I went to work for my dad when he was diagnosed with a malignant brain tumor and needed the help getting a startup company off the ground. 

"If there was ever a time to come work for me, it would be now," I remember him saying. And I jumped at the opportunity to be closer to him, and to immerse myself in the world of sales.  

I was a young sales rep with zero training and little idea what I was doing, selling an engineered product to landscape architects and parks & rec agencies across Florida. 

I grinded through cold calls, trade shows, literally walking in on people in their office just to try to get 5 min of their time to share my product. 

Then I discovered inbound marketing. There was a small SaaS company called HubSpot that had coined the term and was teaching everyone about it via live webinar sessions. I soaked it in and taught myself how to generate my own leads = less dependent on trade shows and no need for cold calls. I was busy fielding the inbound inquiries. 

I then paired up with my wife who earned her Master's in Journalism from Medill, and had also launched a freelance career in communications. We co-founded of Craft Impact in 2014. 

For a while we had wild client mix, working on everything from e-commerce yoga products to Fortune 500 clients. But since 2020 we've been solely focused on applying our expertise to independent financial advisors. 

We now have 15 clients who partner with us as their outsourced CMO and digital marketing team, supporting big changes in their practice and helping fuel their organic net new AUM growth. We execute most of the work in house, and oversee the rest. 

Content Marketing Strategy - Messaging - Branding - Web Design & Web Development - Social Media - Collateral - SEO - Webinars - Reporting & Analytics 

My family and I run an annual "Hope..It's a Beach Thing 5K Walk/Run" to raise money for brain tumor research at Dana-Farber Cancer Institute. After an inspiring and courageous battle with a GBM brain tumor, my father passed away from a brain tumor in 2012. He had just turned 53 a few days earlier. He was my mentor, my hero and my best friend. We run the fundraiser in honor of him, and to support the families and patients who are currently fighting their own brain tumors. We've raised $544,000 raised over 10 years, and I'm really proud to say 100% of the proceeds go to brain tumor research at Dana-Farber Cancer Institute. 

My wife and I love traveling both in the US and internationally, and we've got some really fun kids ages 7, 5, and 3. Not a lot of dull moments around our house!

Stephen Beach

PermaTrak Concrete Boardwalks

Director of Operations

Operations Manager

PermaTrak North America is a premier provider of environmentally friendly precast concrete boardwalk and elevated greenway solutions. PermaTrak systems are engineered for design flexibility, ease of installation and long-term durability. Requiring virtually no maintenance, PermaTrak is an outstanding, cost competitive alternative to conventional wood or manufactured lumber construction.

CADD/Logistics Manager

As a Rail Structures Technician for the HDR Cincinnati office, he served as a Lead Designer on rail projects across the United States.

Rail Structures Technician

Senior Designer

Designer

CONTECH Bridge Solutions Inc.

CONTECH Bridge Solutions Inc. is a division of CONTECH Construction Products Inc. where we marketed, designed and provided technical support for precast, plate and truss bridges. Applications included: highway bridge replacement; railroad overpasses; stream crossings; water retention/detention vaults, underground fuel storage tanks; and golf cart and pedestrian underpasses/overpasses.

Senior Cadd Technician

As PermaTrak North America's Director of Operations, I work with our engineering and production staff as well as contractors to offer design and installation support for PermaTrak's concrete boardwalk system. PermaTrak is a maintenance-free concrete boardwalk system used on commercial trail, greenway and pedestrian bridge projects.

taplio

The Battle

Stephen Beach

Rodney Uhlenhake

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