I’m a marketing leader with over 20 years of experience in B2B professional services marketing. I believe that brand is the ultimate growth accelerator, especially when it’s championed by a high-performing team committed to doing things differently. 

As the Global Head of Marketing at Mourant, I blend creativity with strategic rigor to drive commercial growth, shape compelling brand narratives, and elevate the client experience at every touchpoint.

My passion for brand marketing goes beyond standard campaigns. I’m always looking for ways to stand out in crowded markets, whether that means turning fresh ideas into global initiatives or leveraging data and technology to optimise results. 

Leading an international, multi-disciplinary marketing team, I focus on building a culture of collaboration, inclusivity, and continuous learning—because the best marketing outcomes come from inspired, empowered people working together.

Above all, I believe in pushing boundaries, both in how we engage clients and how we nurture talent. My goal is to create marketing strategies that not only deliver measurable impact but also spark enthusiasm across our entire firm. If you share my passion for brand innovation, exceptional client experiences, and building teams that excel, let’s connect. I’d love to exchange ideas and explore how we can shape the future of marketing together.

Steve Cornick

I help brands find their unique voice and drive real growth by creating marketing that actually connects with people.

As Chief Growth Officer at brandformula, I lead the charge in developing branding and marketing strategies for financial services clients, from major global players to niche specialists. My focus is on delivering practical solutions that spark innovation and fuel results, whether that's launching new products or fine-tuning service offerings. At FTW Digital, I make it easy for SMEs to outsource their marketing, bringing fresh ideas and energy without the hassle of building an in-house team. On the board at WHJE, I’m committed to supporting both our people and the businesses we serve, making sure everyone thrives. My goal is always to help clients stand out for the right reasons and see real impact from their marketing.

Before this, I spent nearly two decades shaping brands and building marketing strategies that worked across industries, with a special focus on financial services and communications. I’ve been a LinkedIn Certified Marketer, a marketing trustee at CPRE Surrey, and have led teams in brand, content, UX, and social networking projects. Those experiences taught me the importance of understanding what motivates people and how to build cultures where everyone can do their best work. Whether leading a team or partnering with clients, I’ve always believed that marketing is about making a genuine human connection.

Connect with me for insights on brand strategy, commercially minded marketing, and building standout teams.

Craig Freeman

You're not blue, you're building.

I've got so much time for anyone trying to create something new. A business, a brand, a podcast...it's a lot! Here's something to help reframe today's Blue Monday because I don't buy it.

Chief Growth Officer at brandformula, WHJE & FTW Digital | Driving Brand Growth for Financial Services & SMEs | Brand Strategy | Commercially Focused Marketing | Leadership Development

They call today Blue Monday.
The most depressing day of the year.
But we don’t buy that.

What we see today isn’t laziness or lack of motivation.
We see people being brave.

Founders launching businesses without a safety net.
Creators hitting “publish” on a podcast, a Substack, a new idea, unsure who’s listening, but doing it anyway.
People juggling work, family, doubt, and ambition… and still showing up.

So if today feels heavy, here’s the reframe:
You’re not blue.
You’re building.

We see you.
We’re in your corner.
And we’re rooting for the people who keep creating, even on the so-called “blue” days.

Coordination across multiple channels gives the greatest chance of success. It requires planning and a clear strategy, but when done well, it can provide significant returns.

Individual activations make it harder to communicate core messaging. The approach to bringing events, marketing and advertising together through clever media buying that James Deagan references here will give you the best chance of standing out and being remembered. That's how you move the dial.

Open article: Using clever media to stand out beyond the exhibition hall.
 by James Deagan • 4 min read

Using clever media to stand out beyond the exhibition hall.

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The Battle

Steve Cornick

Craig Freeman

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Performance ScoreCraig Freeman's LinkedIn Performance

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taplio

The Battle

Steve Cornick

Craig Freeman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Craig Freeman's LinkedIn Performance

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Performance ScoreCraig Freeman's LinkedIn Performance