Steven Macdonald

I’ve spent 12+ years working with marketing in B2B SaaS. I'm now using that experience to build my own 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

Lepton Software

SEO Management:
> Develop and execute SEO strategies to boost organic search rankings.
> Perform keyword research to identify opportunities.
> Optimize website content and meta tags for search engines.
> Monitor SEO performance and adjust strategies to meet KPIs.

International SEO for SaaS Products:
> Implement SEO strategies to enhance the global visibility of SaaS products.
> Conduct international keyword research and localization.
> Optimize content for different languages and regions.
> Monitor and analyze international SEO performance, making data-driven adjustments.

Social Media Management:
> Create and curate engaging content for social media platforms.
> Schedule and publish posts, managing social media campaigns.
> Analyze social media metrics and refine strategies to improve engagement.

Content Creation:
> Develop high-quality content for blogs, articles, and landing pages.
> Collaborate with designers to produce visually appealing content.
> Ensure all content is SEO-optimized and aligned with brand messaging.

Email Marketing:
> Design and execute email marketing campaigns to promote products/services.
> Segment email lists for targeted marketing efforts.

HR Job Posts:
> Create and manage job postings on various platforms.
> Collaborate with HR to ensure accurate and compelling job descriptions.
> Promote job openings on social media and other channels.

WordPress Management:
> Maintain and update the company website using WordPress.
> Ensure website functionality, performance, and security.
> Implement design changes and content updates as needed.

Marketing Research:
> Conduct market research to identify trends and opportunities.
> Analyze data to inform marketing strategies and business decisions.

Event Marketing (B2B and Telecom Industry):
> Plan and execute marketing campaigns for events / webinars.
> Develop promotional materials and content to drive event attendance.
> Analyze event performance and gather feedback for future improvements.

Search Engine Optimization Manager

Freelance

CBitss Technologies

Drish Infotech Ltd.

Responsibilities:

Reviewing and analyzing client sites for areas that can be improved and optimized
Preparing detailed strategy reports
Identifying powerful keywords to drive the most valuable traffic
Running PPC campaigns
Writing powerful calls-to-action to convert visitors
Filling websites and other content with effective keywords
Writing effective SEO content for blogs, websites and social media accounts
Developing link building strategies>
Analyzing keywords and SEO techniques used by competitors
Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
Compiling and presenting SEO guidelines

Sr. SEO Analyst

DRISH SHOES LTD

Digital Marketing Specialist

Daksha Design

Sr. SEO Executive

i-next Solutions

SEO Expert

Brill Infosystems Pvt. Ltd.

Handle a Project from California about Mother's Third Arm

SEO Executive

Sukrala IT Services

Search engine optimization (SEO) is the process of affecting the visibility

SEO Analyst

cbitss

SEO Specialist

As a results-driven SEO & Digital Growth Strategist, I specialize in scaling businesses through data-backed SEO, SEM, and performance marketing strategies. With 12+ years of experience, I’ve helped B2B SaaS and enterprise companies increase lead generation, boost organic traffic, and maximize ROI.

🔹 SEO & Growth Expertise: From technical SEO audits to on-page optimization, content strategy, and link-building, I ensure websites rank higher and perform better.
🔹 Performance Marketing & Demand Generation: Skilled in Google Ads, LinkedIn Ads, and analytics-driven marketing campaigns that drive measurable growth.
🔹 Conversion Optimization & Web Strategy: I optimize websites for high-intent traffic, improved engagement, and better conversion rates.

I thrive on data-driven decision-making, continuous learning, and collaborating with teams to build scalable growth strategies. If you're looking for an expert who can amplify your brand’s digital presence and revenue, let’s connect and explore how I can contribute to your success!

📩 Open to exciting SEO, Digital Marketing, Growth, and Performance Marketing leadership roles.

taplio

The Battle

Steven Macdonald

Vivek Sharma

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