Steve Schmidt 🧲

Content Strategy and Revenue Architecture - Creator of SOS (Sales Operating System), for top of funnel

I’m all about direct, data-driven lead generation. By that, I mean I turn cold emails into serious revenue machines for my clients.

With access to our database of over 280 million verified leads, I mix Firmographic, Technographic, and Persona data to create highly focused playbooks that hit the right people at the right time. My goal? Equip sales teams with a clear view of their Total Addressable Market (TAM) and a blueprint for finding the companies that need their solution the most.

It’s all in the details: open job data, employee growth (or lack thereof), social media spikes, web traffic, product launches, and tech stack investments—these indicators reveal who’s ready for a solution and set you up with messaging that resonates. When sales teams embrace this approach, it changes the game. You’re not just emailing—you’re connecting with people already facing the pain points you can solve.

I train teams to work smarter with tech that multiplies output and turns potential into predictable results. Let's make those numbers work.

With over 25+ years of experience in B2B sales, I have worked with world-class organizations such as Outreach, AT&T, and T-Mobile, and successfully founded and exited TIDAL, the leading worldwide sales development company.

The mission - to empower B2B leaders to grow their revenue and influence through content strategy and outbound, together!

I look forward to seeing you become MAGNETIC!

CRO, Owner and Content Led Selling Evangelist

MAGNETIC is the global leader in Content Led Selling, guiding the B2B world into the new method of generating revenue.

Steve Schmidt

I got my start sales living under a friend‘s kitchen table.

Started from the bottom, literally, now we’re here.

Stay the course.

Steve Schmidt 

Magnetic - Content to Cashflow | Chief Revenue Officer @Magnetic and SpotLight (Sioux Falls)

Sales is less about being great at “selling”, and more about being resilient to handle the losses with grace in order to hang on for the wins.

i’m not always been great at that and I’ve taken the loss - at times -  pretty hard over the last 26 years.

But, over time, I’ve learned that 

- Follow Up Matters 

- Persistence can’t turn a no into yes. 

- Unqualifying is great and necessary for fast growth venture backed SaaS companies. In Service companies, you are literally there to serve.  No’s do become yes’s in time, but not if your are an asshole and disregard them quickly. 

- It is always an average. Refine, repeat. This loss doesn’t define you just like the next win doesn’t define you.

I used to put my weight in how many impressions a post would get, or how people would react to something I posted…., waiting for leads to pour in. 

About a year ago  I realized how silly that was and how damaging it can be.  

What goes up must come down and that goes for the ego as well.

Now, I rely on the quality of the work to do the talking.  

And it works, extremely well. 

Give it a shot.  Happy selling, and even happier living!

No pressure, no progress.

It’s hard to argue that pressure doesn’t motivate people in a positive way.

Balance is important.

Rest is imortant.

But pressure is the great motivator.

BMI Imaging Systems

President & CEO

Executive Vice President

-Developed systems and procedures to improve the link between Sales/Marketing, Sales/Operations, and Marketing/Operations in order to create an efficient and streamlined Sales Process. 
-Responsible for new-hire Sales training and development. 
-Worked with Marketing to develop increased customer awareness and inbound lead generation. 
-Worked with the President on projects considered high priority for the company.
-Handled local (small) and house sales.

General Administration

Sales Associate

United States Marine Corps

-Responsible for assisting the Operations Officer with the development of the training plan for the battalion and its subordinate units.
-Supervised the creation of the Tactical Small Unit Leader’s Course letter of instruction, training plan, curriculum, instructor cadre, and logistics plan. TSULC was a month-long training exercise focused on developing the leadership and tactical abilities of young Marines in order to prepare them for future billets with increased responsibilities.

Assistant Operations Officer

-Led, trained, and supervised between 15-20 Marines in the Training Section at the Advisor Training Cell; counseled and mentored all subordinates in order to develop them into better instructors and Marines. 
-My section was responsible for training Security Force Assistance Advisor Teams preparing to deploy to Afghanistan in support of Operation Enduring Freedom; training included “hard” skills (infantry tactics, techniques, and procedures) and “soft” skills (advising foreign forces).
-Personally taught advising skills to over 750 Marines and Sailors; classes included topics such as Influencing Human Behavior, Negotiations, and Mediation.
-Continually revised and improved the training curriculum in order to provide student advisor teams with the most up-to-date and realistic training prior to their deployment.

Training Officer-in-Charge, Advisor Training Cell, I MEF

-Responsible for the training and combat efficiency of an autonomous four-man team tasked with the mission of advising Afghan National Security Force personnel.
-Served as liaison between my advisor team and the officer-in-charge while in pre-deployment training and on deployment.

Afghan Company Advisor (Officer-in-Charge)

-Responsible for the moral, mental, and physical welfare of between 30-50 Marines and Sailors, and the successful training and preparation of my platoon for infantry combat operations. 
-In addition to leading a platoon in a field environment, successfully completed administrative duties including: mentoring and counseling my Marines and Sailors, submitting detailed award recommendations, carrying out serialized inventories of the company’s and battalion’s weapons and optics, and completing legal investigations and submitting reports.
-Responsible for approximately $1 million worth of serialized weapons, gear, and equipment at all times.  
-Mission accomplishment was always the number one priority.

Infantry Platoon Commander

-Three-month course focused on developing Marine officers into infantry rifle platoon commanders.
-Training centered heavily on leadership, initiative, adaptability, and endurance in high-stress situations.

Student

-Six-month course training newly commissioned Marine Corps officers in the basics of leadership and tactics.

Helping people turn their hard copy records into digital data | Host of the Digital Imaging Channel | Executive Vice President

There are only two ways to digitize your records:

1. Do it yourself. 
2. Hire someone to do it for you. 

Most people like the idea of the first option.

Paying someone else to turn your hard copies into digital files seems outdated now. 

There’s so much technology, for so cheap, that it makes sense to do everything yourself!

Or so the thought goes. 

But as a result of trying to digitize in-house, you could end up wasting thousands of dollars and thousands of hours of your employee’s time, and still have nothing to show for it. 

You find out: DIGITAL CONVERSION IS SIMPLE, BUT NOT EASY. 


Instead, imagine all your hard copy records are digital. 

You’re not spending crazy amounts of time finding, handling, and refiling physical documents. 

In mere minutes (seconds, even!) you can locate the data you need and get back to your actual work. 

How do you get here?

Let us help you do it. 

Here’s what we can do for you:

● PROJECT SCOPING
Not sure where to begin? We’ll walk you through the steps of a digital scanning project and help you plan out how to move forward. Once we get some basics about your project, we can put together a plan and price to take you from analog to digital. 

● DIGITAL SCANNING
We’ve built our current business around digital scanning and will help you turn your hard copies into electronic files. We’re equipped for any size project, though large-scale jobs are our bread and butter.

● DATA MIGRATION
If you’re trying to get data and images from one system to another, we’re here for you. Laserfiche, Tiburon, FileNet, OnBase, Sharepoint … wherever you need to take these files from and put them into, we can help you extract, organize, and import. 

● SECURE HOSTING
Our Digital ReeL hosting software is a simple, no frills platform to host your records. Originally created for microfilm, it’s expanded to include microfiche, aperture cards, paper records, and born-digital files. 

● CUSTOM SOFTWARE DEVELOPMENT
Since we created Digital ReeL ourselves, we’re able to implement custom code on request. If you’re looking for your hosting platform to do something specific for you, let us know.

---

Ready to digitize your records and stop using hard copies?

→ DO THIS:
Send me a message on LinkedIn or contact me by email or chat.

Email: wwhitney@bmiimaging.com 
Chat: drift.me/wwhitney

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Steve Schmidt

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The Battle

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