podcast! This time, I had a great conversation with Edward Calvesbert, VP of Product Management for IBM watsonx at IBM, the man helping lead IBM’s next generation of AI for business.

With over 20 years of experience driving digital transformation, Edward brings a unique, insider perspective on how one of the world’s biggest tech companies is shaping the enterprise AI revolution, from governance and data strategy to real-world AI deployment at scale.

In this episode, Edward shared:
• How IBM evolved from Watson to WatsonX, building a full-stack AI platform for training, governance, and data orchestration across enterprises.
• Why AI for business is fundamentally different from consumer AI, focusing on security, data privacy, and reliability instead of poetry and parlor tricks.
• How WatsonX integrates GenAI, data governance, and AI lifecycle management to help companies build safe, compliant, and scalable solutions.
• The rise of the semantic layer, bridging structured enterprise data with large language models so AI can “speak the language of your business.”
• Edward explained why 95% of AI projects fail, not because of the models, but because of poor data, missing governance, and a lack of enterprise readiness.
• The importance of building data lakehouse architectures that unify analytics and data warehousing using open standards like Iceberg and Delta Lake.
• Why true success comes from connecting stochastic (non-deterministic) models with structured enterprise data in meaningful, contextual ways.
• How GenAI is revolutionizing software development at scale: “A good developer using GenAI can be 100x more productive than one who isn’t.”
• Developers now spend less time writing code and more time understanding massive codebases, refactoring legacy systems, and applying AI-assisted quality assurance.
• Why IBM treats GenAI deployment just like software development, with CI/CD, testing, and quality management baked in from day one.
• His advice for companies starting out:
“Start with internal use cases, sales, HR, customer support, where humans stay in the loop. You’ll learn faster, and you’ll manage risk better.”

Edward’s Advice for Tech Leaders: “Get your hands on it. Don’t just talk about AI, use it. Build something with a GenAI coding tool. Once you do, you’ll see how much it changes your expectations of yourself and your team.”

Check the full episode in the comments!

#AI
#IBM
#Podcast
#WatsonX
#SteveTaplin
#EdwardKelsbert
#SonatafyTechnology
#SoftwareLeadersUncensored

Fullstory isn’t just about session replay; it’s redefining digital experience and analytics.

In my conversation with Claire Fang, CPTO of Fullstory, we explored how Fullstory enables organizations to truly understand their users by transforming behavioral data into actionable insights.

Check the full episode in the comments!

#AI
#Sonatafy
#Fullstory
#Analytics
#Innovation
#ClaireFang
#SteveTaplin
#DigitalExperience
#SoftwareLeadersUncensored

Chief Product & Technology Officer, Fullstory | (ex-Facebook, Microsoft, McKinsey, Qualtrics) | Ph.D. in Computer Engineering

Fullstory

AI has the power to transform healthcare, but only if we prioritize the customer.

In my conversation with Chris Sullens, CEO of CentralReach, we discussed how innovation is meaningless unless it improves care, access, and outcomes for patients.

Check the full episode in the comments!

#AI
#Podcast
#SteveTaplin
#ChrisSullens
#CentralReach
#SonatafyTechnology
#SoftwareLeadersUncensored

Check out a new episode of The Software Leaders UNCENSORED Podcast! This time, I had a great conversation with Michael Campbell, a 35-year tech veteran, serial entrepreneur, and longtime CEO, now leading the charge as CEO of Fusion Risk Management, the global leader in operational resilience.

Michael’s career spans from startups to the C-suite at FICO, and today he helps Fortune 500 companies stay operational through various challenges, including pandemics, cyberattacks, and global crises.

In this episode, Michael shared:
• How Fusion Risk Management created the concept of operational resilience, combining business continuity, risk management, and incident response into one unified platform.
• Why Fusion’s clients, including 21 of the world’s largest banks, rely on the platform to ensure they can keep operating, no matter what hits them.
• How Fusion Risk Management uses AI simulations and Monte Carlo modeling to predict vulnerabilities and rank them by probability, impact, and ease of resolution.
• Why Fusion Risk Management built its platform on Salesforce as a low-code/no-code architecture, and how that choice unlocked scalability, security, and speed.
• How generative AI is automating 80% of complex software configuration by ingesting thousands of business continuity plans and dynamically mapping them into actionable systems.
• Why Michael’s team runs on a “best athlete” model, hiring top talent regardless of geography, and the surprising benefits of going fully remote.
• Why focusing on fewer, high-impact priorities is the secret to innovation and growth.
• The importance of understanding AI as a relationship, not a rule set: “AI doesn’t follow your rules. It interprets your intent. You have to know how to talk to it.”
• The speed of innovation: “Every iteration of AI is exponentially better. You have to build for where the puck’s going, not where it is.”

Michael’s Advice for Tech Leaders: “We’re sitting on the biggest wave of change and wealth creation any of us has seen. Move fast, learn fast, and don’t get comfortable. AI can obsolete your business overnight. Be paranoid, be opportunistic, and always skate to where the puck is going.”

Check the full episode in the comments!

#AI
#Podcast
#SteveTaplin
#MichaelCampbell
#SonatafyTechnology
#FusionRiskManagement
#SoftwareLeadersUncensored

Chief Executive Officer at Fusion Risk Management

Fusion Risk Management

Check out a new episode of The Software Leaders UNCENSORED Podcast! This time, I had a great conversation with Corey Ercanbrack, Chief Product & Technology Officer (CPTO) at Vasion, a leader who’s mastered the art of bridging the gap between product vision and engineering execution.

From starting at Intel in the 90s during the dot-com boom to scaling global teams and steering a full SaaS transformation, Corey’s journey is a roadmap for anyone building at the intersection of innovation and leadership.

In this episode, Corey shared:
• How his early career at Intel taught him about growth, leadership, and the hard truth behind acquisitions, and how those lessons shaped his management philosophy.
• His time leading 250+ engineers at Avanti, managing global teams across continents and navigating multiple buyouts and integrations.
• Why he left a massive organization to join a three-person engineering team at a small company called PrinterLogic (now Vasion), and how he scaled it to 150+ engineers building a multi-product SaaS platform.
• The evolution of Vasion, from print management to automation and digital workflow transformation, with a clear goal: finally making the paperless office a reality.
• Why combining product and technology under one leader can unlock speed and alignment, but also comes with unique mental gymnastics

Corey’s Advice for Tech Leaders: “There’s too much noise out there. Find what works for your business and your people, and double down on it. Let the outcomes speak for themselves.”

Check the full episode in the comments!

#AI
#Vasion
#Podcast
#SteveTaplin
#CoreyErcanbrack
#SonatafyTechnology
#SoftwareLeadersUncensored

Chief Product & Technology Officer at Vasion

Vasion

AI and humans aren’t competitors; they’re complementary tools for innovation.

In my conversation with Samuel Clemens, CEO of Reprise, we discussed how the future of technology relies on humans and AI collaborating, each complementing the other’s strengths.

Check the full episode in the comments!

#AI
#Reprise
#Sonatafy
#SteveTaplin
#SamClemens
#TechLeadership
#TheSoftwareLeadersUncensored

CEO and Cofounder @ Reprise

Reprise

Ken Johnson, CTO of DryRun Security brought sharp, practical insight to our podcast conversation. Here are a few highlights that stuck with me.

• Ken digs into how they are modernizing security by amplifying developers, not burying them under a pile of alerts. If you sit in AppSec or engineering leadership, this one is worth your time.

• I also appreciated his push to move away from “security theater” and toward tools that developers can actually work with and interact with. If your security program creates more friction than protection, Ken’s perspective will hit home.

• He shares some blunt lessons on hiring for intellectual curiosity, plus what it really takes to sustain a remote-first engineering culture, shaped by his years at GitHub. There is zero fluff here; just what works and what doesn't.

Highly recommend giving it a listen if you are building secure software teams without slowing delivery.

Our own Ken Johnson sat down with Steve Taplin for an episode of #SoftwareLeadersUncensored 👀 

They dive into Ken’s path into tech, the innovations we’re driving at DryRun Security, and the real-world challenges engineering teams face as the landscape shifts at such a fast pace. 

They also get into AI’s impact on software delivery, how to keep team communication healthy, and winning strategies for engaging non-technical stakeholders.

If you lead engineering or AppSec, you’ll appreciate Ken’s practical takeaways.

 🎧 Watch/listen: link in comments

https://lnkd.in/guatMNPJ

Open video: How AI Will Reinvent Developer Education ft. Ken Johnson on youtube.com

How AI Will Reinvent Developer Education ft. Ken Johnson

AI in e-commerce is moving beyond hype, and finally delivering real, measurable impact.

Mathias Herzog, CEO of Korn Ferry, and I explored how data-driven personalization, smarter automation, and predictive insights are transforming the customer journey from end to end.

Check the full episode in the comments!

#AI
#KornFerry
#SteveTaplin
#MathiasHerzog
#TechLeadership
#SonatafyTechnology
#SoftwareLeadersUncensored

Check out a new episode of The Software Leaders UNCENSORED Podcast! This time, I had a great conversation with Peter Horadan, CEO of Vouched, a leader in digital identity verification.

Peter’s career spans some of the biggest names in tech, Microsoft, Concur, Avalara, and Sage, and now he’s tackling one of the most critical problems in the digital world: proving who we are online.

In this episode, Peter shared:
• How his journey began at Microsoft in the early days of online banking, long before most people had ever used the internet.
• How he helped Concur redefine expense reporting, taking the company’s stock price from $0.25 to $25 and leading to an $8 billion acquisition by SAP.
• His time as CTO at Avalara, where he built automation systems to manage complex sales tax compliance, a business that scaled to a $16 billion valuation.
• Founding Lockstep, focused on automating accounting workflows between businesses, which was later acquired by Sage.
• Why he joined Vouched and how he’s leading the company into the next wave of digital transformation through identity automation.
• He predicts that by 2027, over 50% of Americans will have a mobile ID, allowing users to control what data they share and proving their identity with a thumbprint or face scan.
• Vouched is building the platform to connect it all, integrating dozens of state and international digital ID systems into one secure solution.
• On AI in software development: “AI is great for prototypes, but enterprise systems still need humans who understand how things really work.”

Peter’s Advice for Tech Leaders: “If you’ve ever thought about starting a company, do it. You already have the skills. It’ll be the most rewarding experience of your career.”

Check the full episode in the comments!

#AI
#Podcast
#Vouched
#SteveTaplin
#PeterHoradan
#SonatafyTechnology
#SoftwareLeadersUncensored

CEO at Vouched

Vouched

AI in healthcare isn’t here to replace people; it’s here to help them connect better.

In my conversation with Frank LaSota, CTO of Zyter|TruCare, we discussed how AI is being utilized to enhance the patient-care relationship, allowing providers more time to focus on what truly matters: human connection.

Check the full episode in the comments!

#AI
#SteveTaplin
#FrankLaSota
#ZyterTrueCare
#TechLeadership
#SonatafyTechnology
#SoftwareLeadersUncensored

CTO | CIO | Global technology & product engineering leader credited with envisioning & implementing technology strategies & solutions that drive product development, enhance operational efficiency, & fuel company growth.

Zyter|TruCare

AI is reshaping the legal industry, turning massive workloads into streamlined, data-driven decisions.

Jim Sullivan, CEO of eDiscovery AI, and I discussed how AI is accelerating discovery, reducing costs, and giving legal teams clarity they’ve never had before.

Check the full episode in the comments!

#AI
#Sonatafy
#SteveTaplin
#JimSullivan
#eDiscoveryAI
#TechLeadership
#SoftwareLeadersUncensored

Founder eDiscoveryAI.com

eDiscovery AI

AI in 2026 isn’t just an evolution; it’s the next step in how companies operate, compete, and deliver value.

Corey Ercanbrack, CPTO at Vasion, and I discussed why the organizations that lean into AI now will define the standards that everyone else follows.

Check the full episode in the comments!

#AI
#Vasion
#SteveTaplin
#TechLeadership 
#CoreyErcanbrack
#SonatafyTechnology
#SoftwareLeadersUncensored

Check out a new episode of The Software Leaders UNCENSORED Podcast! This time, I had a great conversation with Jimi Li, CTO of ALM, who transitioned from an electrical engineer dreaming of robotics to leading global digital transformation across multiple industries, including GE, L’Oréal, Coach, News Corp, and now ALM. Jimi’s story is all about reinvention, adaptability, and leading people through major technological change.

In this episode, Jimi shared:
• How his career evolved from hands-on developer to executive technologist across industries like finance, retail, media, and legal, and how each role shaped his perspective on transformation.
• His work at ALM Global, a digital-first company providing data, insights, and analytics for the legal industry, is known as “the Bloomberg for law.”
• How he’s leading a global engineering team across the U.S., India, Europe, and Latin America, leveraging a “Fusion Team” model that unites product, engineering, and business functions under a shared mission.
• How ALM is building its own “Genie” system, an agentic AI engine that acts like an intelligent router between data and user questions, making enterprise knowledge more searchable and actionable.
• The biggest challenge with Agentic AI in legal tech: “Accuracy and trust. In law, if the AI gets something wrong, that mistake can cost everything.”
• How his team uses AI as a digital second brain, bridging global time zones by automatically documenting meetings, creating summaries, and transferring context between teams.
• The three types of AI value companies should focus on, and why most are getting it wrong: “Employee value, the time saved, doesn’t always translate into real ROI unless you reinvent the workflow and process around it.”

Jimi’s Advice for Tech Leaders: “You don’t have to be from a top school to succeed. What matters is learning every day. Spend one or two hours daily updating yourself, because in this field, if you stop learning, you stop leading.”

Check the full episode in the comments!

#AI
#JimiLi
#Podcast
#ALMGlobal
#SteveTaplin
#SonatafyTechnology
#SoftwareLeadersUncensored

Chief Technology Officer, CIO, Digital Transformation, AI Strategy & Implementation

In the race to develop smarter AI, user privacy is often the first thing sacrificed. This clip features my conversation with Anthony Presley, CTO of CBS NorthStar, as we explore the tough questions every software leader must confront regarding ethics, data collection, and accountability. Privacy isn’t just a feature; it’s a fundamental choice.


Thank you again for the great conversation on the podcast, Anthony!

Check the full episode in the comments!

#AI
#Podcast
#SteveTaplin
#AnthonyPresley
#SonatafyTechnology
#CustomBusinessSolutions
#SoftwareLeadersUncensored

Software Exec | Technology Nerd | HR and Retail Tech | Connector of People | Father of a Few

CBS NorthStar

In stablecoin infrastructure, even the smallest mistake isn’t an option; precision is everything.

Jameel Al-Aziz, CTO at Bastion, and I discussed why zero tolerance for error is the foundation of trust, security, and long-term stability in digital finance.

Make sure to catch the full episode in the comments below.

#FinTech
#Stablecoins
#TechLeadership
#RiskManagement
#BlockchainInfrastructure
#SoftwareLeadersUncensored

Bastion

It was an honor having Charles Yeomans  from Atombeam Technologies  on the The Software Leaders UNCENSORED Podcast.
 
Here are some key points Charles brought up that stuck with me:

• 𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗱𝗲𝘁𝗼𝘂𝗿, 𝗶𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗷𝗼𝗯 from Navy intelligence to Stanford to Wall Street to biotech CEO to deep tech founder. Charles treats new arenas like reps in the gym, not a risk.
 
• 𝗧𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗲𝘀𝘂𝗹𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗺𝗮𝘁𝗵.  His filter is simple: if the customer cannot do something meaningfully better, faster, cheaper, or safer, then it is just a clever science fair project.
  
• 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗶𝗻, 𝗻𝗼𝘁 𝗯𝗼𝗹𝘁𝗲𝗱 𝗼𝗻.  Speed without security is just getting hacked sooner. He designs for both from day one because real buyers demand it.
  
• 𝗥𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗽𝗿𝗼𝗼𝗳 𝗯𝗲𝗮𝘁𝘀 𝘀𝗹𝗶𝗱𝗲𝘀.  Fintech and defense customers, plus multiple DoD contracts. If your tech works in those environments, it's no longer just a theory.
 
My takeaway, most founders chase novelty. Charles chases impact. That difference shows up fast.

Atombeam CEO Charles Yeomans recently had the opportunity to chat with Steve Taplin, host of the Software Leaders podcast. Watch at the link for a lively discussion on AI, and the 'command center of the future' https://lnkd.in/gFFPaazs

#Atombeam #AI #SoftwareLeaders

Open video: Charles Yeomans, AtomBeam CEO on AI, PCM & the Command Center of the Future on youtube.com

Charles Yeomans, AtomBeam CEO on AI, PCM & the Command Center of the Future

Check out a new episode of The Software Leaders UNCENSORED Podcast! This time, I had a great conversation with Ken Johnson, CTO & Co-Founder of DryRun Security, a longtime security expert, multi-time CTO, and one of the sharpest minds in application security today. Before launching DryRun, Ken led security teams at GitHub and helped shape how modern developers think about secure engineering.

In this episode, Ken shared:
• The unusual story of how he co-founded DryRun, after telling his now co-founder that his original startup idea was a terrible one. Three years later, that honest feedback turned into a thriving company.
• How DryRun Security is rethinking application security for developers, replacing noisy alerts and false positives with actionable, intelligent, and conversational insights.
• Why their new Deep Scan product shocked customers by finding serious vulnerabilities that even top-tier human consultants missed.
• How Ken built a small, elite team of fewer than 8 engineers, each the best in their craft, from ex–MIT recruits to game-performance specialists.
• How his remote-first structure borrows lessons from GitHub, prioritizing written clarity, deep work, and asynchronous trust across time zones.
• How rapid prototyping with AI is changing what “shipping fast” means, and why that speed can be dangerous if unchecked.
• Why senior engineers are still critical: architecture, testing, and design reviews aren’t optional; they’re what make AI-generated software enterprise-ready.
• How DryRun is solving one of the biggest industry pain points, the 4-person AppSec team responsible for 800 developers.
• A hilarious (and painful) real-world story: an AI spellchecked the word process across the entire codebase, breaking key functions. Testing saved the day.
• His takeaways: even with AI, you can’t skip code reviews, context awareness, or a strong testing culture.

Ken’s Advice for Tech Leaders: “If you’re going to use AI, set guardrails. Context matters. The difference between chaos and control is whether your AI knows what ‘good’ looks like.”

Check the full episode in the comments!

#AI
#Podcast
#SteveTaplin
#KenJohnson
#DryRunSecurity
#SonatafyTechnology
#SoftwareLeadersUncensored

Co-Founder & CTO @ DryRun Security

DryRun Security

WARNING: This Isn’t Your Feel-Good Founder Advice

I wanted to recap from one of my Forbes articles featuring 10 BRUTAL Truths from my book, 𝙁𝙖𝙞𝙡 𝙃𝙖𝙧𝙙. 𝙒𝙞𝙣 𝘽𝙞𝙜.

These aren’t sugar-coated mantras. These are the cold, uncomfortable realities I’ve learned from building 30+ companies, with more failures than successes.

Most people won’t discuss this topic. I decided it’s time for someone to do so.
Truths like:
• Why passion alone won’t save you
• How being “early” is just a fancy word for wrong
• And why failure is the best investor in the room

Here’s one more brutal truth:
• Off-the-shelf software won’t make you a winner.

If your tools weren’t built for you, they’ll never give you a competitive edge.

That’s why the most innovative companies double down on custom software solutions, and that’s what we deliver at Sonatafy Technology | Nearshore Software Development.

Read the article, and let’s start normalizing the real story behind success.

https://lnkd.in/eRc8-W78

#Startups #FailHardWinBig #EntrepreneurTruths #Forbes #LeadershipUnfiltered #TechCEO #NoBS #sonatafy #SonatafyTechnology #NearshoreDevelopment #SoftwareDevelopment #SoftwareEngineering #CustomSoftware

Open article: 10 Brutal Truths I Wish I Knew Before I Became An Entrepreneur by forbes.com

10 Brutal Truths I Wish I Knew Before I Became An Entrepreneur

The "Tyranny of the Urgent" is Killing Your Innovation 

I had a great conversation with Matt Ryan  Co-Founder & CTO of Kythera Labs , about the most challenging part of managing engineering teams today. He nailed it with one phrase: 𝗧𝗵𝗲 𝗧𝘆𝗿𝗮𝗻𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗨𝗿𝗴𝗲𝗻𝘁.

It’s the constant battle between the deep, creative thought required to build the future and the "ping" of a customer question that needs an answer 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸.

𝗠𝗮𝘁𝘁’𝘀 𝘁𝗮𝗸𝗲 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗵𝗮𝗻𝗱𝗹𝗲 𝗶𝘁:

1. 𝗦𝗺𝗮𝗹𝗹 𝗧𝗲𝗮𝗺𝘀 𝗪𝗶𝗻: Keep teams small to maintain effectiveness and ownership.

2. 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗵𝗲 𝗙𝗹𝗼𝘄: You have to protect your engineers' "zone." Context switching is a productivity killer.

3. 𝗥𝘂𝘁𝗵𝗹𝗲𝘀𝘀 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻: If everything is a priority, nothing is. As leaders, if we don't control the priority, the individual engineer will solve the problem that's making the loudest noise.

Great insights from a guy managing petabytes of healthcare data. See full episode in the post below.

#Leadership #SoftwareEngineering #Productivity #CTO #HealthcareTech

View company: The Software Leaders UNCENSORED Podcast

Check out a new episode of The Software Leaders UNCENSORED Podcast! Host Steve Taplin sits down with Matt Ryan, Founder & CTO of Kythera Labs, to talk candidly about healthcare data, engineering leadership, and the realities behind AI adoption.

In this episode, they cover:
- Matt’s move from large enterprises into the startup world, and why he thrives there
- How Kythera Labs evolved from early Spark infrastructure to becoming a long-time Databricks partner
- The challenge of extracting real value from massive healthcare datasets without runaway costs
- Why context switching and the “tyranny of the urgent” quietly erode engineering productivity
- How unclear prioritization shifts strategic control away from leadership
- Why AI initiatives fail when scope and expectations aren’t aligned with real business needs

Matt shares grounded lessons from building data products, leading remote teams, and navigating the gap between technical and non-technical stakeholders.

If you’re building or scaling data-driven software, this conversation delivers practical perspective without the hype.

Full episode in the comments below.
#AI
 #SoftwareLeadersUNCENSORED
 #HealthcareData
 #TechLeadership

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I'm obsessed with this brand's genius cart setup. 🔥🔥🔥🔥
It's a perfect example of how simple, strategic tweaks can have a BIG impact on your conversion rates. 
As a CRO expert, I'm a big fan of what this brand (@Girlfriend) has done here.
They've nailed two simple yet game-changing tactics:
1. Free shipping upsell: 
➜ By highlighting that customers are just $29.60 away from unlocking free shipping.
They're cleverly encouraging bigger orders.
It's a win-win.
Customers get free shipping.
The brand boosts its average order value.

2. Impact choice: 
Consumers today want more than just products.
They want brands with purpose.
➜ Letting customers choose where 1% of their purchase goes as a donation is such a smart move. 
(creating an emotional connection ➜ increase the likelihood of conversion ➜ repeat sales 🛒💸) 

These small but mighty optimizations can supercharge your sales. 
Don't underestimate the power of a well-optimized checkout process. 💪

(28) Feed | LinkedIn

Talks about #mediabuying, #dtcstrategies, #funneloptimization, #customeracquisition, and #conversionrateoptimization

[CRO controversy #1] 

Does urgency truly drive sales or scare customers away? 
Pick your side.

A) Team "Limited Time Offer".
B) Team "Transparency All the Way".

Share your answers below. 👇 
(the *correct* answer might surprise you...)

Just analyzed a $7.5M brand's trust signals.
Their costly error?
Being vague when being specific costs nothing extra. 🤷♂️

Before: (Converting at 1.2%):
❌ "Trusted by thousands" 
❌ "Expert-recommended" 
❌ "People love our product"

After CRO fixes: (Now at 4.7%)
✅ "45,000 real reviews from real customers (w/ their cat profiles)" 
✅ "Approved by Dr. DeWire, Chief Veterinarian" 

The secret?
Specificity sells.
Three rules I live by:
1.Use exact numbers
2. Name your experts
3. Show real proof

That's it. 
That's the hack.
Proof beats promises. 
Numbers beat words.

P.S. Save this post. 
It's a $2.1M lesson I learned the expensive way. 😅

This is what happened to your sales once you started using CRO.
➜ Sales increase of up to 15%
➜ Capture quality leads and convert them into customers
➜ Faster checkout speeds
➜ Happier customers

How?

Conversion rate optimization (CRO) help you:
1) Decrease the bounce rate of website visitors by 20%-50%. ⬇️
CRO makes that a reality. 
By optimizing your website and landing pages with:
✅ Clear calls to action
✅ A smooth user experience
✅ Targeted messaging
We turn those visitors into paying customers. 
Leading to a sales increase of up to 15%.

2) Attract the right kind of customers.
The truth is, NOT all leads are created equal. 
You wouldn't want your sales team spending time chasing after someone who's just browsing, right? 
CRO helps you attract those genuinely interested in what you offer.
Saving you time and resources.
Remember:
❌ You don’t create desire.
✅ You leverage on the existing desires of your customer.
Qualified leads = more receptive to your offerings = high conversion rate

3) Decrease cart abandonment by 20%. ⬇️
Friction in the checkout process is a sales killer. 
CRO helps you streamline (make it smooth and speedy) your customer’s buying journey. 
How?
With: 
✅ Easy-to-understand forms
✅ Multiple payment options
A clear path to purchase = Gets your customers to the finish line (aka purchase!) faster.
You don’t want your impatient customers to wait around for a clunky checkout process, right?

[Be warned] Before making any website changes (big or small).
Stop second guessing what works or not.
Ensure success with data-driven CRO.
At Solvexmedia, we don't take chances - we dive deep into your target audience and user behavior first. 
With A/B/C/D testing and insightful analysis...
We craft a website that converts visitors into customers 24/7.
Don’t wait for Q4 to start before maximizing your website’s full potential.

Get your free CRO audit today. 

See and feel how we can help you achieve real results. 👇 

https://lnkd.in/gEFDR97z
 
(limited spots)

solvexmedia.com

Discovery Call

I don't usually share my CRO secrets.
But this is too good to keep to myself 👀
These aren't just strategies.
They're proven formulas for growth (and I don't give them away easily)
But today, I'm making an exception. 
Because the 3-part formula I'm about to share with you is simply too powerful and profitable to keep under wraps.
Introducing...My Favorite Money-Making CRO Formula:
1. Data Mining: 
➜ It all starts by digging deep into your customer data. 
➜ Look for the gold hidden in second-order conversions.
(a.k.a those who come back a second time)
They often show patterns in product preferences or buying combinations.
➜ Then, pay ay close attention to customer journeys: 
Where are people getting stuck or leaving? 
What product bundles, page layouts, or offers drive repeat purchases? 
This part is where you first create targeted optimizations

2. Strategic Placement: 
With your data in hand.
Time to strategically place these data across your site. 
For example:
The post-purchase page is often overlooked.
But it’s the perfect spot to offer:
➜ smart upsells 
➜ cross-sells. 
➜ complementary offers
Your customers are already excited about their purchase.
Use that momentum to suggest products that pair well with what they’ve already bought.

3. Perfect Timing: 
Timing is everything. 
When your customer is fully engaged...
Make it easy for them to buy by:
➜ reducing friction
➜ streamlining the funnel
➜ showcasing clear benefits. 
(Don’t miss the chance to act on current trends, seasonal demands, or real-world events that may be influencing their buying decisions too.)
You want to capitalize on that high-intent momentum and convert as many leads as you can.

if you're after real, sustainable growth (not just vanity metrics).
This is the formula you need.
Use this intel wisely, my friend. :)

If you're after real, sustainable growth (not just vanity metrics).
This is the tried-and-true formula that's delivered incredible results for me (and my clients):
The High-converting First Fold Stack:

👆 Top:
• Lead with a killer value prop
This is your hook—your chance to tell them, “Here’s what’s in it for you.”

👉 Middle:
Add credibility and trust with elements like:
• Press logos
• Trust badges
• Review count
This layer shows them you’re legit and trusted by others.
So they feel confident in sticking around.

👇 Bottom:
• Finally, give them ONE clear action to take. 
Avoid any competing buttons or extra choices—just a simple path forward.

Nail these three elements, and you're well on your way to converting way more visitors. 🛒🛍️

What Wuffes gets right about CRO 🐾
I was scrolling through pet wellness brands when Wuffes really caught my eye. 
You know when something just clicks? 
That was it for me.
So, why did Wuffes stand out? 
Simple: they've nailed their value proposition right above the fold. 
(this isn't just cute – it’s conversion genius)
Here’s why:

📌 Clear benefit, No fluff 
They know their audience wants quick, tangible results. 
The main message? 
It’s crystal clear
No complicated jargon 
Just a simple, powerful, and result-driven headline.
➜ “Better joint health in 3 weeks.” 

📌 Trust signals
Right at the bottom, they’ve got trust-building icons like:
- Made in the USA
- Science-Backed
Which helps customers feel secure.
Especially when shopping for their pets. 
(Wuffes makes sure to give them that peace of mind)

📌 Strong CTA
Wuffes does it without any over-complication.
That “SHOP NOW” button is 
- bright and easy to spot
- impossible to miss
Guiding customers effortlessly towards the next step.

The secret to quick conversions?
Highlight the problem your product solves within 5 seconds.
If you don’t grab your visitor’s attention fast.
They’ll click away and jump to your competitor’s site.
(and trust me, you can't afford that)

Wuffes

I doubled my client’s sales by studying ecom stores in just 6 months.
Here's what I learned:
I optimized over 647 websites, and let me tell you.
Getting conversions can be tough.
But by understanding what works well in successful ecom stores.
I was able to implement CRO strategies that drove 100% increase in sales for my client.

Here are 3 CRO strategies we used:
1) People want to find what they need fast.
So we implemented:
➜ clear menus
➜ high-quality product photos showcasing details
➜ concise descriptions that focused on benefits. 
To make my client's website a breeze to navigate.
Visitors instantly understand their value proposition in just 5 seconds of landing.

2) They used powerful calls to action.
➜ Strong CTAs like "Add to Cart" were strategically placed near product details.
Making it easier for visitors to find and take the next step.

3) Successful stores rely on A/B testing to constantly improve.
➜ We test different headlines, product layouts, and CTA placements.
Based on the areas that need improvement and immediate attention.
We follow key metrics before making small or big changes.
✅ Conversion funnel metrics like bounce rate, click-through rate (CTR), and cart abandonment rate.
✅ User engagement metrics like time spent on page, scroll depth, and heatmaps.
This data-driven approach allowed us to identify the most effective elements that drove the most conversions.
—-
Want to double your sales in the next 6 months? 
Book a free strategy call here 👇

Every component you need to create an ecom landing page that generates $100k+.

- Captivating headline
- Announcement bar
- Subheadline
- Compelling hero image or video
- Social proof (testimonials/reviews):
- Pricing
- Scarcity & urgency
- Trust badges
- Security badges
- Product guarantees
- FAQ
- Footer
- Exit-intent popups (with caution) 
- Clear & compelling CTA
- A/B testing (as part of overall strategy)

Remember:

Your goal is to create a clear, concise, and persuasive landing page that focuses on your customer’s needs and conversion.

Don't overload the page with too many elements that might overwhelm or distract visitors.

Your landing page needs BOTH. 

➜ Traffic (Ad) 
➜ An optimized landing page 

= Conversion GOAL

In the world of e-commerce, conversions are king. 

But what drives those conversions? 

Many believe it's just about traffic.

The more visitors you have, the more sales you make. 

However, the reality is far more complex than that. 

Imagine this:

You're running a targeted ad campaign.

Driving high volumes of visitors to your landing page (lots of traffic!). 

However, if those visitors land on a confusing or poorly designed landing page...

They'll likely bounce and never convert.

That’s why, I always say this:

Both traffic and landing pages matter for conversions.

➜ High-quality traffic (targeted ads): Gets the RIGHT people to your site.

➜ Optimized landing page (CRO): Converts visitors into customers.

Think of it as a mathematical equation:

High-Quality Traffic (Targeted Ads) x Optimized Landing Page = Increased Conversions

DON’T neglect either side.

Remember: It's not about just traffic, and it's not about just a good landing page. 

It's about both working together to achieve your conversion goals.

If you need help achieving *real* conversion results.

Dm me “CRO” for a free consultation. (no commitment) 😊

Don’t just talk to your best customers.
Talk to the ones that almost got away too.
Studies show almost-lost customers convert at a *higher rate* than average customers. 
How? 
Simple.
Because they have addressed these customer concerns head-on...
hidden fees
confusing checkout process 
slow loading times
technical glitches
unclear product info
—these are all *solvable* problems.
➜ With a little CRO (Conversion Rate Optimization) magic.
➜ Understanding the psychology behind almost-lost shoppers.
You can capture the hearts and wallets of recovered customers any day you want.
(big brands like Amazon do this too 🤫) 
Follow these 3 psychology-driven CRO tips (and how to implement this in your website):
1) Exit-intent offers. 
Entice your potential customers back with discounts or free shipping when they show signs of leaving.
✅ Add a pop-up window that triggers when a user moves their cursor towards the top of the page (indicating they might leave).
2) Retargeting campaigns.
Remind them of abandoned items or similar products with targeted ads.
✅ Partner with ad platforms like Facebook or Google to run retargeting campaigns. 
Your ad campaigns must show the ads featuring the items that they abandoned.
3) Personalized recommendations.
Suggest products that complement their browsing history.
✅ Use website analytics tools to track user behavior and browsing history. 
Based on this data. 
You can recommend complementary products on the product page itself.
—
By incorporating these psychology-driven CRO tips.
You can now do 4 things at once:
➜ Address customer concerns
➜ Recover lost sales.
➜ Turn "almost-lost" shoppers into repeat customers.
➜ Transform your ecom business into a thriving one
So, the next time a shopper abandons their cart.
Don't despair. 🙅
Consider it an opportunity to create a new customer. 😉

Grabbing your customer's attention is a race against the clock.
The million-dollar question is: how do you grab someone's attention online in 5 seconds or less?
Here’s how to grab *eyeballs* into your website in just 4 seconds.
My proven above-the-fold CRO strategy:
1️⃣ Headline Hero:
➜ Focus on the benefits. 
➜ Craft a clear and concise headline that speaks directly to your target audience's needs and desires. 
➜ What problem do you solve? 
➜ What value do you offer?
➜ Keep it punchy.
➜ Aim for 6-10 words and avoid jargon. 
➜ Use strong verbs and action words to grab attention.

2️⃣ Visual appeal.
➜ People process visuals faster than text, so make a good first impression.
➜ Use professional or captivating images that are relevant to your offer.
➜ Keep it simple. 
➜ Avoid cluttered graphics or overwhelming layouts.
➜ Pro tip: Test different images to see what resonates best with your audience.

3️⃣ Get to the point.

➜ Prioritize a clear value proposition.
➜ Explain what you do and why it matters in a concise and compelling way. 
➜ Focus on the benefits for the visitor, not just your features.
➜ Bullet Points are your new friend.
➜ Use bullet points to highlight key benefits and make the information easy to digest.

4️⃣ Call to action (CTA).
➜ Don't leave visitors wondering what to do next. 
➜ Include a clear and strong call to action button.
➜ Use action verbs like "Add to cart," or "Shop More" to encourage action.
➜ Make it stand out from the crowd.
➜ Use contrasting colors and clear text to make your CTA button visually appealing.

Want me to do the eyeball-getting part for your website?
Get your free CRO audit today. 👇

https://lnkd.in/gEFDR97z

 (only 9 Spots left this November).

Stop making customers think.
Copy-paste these 3 check marks that doubled my client’s revenue:
For Physical Products: 
"✔ In Stock ✔ Ships in 24h ✔ Free Returns"
(9+41% conversion)

For Digital Products: 
"✔ Instant Access ✔ Lifetime Updates ✔ Money-Back Guarantee"
(+37% conversion)

For Services: 
"✔ Next Slot Today ✔ Satisfaction Guaranteed ✔ Cancel Anytime"
(+33% conversion)

Then. place them near your buy button. 
No fancy strategies. 
No complex psychology. 
Just simple trust signals that’s proven to work.
Even big brands like @InsideWeather do this.

I was wrong about CRO.
Spent $50K optimizing checkouts. 
Should've fixed this instead 😔
Most visitors die on product pages—not at checkout.

Here's why:
→ This is where customers actually make buying decisions
→ Most ad and search traffic lands here first
→ The biggest drop-offs happen here (not checkout!)

3 quick, tested fixes that work:

Add real customer photos below (27% conversion lift)
Show shipping time BEFORE they click "Add to Cart" (19% fewer cart abandonments)

Include size comparison visuals (44% fewer returns)
Sometimes, the best optimizations are simple (and free)

Save this before I delete it. 👆

“Make it sound professional”, the client said.
I disagreed.
After countless A/B tests, I've learned that “professional” often just means “complicated”.
Your customers don’t buy because they’re impressed by your *big words or fancy jargon*. 
They buy because they understand.

Here's my CRO motto:
If you can say it simpler, do it
If you can prove it, show it
If you can count it, share it
I test copy for a living—and I can tell you, these approaches convert *much, much* better.

Why? 

A 6th-grade reading level outperforms MBA-speak by 2.5x. 
At the end of the day, your customers don’t want complexity. 
They want clarity.

The goal of your website isn’t to impress.
It’s to connect. 🤝

Give customers the information they need (without the fluff).
And your CVR rate will (increase and) follow. 📈

My product description was so baaad, my mom bought from our competitor.
(yes. my own mother)
The woman who still has my macaroni art from 2nd grade.
(emotional damage intensifies)
That little wake-up call forced me to get serious about my product copy. 
So, I developed a framework that’s not only mom-approved but powerful enough to make her switch back.
The “Product Description Framework” that brings mothers back:
Step 1: Find your best seller
Let’s make your top product shine like it deserves.

Step 2: Use a formula that matches your product type.
For Fashion items:
Perfect for [occasion]"
"Fits like [comparison]"
"Feels like [sensation]"

For Tech gadgets:
"Solves [problem]"
"Specs at a glance ↓"
"Real use: [scenario]”

For Beauty products:
"Unlike [common issue]"
"Results in [timeframe]"
"How to apply: [steps]"

Step 3: Watch mom-approved sales roll in 🛒💰

Save this framework. 
Test it today. 
Make your mom proud. 😊
(P.S. Because, honestly, if you can win over your mom, you’ve won the game 🙌)

The “cheat code” for creating irresistible product pages (and killing abandoned carts 🔪)
This screenshot I took from BetterLungs is LOADED with conversion-boosting elements:
Here’s how you can steal ALL of them (to optimize site too):
1. Clear benefits up front - right next to the product name.
Instead of just listing features like most brands do.
They focus on how their product can improve their customer's life. 
List specific benefits like:
- helping to clear mucus
- minimize coughing
- support respiratory health. 
These targeted points address customer pain points directly.

2. Sweeten the deal with subscriptions
Offer a subscription service with perks like:
- 20% discount
- priority fulfillment
- a free gift 
It's a win-win: your customers get a better deal, and you secure repeat business.

3. Show off positive reviews and ratings.
With a 4.4/5 rating from over 1,300 reviews.
BetterLungs reassures customers that they’re making a good choice. 
Social proof is one of the most powerful tools in CRO
(seeing others have had positive experiences can kill hesitation 🔪)

4. Use visual aids for “dosage and results”.
Make it easy for customers to understand your product. 
How?
Use clear, concise language and visually appealing graphics to explain:
- dosage
- usage
- expected results within [timeframe]
When customers know what to expect.
They feel MORE confident hitting “Add to Cart.”

Don’t just treat your product page as mere sales pitch.
Turn it into a helpful guide that helps customers make confident, informed choices.

You know that feeling when you land on a website and just... get lost?
• tons of links
• confusing labels
• way too many options. 
It's like they WANT you to abandon ship.


(well, I'm about to share something controversial)
The secret to great navigation isn't complex menus. 🙅♂️
It is: Simplicity. Clarity. Recognizable signposts. ✔️

Trust me, I've built navigation for hundred ecommerce stores. 
The winning formula is surprisingly simple.
Here's how you can fix yours:

1. Streamlined Structure: 
First thing’s first—less is more. 
Limit your main menu to 6-8 items max.
Focus on your core products or categories. 
Every extra link is a distraction, and every distraction dilutes the customer’s experience. 
When I say "laser-focused,". 
I mean laser-focused. 
The fewer choices you give.
The easier it is for customers to make a decision.


2. Meaningful Icons:
Icons are not just decoration. 
They’re like digital traffic signs ➜ guiding customers on their journey. 
Use simple, intuitive visuals next to each stuff that’s easy to recognize. 
For example:
- 🛍️ Shop
- ⭐ Best Sellers 
- 👨💻 About Us

3. The Psychology of "Scannable":
Think about how “you” actually browse websites:
- You don't read - you scan
- You look for signposts, not paragraphs
- You buy from what's immediately obvious
So why not give your customers what they’re searching for?

That's the secret power of simple navigation with visual cues.
When navigation is simple, the brain doesn’t have to work hard to figure out what to do next. 
Smoother. Faster ➜ Decision-making 

I tested this exact formula for an outdoor gear client:
- Restructured top nav to 7 items
- Added matching, easy-to-understand icons.
- Removed dropdown menus (goodbye, clutter!)

In the first 2 weeks, the results were dramatic:
- Avg session duration +42% 
- Pages/session +31% 
- Bounce rate -27%

The hard truth:
People don't buy from navigation.
But bad navigation?
That guarantees they won’t buy at all.

3 signs you need to know if your landing page needs some TLC.
1) High bounce rates.
People are landing on your page and then... poof!
Gone. 
This is simply a sign your landing page isn't grabbing their interest.

2) Clicking away, not clicking through.
Visitors aren't clicking your CTA button. 
Maybe it's because:
❌ Confusing or generic CTA.
❌ Your offer doesn't match the needs of your audience.
❌ There's no reason for them to click now.
❌ Trust issues caused by an unprofessional website feel. 
❌Missing security signals.
❌Friction in the click process (like lengthy forms) can further deter clicks.

3) Traffic ≠ conversion
If you're getting massive traffic...
but those visitors aren't turning into potential customers.
➜ Then you have a “conversion” problem.
Not a traffic problem. (as most people think)
This means your landing page isn't doing its *job* of converting that traffic into potential customers.

—
I’m offering 9 free landing page audits this month.
If you’re interested, click on the link below. 👇

Airbnb. Nike. Sephora.
3 industry leaders. 1 common feature: CRO framework.
These companies dominate their industries. 
And it's no accident.
That’s why I found the 5 CRO framework that the biggest brands in the world use.
The proven-framework for turning website visitors into paying customers. 
1) Awareness → Purchase: 
It's like creating a clear path that addresses your target audience’s problems and needs at every step.
Leading them smoothly towards buying your product.
2) Talk like your visitors, solve their problems.
➜ Use targeted content & search intent.
Imagine you're having a conversation with someone who just walked into your store. 
This framework helps you understand what they're looking for.
(their "search intent")
By creating content that directly answers their questions and solves their problems.
You'll increase your chances to turn them into customers.

3) Show visitors what they like.
Cater to your unique visitors.
This framework uses data to adapt your website content to user demographics and individual needs.
That’s why you can see:
➜ Product recommendations you might like.
➜ Special deals on things you like.
 
4) Social Proof & Trust: 
People trust people. 
And they surely know that. 
That’s why they put big importance on:
➜ testimonials
➜ reviews
➜ social influence 
To build trust and reduce purchase hesitation.

5) Strategic scarcity & urgency.
Sometimes, a gentle nudge works wonders. 
This proven-framework uses:
➜ well-timed promotions
➜ limited-time offers, and product countdowns to encourage immediate action.

These companies squeeze the most value out of their website traffic.
(and you should too.)
I want to help you unlock the power of these frameworks. 
Imagine what you could achieve by implementing the same strategies that big brands use!

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