Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

I had a new biz call yesterday from someone who found us via ChatGPT. 

He asked Chat who to work with for a LinkedIn profile revamp—we came up as the premium option.

Chat gave him 2 other choices and also suggested what not to look for.

(See the full chat in the carousel below - it was really nice of him to share it with me!)

He scheduled the call and we had a great talk. I'm confident this will close.

How'd we do this? LLM results are always a bit of a black box, but the following were referenced in source links:

1) Our website is up to date and fully SEO-optimized for the Executive LinkedIn work we do
2) We specifically published a couple dozen optimized blog posts about LinkedIn on our site 
3) I write about Executive LinkedIn all the time here on LinkedIn
4) Chat also pulled content about us from Clutch and GlassDoor

We've now gotten some additional clues from the chat transcript the client shared with where to do some 3rd party content seeding to further improve our visibility.

This LLM stuff works, folks. Keep at it.

Founder and CEO @ Crackerjack Marketing | Working with B2B leaders to turn their LinkedIn presence into their most powerful sales and hiring tool | xPwC | Professor of digital marketing | Chicagoan in Barcelona

Stephanie carousel chatgpt recommendation

CMO | GTM Expert & Startup Accelerator: 0 to 1 | Marketing to Drive Demand | AI & Blockchain Enthusiast | Community-led Growth that Turns Customers into Champions | Servant Leader & Mentor

I’m a full-stack, full-funnel marketing leader. I design growth systems that align marketing, sales, and product around the customer journey—turning insight into pipeline and revenue.

My work centers on scalable marketing engines powered by AI, content, and community—but always grounded in people. Because at the end of the day, it’s still human to human.

I never stop learning. Platforms evolve, data shifts, buyer behavior changes. Curiosity keeps me sharp. I’m constantly testing what works, what doesn’t, and how creativity connects to measurable impact.

I strive for true partnership. Growth doesn’t happen in silos. I work shoulder-to-shoulder with Sales, Product, CX, and RevOps to create integrated GTM strategies that move the business forward. From demand gen and lifecycle marketing to brand positioning and content strategy, everything ties back to revenue and trust.

I believe in the power of community—showing up, earning credibility, and turning audiences into advocates.

The tools will change. The platforms will evolve. The goal never does: connect with people, create real value, and drive growth that lasts.

Sherehan Ross

The community that keeps on giving.

I started building my personal brand on LinkedIn thinking it would help with visibility.

What I didn’t expect?
 
The doors it opened to people.
Real communities.
Generous ones.
Smart, kind, challenging, ride-or-die humans.

People who answer DMs.
People who make introductions.
People who say, “I’ve got you,” and actually mean it.

I’ve met humans who push me, help me think bigger, and stand in my corner when it matters. I can’t tag all of you (LinkedIn would riot), but I hope you know who you are—or you’re seeing a thank-you note in your inbox.

Here’s what I know for sure:
No one does this alone.
Surface-level networking is a dead end.
The real magic happens when you invest in relationships, show up IRL when you can, and lead with generosity.

That investment compounds. Every time.

To everyone who shows up, answers the DM, makes the intro, gives the advice, and opens the door for someone else—this is for you.

Thank you.

PS: I am always open to help. Slide into my DMs.

Everyone is shouting “AI!”
Very few people are explaining how to actually grow into it.

Here’s the disconnect I see every day as a marketer:

Leadership wants AI now.
Teams feel overwhelmed.
Marketing is expected to magically “figure it out.”

So let’s ground this.
AI adoption isn’t binary.
It’s a maturity curve — and skipping levels is why so many initiatives stall.

A practical AI maturity path (from a marketer’s POV)

Level 1: AI as a tool
This is where most individuals should start and stay for a while.
-Writing, editing, summarizing
-Research synthesis
-Brainstorming, outlining, planning
-Think: AI as your assistant.
If it’s not saving you time yet, stop chasing the next level.

Level 2: Agentic AI
Now AI starts executing with intent.
-Structured prompts
-Repeatable tasks
-Following instructions with context
-Drafting assets from defined inputs
This is where marketers first feel real leverage.
Still human-led.
Still controlled.
Still very powerful.

Level 3: Multi-agent workflows (AI as a teammate)
This is the mindset shift — and this is where Liza Adams’ “AI as a teammate” org chart clicks.
Instead of one AI doing everything:
-One agent researches
-One writes
-One challenges assumptions
-One formats or repurposes
Each has a role.
Each has context.
You’re no longer prompting; now you’re orchestrating.
This level only works if your strategy, ICP, and messaging are clear.
Otherwise, you’re just automating confusion.

Level 4: Ecosystem AI
This is the long game.
-Agents across teams and tools
-Data flowing between systems
-AI embedded into GTM, ops, and product
This is not where most companies should start.
It’s where they earn the right to go.

The honest reassurance
You do not need to be at Level 4 to be “AI-forward.”
Being strong at Levels 1 and 2 already puts you ahead of most teams.

The real risk is being overwhelmed into inaction.
Build fluency.
Layer capability.
Let clarity come before scale.

I'm tagging AI voices worth following and learning from in the comments.


Curious where you’re landing right now:
Tool stage?
Early agents?
Trying to think in teammates, not prompts?

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The Battle

Stephanie Schwab

Sherehan Ross

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Performance ScoreStephanie Schwab's LinkedIn Performance

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taplio

The Battle

Stephanie Schwab

Sherehan Ross

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephanie Schwab's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreStephanie Schwab's LinkedIn Performance