Stevan Koncar

Turning your LinkedIn into a 6-figure Revenue Channel.

Imagine waking up to a simple business that works around you & consistently hits $10,000/month.

No more feast & famine cycles:

You do what you love. 

You make a difference in people's lives. 

You have time & energy to live your own life.

You can scale to $500k/year without overworking yourself.

You don't worry about the cash flow, as you have recurring revenue.

You don't sell dog shit. You show people what you do and invite them to do the same.

You don't chase Clients. You waste zero minutes talking to people who are not ready to buy. 

Btw, this isn't some unattainable dream reserved for the ones who found a magic pill.

In fact, you don't need a magic pill at all —

Chances are, you've already got what it takes:

You know how to get results for Clients, but lack a system to deliver results at scale.

A system that doesn't require 100k+ followers, 60+ hours a week, and posting guru fluff on Social Media.

That's where The Authority Solopreneur blueprint comes in handy.

Because you create unique targeted content,
↳ You attract people who resonate with you. 

Because you solve problems for them, 
↳ They become your customers.

Because you have an outcome-based Offer that's easy to understand & even easier to buy, 
↳ You turn these customers into clients.

Because you've set your funnel right, 
↳ You create 3 revenue streams from 1 product alone.

When we put The Authority Solopreneur blueprint in place, 

We made $36,347 in 20 days — while working less.

And yes, you're right —

It's simple in theory, but a nightmare to execute all by yourself.

I know because I've made every mistake in the book, and learned how to make six figures a year the hard way.

Now I know better:

The fastest, easiest & least stressful way to scale your business is to find someone who's done it, steal their blueprint and implement it for yourself.

That's how our Club members accomplished in days what they couldn't in months before they joined.

Like S.S., who added $16,103 MRR to their bottom line in 5 weeks.

Or S.G., who doubled their revenue in 2.5 months and bought their dream home.

If you want to learn how they did it, you can join our free newsletter:

↳ Sign up here: https://authoritymarketing.kit.com/sign-up

If you want to explore joining The Authority Club & do it yourself:

↳ DM me "CLUB" and I'll send you the details.

If you want my 1:1 help to solve your biggest bottleneck fast:

↳  DM me "1:1" and I'll send you the details.

Co-Founder

You can go from "I have no idea what I'm doing" to "LinkedIn is my 6-figure revenue channel" IN 6 MONTHS ALONE.

When Dina approached me in mid-2020, she was starting to get traction as a Copywriter on LinkedIn.

She was getting clients but still struggled with:

∙ Attracting MORE IDEAL CLIENTS, and fewer window shoppers.
∙ Creating QUALITY CONTENT without spending hours on it.
∙ Charging WHAT SHE DESERVED.

I saw an opportunity, so I started working with Dina.

We were classic freelancers. No company brand. No website. No email list. Nothing.

But even without all that, in less than 6 months, we were getting 5 QUALIFIED LEADS A DAY.

All that with ZERO LinkedIn Ads, Pods, Outbound Messages, Automation Tools, or sleazy trick-the-algorithm tactics.

Soon after that, we raised our prices, started being more selective with Clients, and wrote 2 ebooks that made us $60,000+ in revenue.

But most important of all, we created something way bigger —

The LinkedIn Authority Blueprint.

A replicable, PROVEN PROCESS to build Authority & attract high-ticket Clients on LinkedIn for Coaches, Consultants, and service-based business Founders. 

Using the LinkedIn Authority Blueprint, our Clients got involved in 9-figure deals, crossed $10,000 in 6 weeks, and made $3,000 in their first week on LinkedIn.

If you want similar results, here's how we can help you:

✔️ 1:1 COACHING. 

Let's help you implement the exact strategy that made LinkedIn the most profitable channel for both our clients & us.

✔️ LINKEDIN PROFILE. 

→ Get your Profile Review with tips on how to improve it, or 
→ Let us turn your Profile into a 24/7 Sales Rep.

✔️ LINKEDIN CONTENT. 

→ Get your Content Review with tips on how to improve it, or 
→ Hire us to teach your team to build Authority & score high-ticket Clients through LinkedIn.

If you're serious about turning your LinkedIn into a 6-figure revenue channel, shoot me a DM now.

Alon Even

B2B Tech Growth Expert & Fractional CMO | Helping startups & scale-ups accelerate revenue growth | 2x Exits | 2x Founder

If your GTM feels busy but growth isn’t accelerating, the problem isn’t effort. It’s the system.

Most teams respond by doing more: adding channels, campaigns, tools, or headcount. And pipeline gets noisier without getting healthier.

That's where I come in. 

I help B2B SaaS teams get unstuck by building a repeatable GTM system behind pipeline and ARR, so growth comes from clarity, not more activity.

That system includes: ICP and personas, positioning and messaging, GTM motions, channel mix, conversion and handoffs, and execution.

3 ways we can work together (from Seed to growth-stage B2B SaaS):

1- GTM AUDIT SPRINT 
A focused outside-in diagnosis + a clear 90-day action plan. We find the leaks before you pour more capital in.

2- ONGOING GTM & GROWTH ADVISORY
Monthly guidance to keep priorities tight, execution aligned, and performance improving.

3- FRACTIONAL CMO
Hands-on leadership when you need an owner to run the GTM system with your team.

I’ve done this for 18 years as a 3× CMO, 2× CEO, and GTM advisor, including work with CipherHealth, Justt, nSure.ai, ClicData, and more.

If you’re a CEO/CRO/CMO and you want to grow faster and more efficiently, let’s make your GTM system work.

👉 Book a quick intro call: https://calendly.com/even-alon/linkedin-discovery

Mentor

Organic search is down ~38%, and direct traffic is up ~30% (real data). 

So, what is going on here?

First things first. I audited a B2B SaaS GTM recently and found something that kills the "SEO is dead" narrative.

At first glance, it looks like demand is shrinking… No, it's not. It’s actually the buyer journey that is shifting.

Here’s what’s happening:

Discovery and evaluation now happen before anyone clicks. In fact, Ahrefs found that as of December, Google AI Overviews can reduce CTR for position one results by 58% (!).

Which means buyer behavior increasingly looks like this:

AI Overviews answer the question right on Google, buyers do early research in ChatGPT/Gemini/Claude, or teams use LLMs to shortlist vendors before they ever visit a website.

Then, when someone is finally ready to buy, they search your brand name, or type your URL directly. And that’s why direct goes up while organic “research” traffic goes down.

In other words, visibility now happens in two places:

 1- The classic SERP where high-intent pages still convert
 2- The answer layer, AI Overviews + LLMs, where shortlists form without a site visit

So the playbook is changing: 

 → Earn mentions during research
 → Make validation effortless (pricing, integrations, security, case studies)
 → Convert when intent shows up (often via direct + branded search)

In the end, the GTM fundamentals haven’t changed, but the distribution has.

Fractional CMO & GTM Architect | B2B SaaS | 3× CMO, 2× CEO, 2× Exits

Every GTM failure I’ve seen traces back to the same thing, and it’s not your team, your channels, or your execution.

After working inside dozens of B2B SaaS GTM systems, I keep seeing the same 7 failure patterns:

 1- ICP drift
 2- Messaging that doesn’t resonate
 3- Motion + channel chaos
 4- Short-term bias
 5- Growth lever imbalance
 6- Measurement blindness
 7- GTM misalignment

So yes, these are different symptoms, but all have the same underlying issue.

By the time it shows up in pipeline, CAC payback, or NRR, the root cause is already 12 months old.

And it almost always comes from the same place: not understanding the market and the buyer well enough. In fact, based on 60 years of GTM research & 13 sources, 2 out of 3 GTM failures start there.

Then the response is almost always the same: more SDRs, more channels, and more spend. Which means you’re treating a system problem like an execution problem.

But you can’t really optimize your way out of a broken system. You just get faster at the wrong things. And that’s how a fixable problem becomes a very expensive one.

The fix isn’t doing more, but diagnosing what’s actually broken upstream from your pipeline, and fixing it in the right order.

P.S. I mapped the 7 failure patterns + the sequence to diagnose and fix your GTM system in my free GTM System playbook: https://lnkd.in/duxqauHk

Some of the smartest GTM workflows I'm seeing right now are solving the wrong problem.

AI sequences, enrichment stacks, signal-based outbound, and automations stitched across 10 tools. And yes, all impressive to build and impressive to share.

But to be honest, many of them don't provide proof they actually moved the needle.

Win rates up? Sales cycle shorter? Pipeline more predictable? You know the answer…

Not to mention AI makes mistakes. It hallucinates context, misreads signals, sends the wrong message to the wrong person. Just imagine what it does at scale.

But the deeper problem isn't the tools. It's that all this complexity is being stacked onto GTM systems that still can't answer the basics:

Who do we actually win with? Why & how do they buy? Does the message land? Does the motion fit the ACV?

When you don't nail these, no workflow in the world will save you.

What works is a simpler sequence: GTM Foundations → Simple execution → Amplification

And when you know what’s working and what's not, AI and workflows can help scale it. With you in the loop, of course.

Predictable pipeline isn't a workflow problem. It never was.

Run demand gen, fix positioning, ship product marketing, build brand, clean the data, support sales, report results... oh, of course, and move fast.

That's the CMO job = Do magic

No wonder exhaustion is the num 1 feeling marketers are expressing right now, and no wonder tenure averages under 2 years.

And then you add this on top.

Marketing is the only function where everyone in the building thinks they have a valid opinion on how to run it. Because they've all been on the receiving end of it (ads, emails, LinkedIn posts, etc.), so suddenly they get it.

Your CFO doesn't get notes on the cap table, right?  But the homepage/narrative/channel mix? You know the answer... 

So, you own the outcomes, but everyone else owns the inputs. And most of those inputs are noise.

That's why it's the first thing I fix in any fractional engagement: fewer priorities, clear ownership of GTM calls, and a return to foundations before anything new gets added.

More activity is never the answer. Going back to who you're selling to and what actually moves them, that's where it starts.

If you think SaaS is dying, you're not wrong, and you're not right.

Let me explain. 

A company I advise asked me this week whether to rebuild their site on an AI builder like Lovable or Base44.

Yes, AI makes building cheaper, but it doesn’t make ownership easier.

And that’s basically the SaaS story right now.

The market isn’t holding a funeral. It’s repricing defensibility. When building gets cheap, “hard to copy” stops being a moat.

So what survives?

Companies with at least one of these moats:

→ Workflow depth
 Leaving is an organizational project, not a software decision. Switching touches integrations, compliance, governance, and the way work actually gets done.

→ Compounding operational logic
The longer you use it, the harder it is to replace, not because of “data,” but because the system absorbs decisions, edge cases, and process memory until it becomes part of how the business runs.

→ Distribution advantage
 Sometimes the moat isn’t the product. It’s the installed base and ecosystem that make “being considered” easier than “being better.”

And here’s the part many takes miss: AI doesn’t just disrupt products, but also disrupts pricing units.

Seats matter less when agents do more of the work. And companies still priced for human users, in a world where agents are becoming the user, will feel that mismatch even if the product is good.

In the end, repriced is very different from disrupted.

The companies that come out stronger know exactly what makes them hard to replace, and they make that story show up in their positioning, pricing, and how they sell.

Full piece in my latest (free) newsletter: https://lnkd.in/dmhYhtPd

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Stevan Koncar

Alon Even

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Alon Even

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