Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

I had a new biz call yesterday from someone who found us via ChatGPT. 

He asked Chat who to work with for a LinkedIn profile revamp—we came up as the premium option.

Chat gave him 2 other choices and also suggested what not to look for.

(See the full chat in the carousel below - it was really nice of him to share it with me!)

He scheduled the call and we had a great talk. I'm confident this will close.

How'd we do this? LLM results are always a bit of a black box, but the following were referenced in source links:

1) Our website is up to date and fully SEO-optimized for the Executive LinkedIn work we do
2) We specifically published a couple dozen optimized blog posts about LinkedIn on our site 
3) I write about Executive LinkedIn all the time here on LinkedIn
4) Chat also pulled content about us from Clutch and GlassDoor

We've now gotten some additional clues from the chat transcript the client shared with where to do some 3rd party content seeding to further improve our visibility.

This LLM stuff works, folks. Keep at it.

Founder and CEO @ Crackerjack Marketing | Working with B2B leaders to turn their LinkedIn presence into their most powerful sales and hiring tool | xPwC | Professor of digital marketing | Chicagoan in Barcelona

Stephanie carousel chatgpt recommendation

Creative Sandbox Solutions™

In business, success ultimately comes down to human-to-human connection. If you want to make an impact and effect change, you need to be able to build rapport, listen well, tell stories, tailor your messaging, and think on your feet to respond in the moment. 

Enter Our Influential Leader Program
Delivered in 6 experiential modules tailored to your needs, our research-based program is designed to deliver the outcomes below (all while having a blast!)

Inbox me or book a complimentary Influence & Impact Assessment call
https://bit.ly/Influence45 see if Improv Leadership Training is right for you.

Help Your Leaders & Teams Increase Impact & Influence

Your Big Idea is ready for the big time. The only problem? No matter how brilliant your product, service, or idea is, it won’t sell itself. 

You need more than a good team and a solid business plan. You need to be able to advocate for your idea in the way you present it. 

In other words, you need a solid pitch. 

Imagine you’re literally riding in an elevator with the VC you’ve been dying to meet. You have    2 minutes alone with them. Do you have the language and presentation skills to convince them to fund you? 

I can help get you there. And with my F.U.N. Method™ we’ll make it (ahem) fun!  

(And sure, we can also make sure you have the pretty deck to back it up, too. But let’s get you solid for that elevator ride, first.)

Ready to uplevel your pitch game? Book your complimentary consultation here: https://bit.ly/MPConsult45

Nail Your High-Stakes Pitch 

Lack of trust. Miscommunication. Misalignment. 

If you’re not playing to your strengths, not rowing in the same direction, struggling to measure success, you’re spinning your wheels. 

You need the right people doing the right work…

AND, you need what the best improv teams have:

✅Trust
✅Collaboration
✅Communication
✅Resilience
✅Spontaneity
✅Having each others’ backs
✅The ability to lean into uncertainty in high-stakes contexts

Transform Your Team Into a Dream Team 

Delivered over 12 months in experiential modules tailored to your needs, our research-based program is designed to deliver the outcomes below (all while having a blast — hey, we are a sandbox here, after all!)

Learn more at https://creativesandbox.solutions/dream-team/

Or inbox me and let’s set up a 15-minute Clarity Call to see if Dream Team is right for you.

Turn Your Team Into a Finely Honed Unit with our Dream Team Program

Creativity & Innovation Keynote Speaker and Author, MelissaDinwiddie.com

You want your event to be more than just engaging, inspiring, and thought-provoking. You want your participants to be talking about it for weeks and months afterwards. Actually implementing the learning.

Most keynotes let participants passively sit and listen, and 24 hours later only 10% of the information is retained. 

Melissa gets her audiences actively involved, via interactive activities that drive home her message in ways they won’t forget. 

Your participants will be delighted, and you’ll look like a rockstar!

More details at https://melissadinwiddie.com/speaking/

Keynote Speaker

The Creative Sandbox Way™: Your Path to a Full-Color Life

Need a boost in your momentum and confidence? Life is too short to not express the innate creativity inside of you and The Creative Sandbox Way is your path to living a more creative life than you ever thought possible. 

Filled with paradigm-shifting lessons and stories, journal questions, thought-provoking creative prompts, and coloring pages, The Creative Sandbox Way offers 10 "guideposts" and "creative invitations" with each guidepost that will help you take the fear out of creating and bring back the joy.

Unlike other creativity books, this is not a 12-week course, and it doesn't require a huge time investment. It is short, but power-packed.

An excellent antidote for creative burnout, as well as a primer for anyone just getting started with creative pursuits, whatever your form of creative expression and level of expertise, this playbook for creative living will help you learn to be comfortable with and embrace your own, authentic creativity, while offering a compassionate approach to dealing with your demons.

Whether you’re stalled by perfectionism, impostor complex, or any other form of resistance, you’ll find a treasure box of tools to help you move forward, learn to play again, create more work, and infuse your life with more happiness as a result.

More at http://creativesandboxway.com

Author

Living A Creative Life

Living A Creative Life helps creativity-starved individuals reclaim their innate entitlement to creative play, so they can unleash their inner artists and step into their largest visions for themselves in all areas of life. 

Since 2010 I’ve produced dozens of virtual courses & seminars, and in-person residential retreats, written thousands of articles, co-produced the Creative Insurgents podcast and produced The Creative Sandbox Way™ podcast, built three online communities, and wrote a book (The Creative Sandbox Way: Your Path to a Full-Color Life) — all designed to help people lean into their fears in order to live more full-color lives. 

“I wouldn't be a Skillshare instructor now if I hadn't been in your program. The encouragement, gentle pushes forward, and support has been an important key helping me move forward in creativity, art, and life” -Jessica Sanders, artist and Skillshare instructor

“Before I went through your program, I was so stuck and unsure. I knew I wanted to make changes and was in the midst of making them even though I was in near total panic. The expense seemed like a huge barrier and I wasn't sure if this was going to be one more resource/training that was more information to take in without any action tied to it. I'm so grateful I took the leap! Now I am making art everyday. I'm feeding my soul. I like myself so much more. Thank you!”
- Beth Nolte, EdD, Artist

“Before your program, I was angry and didn't know why. I procrastinated and second-guessed every creative move I made. I didn't get anything finished, and I was afraid to share my work.
Now, thanks to your program, I am back to creating. I found my strong points and I'm not scared to experiment and play around!”
- Charmaine Diedericks

If you are looking for life-changing results like these, send me a message here on LinkedIn and let's chat about it.

Creativity Instigator

Ketubahworks / MDDesignworks 

As an artist and calligrapher, I created custom calligraphy and one-of-a-kind artworks for weddings and lifecycle events — ketubot and wedding certificates — as well as designed a line of fine art ketubah prints, Quaker wedding certificates, chuppah canopies, and coordinating invitations and stationery. My fine art prints and original artworks are in private collections around the globe.  

I also taught calligraphy and book arts to adults around the US. 

My background as an artist, calligrapher, and teacher, serves me well now as a graphic facilitator, where I use lettering and art on a large scale to facilitate group processes.

Artist & Calligrapher

Creativity & Communications Consultant💥I help Sr. Tech Leaders increase their influence & reduce conflict by helping their TEAM communicate + connect better to have impact across the org…all thru my F.U.N. Method™ 💥

Leaders/Founders: Book your complimentary Influence & Impact Assessment call: ⏰https://bit.ly/Influence45

In order to solve sticky problems, respond nimbly to the unexpected, and innovate to stay ahead, you need everyone in your organization connecting well, communicating effectively and firing at peak creative capacity. 

This is where I come in. I help leaders, teams and organizations to create cultures of innovation… which starts by helping them connect and communicate better.

Coming from 15 years as a professional artist, 20 years teaching creatives, plus experience on the improv stage and as a jazz singer, I’ve discovered that business leaders have a lot to learn about creativity and innovation from artists and creatives. Since 2017 I’ve had the pleasure of working with leaders and transforming teams at organizations such as Google, Facebook, Uber, Stanford Children’s Hospital, Stanford University, Intuit, Salesforce, and more.

I help them build the skills to do things like:  

🎯 Collaborate across silos
🎯 Solve “unsolvable” problems
🎯 Discover new ways to serve customers
🎯 Gain competitive advantage
🎯 Innovate & win business faster

All using my signature F.U.N. Method™, so it feels like play!

✅PRAISE

“The workshop [Melissa] created for my team was great at teaching key skills while at the same time being fun!… I have already recommended her to my colleagues at Facebook, and will continue to do so.”
-Carly Rush

“From a team dynamic standpoint it's been incredibly empowering as a manager to watch the team bond, and see them become more willing to share with each other and work together and support each other... It's been an absolute gift and an amazing experience, one I would highly recommend to anyone—any manager, any group, anywhere.“
-Claire Menke

“I found the techniques helped me to unlock leadership opportunities and presented a way for me to grow with my team by example. I would recommend Melissa for anyone looking to expand your influence, broaden the toolkit, or help to step outside of our comfort zones to explore additional perspectives.“
-Victoria Gambardella

✅READY TO GET STARTED? 

DM me here on LinkedIn 
or book a complimentary Influence & Impact Assessment call:
⏰https://bit.ly/Influence45

taplio

The Battle

Stephanie Schwab

Melissa Dinwiddie

Followers

Posts

Engagements

Likes

Performance ScoreStephanie Schwab's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Stephanie Schwab

Melissa Dinwiddie

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephanie Schwab's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStephanie Schwab's LinkedIn Performance