Cosmo Tech | The Decision Twin Platform for Supply Chain, Finance & Asset Leaders at Fortune 500 Scale | Simulate Tomorrow. Decide Today.

I specialize in the messy middle of B2B SaaS scaling—taking companies from erratic growth to a disciplined, high-performance revenue engine.

Most sales teams don’t fail because they lack talent; they fail because of ambiguity.
When forecasts can’t be trusted, pipelines move only through founder heroics, and managers report activity instead of owning outcomes, you don’t need another playbook—you need an operating system.

My operating philosophy: Cadence | Ownership | Process

I install a repeatable flywheel of operational excellence:

Cadence
A rigorous Rhythm of Business—daily, weekly, and monthly operating cadence that surfaces execution risk early, before it becomes a board-level surprise.

Ownership
Managers own outcomes, not just activity. Forecasts are built bottom-up so leadership can commit without caveats.

Process
Qualification and execution are standardized before adding headcount, ensuring hiring is tied to capacity and real revenue impact—not hope.

The proof (Ekahau — SVP, Global Sales, 2019–2024)
	•	Revenue: Scaled $25M → $65M ARR in five years
	•	EBITDA: Increased $7M → $32M (margins ~20% → ~50%)
	•	Team: Built a 130-person global organization while reducing per-employee cost 25%

Selected wins
	•	Healthentic: Doubled ACV ($5M → $10M) and drove 10× pipeline growth through GTM transformation
	•	ControlCase: Delivered 34% YoY growth and 300% expansion revenue growth

Currently

Available for VP of Sales or Fractional GTM leadership with B2B SaaS companies $5M–$30M ARR. I also lead SalesGSS (revenue operating frameworks) and DigitalRegIntel (regulatory intelligence for AI/fintech).

The Senator perspective

Two terms as a Washington State Senator taught me the value of high-stakes negotiation and public accountability. I bring that same discipline to sales: clear ownership and execution when the pressure is real.

“Steve is ‘Instant Offense’ for sales—rare and valuable. World-class at creating strategic, data-driven sales teams.”
— Jeff O’Mara, CEO (Healthentic) / GM (Ekahau)

Steve Litzow

AI didn’t kill sales reps.
It killed excuses.

In 2026, AI isn’t a productivity tool — it’s a truth serum.

It exposes:
• Broken process
• Weak management
• Fake activity dressed up as “effort”

If your sales motion is tight, AI compresses time-to-decision.
If it’s sloppy, AI just produces more noise — faster.

Most $10M–$50M ARR teams are about to learn this the hard way.

This is Week 1 of the SalesGSS 2026 Operating Series.
Eight weeks. Eight uncomfortable truths.

AI didn’t come for your reps.
It came for your excuses.

Comment “2026” if you want the series.

VP of Sales / Fractional VP (B2B SaaS, VC & PE-backed) for $5M–$30M B2B SaaS | Scaled $25M → $65M ARR | SalesGSS

Your closers aren’t the problem.
Your committee is.

Roughly half of qualified B2B deals don’t lose.
They stall.
“No decision.”

At $10M–$50M ARR, the pattern is consistent:
• Strong champion
• Positive calls
• Deal “feels good”

But it’s single-threaded.

One relationship trying to carry internal selling across:
Finance. IT. Security. Procurement. Operations.

The closer is persuasive.
The organization isn’t aligned.

With 10+ stakeholders involved, persuasion no longer scales.

Elite closers in 2026 aren’t smoother.
They’re better at internal selling.

They multi-thread early.
They equip champions.
They sell the decision process.

Quick diagnostic:

Can your reps name five stakeholders—and each one’s priority—in their top deals?

If not, you’re optimized for persuasion when you need consensus.

Week 2 of the SalesGSS 2026 Operating Series.
(Week 1: AI doesn’t fix execution—it exposes it.)

Comment “2026” if you want the series.

If you can’t prove value in the first 60 days, you don’t have a deal.

In 2026, long sales cycles aren’t what kill deals.

Delayed proof does.

Buyers will wait longer to buy —
but they won’t wait longer to know if they made the right decision.

57% of B2B buyers expect positive ROI within 3 months — not at renewal.

If a champion can’t point to a concrete win inside 60 days:

Confidence erodes
Finance steps in
“Commit” turns into “let’s wait and see”

That’s why the strongest teams aren’t closing faster.

They’re proving faster.

They define Day-60 success before the contract is signed.
They scope for proof, not size.
They treat time-to-value as a deal quality metric, not a CS problem.

If value only shows up at renewal, the deal was insured by hope — not evidence.

This is Week 3 of the SalesGSS 2026 Operating Series.
Next week: why slow product cadence is becoming a silent deal-killer.

When supervision exists only in email, it doesn’t exist at all.

This week didn’t bring a sweeping new regulation.
That’s exactly the risk.

Across the U.S. and EU, regulators continued applying existing authority while legislative clarity remains unresolved. That combination — active enforcement discretion + unresolved rules — is where most future compliance failures are born.

Fast-forward 24–36 months and the question won’t be:

“Was the guidance clear?”

It will be:
“What did you know — when did you know it — and how was that knowledge supervised?”

This week alone:

SEC and CFTC signaled regulatory coordination is moving forward without Congress
EU AI Act transparency expectations quietly locked in
FinCEN delayed rules while Treasury intensified enforcement
Enforcement volume dropped — but guidance-based expectations accelerated

None of this required a new rule. All of it creates exposure.

If your supervisory awareness lives in emails, Slack threads, or people’s heads, it won’t survive diligence, exams, or enforcement.

That’s why we published this week’s DigitalRegIntel Supervisory Brief — and why we believe supervisory awareness needs a system of record, not a newsletter.

Because when the question comes,
explanations don’t count. Records do.

This week’s brief formally documents each supervisory signal referenced above.

#RegulatoryCompliance #DigitalAssets #AIGovernance #RegTech #Compliance

This week’s regulatory signal isn’t clarity — it’s formation.

In the U.S., digital asset market structure legislation stalled again. In the EU, regulators are already questioning AI Act transparency practices well ahead of enforcement.

Different jurisdictions. Different tools. Same supervisory pattern.

Expectations are forming before rules finalize — and long before penalties appear.

That’s what shows up later in:
- Board and audit committee questions
- nvestor and acquirer diligence
- Bank and payment-partner reviews

Not “what did the law eventually say?”
But “what did leadership understand and monitor as expectations evolved?”

I publish a short Digital Regulatory Intelligence brief each Tuesday that documents these early supervisory signals — not predictions, not legal conclusions — just what’s forming in real time.

Most regulatory risk doesn’t show up as a rule violation.

It shows up later as a question regulators now ask routinely in enforcement actions:

“When did you become aware of this risk?”

Across new digital regulations and recent enforcement matters, regulators have shifted from checklist compliance to supervisory posture — an expectation of continuous, documented awareness.

Exposure today isn’t just what you did.
It’s what you reasonably knew — and when you knew it.

That’s why this is increasingly a board-level issue, not a compliance exercise.

Curious how others are documenting supervisory awareness before it’s asked for.

The roadmap slide used to be the closer.
In 2026, shipping is.

Buyers don’t evaluate products by vision anymore.
They evaluate them by momentum.

Before they ever talk to your sales team:
• They’ve checked G2 for recent updates
• They’ve Googled what you shipped last quarter
• They’ve asked their network if you’re still actively building

They’re not asking “Where is this going?”
They’re asking “What have you shipped lately?”

Here’s what most teams miss:

Products that can’t show visible momentum during evaluation are assumed incapable of delivering value fast after purchase.

If buyers can’t see progress now, they won’t believe you can produce results in their first 60 days.

The strongest teams in 2026 aren’t winning on features.
They’re winning because buyers can see execution before the first call.

This is Week 4 of the SalesGSS 2026 Operating Series.

Next week: Why waiting for clean data is now officially malpractice.

Wesleyne .

Sales Leadership Whisperer & Therapist | Transforming Sales Organizations By Training Sales Teams & Managers Together | Former Chemist Providing Effective, Edgy Sales Strategy | Ring My 🔔 for Sales Leadership Insights

Most CEOs don’t hire me because they need sales training.
They hire me because their sales team is underperforming and no one can explain why.

They’ve replaced leaders.
They’ve invested in tools.
They’ve tried quick wins.

But the numbers are still inconsistent.
Pipeline meetings feel like guesswork.
And only a few reps carry the weight.

That’s not a sales rep problem. It’s a leadership and system problem.

I help CEOs fix what’s actually broken.

We start with the root.
I evaluate your team across 21 core competencies.
We uncover the gaps you can’t see on a dashboard.
Then we rebuild from the inside out.

We coach your sales leaders to lead, not chase.
We align people, process, and performance.
We create a system your team believes in and can execute without micromanagement.

What does that look like in real life?
• A team stuck at 75 percent quota reached 136 percent after we restructured their strategy
• A sales manager ready to resign led an eight million dollar turnaround in sixty days
• A client closed a six-figure deal the day after one mindset session

If you don’t address the root, the cycle repeats.
More turnover. Missed numbers. Burnout at the top.
The cost is hidden, but real.

I work best with CEOs of companies where sales is complex and performance depends on leadership alignment
That includes manufacturing, industrial services, technical field sales, customer experience providers, and companies with long sales cycles and high-value deals

The sales problem won’t solve itself
But with the right system and leadership, it becomes predictable

Book a time to talk — link in the Featured section

The Transformed Sales Podcast Host

There are no comprehensive training programs for sales managers in the Science, Technology, Engineering and Manufacturing fields. Their sales teams are usually composed of technical people who have trouble simplifying complex products for prospects to understand. As a former chemist that transitioned into an international sales manager leading teams of technical sales reps, I understand the challenge of that new role.

I have developed a proprietary 7-step sales leadership blueprint based on my 12 years of experience that identifies the blind spots, gaps and inefficiencies in the process, teams and management of sales in technical fields. My coach like approach allows me to work alongside managers to develop their sales leadership and teaching skills.

Building strong teams starts with hiring the right people. My methodology equips managers with a science-based approach to identify weak links and strong salespeople within the organization. By utilizing an objective sales specific assessment tool, I guarantee candidates that are recommended will be within the top 50% of the sales organization within six months. 

Many new sales managers fail because they lack the framework to coach salespeople into sales superstars. They lean on what they did to become successful at sales and focus on the top 20% of their team that is producing the majority of the revenue. In order to overcome this, sales managers must develop a proactive sales coaching culture instead of providing ad hoc advice.  Working together, we develop a systematic and actionable sales process that any salesperson can use on day one as a roadmap to success. This allows the manager to develop individualized action plans allowing every salesperson on the team to perform at to their max potential, so they hit their monthly quotas. 

If you're a Science, Technology, Engineering or Manufacturing company & want to build a killer sales teams that hits quota monthly? contact me wgreer@transformedsales.com|281-941-7272

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