Steven Macdonald

I’ve spent 12+ years working with marketing in B2B SaaS. I'm now using that experience to build my own 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

Key IVR

I wear a lot of hats here — managing PPC campaigns, optimizing SEO, and generally making sure our digital marketing efforts hit the mark. I love digging into data, finding what works (and what doesn’t), and always striving to do better.

SEO & PPC Manager | Digital Marketing Specialist

Amazon Advertising Agency

I spent my time crafting and tweaking Amazon ads to help clients get the best bang for their buck. It was all about hitting KPIs, optimizing campaigns, and staying on top of trends to make sure our strategies were spot on.

As an Amazon Advertising PPC Specialist, I was responsible for: 🚀

• Managing and optimizing PPC advertising campaigns, including Sponsored Products, Sponsored Brand, Sponsored Display, and Sponsored Brand Video - to achieve desired KPIs, including ACoS, ROAS, and conversion rates.
• Developing and implementing client-specific Amazon advertising strategies.
• Creating and building out campaigns, managing budgets, and updating bids.
• Conducting A/B testing of ad copy and optimizing campaigns for optimal ACoS.
• Working with automation tool Intentwise.
• Conducting competitor analysis and market research to identify trends and identify growth opportunities.
• Working with AMPD tool (to bring Google Ads shoppers to Amazon).
• Regular Account audits.
• Managing and maintaining Amazon FBA inventory levels and forecasting to ensure products are always in stock.
• Completing tasks related to campaign management and optimization.
• Collaborating and communicating with both the internal team and clients, and provide reporting on campaigns.

Amazon PPC Specialist

Loan Services

This role was all about building a strong online presence and making sure our brand stayed shiny and bright in the eyes of Google and our customers.

• Lead web strategy to drive quality traffic from targeted audiences and to deliver an engaging user experience for customers
• Expand the online presence of the company
• Managed the social media strategy and reputation management
• Improving online reputation management (ORM) according to Google’s algorithms
• Designing sales presentations, banners, social media materials
• Define and implement plans for major web initiatives, including website redesign, optimization, content creation, etc.
• Make website updates to reflect brand messaging, campaign themes, and promotions.
• Measure and report regularly on website performance metrics. Provide insights on performance and identify areas for improvement to broader marketing team
• Manage SEO, partnering with content management, to ensure best practices are followed and to grow organic traffic
• Partner with external web managers, developers, content managers to implement new features and ensure the website meets functional requirements

Online Reputation Manager | SEO Specialist 

IBC Group - International Blockchain Consulting

In this role, I was all about spotting new opportunities and connecting with the right people to grow our business. From reaching out to potential partners to expanding our market presence, I enjoyed every bit of the challenge that came with building something from the ground up.

• Research and identify new business opportunities
• Seek out the appropriate contact in an organization
• Extend the existing database of clients
• Grow IBC presence to the broader market
• Initiate contact with potential partners via email, Linkedin and other channels
• Populate the company's database (CRM) with clear and succinct notes based on the research

Business Development Manager

Invito - Atlantic

This was an exciting time — I helped a small company grow from 1,500 to 22,000 users in just one year! My days were filled with crafting marketing strategies, creating engaging content, and optimizing everything to drive both online and offline sales. It was fast-paced, creative, and incredibly rewarding.

Main duties:
• Developed the online marketing strategy
• Ongoing posting on Facebook
• Email marketing, newsletter
• Copywriting and proofreading
• Development of digital website and e-commerce campaign plans to ensure communication activities are developed and executed to support business revenue goals and provide brand reinforcement (website creation, full support (updating information, prices, photos, plugins, backups, etc.))
• Create brand awareness with engaging content that resonates with the audience
• Social Media Management (Manage daily social media and online activities; Develop content and post for social media, advertising companies, etc.)
• Managing Facebook pages and creating Facebook Ads
• Product launch advertising campaigns setup and optimization
• Facebook advertising process development 
• Create banners, advertisements & promotional materials
• Stay current with digital & off-premise best practices, strategies, and industry standards
• SEO Optimization

Sr. Digital Project Manager | PPC | SMM

 SC Expauto Grup SRL

Here, I led the charge in digital marketing, managing everything from social media campaigns to website updates. I was the go-to person for creating content that resonated with our audience and made sure our online presence was always top-notch.

• Strategic and tactical implementation of the online marketing strategy for brand
• Development of PR Campaigns on Facebook, Youtube and Google
• Metrics analysis and performance reporting vs KPIs using FB Insights and Google Analytics
• Email marketing, newsletter
• Copywriting and proofreading
• Competition analysis
• Graphic design posters, flyers
• Participate in the day-to-day running of the department including programs for content creation, content distribution, website management, video production, corporate marketing initiatives, etc.
• Manage relationships with related agencies & partners
• Website creation (WordPress), full support (updating information, prices, photos, plugins, backups, etc)
• Photo editing, Video Editing
• Creating branded content for Instagram and Facebook
• Create banners, advertisements & promotional materials for advertising companies
• Social Media Management, SEO
• Website updates and full maintenance.

Digital Project Manager | SMM

Leapforce

This was a unique role where I got to peek behind the curtain at Google. I helped fine-tune the search algorithms by evaluating the relevance of search results. It was fascinating work that taught me a lot about the power of data and how search engines really work.

*A quality rater is a human fact-checker for Google’s algorithm, the mathematical formula that determines relevant search engine results. Google needs actual people to check that the results it returns to users are indeed what they're looking for.

Main Duties & Responsibilities:
• Evaluation of the relevance of Search Engine (Google) results
• Page Quality rating, Needs Met rating (evaluation search engine quality around the world)
• Analyzing and detailed reporting on text, web pages, images, and other types of information for Google
• More detailed information cannot be disclosed due to the Google Policy

Search Quality Evaluator | Google

Upwork

Before diving deep into the world of digital marketing, I started my journey as a graphic and web designer. From logos to website layouts, I learned the ropes of design and the importance of visuals in telling a brand’s story.

• Graphic design, Image editing
• Creating unique product images for the store
• Logo design, banners, advertising
• Website design

Graphic/Web Designer (remote) 

Digital Marketing Specialist // PPC Specialist // SEO Manager // Generating leads and building brand awareness 🔥 🚀🎯

Hi there! 👋 I’m Alisa, a curious and creative digital marketer with a love for all things SEO, PPC, and beyond. I’m all about finding smart ways to boost traffic, make those ads work harder, and help businesses grow online. 📊 👱‍♀️

I’m fascinated by how people, creativity, and technology come together in this digital world. I see every new challenge as a chance to learn something cool and push my skills a little further. Whether it’s tweaking a PPC campaign to get better results or diving into the nitty-gritty of SEO, I’m all in. 

Thanks for stopping by my profile! If you’re interested in digital marketing, love geeking out over SEO, or just want to chat, let’s connect! 😊


𝗠𝗮𝗶𝗻 𝗦𝗸𝗶𝗹𝗹𝘀: 🏆

✅ Good understanding of Marketing, PPC, and SEO Principles
✅ Experience with Google Ads, Bing Ads, LinkedIn Ads, Amazon PPC
✅ A strong understanding of technical SEO, link-building, keyword research, and other related skills
✅ Landing page creation for Conversion rate optimization, A/B testing
✅ Understanding of front-end coding techniques for SEO implementation
✅ Knowledge of web user experience and graphic design 
✅ Knowledge of Video Editing 
✅ Experience working with CMS and content administration
✅ Strong organization skills and ability to work effectively with many moving pieces
✅ Self-motivated and able to work proficiently in a remote environment
✅ Dedicated to quality work and communication 
✅ Energetic personality and hard-working attitude
✅ Always looking to learn, grow, and strive to be better at what I do!!


Experience with the following 𝘁𝗼𝗼𝗹𝘀: 🔎

☑ Google Ads
☑ LinkedIn Ads
☑ Facebook Ads
☑ Bing Ads
☑ Amazon PPC
☑ Google Analytics
☑ Looker Studio 
☑ Google Search Console
☑ Google Tag Manager
☑ Google Web Designer Studio
☑ SEO 
☑ SEMRush, Ahrefs, Moz, Screaming Frog, etc.
☑ HTML, CSS 
☑ WordPress, Joomla, Drupal
☑ Adobe Photoshop, Illustrator, Premiere Pro
☑ Excel, PowerPoint
☑ MailChimp
☑ Asana, Trello, Monday, ClickUp, Loom
☑ MS Teams, Slack
☑ Chat GPT 😀


𝗠𝘆 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗵𝗿𝗮𝘀𝗲𝘀: 

💭 "Insights are everywhere!" – me 
💭 "Individually, we are one drop. Together, we are an ocean." – Ryunosuke Satoro

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Steven Macdonald

Alisa Olari 🌟

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