I went to work for my dad when he was diagnosed with a malignant brain tumor and needed the help getting a startup company off the ground. 

"If there was ever a time to come work for me, it would be now," I remember him saying. And I jumped at the opportunity to be closer to him, and to immerse myself in the world of sales.  

I was a young sales rep with zero training and little idea what I was doing, selling an engineered product to landscape architects and parks & rec agencies across Florida. 

I grinded through cold calls, trade shows, literally walking in on people in their office just to try to get 5 min of their time to share my product. 

Then I discovered inbound marketing. There was a small SaaS company called HubSpot that had coined the term and was teaching everyone about it via live webinar sessions. I soaked it in and taught myself how to generate my own leads = less dependent on trade shows and no need for cold calls. I was busy fielding the inbound inquiries. 

I then paired up with my wife who earned her Master's in Journalism from Medill, and had also launched a freelance career in communications. We co-founded of Craft Impact in 2014. 

For a while we had wild client mix, working on everything from e-commerce yoga products to Fortune 500 clients. But since 2020 we've been solely focused on applying our expertise to independent financial advisors. 

We now have 15 clients who partner with us as their outsourced CMO and digital marketing team, supporting big changes in their practice and helping fuel their organic net new AUM growth. We execute most of the work in house, and oversee the rest. 

Content Marketing Strategy - Messaging - Branding - Web Design & Web Development - Social Media - Collateral - SEO - Webinars - Reporting & Analytics 

My family and I run an annual "Hope..It's a Beach Thing 5K Walk/Run" to raise money for brain tumor research at Dana-Farber Cancer Institute. After an inspiring and courageous battle with a GBM brain tumor, my father passed away from a brain tumor in 2012. He had just turned 53 a few days earlier. He was my mentor, my hero and my best friend. We run the fundraiser in honor of him, and to support the families and patients who are currently fighting their own brain tumors. We've raised $544,000 raised over 10 years, and I'm really proud to say 100% of the proceeds go to brain tumor research at Dana-Farber Cancer Institute. 

My wife and I love traveling both in the US and internationally, and we've got some really fun kids ages 7, 5, and 3. Not a lot of dull moments around our house!

Stephen Beach

Craft Impact: A Growth & Communications Agency

Provides clients overall strategic direction in aligning communications, content marketing and sales efforts. This includes technical training of CRM and CMS platforms. As a HubSpot Partner Agency, we often help companies maximize HubSpot’s tools to drive growth.

Marketing & Communications Strategist

Vantage Impact

Develops and implements communications and marketing plans for financial advisor clients making a transition to a new firm, acquiring a practice, or launching a new RIA/independent practice.

Provides independent practices/RIA clients overall strategic direction in aligning communications, content marketing and sales efforts. This includes technical training of CRM and CMS platforms. As a HubSpot Partner Agency, we often help companies maximize HubSpot’s tools to drive growth.

Growth Strategist

St. Paul School

After developing and implementing our school's distance learning plan for grades Preschool-8th during COVID-19 in Spring 2020, I spearheaded our Fall 2020 reopening plan and communications strategy concurrently offering in-person and virtual learning for K-8 students, 5 days a week.

Throughout my three year tenure at St. Paul, I built and implemented a strategic communications and marketing framework, evaluated teachers, conducted the interviewing and hiring process for countless staff members, led the accreditation continuous improvement plan process, wrote the applications and successfully achieved Ohio STEAM School Status and Blue Ribbon School Status for 2020, implemented a schoolwide professional development plan focused on STEAM and project-based learning, opened a new preschool growing from 0 to 74 registered students in the 21-22 school year, handled all disciplinary referrals, revised and implemented our school safety plan, directed our intervention team, launched our new website, and managed/handled the inevitable conflict that happens in a school building on a day by day basis.

School Administrator

St. Matthew School

At St. Matthew, I rebuilt the communications structure and framework from the ground up including a strategic marketing plan, directed the adoption of standards-based grading, trained faculty members how to transform instructional and assessment practices. I created online learning videos for teachers adhering to universal design principles that were used district-wide. 

After leading an extensive self-study and data analysis process involving students, staff members, and parents, I guided an accreditation committee in creating a comprehensive 4 year professional development plan to achieve academic and cultural goals. While keeping these goals in mind, I bolstered our intervention program and added essential technology in managing our $500k auxiliary budget and federal program monies. 

During my time at St. Matthew, we increased access to technology from a classroom of desktop computers to 1:1 Google Chromebook access for all K-8 students. We expanded our network infrastructure and provided extensive Google Classroom PD so that our students can fully utilize the technology. 

I digitized parent communication with the implementation of a new Student Information System and trained both parents and faculty how to use its features. 

I expanded my managerial/leadership expertise in establishing the cleaning criteria for our 50,000 sq. ft. building and managed the janitorial and maintenance personnel.

St. Rose of Lima

As the lead STEM teacher at St. Rose of Lima in Denver, CO, an urban setting with a 100% Free/Reduced Lunch student population, I engaged middle school students with authentic project-based learning experiences. I collaborated with fellow STEM teachers and non-profit organizations to design multi-disciplinary units of study culminating with real-world products. 

I spearheaded school-wide change as a key member of our school leadership team. We initiated the adoption of the Expeditionary Learning model, implementing data-driven academic and cultural goals that resulted in significant achievement gains over a 4 year period. 

A school of limited resources, I updated all things technology: administering student laptops, implementing Google Apps for Education for all students and staff members, leading staff trainings for best Smartboard practices, filming, narrating, and producing multiple school promotional videos, designing a new school website, and directing all social media activities.

STEM Teacher Leader

Presentation of Our Lady School

5th Grade Teacher

Craft Impact partners with clients via marketing & sales services to help generate revenue in a predictable, sustainable way. 

We do this primarily for three types of companies ⬇️

▪Financial Advisory Firms (RIAs, independent practices, & TAMPs)
▪Professional Services (service companies & executives)
▪Product Manufacturers (businesses ready to scale & sales teams)

As a Growth Strategist, I help companies strategically align their marketing and sales efforts with revenue goals - unifying communications, content marketing plans, sales processes, and the use of CRM and CMS technology platforms.

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The Battle

Stephen Beach

Faustin Weber

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