Cosmo Tech | The Decision Twin Platform for Supply Chain, Finance & Asset Leaders at Fortune 500 Scale | Simulate Tomorrow. Decide Today.

I specialize in the messy middle of B2B SaaS scaling—taking companies from erratic growth to a disciplined, high-performance revenue engine.

Most sales teams don’t fail because they lack talent; they fail because of ambiguity.
When forecasts can’t be trusted, pipelines move only through founder heroics, and managers report activity instead of owning outcomes, you don’t need another playbook—you need an operating system.

My operating philosophy: Cadence | Ownership | Process

I install a repeatable flywheel of operational excellence:

Cadence
A rigorous Rhythm of Business—daily, weekly, and monthly operating cadence that surfaces execution risk early, before it becomes a board-level surprise.

Ownership
Managers own outcomes, not just activity. Forecasts are built bottom-up so leadership can commit without caveats.

Process
Qualification and execution are standardized before adding headcount, ensuring hiring is tied to capacity and real revenue impact—not hope.

The proof (Ekahau — SVP, Global Sales, 2019–2024)
	•	Revenue: Scaled $25M → $65M ARR in five years
	•	EBITDA: Increased $7M → $32M (margins ~20% → ~50%)
	•	Team: Built a 130-person global organization while reducing per-employee cost 25%

Selected wins
	•	Healthentic: Doubled ACV ($5M → $10M) and drove 10× pipeline growth through GTM transformation
	•	ControlCase: Delivered 34% YoY growth and 300% expansion revenue growth

Currently

Available for VP of Sales or Fractional GTM leadership with B2B SaaS companies $5M–$30M ARR. I also lead SalesGSS (revenue operating frameworks) and DigitalRegIntel (regulatory intelligence for AI/fintech).

The Senator perspective

Two terms as a Washington State Senator taught me the value of high-stakes negotiation and public accountability. I bring that same discipline to sales: clear ownership and execution when the pressure is real.

“Steve is ‘Instant Offense’ for sales—rare and valuable. World-class at creating strategic, data-driven sales teams.”
— Jeff O’Mara, CEO (Healthentic) / GM (Ekahau)

Steve Litzow

AI didn’t kill sales reps.
It killed excuses.

In 2026, AI isn’t a productivity tool — it’s a truth serum.

It exposes:
• Broken process
• Weak management
• Fake activity dressed up as “effort”

If your sales motion is tight, AI compresses time-to-decision.
If it’s sloppy, AI just produces more noise — faster.

Most $10M–$50M ARR teams are about to learn this the hard way.

This is Week 1 of the SalesGSS 2026 Operating Series.
Eight weeks. Eight uncomfortable truths.

AI didn’t come for your reps.
It came for your excuses.

Comment “2026” if you want the series.

VP of Sales / Fractional VP (B2B SaaS, VC & PE-backed) for $5M–$30M B2B SaaS | Scaled $25M → $65M ARR | SalesGSS

Your closers aren’t the problem.
Your committee is.

Roughly half of qualified B2B deals don’t lose.
They stall.
“No decision.”

At $10M–$50M ARR, the pattern is consistent:
• Strong champion
• Positive calls
• Deal “feels good”

But it’s single-threaded.

One relationship trying to carry internal selling across:
Finance. IT. Security. Procurement. Operations.

The closer is persuasive.
The organization isn’t aligned.

With 10+ stakeholders involved, persuasion no longer scales.

Elite closers in 2026 aren’t smoother.
They’re better at internal selling.

They multi-thread early.
They equip champions.
They sell the decision process.

Quick diagnostic:

Can your reps name five stakeholders—and each one’s priority—in their top deals?

If not, you’re optimized for persuasion when you need consensus.

Week 2 of the SalesGSS 2026 Operating Series.
(Week 1: AI doesn’t fix execution—it exposes it.)

Comment “2026” if you want the series.

If you can’t prove value in the first 60 days, you don’t have a deal.

In 2026, long sales cycles aren’t what kill deals.

Delayed proof does.

Buyers will wait longer to buy —
but they won’t wait longer to know if they made the right decision.

57% of B2B buyers expect positive ROI within 3 months — not at renewal.

If a champion can’t point to a concrete win inside 60 days:

Confidence erodes
Finance steps in
“Commit” turns into “let’s wait and see”

That’s why the strongest teams aren’t closing faster.

They’re proving faster.

They define Day-60 success before the contract is signed.
They scope for proof, not size.
They treat time-to-value as a deal quality metric, not a CS problem.

If value only shows up at renewal, the deal was insured by hope — not evidence.

This is Week 3 of the SalesGSS 2026 Operating Series.
Next week: why slow product cadence is becoming a silent deal-killer.

When supervision exists only in email, it doesn’t exist at all.

This week didn’t bring a sweeping new regulation.
That’s exactly the risk.

Across the U.S. and EU, regulators continued applying existing authority while legislative clarity remains unresolved. That combination — active enforcement discretion + unresolved rules — is where most future compliance failures are born.

Fast-forward 24–36 months and the question won’t be:

“Was the guidance clear?”

It will be:
“What did you know — when did you know it — and how was that knowledge supervised?”

This week alone:

SEC and CFTC signaled regulatory coordination is moving forward without Congress
EU AI Act transparency expectations quietly locked in
FinCEN delayed rules while Treasury intensified enforcement
Enforcement volume dropped — but guidance-based expectations accelerated

None of this required a new rule. All of it creates exposure.

If your supervisory awareness lives in emails, Slack threads, or people’s heads, it won’t survive diligence, exams, or enforcement.

That’s why we published this week’s DigitalRegIntel Supervisory Brief — and why we believe supervisory awareness needs a system of record, not a newsletter.

Because when the question comes,
explanations don’t count. Records do.

This week’s brief formally documents each supervisory signal referenced above.

#RegulatoryCompliance #DigitalAssets #AIGovernance #RegTech #Compliance

This week’s regulatory signal isn’t clarity — it’s formation.

In the U.S., digital asset market structure legislation stalled again. In the EU, regulators are already questioning AI Act transparency practices well ahead of enforcement.

Different jurisdictions. Different tools. Same supervisory pattern.

Expectations are forming before rules finalize — and long before penalties appear.

That’s what shows up later in:
- Board and audit committee questions
- nvestor and acquirer diligence
- Bank and payment-partner reviews

Not “what did the law eventually say?”
But “what did leadership understand and monitor as expectations evolved?”

I publish a short Digital Regulatory Intelligence brief each Tuesday that documents these early supervisory signals — not predictions, not legal conclusions — just what’s forming in real time.

Most regulatory risk doesn’t show up as a rule violation.

It shows up later as a question regulators now ask routinely in enforcement actions:

“When did you become aware of this risk?”

Across new digital regulations and recent enforcement matters, regulators have shifted from checklist compliance to supervisory posture — an expectation of continuous, documented awareness.

Exposure today isn’t just what you did.
It’s what you reasonably knew — and when you knew it.

That’s why this is increasingly a board-level issue, not a compliance exercise.

Curious how others are documenting supervisory awareness before it’s asked for.

The roadmap slide used to be the closer.
In 2026, shipping is.

Buyers don’t evaluate products by vision anymore.
They evaluate them by momentum.

Before they ever talk to your sales team:
• They’ve checked G2 for recent updates
• They’ve Googled what you shipped last quarter
• They’ve asked their network if you’re still actively building

They’re not asking “Where is this going?”
They’re asking “What have you shipped lately?”

Here’s what most teams miss:

Products that can’t show visible momentum during evaluation are assumed incapable of delivering value fast after purchase.

If buyers can’t see progress now, they won’t believe you can produce results in their first 60 days.

The strongest teams in 2026 aren’t winning on features.
They’re winning because buyers can see execution before the first call.

This is Week 4 of the SalesGSS 2026 Operating Series.

Next week: Why waiting for clean data is now officially malpractice.

Christopher Wieduwilt

Helping 35k+ music pros use AI to produce faster, market smarter, and monetize their art (aimusicpreneur.com).

By age 23, I had toured the US coast-to-coast and racked up 500,000+ plays on Myspace. I was living the dream.

Then, the platform crashed:And I lost my entire fanbase overnight.

I hit rock bottom.

So, I decided to pivot. 

→ I spent the next decade mastering Product Strategy.
→ I scaled a food startup from 0 to 150K/month.
→ I built B2B platforms for Lufthansa and trained teams at Porsche.
→ I even helped my Mom sell 150,000 books.

But, I never stopped thinking about music. 

And I had a hypothesis.I believed that technology wasn't the enemy of the artist. 

I believed AI was the catalyst musicians needed to turn their craft into a scalable business. 

By leveraging AI for both production and promotion, I saw a way for artists to reclaim 15+ hours a week, time they could use to grow their revenue rather than just maintaining their workflow.

So, I founded The AI Musicpreneur.The results have been incredible.In a short time, I’ve built the #1 independent resource for AI in music.

My results:
→ 35,000+ music pros reading my monthly insights
→ Over 200,000+ professionals helped with AI tools
→ $70,000+ revenue driven for partners (e.g. Waves, Neural Frames) in the last 12 months
→ Trusted by industry leaders like Warner Music, AWAL, Believe, Songtradr and more

I now spend my time bridging the gap between music and tech. 

Here is how I can help you:

1. SCALE YOUR AI MUSIC TOOL: 

I help AI music companies get in front of musicians, producers, and industry leaders who are actively looking for solutions. 

I have driven over $70,000 in revenue for my partners in the last year alone.

Partners include: Neural Frames, Waves, Lalal.ai, AudioCipher, and more.

→ Advertise with me: https://www.passionfroot.me/ai-musicpreneur

2. BOOK ME AS A SPEAKER:

Most AI talks leave attendees confused with theory and hype. 

I show them what buttons to press.

I provide keynotes, panels, and workshops that give attendees practical systems for production and promotion they can use on Monday morning.

I have spoken at premier events including:
🇩🇪 GEMA x WISE AI Music Summit
🇪🇸 BIME Music Conference
🇧🇪 Wallifornia Music + Tech
🇺🇸 NFT.NYC

→ Inquire for dates: https://www.aimusicpreneur.com/book-me-as-a-speaker-ai-music/

3. THE AI FANBASE BUILDER:For artists: 

I teach you how to use AI to tell your story and build a loyal fanbase without losing your soul.

→ Start learning: https://ai-fanbase-builder-0ab2uub.gamma.site/

Email: chris.wieduwilt@aimusicpreneur.com

Web: https://www.aimusicpreneur.com

Founder

🎵 I wish  #NFTs existed 10 - 15 years ago.

I have practically been a music nerd for all my life. 

I used to play in various bands and as a solo artist as well as worked for record labels, organized festivals & managed up and coming artists.

I consider this experience very precious and am thankful for the opportunities I received.

I got to play in Los Angeles on Sunset Boulevard and toured the entire US.

Ranked up over half a million plays on Myspace (Yes, Myspace did exist back then)

Got featured in the biggest Rock/ Metal magazine in China.

And was on German TV.

Why am I telling you this?

It sounds like that could pay the bills right?

It didn't. AT ALL. It was a +- business.

Independent artists without much representation have it hard. 

Music piracy did not help at the beginning of the century.

And the model of streaming pays independent artists unfairly.

Along came COVID and seriously threatened live music and musicians.

Music NFTs taking off (in the next few years) feels like a resurrection for the music industry to me.
 
🎸 For independent artists NFTs could provide an opportunity to connect with fans in unique ways.

NFTs are not a get-rich-quick scheme, it needs work, but it could enable artists to make a better living than now.

You don't need millions of streams on Spotify, but maybe only a few hundred devoted fans that invest in your journey and see you grow.

💿 Record labels, publishing agencies & more can use NFTs to offer new experiences to music lovers.
At the same time creating new income streams could also mean that more investments go into up and coming artists long-term.

It puts a little bit of the power back into the hands of the music industry.

I've seen artists disappear over the years because they ran out of fuel at some point (financial wise).

Wouldn't it be great to experience live music and at the same time know that the artists performing can provide for themselves and their family?

Let's create your future together.

Christopher Wieduwilt (The AI Musicpreneur)

BREAKING: Udio strikes AI licensing deal with Merlin, representing indie labels in 70+ countries and 15% of global music:

Merlin now licenses music to Udio for AI training.

Here's why this matters:
↳ Merlin represents indie labels in 70+ countries.
↳ They control 15% of global recorded music sales.

The deal structure:

→ Artists choose to participate
→ Labels get paid for their music
→ Compensation flows back to creators
→ Terms protect "human artistry"

This follows Udio's settlements with:
↳ Universal Music Group (October)
↳ Warner Music Group (November)

Both majors dropped their lawsuits.
Now they have licensing deals instead.

Merlin CEO Charlie Lexton said it best:
↳ "We work with partners who respect artists."

Udio CEO Andrew Sanchez added:
↳ "Independent artists are the driving force."

The shift is clear:

From courtroom battles:
↳ To commercial partnerships.

Udio is also hiring.
A Head of Artist Partnerships role.
Based in LA or New York.

For Merlin, this follows their ElevenLabs deal.

Another AI music licensing agreement.

The indie music world is choosing consent over conflict.

Do you think AI licensing deals protect artists, or just delay bigger problems?

♻️ REPOST to inform your network

Never miss any AI music news:
1. Scroll to the top
2. Click on ""View my newsletter""
3. Join 2k+ music pros to get ahead."

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The Battle

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