Steven Macdonald

OKRs Tool is an OKR platform designed for startups. Free for 1-5 users and then just $30/ mo when you're ready to scale. Join 250+ teams updating their goals on a weekly basis here 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

Head of Content @ SmartWriter.ai & Smartlead.ai | The KPI Whisperer: Driving Results with Content | Tealfeed Creators’ Program’22 | Freelance B2B SaaS Writer

It all began with a simple blog created on Blogger in 2010, inspired by Amitabh Bachchan's blog. I was just 13 at that time. The concept of having my own space on the web, where I could talk about anything, intrigued me, and since then, I've never looked back.

The idea of building an audience, generating traffic and leads from search engines, and seeing my byline on big publications gives me a major adrenaline rush.

Here are some highlights of what I have done till now-

↳Built a LinkedIn follower base of over 42k+ people.

↳Built a newsletter with over 20k+ subscribers—it's for content writers and marketers.

↳Published on websites like Entrepreneur, Buffer, Convert, & GoDaddy.

↳Worked with 70+ clients around the world, mostly from India, the US, & the UK.

↳Recognized as one of the "50 Most Influential Content Marketing Professionals" 2x.

↳Managed a team of 7 working on various marketing channels.

↳Ran a freelance business earning six figures monthly (INR) and built a team of 4 freelancers. (Super proud of this)

And still, it feels like I am just getting started. 

Here are a few things that I can help you with- 

↳ Develop content strategies to drive traffic and convert visitors into customers.

↳ Craft content that speaks directly to your audience, addressing their queries in a conversational manner, devoid of jargon and textbook language.

↳ Conduct insightful interviews with subject matter experts to create unique and valuable content.
Analyze your website and blog to identify areas for improvement.

↳ Build a targeted social media following, positioning your brand as an authority in your niche.

↳ Implement automated workflows to enhance your content marketing efforts and scale results.

Here's a little bit about my previous roles.

➸ Batch Service: Worked as a content specialist, assisting in the creation of content for four SaaS platforms, primarily focusing on blogs.

➸ Design Everest: Served as the Content Development Manager, overseeing content development for the blog. Managed a team of approximately 10 freelancers, editing, and publishing 25+ articles every month.

➸ SmartLead: Functioned as the Content Marketing Lead, leading a team of five in-house professionals. My responsibilities included managing the blog, overseeing writers, ensuring content quality, and handling social media and email marketing.

➸ Phyllo: As the Content Marketing Manager at Phyllo, I manage all content-related activities, including managing the blog, newsletter, & marketing assets, and coordinating with freelancers.

Want to talk about content? Let's connect!

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Steven Macdonald

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