Steven Macdonald

OKRs Tool is an OKR platform designed for startups. Free for 1-5 users and then just $30/ mo when you're ready to scale. Join 250+ teams updating their goals on a weekly basis here 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

I’ve been running YouTube channels for businesses for nearly a decade. I can help you scale your channel. 

I do all the boring YouTube strategy and YouTube SEO stuff that helps your videos get noticed (and watched).

I’ll be your YouTube channel manager so you can focus on creating.

Still reading? Here’s a bit more about me…

Hi, I’m Lee. I specialise in YouTube channel management, optimisation, and content strategy, with proven experience scaling major channels. And no, that doesn’t just mean YouTube SEO. I’m also a  freelance content writer - yes that part includes SEO! If you’ve got a youtube channel that needs help, let’s chat!

I run YouTube channels that generate MILLIONS of views annually across multiple industries.

You might’ve seen my work with:
▶ Gibson Guitars
▶ Epiphone guitars 
▶ The GRAMMYS - yeah like the actual Grammys
▶ Compare The Market
▶ PMT (Play Music Today)
▶ Roland & BOSS
▶ Gear4Music
▶ Shure Microphones
▶ French Connections HCB
▶ Laney Amplification
▶ Supabase
▶ Various SaaS and B2B brands - too! 

I’ve helped global brands, businesses, SaaS companies, and creators like you grow their YouTube channels with smart YouTube strategies, #VideoContent strategy, standout thumbnails (with a bit of help), scripts, and full-funnel content that gets results.

I’ve earned TWO Silver YouTube Creator Awards (with two more shortly on the way!)

I've helped bring in 100M+ views (probably more now) over my decade of working on YouTube, and helped build one of the biggest music retail channels in the world, taking it from 28k to 220k+ subs and over 25M views a year.

Aside from YouTube, I can also write SEO content for blogs for you. 

✅ I’m a specialist music industry (MI) 
✅ I write blogs. I write website copy. I create content strategies. I make really bad jokes. 
✅ I actually care about what I write. So it looks good on your site. 

One blog I wrote drove 4.5M+ views a year.

Are you STILL reading? Phew... you're doing well! 

I’ve built content strategies from scratch, trained internal teams, and helped business owners get found on Google and YouTube. And no, it's not with gimmicks, but with real strategy and content that connects.

DM me if you need help with: 

✅ YouTube consultation (90 mins of actionable advice)
✅ YouTube content strategy
✅ YouTube channel management
✅ YouTube SEO
✅ Scripting & thumbnails
✅ Blog content, website copy, or content that ranks
✅ Terrible jokes

Oh, I play guitar a bit too.*

*don’t Google the band Sound Of Guns…

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Steven Macdonald

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