Cosmo Tech | The Decision Twin Platform for Supply Chain, Finance & Asset Leaders at Fortune 500 Scale | Simulate Tomorrow. Decide Today.

I specialize in the messy middle of B2B SaaS scaling—taking companies from erratic growth to a disciplined, high-performance revenue engine.

Most sales teams don’t fail because they lack talent; they fail because of ambiguity.
When forecasts can’t be trusted, pipelines move only through founder heroics, and managers report activity instead of owning outcomes, you don’t need another playbook—you need an operating system.

My operating philosophy: Cadence | Ownership | Process

I install a repeatable flywheel of operational excellence:

Cadence
A rigorous Rhythm of Business—daily, weekly, and monthly operating cadence that surfaces execution risk early, before it becomes a board-level surprise.

Ownership
Managers own outcomes, not just activity. Forecasts are built bottom-up so leadership can commit without caveats.

Process
Qualification and execution are standardized before adding headcount, ensuring hiring is tied to capacity and real revenue impact—not hope.

The proof (Ekahau — SVP, Global Sales, 2019–2024)
	•	Revenue: Scaled $25M → $65M ARR in five years
	•	EBITDA: Increased $7M → $32M (margins ~20% → ~50%)
	•	Team: Built a 130-person global organization while reducing per-employee cost 25%

Selected wins
	•	Healthentic: Doubled ACV ($5M → $10M) and drove 10× pipeline growth through GTM transformation
	•	ControlCase: Delivered 34% YoY growth and 300% expansion revenue growth

Currently

Available for VP of Sales or Fractional GTM leadership with B2B SaaS companies $5M–$30M ARR. I also lead SalesGSS (revenue operating frameworks) and DigitalRegIntel (regulatory intelligence for AI/fintech).

The Senator perspective

Two terms as a Washington State Senator taught me the value of high-stakes negotiation and public accountability. I bring that same discipline to sales: clear ownership and execution when the pressure is real.

“Steve is ‘Instant Offense’ for sales—rare and valuable. World-class at creating strategic, data-driven sales teams.”
— Jeff O’Mara, CEO (Healthentic) / GM (Ekahau)

Steve Litzow

AI didn’t kill sales reps.
It killed excuses.

In 2026, AI isn’t a productivity tool — it’s a truth serum.

It exposes:
• Broken process
• Weak management
• Fake activity dressed up as “effort”

If your sales motion is tight, AI compresses time-to-decision.
If it’s sloppy, AI just produces more noise — faster.

Most $10M–$50M ARR teams are about to learn this the hard way.

This is Week 1 of the SalesGSS 2026 Operating Series.
Eight weeks. Eight uncomfortable truths.

AI didn’t come for your reps.
It came for your excuses.

Comment “2026” if you want the series.

VP of Sales / Fractional VP (B2B SaaS, VC & PE-backed) for $5M–$30M B2B SaaS | Scaled $25M → $65M ARR | SalesGSS

Your closers aren’t the problem.
Your committee is.

Roughly half of qualified B2B deals don’t lose.
They stall.
“No decision.”

At $10M–$50M ARR, the pattern is consistent:
• Strong champion
• Positive calls
• Deal “feels good”

But it’s single-threaded.

One relationship trying to carry internal selling across:
Finance. IT. Security. Procurement. Operations.

The closer is persuasive.
The organization isn’t aligned.

With 10+ stakeholders involved, persuasion no longer scales.

Elite closers in 2026 aren’t smoother.
They’re better at internal selling.

They multi-thread early.
They equip champions.
They sell the decision process.

Quick diagnostic:

Can your reps name five stakeholders—and each one’s priority—in their top deals?

If not, you’re optimized for persuasion when you need consensus.

Week 2 of the SalesGSS 2026 Operating Series.
(Week 1: AI doesn’t fix execution—it exposes it.)

Comment “2026” if you want the series.

If you can’t prove value in the first 60 days, you don’t have a deal.

In 2026, long sales cycles aren’t what kill deals.

Delayed proof does.

Buyers will wait longer to buy —
but they won’t wait longer to know if they made the right decision.

57% of B2B buyers expect positive ROI within 3 months — not at renewal.

If a champion can’t point to a concrete win inside 60 days:

Confidence erodes
Finance steps in
“Commit” turns into “let’s wait and see”

That’s why the strongest teams aren’t closing faster.

They’re proving faster.

They define Day-60 success before the contract is signed.
They scope for proof, not size.
They treat time-to-value as a deal quality metric, not a CS problem.

If value only shows up at renewal, the deal was insured by hope — not evidence.

This is Week 3 of the SalesGSS 2026 Operating Series.
Next week: why slow product cadence is becoming a silent deal-killer.

This week’s regulatory signal isn’t clarity — it’s formation.

In the U.S., digital asset market structure legislation stalled again. In the EU, regulators are already questioning AI Act transparency practices well ahead of enforcement.

Different jurisdictions. Different tools. Same supervisory pattern.

Expectations are forming before rules finalize — and long before penalties appear.

That’s what shows up later in:
- Board and audit committee questions
- nvestor and acquirer diligence
- Bank and payment-partner reviews

Not “what did the law eventually say?”
But “what did leadership understand and monitor as expectations evolved?”

I publish a short Digital Regulatory Intelligence brief each Tuesday that documents these early supervisory signals — not predictions, not legal conclusions — just what’s forming in real time.

Most regulatory risk doesn’t show up as a rule violation.

It shows up later as a question regulators now ask routinely in enforcement actions:

“When did you become aware of this risk?”

Across new digital regulations and recent enforcement matters, regulators have shifted from checklist compliance to supervisory posture — an expectation of continuous, documented awareness.

Exposure today isn’t just what you did.
It’s what you reasonably knew — and when you knew it.

That’s why this is increasingly a board-level issue, not a compliance exercise.

Curious how others are documenting supervisory awareness before it’s asked for.

When supervision exists only in email, it doesn’t exist at all.

This week didn’t bring a sweeping new regulation.
That’s exactly the risk.

Across the U.S. and EU, regulators continued applying existing authority while legislative clarity remains unresolved. That combination — active enforcement discretion + unresolved rules — is where most future compliance failures are born.

Fast-forward 24–36 months and the question won’t be:

“Was the guidance clear?”

It will be:
“What did you know — when did you know it — and how was that knowledge supervised?”

This week alone:

SEC and CFTC signaled regulatory coordination is moving forward without Congress
EU AI Act transparency expectations quietly locked in
FinCEN delayed rules while Treasury intensified enforcement
Enforcement volume dropped — but guidance-based expectations accelerated

None of this required a new rule. All of it creates exposure.

If your supervisory awareness lives in emails, Slack threads, or people’s heads, it won’t survive diligence, exams, or enforcement.

That’s why we published this week’s DigitalRegIntel Supervisory Brief — and why we believe supervisory awareness needs a system of record, not a newsletter.

Because when the question comes,
explanations don’t count. Records do.

This week’s brief formally documents each supervisory signal referenced above.

#RegulatoryCompliance #DigitalAssets #AIGovernance #RegTech #Compliance

For over 3 years, I’ve taken the thoughts, ideas, and visions of my clients and turned them into compelling, engaging copy that truly resonates. I specialize in capturing each client’s unique voice and crafting copy that doesn’t just speak to their audience: "It speaks for them"

No matter who you’re trying to reach, I know how to write in a way that connects, converts, and compels.

Over the years, I’ve written for a wide range of industries: Real Estate, SAAS, AI, Crypto, IT automation, telecom, and more. While each field has its own distinct challenges, my clients all share one goal:

They need a copy that gets results.

Whether it’s boosting web traffic with strategic SEO, driving sales, building an email list, or growing a social media following.......

"My Copy Delivers"

I’ve helped countless clients achieve their goals, and I’m ready to do the same for you.

Here’s a glimpse of the copywriting services I offer:

• Website Copy (Home, About, Services pages)
• Sales and Landing Pages
• Blog Posts and Articles
• Product Descriptions and eCommerce Copy
• Email Marketing Campaigns
• Social Media Content
• SEO-Optimized Copy
• Video Scripts
• Press Releases
• Social Media Posts
• Editing/Proofreading

What’s your next big project or long-term goal? Let’s connect and explore how we can bring it to life together.

In the meantime, take a look at my portfolio to get a feel for my work. Additional writing samples and professional references are available upon request.

So if you’re ready to rock’n’roll, then…

→ Click that “Message” button above!
→ Share your vision, goals, and what you’re looking for.
→ And we just might work some magic together.

Speak soon,

Sania Ali

I earned $9k on Upwork.
With just 3 clients.

-No hacks.
- No mass proposals.
- No “apply to 50 jobs a day” nonsense.

Here’s the real skill behind it:
- I didn’t sell services.
- I sold clarity.
Before sending a single proposal, I understood:
– what the client was actually struggling with
– what they were afraid of wasting money on
– what result they really wanted

Most freelancers talk about themselves.
I talked about the client.
I didn’t say: “I’m a copywriter with 5 years of experience.”
I said: “Here’s why your current content isn’t converting and how I’d fix it.”

That shift changed everything.
- Fewer proposals.
- Higher trust.
- Bigger contracts.

The truth no one tells you about platforms like Upwork:
- It’s not crowded with talent.
- It’s crowded with noise.
If you can think clearly, communicate simply, and position yourself as a problem-solver…
you don’t need dozens of clients.
You need the right few.

That’s the skill that paid my bills, funded my degree, and helped me walk away from a 9–5.

And it’s learnable.

SEO-Focused Copywriter | Specialize in Web Copy & Social Copy | Helping Businesses Engage and Convert Existing and Prospective Customers.

Everyone celebrates salary hikes.

I rejected mine.

- Not because it wasn’t good.
- Not because I was ungrateful.
But because it came with a price no one talks about.
- More comfort.
- More dependency.
- Less courage to leave.

The offer was exactly what I once prayed for.
Better pay. Stability. Security.

And that’s when it hit me:
---If I say yes now, I’ll delay my own life again.
---A salary hike doesn’t always mean growth.

Sometimes it just makes staying easier… and leaving harder.
I didn’t quit because I hated my job.

- I quit because I outgrew it.
- Choosing yourself isn’t loud.
- It’s quiet.
- Terrifying.
- And deeply personal.

Most people celebrate raises.
I chose ownership instead.
And no, it wasn’t the safer choice.
But it was the honest one.

I quit my 9–5.

- No backup plan.
- No safety net.

Just a stubborn belief that I could do it on my own.

People thought I was crazy. Friends asked, “Are you sure?”

I questioned myself… every single day.
Some nights, I lay awake thinking:
- What if I fail? 
- What if I can’t pay my bills? 
- What if I made a huge mistake?”

But then I remembered:
I’d freelanced alongside my 9–5. I’d paid for my MPhil myself. I’d survived chaos before.
- So I burned the ships.
- No turning back.
- No excuses.
And here’s the part no one tells you: it wasn’t glamorous. It was scary, messy, and exhausting.

But every failure, every doubt, every late night… it built something stronger.

-- Now, I’m choosing the solopreneur path. 
---  My rules. My clients. My path.

The moment I chose myself over comfort… everything changed.
If you’re playing it safe, remember:

P.S. The only way to grow is to step into the unknown.

Most life-changing decisions don’t feel empowering at first.
Burning the ships wasn’t bravery.

→ It was survival.
→ I didn’t feel confident.
→ I felt stuck.

- Stuck in overthinking.
- Stuck in “maybe later.”
- Stuck in the comfort of having options.

And the truth is, as long as there’s an easy way back, you keep negotiating with yourself.

I didn’t make that decision because I was fearless.
I made it because staying where I was started to feel heavier than the risk of moving forward.

Burning the ships didn’t make things easier.
It made things clear.
→ No backup plan.
→ No safety net.
→  No excuses disguised as logic.

When going back is no longer an option, your focus changes.
- You stop doubting.
- You start building.

Not every turning point feels powerful in the moment.
Some just feel necessary.

What decision are you postponing because it doesn’t feel empowering yet?

Choose yourself.
Over and over again.
Without apology.
Sounds simple.
But it’s not.

Because every time you put yourself first, there’s a voice:
“What will people think?”
“Am I being selfish?”
“Should I compromise to keep the peace?”
I’ve felt it too.

Every rejection I made, every “no” I said, every client or opportunity I turned down… it came with guilt.

But here’s what I learned:
→ Choosing yourself isn’t selfish.
→  It’s essential.
Because if you don’t value your own time, energy, and growth…
no one else will.

→ I chose myself when I quit my 9–5.
→  I chose myself when I decided to build my agency.
→  I choose myself every day I wake up and say: “I will do this my way.”

It’s not about ego.
It’s about survival, clarity, and the courage to commit to your vision.
So, choose yourself.

- Again. And again.
- Without apology.

The people who matter will respect it.
The rest? Their approval isn’t your responsibility.

Freelancing alongside a 9–5 almost broke me.

→ Early mornings.
 → Late nights.
 → Weekends that didn’t feel like weekends.

Some days I questioned everything.
 Was this even worth it?
→ Missing dinners.
 → Cancelled plans.
 → Running on exhaustion and hope.

But here’s what kept me going:
 It was never about extra income.
 It was about freedom.
→ Proof that I could earn on my own.
 → Proof that my skills had real value.
 → Proof that I didn’t need permission to grow.

Freelancing didn’t just pay bills.
 It built confidence.
 It built resilience.
 It built my exit.

Here’s the part people don’t talk about:
 The struggle isn’t wasted time.
 It’s training.

Every late night prepared me for this phase.
 - Building my own agency.
 -On my terms.
- It wasn’t glamorous.
 - But it was necessary.

And I’d do it all over again.

You don’t need more clients.
You need better positioning.

I used to think the solution was simple:
 - Send more proposals.
 - Lower my rates.
 - Take every opportunity.

It worked… for a little while.
Then I realized something:
 - More clients didn’t make me busy.
 - They made me scattered.
 - Overwhelmed.
 - Burnt out.

The real problem wasn’t the number of clients.
 - It was how I showed up for them.
 - How I explained my value.
 - How I made them see the solution only I could provide.

Once I fixed that:
 → fewer proposals
 → higher trust
 → bigger contracts
 → happier clients
It’s not about working harder.
It’s about being understood clearly.
Most freelancers chase quantity.
The smart ones chase clarity.
Ask yourself:

P.S. Are you adding more clients… or just repeating the same mistakes faster?

When you’ve been working with a client for over a year…
And suddenly they realize… “I don’t need you anymore.” 😭😭

Me: “Wait… but I just memorized their coffee order!” ☕
Me: “I knew their favorite emoji, their Zoom background, their entire workflow…”

But hey… that’s freelancing life.
Some days you’re the MVP.
Other days… you’re the unpaid life coach, therapist, and content magician rolled into one and suddenly, replaced. 😅

Every “goodbye” clears space for:
✅ Bigger projects
✅ Better pay
✅ Clients who actually value what you bring
So yes, it stings…
…but it’s also a gentle reminder that your time and skill are worth more than just being “convenient.”

💡 To all my fellow freelancers:
Laugh. Learn. Level up.

P.S. Your next client is already waiting… and this time, they won’t let you go. 😉
#FreelancerLife #ClientStories #RemoteWork #ContentMarketing #PersonalBrand

Honored and grateful to be featured in the  Insights Pakistan Spotlight! 🙏


#ContentStrategy #SEOCopywriter #DigitalGrowth #PersonalBranding

🌟 Insights Pakistan Spotlight – Sania Ali 🌟

Meet Sania Ali, a dynamic Content Strategic Manager at Upwork and an accomplished SEO-Focused Copywriter, specializing in high-impact web copy and engaging social media content. She helps businesses communicate clearly, connect emotionally, and convert effectively whether they’re targeting existing customers or reaching new audiences.

With a strong command over SEO strategy, content positioning, audience psychology, and conversion-driven messaging, Sania crafts copy that ranks well on search engines while staying authentic and persuasive. Her approach blends data-driven insights with creative storytelling, ensuring every word supports visibility, engagement, and brand growth.

Passionate about building meaningful digital experiences, Sania focuses on creating strategic content frameworks that strengthen brand voice, boost user trust, and drive measurable results. Her work reflects a perfect balance of SEO best practices, clarity, and customer-centric communication.

📩 Connect with Sania Ali to transform your content into a powerful growth asset.

DM us to get featured in the Insights Pakistan Spotlight ✨

#InsightsPakistan #ContentStrategy #SEOCopywriter #WebCopy #SocialCopy #ContentMarketing #DigitalGrowth #Upwork #CopyThatConverts

taplio

The Battle

Steve Litzow

Sania Ali

Followers

Posts

Engagements

Likes

Performance ScoreSteve Litzow's LinkedIn Performance

Performance ScoreSania Ali's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Steve Litzow

Sania Ali

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steve Litzow's LinkedIn Performance

Performance ScoreSania Ali's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSteve Litzow's LinkedIn Performance