Culture shift, Performance Improvement, Leadership Coaching, Management Development, Business Performance through people. 

With a huge emphasis on outcomes and culture, I am completely obsessed with human beings and human performance. A wise man once said: “Organisations don’t change unless teams do. Teams don’t change unless people do.” And this is my passion!

Steve Bent 🔓🟣

As a passionate Art Director and Branding Consultant, I believe the most powerful creative work stems from a deep understanding of people. With over 15 years of experience spanning branding, visual design, and consumer behavior, I bring a hybrid mindset that fuses psychology, design thinking, and strategic storytelling, whether working in-house, alongside an agency team, or in a consulting capacity.

At PerioSciences, I’ve led creative direction across all consumer touchpoints—including web, email, packaging, and social—for a brand that lives at the intersection of wellness and science. I’ve shaped visual systems, launched campaigns, and helped define messaging that bridges B2B and D2C audiences with clarity and heart. My approach blends data-informed decisions with empathy-driven design, built on the idea that every touchpoint is an opportunity to build trust and shape perception.

My background encompasses everything from creative leadership and hands-on production to client education and brand consulting. I’ve worked with health-focused startups, multi-location retailers, and service-based founders to help them define who they are — and how they show up.

• Great branding begins with empathy and is about clarity, connection, and consistency.
• Thrive in the trenches — they are the catalyst for deepest growth.
• Every exposure influences us in some way.

The most effective creative isn’t just well-designed — it’s deeply understood.

taplio

The Battle

Steve Bent 🔓🟣

Rachel Bailey

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