Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

I had a new biz call yesterday from someone who found us via ChatGPT. 

He asked Chat who to work with for a LinkedIn profile revamp—we came up as the premium option.

Chat gave him 2 other choices and also suggested what not to look for.

(See the full chat in the carousel below - it was really nice of him to share it with me!)

He scheduled the call and we had a great talk. I'm confident this will close.

How'd we do this? LLM results are always a bit of a black box, but the following were referenced in source links:

1) Our website is up to date and fully SEO-optimized for the Executive LinkedIn work we do
2) We specifically published a couple dozen optimized blog posts about LinkedIn on our site 
3) I write about Executive LinkedIn all the time here on LinkedIn
4) Chat also pulled content about us from Clutch and GlassDoor

We've now gotten some additional clues from the chat transcript the client shared with where to do some 3rd party content seeding to further improve our visibility.

This LLM stuff works, folks. Keep at it.

Founder and CEO @ Crackerjack Marketing | Working with B2B leaders to turn their LinkedIn presence into their most powerful sales and hiring tool | xPwC | Professor of digital marketing | Chicagoan in Barcelona

Stephanie carousel chatgpt recommendation

CMO | GTM Expert & Startup Accelerator: 0 to 1 | Marketing to Drive Demand | AI & Blockchain Enthusiast | Community-led Growth that Turns Customers into Champions | Servant Leader & Mentor

I’m a full-stack, full-funnel marketing leader. I design growth systems that align marketing, sales, and product around the customer journey—turning insight into pipeline and revenue.

My work centers on scalable marketing engines powered by AI, content, and community—but always grounded in people. Because at the end of the day, it’s still human to human.

I never stop learning. Platforms evolve, data shifts, buyer behavior changes. Curiosity keeps me sharp. I’m constantly testing what works, what doesn’t, and how creativity connects to measurable impact.

I strive for true partnership. Growth doesn’t happen in silos. I work shoulder-to-shoulder with Sales, Product, CX, and RevOps to create integrated GTM strategies that move the business forward. From demand gen and lifecycle marketing to brand positioning and content strategy, everything ties back to revenue and trust.

I believe in the power of community—showing up, earning credibility, and turning audiences into advocates.

The tools will change. The platforms will evolve. The goal never does: connect with people, create real value, and drive growth that lasts.

Sherehan Ross

Austin, you made me full.

The BBQ. The conversations. The company.

This weekend was one for the books.

There’s something special about finally meeting people you’ve spent months (sometimes years) talking to online. The hugs are warmer. The laughs are louder. The conversations go deeper, faster.

Matt Heinz — you’ve built an incredible CMO community. Truly. Grateful for every interaction, every perspective shared, every late-night conversation that left my brain buzzing with new ideas.

Proximity matters.
Being in rooms with operators who are building, experimenting, and figuring it out in real time hits different.

Already looking forward to the next one.

And now for the promised FOMO pics...

People-First, AI-Forward CMO | AILG | AI + Human Orchestrator

Daylight Saving Time is stupid.

And especially offensive when you’re a mom, traveling across time zones, on International Women’s Day.

Who approved this policy?

Are you on the bench?

Good.

Then you have something most people with jobs don’t: time to upskill with AI.

And no, you don’t need a CRM, real company data, or an employer to start building.

I’ve been sharing a lot of AI use cases lately, but this one might be my favorite because it solves multiple problems at once.

It helps you:
• find jobs
• track your pipeline
• prepare for interviews
• demonstrate AI fluency to hiring teams

In other words: one workflow, many birds.
(No birds were harmed in this metaphor.)

If I were starting a job search today, here’s exactly what I would build.

Step 1: Build an AI job search agent
→ Use your favorite LLM. If you can, Claude Cowork is ideal because you can build the entire workflow in one place instead of jumping across tools.
→ Have the AI create a small system that:
  • searches multiple job boards at once
  • reads every job description
  • scores roles against your resume
  • logs strong matches into a tracker

Now instead of doom-scrolling LinkedIn, you have an AI pipeline feeding you qualified roles.

Step 2: Turn your search into a pipeline
Your tracker becomes your CRM.

Stages might look like:
New → Interested → Applied → Interview → Offer

Run the workflow daily and only new roles surface.
Your AI becomes your career operator.

Step 3: Use AI to prepare for interviews
Most people prepare by practicing answers.
Wrong.
Prepare like someone who already has the job.

Here’s the workflow:
→ Drop the job description, company site, press, and competitors into your AI.
→ Ask it to identify the company’s business model, GTM motion, and likely growth challenges.
→ Build a diagnostic: where are the gaps or opportunities?
→ Turn those insights into a point of view:
  • what you see
  • why it matters
  • how you would approach it
  • how success would be measured
→ Generate a 30-60-90 day plan.
→ Turn it into a short strategic deck if appropriate.

Now you’re not answering interview questions.
You’re leading a strategic conversation.

Example prompts I use in Cowork
⭐ “Analyze this job description and tell me what business problems this role actually exists to solve.”
⭐ “Based on this company’s GTM motion, what are the likely growth bottlenecks?”
⭐ “Create a 30-60-90 day plan for this role based on the responsibilities and company stage.”
⭐ “What strategic questions would a CEO ask a VP/CMO candidate about this role?”
⭐ “Pressure-test my strategy and tell me where my assumptions might be wrong.”

Hiring managers aren’t just asking:
“Does this person know AI?”

They’re asking:
Can this person use AI to operate better?

If you’re on the bench right now, don’t waste the window.
  Build.
  Experiment.
  Upskill.
Because when the right opportunity shows up, the people who used this time wisely will be very easy to spot.

If you want the exact prompts, workflow, or the job-search agent setup, comment below or DM me. Happy to share and help.

taplio

The Battle

Stephanie Schwab

Sherehan Ross

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Performance ScoreStephanie Schwab's LinkedIn Performance

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taplio

The Battle

Stephanie Schwab

Sherehan Ross

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephanie Schwab's LinkedIn Performance

Performance ScoreSherehan Ross's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStephanie Schwab's LinkedIn Performance