Experienced Sales and Marketing Manager with comprehensive strategic planning and implementation skills in the building materials industry, with a proven track record of identifying market opportunities to increase revenue and market share. Team leader and motivator with strong communication and negotiation skills.

Specialties: Architectural sales & training (AIA/ CSI), Employee mentoring & training, New product launches, Market analysis, Customer relationship management, Materials estimating & sales

Steve Dubin

Envision Building Products

I lead the corporate marketing department in a shared services model, supporting two divisions – Envision Outdoor Living Products and Fairway Aluminum Solutions - in addition to corporate functions.

My role includes collaborating with executive leadership to develop go-to-market strategies, leading the marketing team and agency relationships to execute strategies, collaborating with sales to ensure they have the tools needed to grow the business across the US, and supporting retail and contractor customers with assets to drive end user sales.

• Developed and executed rebranding strategy for Envision Outdoor Living Products and Fairway Aluminum Solutions post-acquisition, resulting in new websites, new product presentations, social media channels, and sales support strategies.
• Implemented multichannel marketing strategies leading to a substantial increase in overall website traffic and growth in inbound leads.
• Led migration of Salesforce CRM to Hubspot CRM and Marketing Hub, enhancing marketing automation capabilities and efficiency.
• Established relationship, negotiated agreement, and developed strategy and execution for partnership with the Kansas City Chiefs to make Envision the Official Composite Decking & Railing of the Chiefs. 
• Initiated engagements with television networks and influencers, including Celebrity IOU with the Property Brothers, 100 Day Dream Home, and Fixer to Fabulous on HGTV, and the Perkins Builder Brothers and StudPack on YouTube.

Director of Marketing & Communications

Director of Marketing

Marketing Manager

Marketing Specialist

Moritz Woodworks

I build things! Specializing in custom reclaimed and new wood home decor and furniture, ranging from small household and kitchen items to benches, tables, and more.

Owner

Leggett & Platt

As Web Project Manager for Leggett & Platt’s internal marketing agency – LP Marketing + Creative – my role was to help guide our clients and team through digital and website projects. 

Whether building a new website, re-building an existing site, expanding a current site, or driving the digital strategy for marketing campaigns; I worked with the various business units within Leggett to create a strategy, and develop/gather content, and manage timeline to drive the project to completion.

Additionally, I led the effort to implement and standardize digital marketing and social media through the development of guidelines for all Leggett business units. This involved serving as a consultant to the various divisions, developing a strategy for their digital marketing efforts, as well as creating content for many of them.

Web Project Manager

TouchStar

As Inbound Marketing Manager, my role was to implement digital marketing strategies to increase market awareness of the TouchStar brand and software applications, as well as produce interesting and engaging content to attract customers and prospects to the TouchStar website - ultimately creating a selling opportunity.

During my time at TouchStar, my team and I: 

• Implemented multi-touch lead generation campaigns via social media, email, digital advertising, and SEO efforts.
• Designed, developed content, and built a new corporate website
• Launched and curated engaging content for a company blog
• Re-branded company sales and marketing materials


This resulted in a significant increase in website traffic and leads generated, as well as increased exposure within the logistics and oil & gas industries.

Inbound Marketing Manager

Heartland Technology Solutions

• Responsible for the development and implementation of cross-channel marketing projects, leveraging both traditional and digital marketing strategies, aiming to generate leads, build brand awareness, and educate clients on service offerings.
• Execute and direct all lead generation programs, both internally and with third-party agencies.
• Manage internal business development telemarketing team who are focused on lead generation & qualification.
• Established processes and metrics for lead qualification, distribution, and tracking via CRM and Excel.
• Developed corporate Social Media Strategy and manage corporate social media channels – Facebook, LinkedIn, Twitter, YouTube, and Google+. 
• Lead the development and execution of strategic email campaigns, online advertising, SEO & SEM strategies, and educational webinars.
• Implemented Inbound Marketing strategies to improve website exposure and increase sales leads and service inquiries generated by website.
• Wrote and edited content for corporate website, email marketing, landing pages, blog, and sales collateral.
• Managed vendor MDF programs to ensure guidelines and ROI were met.

Arvest Bank

Assistant Branch Manager

Dell

Inbound Sales Representative

As a results-driven marketing leader with a proven track record in branding, demand generation, and new product development; I specialize in developing and executing comprehensive multichannel marketing strategies that deliver. With a strong foundation in digital and traditional marketing, I’ve led teams to create innovative campaigns that resonate with target audiences, build brand awareness, and generate qualified leads.

My expertise lies in aligning marketing efforts with business goals to optimize ROI. From crafting compelling brand narratives to implementing data-driven lead generation tactics, I consistently deliver measurable results. I work closely with cross-functional teams to support sales and business initiatives, ensuring that marketing strategies effectively contribute to growth and customer retention.

Passionate about using technology and analytics to refine marketing processes, I leverage insights to continuously improve performance and adapt to evolving market trends. Whether through content marketing, email campaigns, social media engagement, PR efforts, or targeted advertising; I thrive in developing strategies that generate impact across multiple channels, resulting in increased visibility and engagement. 

In addition to digital and traditional marketing strategies, I’ve established and executed successful engagements with leading television networks, YouTube and social media influencers, and the Kansas City Chiefs to drive awareness, brand affinity, and demand with key target audiences. 

taplio

The Battle

Steve Dubin

Chase Moritz

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?