Culture shift, Performance Improvement, Leadership Coaching, Management Development, Business Performance through people. 

With a huge emphasis on outcomes and culture, I am completely obsessed with human beings and human performance. A wise man once said: “Organisations don’t change unless teams do. Teams don’t change unless people do.” And this is my passion!

Steve Bent 🔓🟣

MomentIQ

Community Manager

TikTok

After working at TikTok became TikTok affiliate.

Partner with brands/creating UGS content

TikTok Creator 

Led the design and execution of global influencer campaigns, aligning with broader marketing initiatives to elevate brand storytelling and drive engagement.

Fostered long-term, authentic relationships with influencers, negotiating contracts and managing budgets for over 75 influencer partnerships, enhancing campaign ROI by 20%.

Collaborated cross-functionally with global marketing, PR, and social media teams to integrate influencer content into larger brand campaigns, driving a 25% increase in engagement and brand visibility.

Analyzed campaign metrics to optimize performance and consistently exceeded KPIs by identifying trends and tailoring influencer strategies for regional nuances and platform-specific best practices.

Managed influencers with audiences ranging from nano- to macro-level creators, including top-tier athletes and fitness personalities, amplifying brand reach and product discovery.

Created largest Discord community for Home and Living category.

Brand and Creator Manager ( Key Accounts )

Valley Media and PR

Working as a agency with Tik Tok, and Instagram Influencers to help them increase sales and create digital products.
Full circle of communication for Corporate Clients.
Managed a portfolio of 7 creators, ensuring timely delivery of 12 projects, and handling up to 32 press opportunities.
Identified and evaluated 30 potential brand partnerships, resulting in 23% revenue growth for creators.
Successfully negotiated 41 partnership agreements, securing favorable terms and 17% increase in compensation for creators.
Organized event in Miami and New York for 500 people.

Founder

Heyday

Heyday empowers communities with real conversations. We're here to make them simple, engaging, and fun.

Creating marketing strategy 
Onboarding influencers 
Creating communities

Influencer Marketing Manager

Informa Markets

We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. 

Coordinating sponsors and PR strategy for these 4 events:
MAGIC, COTERIE, PROJECT, Sourcing

• Develop and execute communication strategies and plans for our brands.
• Manage over 20 sponsors per event ( pre, post-release) 
• Manage event and digital sponsorship inventory and confirm all stakeholders are aware of deliverables
• Represent our brands to outside stakeholders such as journalists, social media influencers, medical professionals, retailer and consumer associations, and non-government organizations
• Achieve/expand social influencer networks and advocacy.
• Build credentialing strategies. Obtain input and secure third-party endorsements or alliances on new initiatives, current business, and/or brand equities.
• Serve as key media resource for media interviews as appropriate.
• Anticipate and create issue management plans.
• Manage community relations and key events for brands
• Develop an understanding of the event solutions space and deliver opportunities in line with our client’s hybrid needs.

PR and Sponsorship

LA Media Group 

• Scouting for influencers and talent that are on brand for potential partnerships and collaborations.
• Managing and maintaining the influencer channel strategy.
• Negotiating and maintaining partnerships between talent and the brand.
• PR publications
• Managing influencers throughout the campaign process to ensure they deliver content within brand guidelines and meet defined deliverables and budget spends.
• Negotiating influencer rates and executing contracts.
• Preparing performance analysis reports and using these analytics to drive best-outcome affiliate and influencer activity for future campaigns.
•  Worked alongside the digital, social media, PR, marketing and sales teams to design and drive strategy.

Public Relations Manager and Event

SilliconValley

Silicon Valley tours for entrepreneurs to companies like Google, Netflix, Amazon and Airbnb. 
Visiting Stanford, Berkeley learning from local professors and students.

• Scouting Speakers
• PR promotion, facebook ads, magazine
• Formulate creative strategies to promote Silicon Valley, boost social awareness on TikTok, Youtube, and Instagram
• Scouting Speakers, creating topics
• Successfully integrate talent into marketing programs, delivering results that exceeded expectations
• Leverage data and insights to educate Speakers on content best practices and how to optimize performance

Co-Founder ( PR, content Lead, Events)

• PR strategies development and implementation
•  Creating a Brand strategy
• Conceptualized and carried imaginative experiences at over 500+ events. 
• Attracting magazines and digital media including (Forbes, Business Insider, and Cosmopolitan). 
• Develop comprehensive project timelines and create new visual branding elements.
• Content and media plans development (Tik Tok, YouTube)
• Copywriting and editing of texts (a few languages)
• Communication with international influencers, media and partners, hubs
• Special projects development and implementation
• Analytics
• Press tours and press conferences organization

Public Relations and Event Manager

MeetPartners

• PR strategies development and implementation
• Special projects development
• Communication with media, influencers, and partners
• Copywriting and editing of texts
• PR-budget formation
• Team management

Public Relations Event Director

• PR-strategies development and implementation
• Tenders participation
• Communication with clients, media, influencers, and partners
• Copywriting and editing of texts
• Brand activities 
• Press tours organization
• Team management

Public Relations Specialist

• PR strategies development and implementation
• Communication with international media, speakers, influencers, partners
• Copywriting, editing and translation of texts (few languages)
• Video production
• Event organisation
• Interns and volunteers, contractors’ management

Marketing And Public Relations Coordinator

Influncer Marketing expert with over 7 years of experience. 

taplio

The Battle

Steve Bent 🔓🟣

Valeriya Myers

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