Steven Macdonald

I’ve spent 12+ years working with marketing in B2B SaaS. I'm now using that experience to build my own 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

Interzero Polska

Content Manager at Environmental Education Team

Business Edge I marketing B2B

Supervision of the content marketing team. 
Working with a range of digital formats. 
Delivering content to key customers. 
Working with Polish and international clients on content strategy.
Executing and overseeing content marketing projects. 
Work with designers, product owners, sales, external influencers and other industry experts.

Head of Content

Sieć Badawcza Łukasiewicz

Audit of 30+ Łukasiewicz Research Network institutes digital marketing incl. social media and websites. 
Development of a product marketing strategy.
Content creation - more than 20 success stories written in collaboration with commercial partners. 
Popularisation of social selling among the scientists, engineers, sales reps. 
Products' branding strategy co-created with key stakeholders. 
Promotion of commercialization-related topics within the ŁRN.
Working in teams on event marketing, communication, content marketing, and products' branding. 
Collaboration on internal communication related to the Commercialisation Department activities. 
Helping with Łukasiewicz Accelerator programme.

Senior Digital Marketing Specialist at Commercialisation Department

Mixing content marketing with SEO copywriting to grow customers' businesses. 
Advising on marketing B2B strategies, tactics and tools. 
Conducting lead generation campaigns and sales enablement programmes.
Writing and editing: articles, PR, blog posts, reports, ebooks, white papers, short video screenplays, social media posts.

Senior Editor

Military Institute of Aviation Medicine

PR and marketing support to R&D. 
Doubling website traffic in a year. 
Introduction of social media and internal newsletter. 
Responsible for PR, events, communication with ministries, coordination of international cooperation i.e. with NATO STO. 
Editing a scientific journal (doubling its score in ministerial ranking in a couple of years)

Communication Specialist, Deputy Head of Scientific Information Unit

Konfederacja Lewiatan

Interim Programme Specialist European Forum for New Ideas (interim)

British Embassy Warsaw

Interim Science and Innovation Officer

Interim Energy and Climate Change Officer

Forum Ekonomiczne/Economic Forum

Project Manager

RINGIER AXEL SPRINGER Polska Sp. z o.o.

Tech Journalist

spec: marketing
topics:  sustainability, circular economy, tech, start-ups, industry, R&D, smart city, international affairs, energy, climate change, knowledge transfer
sectors: B2B, NGO, public administration, research institutes, environmental services

taplio

The Battle

Steven Macdonald

Jacek Brzeziński

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