Steve Schmidt 🧲

Content Strategy and Revenue Architecture - Creator of SOS (Sales Operating System), for top of funnel

I’m all about direct, data-driven lead generation. By that, I mean I turn cold emails into serious revenue machines for my clients.

With access to our database of over 280 million verified leads, I mix Firmographic, Technographic, and Persona data to create highly focused playbooks that hit the right people at the right time. My goal? Equip sales teams with a clear view of their Total Addressable Market (TAM) and a blueprint for finding the companies that need their solution the most.

It’s all in the details: open job data, employee growth (or lack thereof), social media spikes, web traffic, product launches, and tech stack investments—these indicators reveal who’s ready for a solution and set you up with messaging that resonates. When sales teams embrace this approach, it changes the game. You’re not just emailing—you’re connecting with people already facing the pain points you can solve.

I train teams to work smarter with tech that multiplies output and turns potential into predictable results. Let's make those numbers work.

With over 25+ years of experience in B2B sales, I have worked with world-class organizations such as Outreach, AT&T, and T-Mobile, and successfully founded and exited TIDAL, the leading worldwide sales development company.

The mission - to empower B2B leaders to grow their revenue and influence through content strategy and outbound, together!

I look forward to seeing you become MAGNETIC!

CRO, Owner and Content Led Selling Evangelist

MAGNETIC is the global leader in Content Led Selling, guiding the B2B world into the new method of generating revenue.

Steve Schmidt

I got my start sales living under a friend‘s kitchen table.

Started from the bottom, literally, now we’re here.

Stay the course.

Steve Schmidt 

Magnetic - Content to Cashflow | Chief Revenue Officer @Magnetic and SpotLight (Sioux Falls)

Sales is less about being great at “selling”, and more about being resilient to handle the losses with grace in order to hang on for the wins.

i’m not always been great at that and I’ve taken the loss - at times -  pretty hard over the last 26 years.

But, over time, I’ve learned that 

- Follow Up Matters 

- Persistence can’t turn a no into yes. 

- Unqualifying is great and necessary for fast growth venture backed SaaS companies. In Service companies, you are literally there to serve.  No’s do become yes’s in time, but not if your are an asshole and disregard them quickly. 

- It is always an average. Refine, repeat. This loss doesn’t define you just like the next win doesn’t define you.

I used to put my weight in how many impressions a post would get, or how people would react to something I posted…., waiting for leads to pour in. 

About a year ago  I realized how silly that was and how damaging it can be.  

What goes up must come down and that goes for the ego as well.

Now, I rely on the quality of the work to do the talking.  

And it works, extremely well. 

Give it a shot.  Happy selling, and even happier living!

No pressure, no progress.

It’s hard to argue that pressure doesn’t motivate people in a positive way.

Balance is important.

Rest is imortant.

But pressure is the great motivator.

Nate Stoltenow

Humble Co.

We grow B2B companies
Pipeline - Process - Coaching ➡️ DM me for a consultation

CRO & Founder

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Helping B2B Companies Grow Revenue

➜ Two decades of B2B sales expertise
➜ $2B+ in pipeline generated
➜ 11+ million cold emails sent
➜ Closed won deals with billion dollar brands like (Garmin, The North Face, New Balance, UA, OfferUp, + more)
➜ 5,275+ booked meetings
➜ 4,150+ deals created
➜ 215+ meetings with LinkedIn content

I watched this scene from Steve Jobs again last night.

Wozniak tells Jobs the brutal truth: 

"You can't write code. You're not an engineer. You're not a designer. You can't put a hammer to a nail."

Then Jobs responds with:

"I play the orchestra."

Here's what nobody tells you about building companies:

You don't need to be the best at everything.

You don't even need to be the best at anything.

But you do need to know how to make the best people sound incredible together.

Most founders I work with struggle with this.

They think they need to:

→ Write the best code
→ Close every deal personally
→ Design every feature
→ Be the smartest person in every room

It seems like the best leadership is:

→ Hiring people better than you 
→ Creating a vision they believe in 
→ Getting out of their way 
→ Taking responsibility when things fail 
→ Giving them credit when things work

The greatest conductors don't play every instrument.

They make the musicians sound better than they could alone.

In 15+ years working with sales leaders and founders, I've seen this pattern repeatedly:

The ones who succeed aren't the ones who know everything.

They're the ones who know how to orchestrate talent.

What do you think?

ps. This is an under-rated film for sure.

✌️

Optimizing HubSpot for sales, marketing, and customer success teams

Building a business with the right partners changes everything.

I just listened to a podcast that Andrew D. Henke and David Askvig just did.

It reminded me why I love working with these guys.

Andrew brought the battle scars:

→ Scaled a company from 60 to 1,400 employees in 9 months 
→ Took revenue from $20M/month to $250M/month 
→ Grew a billion-dollar business in 1 year

David brought the systems thinking:

→ Is a RevOps genius
→ Thinks critically about the entire business 
→ Sees problems most 99% of people miss

Together, we're solving what most agencies and companies won't touch.

Here are 3 insights I took from the pod.

1. Stop chasing AI - fix your basics first

Your funnel is leaking.

Your handoffs are messy.

Your team has zero visibility into why deals stall.

No AI tool will fix that.

David nailed it: "Companies aren't as advanced as we think. They need help with the basics."

2. Your business is an assembly line, not a silo

Lead gen → Qualification → Closing → Onboarding → Collections

Most agencies fix one piece.

We fix the whole thing.

Because that's how businesses actually work.

3. Ideas are worthless without execution

ChatGPT can write your RevOps strategy in 60 seconds.

But it won't implement it.

It won't hold your team accountable.

That's where most strategies die.

The full pod is worth listening to if you're scaling, leading sales, or wondering 
why your tech stack isn't delivering.

What I love most?

Andrew's biggest win this year was taking his first week off in 2 years.

That's the business we're building together.

Not just results for clients.

But lives worth living.

✌️

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The Battle

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