Steve Shills

alchemist coaching academy

I help ambitious people see their true potential. 

I started making video content due to a life-threatening health scare.

But I burned out after.. 

Growing an audience in 2019 to over 35k Followers across TikTok, IG & YouTube

-Content would go viral
-Content then attracted leads
-All leads were from inbound

My camera confidence grew, I would get a flood of leads, but I struggled due to building the wrong audience. 

Followers attract attention, but a business can’t be built on viral content.

Then I had to hustle n grind just to keep people interested in a service, that was built upon serving everyone yet getting me the wrong ones.

Something had to change.

I burned it all down and stepped back.

I shifted my focus to a new model.

-Low-stress content creation
-Dialled in aligned business
-Stopped following others and followed intuition

This all changed because I 

-Aligned my energy & mindset
-Leaned into being authentically myself
-Designed a Freedom based business
 
I’ve spent £££ in coaching programs and all never made your energy, authenticity or values a priority.

Most chased trends or used systems that we’re copied from their coaches.

It’s taken me 4 years to get this right.

With 1 offer, 1 audience, simple video & text posts, in 15 hours a week, without sales calls.

Everything is geared towards taking insights from life, turning that into micro storytelling content and utilising a simple video, AI Google Docs.

So I put together an offer to help others do the same:

Send me a DM with the word “compass” if you want the details.

Steven Shills

My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

I built my business from a second-hand desk for years. [AD]

That little old desk helped me achieve a lot: 

→ 1,000,000s of impressions online
→ 50+ clients coached 1:1
→ 20+ talks and podcast appearances

(Fun fact, it was a second-hand desk from my uncle who used it to build his business)

But now we’re going for these: 

→ Share long-form pieces of content weekly (deeper breakdowns)
→ Create video breakdowns around content, offers, and business
→ Become recognised across multiple platforms (not just one)
→ Help more founders create calm money for their business
→ Collaborate with more founders + solopreneurs
→ Systemise the business for more inbound
→ Write more (because I actually love it)

And my favourite one: 

→ Finalise all the details for our wedding later this year

Laptop business is cool.

But a dedicated space to to focus helps a ton. 

So heres the new office, all set up and ready to go. 

(I love it)

Huge shoutout to the team at Plugable for helping me get this office set up properly after seeing my last post. 

They kindly reached out and sent me some tech to make the new office as productive as possible. 

Didn’t expect that. But very much appreciate it :-)

Now I’m off to get stuck in.

P.S - What do you want to see more of first? Long-form or video breakdowns?

Building online businesses by writing online. | DM me for a free 29-minute training on the Different Success model

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“But posting content every day is hard”

Only if you make it hard.

I see this all the time:

→ Founders wait to feel inspired/ready to post
→ Then they stress about not feeling inspired
→ And that means they’re further from writing

And yet the clients out there still have no idea how good it could be to work with them, and business stays stuck. 

It’s a vicious cycle. (One that I’ve been guilty of relying on in the past)

Instead, here’s a solution for you:

I’m running a content challenge. It’s called the Timeless 9-Post Challenge.

The goal: Give you 2-3 weeks of posts using all 9 pillars of my Timeless strategy.

So you can see:

→ Coming up with content ideas doesn’t need to be hard
→ Systemising your content doesn’t remove your personality
→ You can write good content quickly (and get paid by new clients)

I was going to run this exclusively for my email list. But I’m too excited not to share it here too.

So here’s my offer to you today. Get:

→ The 9 pillars of my Timeless strategy
→ 9 post angles, prompts, and structure
→ Video breakdowns for all of them
→ 2 weeks 1:1 access to me for guidance
→ AND if you write + post 3, you get a 1:1 call too

For just £49.

If nothing else, you get 2-3 weeks of posts made easy.

Comment or DM me ‘9 POSTS’ and I’ll send you the details.

(Limited spaces)

If you want to sign clients, stop trying to impress them when you talk to them. 

Do this: 

Every single person I meet online, I treat as if they’re an old friend.

Not a stranger.

Most people are scared to get into conversations. Because their gut is telling them:

→ “You need to impress them”
→ “You’ve got to sound/look your best”
→ “You have to deliver some great value here”

And yet all the other person wants is for you to show up and be someone they want to talk to.

Which 99 times out of 100 is just being yourself.

Which means this happens:

→ Their guard drops (because they don’t feel awkward)
→ The conversation flows more easily
→ If it aligns well, an offer feels natural

You get a better feel for working with them from the conversation.
They get a better feel of working with you by how you are.

If both align and it feels natural, the next step is obvious.

(And it’s WAY more fun to make friends than just try and sell all the time)

P.S - This works in the DMs, calls, anywhere. Go try it. You’ll be surprised.

P.P.S - Free training here to see how I'm building a human-first business around my ideas (not feeling like a sellout): https://lnkd.in/eMjQtTzW

In 4 years, I’ve written 1,100+ posts for myself. 

…and helped 50+ clients to build their business here too.

So to help you, here’s every best lesson I’ve learned about writing online (so you can get clients too): 

1/ Attention first. Always. No one buys from posts they don’t read.

2/ A bad post with a good hook beats a good post with a bad hook.

3/ Forget vanity metrics as the goal. It’s a bonus. Revenue > reach.

4/ Going viral is a bonus. Conversions are the objective.

5/ Every post should move people somewhere → belief, action, inbox, email list.

6/ 90% of your posts should have a CTA. Direction = momentum.

7/ Sell yourself as much as your offer. People buy trust before they buy products.

8/ Call out your ICP directly. Specificity makes people feel seen.

9/ Clear beats clever. Every time. EVERY time. 

10/ Position yourself in your content so people think “I need to learn from them”.

11/ Playing it safe is risky. Strong opinions attract strong buyers.

12/ If someone can disagree with you, it means the right ones can agree. 

13/ Repeat your best ideas frequently. Most people didn’t see it the first time.

14/ Name your frameworks and ideas + talk about them. Familiarity builds authority.

15/ Trends get views. Depth builds trust.

16/ 3-4 good posts per week is more than enough to get clients.

17/ Don’t post for the sake of consistency. Post for some shift/outcome to happen.

18/ Move people from platforms you rent to platforms you own (like email).

19/ The human side of your content builds relationships (and sales).

20/ Build a world around your content so people want to learn more from you. 

21/ Don’t chase trends. Buyers care about clarity, not choreography.

22/ Your perspective is far more profitable than “perfection”.

23/ You don’t need permission to share your thinking. 

24/ You can’t build with 0 impressions. But 1,000,000 isn’t the minimum. 

And my favourite one: 

25/ Literally nobody on this planet expects you to write perfectly, or have everything figured out. Now more than ever. And that is the most magnetic, attractive thing for leads right now. A real person who’s sharing ideas and thoughts regardless of what “trends” say to do. Far better. 

I could go on. But my brain is tired. 

So a final question for you: 

If someone read the last 90 days of your content, would they know how you help? What you stand for? Who you are? Where to go next? 

That’s the whole point right there. 

Not the likes. 

P.S - I recorded a 29-minute video breaking down my entire content strategy to attract buyers. Check it out (free) here: https://lnkd.in/eMjQtTzW

I’ve always hated being on video.

Yet I’m doing a lot more of them in 2026. Simple reason:

1/ I want more people to see me in action, not just how I write about it
2/ People are more skeptical about AI, and video can’t be faked
3/ Sometimes concepts need to be explained in deeper detail

What’s beautiful is right now, the more ‘raw’ the better.

No editing = no chance of “fake”.
No cuts = nothing being hidden.

Clients don’t get on a coaching call and expect you to present perfectly.

They expect stumbled words. Thinking pauses. Ums and ahs.

So I’m doing a lot more mini videos to show that side of the business too. Which means:

1/ The right clients get a feel for my coaching style before we meet
2/ People spend more time watching videos > reading a post
3/ I don’t have to worry about “perfection”, I just hit record

I won’t lie, it feels good to just create and put things out there for those who it helps.

But it's also a great way for business right now. 

P.S - I'm doing videos to my email list/as freebies. I've only ever posted one video on here. Should I do my second soon?

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The Battle

Steven Shills

Luke Redhead

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taplio

The Battle

Steven Shills

Luke Redhead

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

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